{"id":8755,"date":"2017-07-13T12:04:00","date_gmt":"2017-07-13T12:04:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8755"},"modified":"2026-04-14T08:12:12","modified_gmt":"2026-04-14T08:12:12","slug":"how-non-gaming-apps-are-improving-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-non-gaming-apps-are-improving-retention\/","title":{"rendered":"C\u00e1ch c\u00e1c \u1ee9ng d\u1ee5ng kh\u00f4ng ph\u1ea3i game \u0111ang c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. Trung b\u00ecnh ch\u1ec9 7,51 TP6T ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u1eabn duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng<\/a> 30 ng\u00e0y sau khi t\u1ea3i xu\u1ed1ng m\u1ed9t \u1ee9ng d\u1ee5ng. V\u00e0 m\u1eb7c d\u00f9 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i di \u0111\u1ed9ng \u0111\u00e3 d\u00e0nh v\u00f4 s\u1ed1 gi\u1edd \u0111\u1ec3 t\u00ecm ra b\u00ed quy\u1ebft gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u b\u00e0i h\u1ecdc t\u1eeb c\u00e1c \u0111\u1ed3ng nghi\u1ec7p trong l\u0129nh v\u1ef1c kh\u00f4ng ph\u1ea3i tr\u00f2 ch\u01a1i.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch b\u1ed1n c\u00e1ch m\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng kh\u00f4ng thu\u1ed9c l\u0129nh v\u1ef1c game \u0111ang \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u00fap h\u1ecd s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng l\u00e2u h\u01a1n.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng c\u00e1c th\u00f4ng b\u00e1o ph\u00f9 h\u1ee3p \u2014 ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 th\u00f4ng b\u00e1o \u0111\u1ea9y<\/strong><\/p>\n\n\n\n

Khi ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn nh\u1eadn th\u00f4ng b\u00e1o t\u1eeb Duolingo, m\u1ed9t \u1ee9ng d\u1ee5ng h\u1ecdc ng\u00f4n ng\u1eef, h\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u0103ng k\u00fd nh\u1eadn nh\u1eefng tin nh\u1eafn chung chung ki\u1ec3u \u201cCh\u00fang t\u00f4i mu\u1ed1n b\u1ea1n quay l\u1ea1i!\u201d \u2014 v\u1ed1n kh\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3, b\u1edfi v\u00ec t\u1ef7 l\u1ec7 th\u00f4i vi\u1ec7c cao<\/a> c\u00e1c kh\u00f3a h\u1ecdc ng\u00f4n ng\u1eef. C\u00e1c th\u00f4ng b\u00e1o c\u1ee7a Duolingo gi\u00fap n\u00e2ng cao t\u1ef7 l\u1ec7 duy tr\u00ec h\u1ecdc vi\u00ean th\u00f4ng qua l\u1ecbch tr\u00ecnh gia c\u1ed1<\/a>, dao \u0111\u1ed9ng gi\u1eefa c\u00e1c kho\u1ea3ng th\u1eddi gian thay \u0111\u1ed5i v\u00e0 c\u1ed1 \u0111\u1ecbnh.<\/p>\n\n\n\n

C\u00e1c th\u00f4ng b\u00e1o \u0111\u1ea9y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n cho c\u00e1c h\u00ecnh th\u1ee9c c\u1ee7ng c\u1ed1 theo kho\u1ea3ng th\u1eddi gian thay \u0111\u1ed5i, k\u00e8m theo nh\u1eefng l\u1eddi m\u1eddi g\u1ecdi ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t nh\u00e2n v\u1eadt. Trong khi \u0111\u00f3, Duolingo l\u1ea1i d\u1ef1a v\u00e0o email \u0111\u1ec3 g\u1eedi m\u1ed9t email nh\u1eafc nh\u1edf m\u1ed7i ng\u00e0y, \u0111\u01b0\u1ee3c g\u1eedi 24 gi\u1edd sau b\u00e0i h\u1ecdc cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n nh\u1eb1m nh\u1eafc nh\u1edf b\u1ea1n. L\u1ecbch tr\u00ecnh n\u00e0y t\u1eadn d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc c\u1ee7a \u0111\u1ed9ng l\u1ef1c n\u1ed9i t\u1ea1i<\/a> \u2014 c\u1ea3m gi\u00e1c ti\u1ebfn b\u1ed9 v\u00e0 th\u00e0nh t\u1ef1u \u2014 c\u00f9ng v\u1edbi vi\u1ec7c h\u00ecnh th\u00e0nh th\u00f3i quen \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c quay l\u1ea1i s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n

T\u00e1c d\u1ee5ng c\u1ee7a vi\u1ec7c g\u1eedi th\u00f4ng b\u00e1o \u0111\u1ea9y \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn t\u1eeb l\u00e2u, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng l\u00ean l\u00ean t\u1edbi 20%<\/a>. Tuy nhi\u00ean, khi ai c\u0169ng \u0111ang \u00e1p d\u1ee5ng m\u1ed9t h\u00ecnh th\u1ee9c \u0111\u1ea9y c\u01a1 b\u1ea3n n\u00e0o \u0111\u00f3, vi\u1ec7c suy ngh\u0129 v\u01b0\u1ee3t ra ngo\u00e0i nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n nh\u1ea5t s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch.<\/p>\n\n\n\n

Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi nh\u1edd quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng tr\u1ef1c quan<\/strong><\/p>\n\n\n\n

Tile, m\u1ed9t thi\u1ebft b\u1ecb Bluetooth gi\u00fap t\u00ecm ki\u1ebfm c\u00e1c v\u1eadt d\u1ee5ng b\u1ecb th\u1ea5t l\u1ea1c, \u0111\u00e3 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t \u1ee9ng d\u1ee5ng t\u1eeb 29% l\u00ean h\u01a1n 60%<\/a> b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a giao di\u1ec7n v\u00e0 th\u00eam m\u1ed9t video h\u01b0\u1edbng d\u1eabn \u0111\u01a1n gi\u1ea3n. Trong khi \u0111\u00f3, \u1ee9ng d\u1ee5ng video \u00e2m nh\u1ea1c Vevo ph\u00e1t hi\u1ec7n ra r\u1eb1ng ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecf qua ph\u1ea7n h\u01b0\u1edbng d\u1eabn, n\u00ean h\u1ecd \u0111\u00e3 lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n ph\u1ea7n n\u00e0y, t\u0103ng s\u1ed1 l\u01b0\u1ee3t \u0111\u0103ng nh\u1eadp l\u00ean 10%<\/a> v\u00e0 v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng nh\u01b0 c\u0169 ngay c\u1ea3 sau ng\u00e0y th\u1ee9 7.<\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1edbi l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng b\u1edfi c\u00e1c \u1ee9ng d\u1ee5ng th\u01b0\u1eddng ch\u1ec9 c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i duy nh\u1ea5t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng: h\u01a1n 75% ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng quay l\u1ea1i<\/a> sau ng\u00e0y \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng. V\u00e0 b\u1edfi v\u00ec 94%: \u1ea4n t\u01b0\u1ee3ng ban \u0111\u1ea7u ph\u1ee5 thu\u1ed9c v\u00e0o thi\u1ebft k\u1ebf<\/a>, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u1ee9ng d\u1ee5ng ph\u1ea3i di\u1ec5n ra su\u00f4n s\u1ebb v\u00e0 tr\u1ef1c quan.<\/p>\n\n\n\n

T\u1ea1o c\u00e1c tr\u00ecnh k\u00edch ho\u1ea1t cho c\u00e1c s\u1ef1 ki\u1ec7n quan tr\u1ecdng trong \u1ee9ng d\u1ee5ng<\/strong><\/p>\n\n\n\n

Wish l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng b\u00e1n l\u1ebb \u0111\u00e3 v\u01b0\u1ee3t qua Facebook, Instagram v\u00e0 th\u1eadm ch\u00ed c\u1ea3 Amazon trong m\u00f9a l\u1ec5 h\u1ed9i. Quan tr\u1ecdng h\u01a1n, t\u1edbi 85% s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng quay l\u1ea1i. \u1ee8ng d\u1ee5ng tr\u1ecb gi\u00e1 $3 t\u1ef7 n\u00e0y cho r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh l\u00e0 nh\u1edd h\u1ecdc h\u1ecfi<\/a> d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong \u1ee9ng d\u1ee5ng: th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb l\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 xem nh\u01b0ng ch\u01b0a mua, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 n\u1ebfu giao d\u1ecbch \u0111\u01b0\u1ee3c ho\u00e0n t\u1ea5t trong v\u00f2ng m\u1ed9t gi\u1edd ho\u1eb7c m\u1ed9t ng\u00e0y sau khi ng\u01b0\u1eddi d\u00f9ng b\u1ecf gi\u1ecf h\u00e0ng.<\/p>\n\n\n\n

C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i di \u0111\u1ed9ng c\u00f3 m\u1ed9t danh s\u00e1ch d\u00e0i<\/a> c\u00e1c s\u1ef1 ki\u1ec7n trong \u1ee9ng d\u1ee5ng c\u1ea7n theo d\u00f5i, nh\u01b0ng may m\u1eafn thay cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng phi game, s\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n trong \u1ee9ng d\u1ee5ng th\u01b0\u1eddng \u00edt h\u01a1n, gi\u00fap vi\u1ec7c theo d\u00f5i ch\u00fang tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n khi s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Tenjin\u2019s B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh<\/a>.<\/p>\n\n\n\n

G\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trong \u1ee9ng d\u1ee5ng nhanh nh\u01b0 ch\u1edbp<\/strong><\/p>\n\n\n\n

Ng\u01b0\u1eddi d\u00f9ng mong nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng<\/a> t\u1eeb d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, m\u1ed9t ph\u1ea7n nh\u1edd v\u00e0o h\u00e0ng ch\u1ee5c k\u00eanh thu\u1eadn ti\u1ec7n gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. V\u00e0 kh\u00f4ng c\u00f3 k\u00eanh n\u00e0o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng nhanh h\u01a1n vi\u1ec7c h\u1ed7 tr\u1ee3 ngay trong ch\u00ednh \u1ee9ng d\u1ee5ng, nh\u01b0 Dineout \u2013 m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1eb7t b\u00e0n nh\u00e0 h\u00e0ng \u2013 \u0111\u00e3 ph\u00e1t hi\u1ec7n ra khi h\u1ecd gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i t\u1eeb 30 ph\u00fat xu\u1ed1ng c\u00f2n 2,5 ph\u00fat sau khi t\u00edch h\u1ee3p t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 trong \u1ee9ng d\u1ee5ng. Kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao vi\u1ec7c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u00e0y t\u1ecf nhu c\u1ea7u c\u1ee7a m\u00ecnh, gi\u00fap n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean 40%.<\/p>\n\n\n\n

D\u1ecbch v\u1ee5 t\u00edch h\u1ee3p s\u1eb5n c\u0169ng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng sau khi tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3. C\u00e1c \u1ee9ng d\u1ee5ng cho ph\u00e9p giao ti\u1ebfp nhanh ch\u00f3ng gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea7n th\u01b0\u1edfng x\u1ee9ng \u0111\u00e1ng: h\u01a1n 70% ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i<\/a> \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u1ebfu c\u00e1c khi\u1ebfu n\u1ea1i c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng.<\/p>\n\n\n\n

B\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a n\u00e0o c\u0169ng c\u1ea7n th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m A\/B \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t cho t\u1eebng \u1ee9ng d\u1ee5ng. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a Tenjin. Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u1ec1 c\u00e1ch thi\u1ebft l\u1eadp b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00f9y ch\u1ec9nh c\u1ee7a ri\u00eang b\u1ea1n.<\/p>","protected":false},"excerpt":{"rendered":"

For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways…<\/p>","protected":false},"author":7,"featured_media":8757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nNon-Gaming App Retention | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover proven retention strategies non-gaming apps use to increase engagement, improve user loyalty, and drive long-term growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-non-gaming-apps-are-improving-retention\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" 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