{"id":8753,"date":"2017-07-27T12:03:00","date_gmt":"2017-07-27T12:03:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8753"},"modified":"2026-04-14T08:15:52","modified_gmt":"2026-04-14T08:15:52","slug":"roi-vs-roas-choosing-the-right-performance-metric","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/roi-vs-roas-choosing-the-right-performance-metric\/","title":{"rendered":"ROI so v\u1edbi ROAS: L\u1ef1a ch\u1ecdn ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ph\u00f9 h\u1ee3p"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Khi \u0111o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t trong hai ch\u1ec9 s\u1ed1 ROI (T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n) ho\u1eb7c ROAS (T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n qu\u1ea3ng c\u00e1o). Tuy nhi\u00ean, hai ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thay th\u1ebf cho nhau: m\u1ed7i ch\u1ec9 s\u1ed1 \u0111\u1ec1u c\u00f3 nh\u1eefng \u1ee9ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ri\u00eang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t v\u00e0i n\u0103m tr\u01b0\u1edbc, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty s\u1ebd kh\u00f4ng d\u1eebng l\u1ea1i \u0111\u1ec3 xem x\u00e9t li\u1ec7u vi\u1ec7c chuy\u1ec3n sang m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng kh\u00e1c bi\u1ec7t nh\u1eb9 c\u00f3 \u0111\u00e1ng gi\u00e1 hay kh\u00f4ng. Nh\u01b0ng ng\u00e0y nay, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u01b0\u1eddng n\u1eb1m tr\u00ean ranh gi\u1edbi mong manh c\u1ee7a l\u1ee3i nhu\u1eadn. Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i gi\u1eefa ROI v\u00e0 ROAS, ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i, c\u00f3 th\u1ec3 gi\u00fap ti\u1ebft ki\u1ec7m c\u00f4ng s\u1ee9c th\u1ee7 c\u00f4ng v\u00e0 gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn nhanh h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0<\/strong><br>ROI l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m. C\u00f4ng th\u1ee9c c\u1ee7a b\u1ea1n n\u00ean tr\u00f4ng nh\u01b0 sau:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">% ROI = (doanh thu \u2013 chi ph\u00ed qu\u1ea3ng c\u00e1o) \/ chi ph\u00ed qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd: ROI c\u00f3 th\u1ec3 cho ra k\u1ebft qu\u1ea3 \u00e2m \u2014 ngay c\u1ea3 khi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o<\/strong><br>ROAS, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi ROI, cho ra m\u1ed9t con s\u1ed1 b\u1eb1ng \u0111\u00f4 la.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">$ ROAS = Doanh thu \/ Chi ph\u00ed qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd: ROAS cho bi\u1ebft b\u1ea1n thu v\u1ec1 bao nhi\u00eau \u0111\u00f4 la (ho\u1eb7c xu) cho m\u1ed7i $1 chi ti\u00eau cho marketing. N\u00f3 c\u00f3 th\u1ec3 nh\u1ecf h\u01a1n $1 (ngh\u0129a l\u00e0 b\u1ea1n l\u1ed7 ti\u1ec1n, n\u1ebfu ch\u1ec9 xem x\u00e9t gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat), nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ed1 \u00e2m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng ROAS ho\u1eb7c ROI<\/strong><br>\u01afu ti\u00ean kinh doanh quy\u1ebft \u0111\u1ecbnh vi\u1ec7c s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 n\u00e0y hay ch\u1ec9 s\u1ed1 kia. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ROAS th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi t\u1ed1i \u01b0u h\u00f3a cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng, trong khi ROI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi t\u1ed1i \u01b0u h\u00f3a cho l\u1ee3i nhu\u1eadn. H\u00e3y xem x\u00e9t v\u1ea5n \u0111\u1ec1 sau:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doanh thu t\u1eeb ng\u01b0\u1eddi d\u00f9ng m\u1edbi thu h\u00fat: $9<br>Chi ph\u00ed qu\u1ea3ng c\u00e1o: $10<br>ROI = (9 \u2013 10) \/ 10 = -10%<br>ROAS = 9 \/ 10 = 90%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi m\u1ed9t tr\u00f2 ch\u01a1i m\u1edbi ra m\u1eaft \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u01b0 v\u1eady c\u00f3 th\u1ec3 \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 m\u1edf r\u1ed9ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, con s\u1ed1 $0.90 thu v\u1ec1 cho m\u1ed7i $1 m\u00e0 c\u00f4ng ty chi ti\u00eau cho qu\u1ea3ng c\u00e1o c\u00f3 v\u1ebb \u0111\u00e1ng gi\u00e1: r\u00f5 r\u00e0ng l\u00e0 chi\u1ebfn d\u1ecbch \u0111ang ch\u1ecbu l\u1ed7 $0.10 trong n\u1ed7 l\u1ef1c m\u1edf r\u1ed9ng \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) \u00e2m c\u00f3 th\u1ec3 tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u1ebfu b\u1ea1n \u0111ang t\u1ed1i \u01b0u h\u00f3a cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u2014 nh\u01b0ng th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i v\u1eady, tuy nhi\u00ean, c\u00e1c con s\u1ed1 \u00e2m th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c trong c\u00e1c cu\u1ed9c h\u1ecdp ban gi\u00e1m \u0111\u1ed1c. Quan tr\u1ecdng h\u01a1n, ROI cho th\u1ea5y b\u1ea1n ch\u01b0a (ch\u01b0a) c\u00f3 l\u1ee3i nhu\u1eadn, m\u1eb7c d\u00f9 b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1eabn ch\u01b0a r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7t kh\u00e1c, ROI \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh trong c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 estable v\u00ec \u0111\u00f3 l\u00e0 nh\u1eefng c\u00f4ng ty c\u00f3 th\u1ec3 d\u1ea7n chuy\u1ec3n h\u01b0\u1edbng t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn. V\u00ed d\u1ee5, h\u1ea7u h\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng doanh thu cao nh\u1ea5t \u0111\u1ec1u c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn r\u00f5 r\u00e0ng t\u1eeb m\u1ed7i ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thu h\u00fat qua qu\u1ea3ng c\u00e1o \u2014 v\u00e0 h\u1ecd c\u1ea7n ph\u1ea3i l\u00e0m v\u1eady, v\u00ec nhi\u1ec1u \u1ee9ng d\u1ee5ng \u0111ang thu h\u00fat ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh ch\u1ec9 th\u00f4ng qua qu\u1ea3ng c\u00e1o. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, theo d\u00f5i t\u1ef7 l\u1ec7 ROI l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t h\u01a1n \u0111\u1ec3 ph\u00e1t hi\u1ec7n s\u1ef1 thay \u0111\u1ed5i trong hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t nhi\u00ean, ROI v\u00e0 ROAS \u0111\u1ec1u ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 l\u00e0 quan tr\u1ecdng nh\u1ea5t: gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV). \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, h\u00e3y tham kh\u1ea3o c\u00e1c h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n c\u1ee7a ch\u00fang t\u00f4i.&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-101\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.52.1695118029670&amp;__hsfp=2360007836\">LTV 101<\/a>&nbsp;v\u00e0&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-201-a-simple-method-for-forecasting\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.52.1695118029670&amp;__hsfp=2360007836\">LTV 201<\/a>&nbsp;b\u00e0i vi\u1ebft.<\/p>","protected":false},"excerpt":{"rendered":"<p>When you measure your ad campaigns, you\u2019re going to use either ROI (Return on Investment) or ROAS (Return on Ad Spend). But these measurements aren\u2019t fully interchangeable: each has its strategic uses. A few years ago, most companies wouldn\u2019t have stopped to consider whether switching to a subtly different measurement might be worthwhile. But today,&#8230;<\/p>","protected":false},"author":5,"featured_media":8759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,91],"tags":[],"class_list":["post-8753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROI vs ROAS | Tenjin<\/title>\n<meta name=\"description\" content=\"Understand the differences between ROI and ROAS and learn which performance metric is best for measuring mobile marketing success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/roi-vs-roas-choosing-the-right-performance-metric\/\" 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