{"id":8761,"date":"2017-06-16T12:08:00","date_gmt":"2017-06-16T12:08:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8761"},"modified":"2026-07-06T12:29:00","modified_gmt":"2026-07-06T12:29:00","slug":"tenjins-dictionary-for-app-marketers","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/tenjins-dictionary-for-app-marketers\/","title":{"rendered":"T\u1eeb \u0111i\u1ec3n c\u1ee7a Tenjin d\u00e0nh cho nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng. V\u1edbi h\u00e0ng tr\u0103m ngh\u00ecn \u1ee9ng d\u1ee5ng c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, ti\u1ebfp th\u1ecb \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t cu\u1ed9c \u0111ua, \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng nhanh ch\u00f3ng v\u01b0\u1ee3t qua nh\u1eefng r\u00e0o c\u1ea3n ph\u1ee9c t\u1ea1p c\u1ee7a ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt v\u00e0 y\u00eau c\u1ea7u hi\u1ec7u su\u1ea5t.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t trong nh\u1eefng t\u00e1c \u0111\u1ed9ng ph\u1ee5 c\u1ee7a s\u1ef1 ph\u1ee9c t\u1ea1p ng\u00e0y c\u00e0ng t\u0103ng n\u00e0y l\u00e0 thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh m\u00e0 ng\u01b0\u1eddi ngo\u00e0i kh\u00f4ng th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c. V\u00e0 n\u1ebfu m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng kh\u00f4ng ngay l\u1eadp t\u1ee9c hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 gi\u1eefa CPI, K-Factor v\u00e0 t\u1ef7 l\u1ec7 churn v\u1edbi LTV \u2014 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed3n t\u1ea1i l\u00e2u trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng n\u00e3o ng\u01b0\u1eddi c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1ch khoa to\u00e0n th\u01b0. D\u00e0nh cho c\u1ea3 nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 nh\u1eefng chuy\u00ean gia ti\u1ebfp th\u1ecb, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p m\u1ed9t danh s\u00e1ch tham kh\u1ea3o h\u1eefu \u00edch g\u1ed3m 50 thu\u1eadt ng\u1eef ti\u1ebfp th\u1ecb quan tr\u1ecdng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Doanh thu v\u00e0 T\u0103ng tr\u01b0\u1edfng<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c thu\u1eadt ng\u1eef trong ph\u1ea7n n\u00e0y li\u00ean quan \u0111\u1ebfn hi\u1ec7u su\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a \u1ee9ng d\u1ee5ng. M\u1eb7c d\u00f9 c\u00e1c thu\u1eadt ng\u1eef n\u00e0y kh\u00f4ng thu\u1ed9c ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb, c\u00f4ng vi\u1ec7c v\u1eabn y\u00eau c\u1ea7u ph\u1ea3i hi\u1ec3u r\u00f5 ch\u00fang.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ARPU (Doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng)<\/strong>ARPU \u01b0\u1edbc t\u00ednh doanh thu m\u00e0 m\u1ed7i ng\u01b0\u1eddi d\u00f9ng mang l\u1ea1i b\u1eb1ng c\u00e1ch chia doanh thu cho t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DARPU (Doanh thu trung b\u00ecnh h\u00e0ng ng\u00e0y tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng)<\/strong>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 ARPU, nh\u01b0ng \u0111\u01b0\u1ee3c t\u00ednh cho m\u1ed9t ng\u00e0y. M\u1eb7c d\u00f9 DARPU l\u00e0 bi\u1ebfn th\u1ec3 ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a ARPU, v\u1eabn c\u00f2n c\u00e1c bi\u1ebfn th\u1ec3 kh\u00e1c. V\u00ed d\u1ee5,&nbsp;<strong>ARPPU (doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed)<\/strong>&nbsp;Ph\u00e2n chia c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng th\u00e0nh ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed, v\u00e0 \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t nh\u00f3m nh\u1ecf ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed cao.&nbsp;<strong>ARPDAU (doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y)<\/strong>&nbsp;T\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ef7 l\u1ec7 churn<\/strong>T\u1ef7 l\u1ec7 th\u1ec3 hi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 ng\u1eebng s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n t\u00edch nh\u00f3m<\/strong>M\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng (cohort) l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 chung m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng trong m\u1ed9t tu\u1ea7n nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng. Vi\u1ec7c chia c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng th\u00e0nh c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 gi\u00fap ph\u00e2n t\u00edch nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 ho\u1eb7c kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DAU \/ WAU \/ MAU (Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y \/ h\u00e0ng tu\u1ea7n \/ h\u00e0ng th\u00e1ng)<\/strong>\u0110o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y, h\u00e0ng tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV)<\/strong>: Quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c l\u1eadp ng\u00e2n s\u00e1ch chi ti\u00eau qu\u1ea3ng c\u00e1o, LTV l\u00e0 \u01b0\u1edbc t\u00ednh gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng s\u1ebd mang l\u1ea1i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Xem lo\u1ea1t b\u00e0i 2 ph\u1ea7n c\u1ee7a ch\u00fang t\u00f4i (<a href=\"https:\/\/blog.tenjin.io\/ltv-101\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">Ph\u1ea7n 1<\/a>,&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-201-a-simple-method-for-forecasting\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">Ph\u1ea7n 2<\/a>) \u0111\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft v\u1ec1 c\u00e1ch t\u00ednh LTV.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP)<\/strong>H\u00e0nh \u0111\u1ed9ng mua s\u1eafm c\u00e1c m\u1eb7t h\u00e0ng b\u00ean trong m\u1ed9t \u1ee9ng d\u1ee5ng. T\u1eadp \u0111o\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u Amazon \u0111\u00e3 t\u1ea1o ra.&nbsp;<a>M\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh v\u1ec1 c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t<\/a>&nbsp;\u0111\u1ec3 b\u00e1n c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAPs).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Y\u1ebfu t\u1ed1 K<\/strong>M\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ed9 lan truy\u1ec1n c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng, K-factor l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c m\u00e0 m\u1ed7i ng\u01b0\u1eddi d\u00f9ng mang \u0111\u1ebfn \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n, th\u01b0\u1eddng l\u00e0 m\u1ed9t con s\u1ed1 nh\u01b0 0.1 (ngh\u0129a l\u00e0 101 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c m\u1eddi tham gia m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean). Nh\u00e0 ph\u00e1t tri\u1ec3n Vasiliy Sabirov gi\u1ea3i th\u00edch chi ti\u1ebft v\u1ec1 K-Factor trong b\u00e0i vi\u1ebft n\u00e0y.&nbsp;<a href=\"https:\/\/medium.com\/@devtodev\/how-to-measure-the-product-virality-47f4a81d507\">B\u00e0i vi\u1ebft v\u1ec1 \u0111o l\u01b0\u1eddng \u0111\u1ed9 lan truy\u1ec1n<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gi\u1eef ch\u00e2n<\/strong>Thu\u1eadt ng\u1eef n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng m\u1ed9t \u1ee9ng d\u1ee5ng (th\u01b0\u1eddng l\u00e0 v\u00e0i tu\u1ea7n ho\u1eb7c v\u00e0i th\u00e1ng).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u1eddi l\u01b0\u1ee3ng phi\u00ean<\/strong>Th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng d\u00e0nh trong \u1ee9ng d\u1ee5ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1&nbsp;<a href=\"https:\/\/www.leanplum.com\/blog\/mobile-app-use-cases-engagement\/\">M\u1eb9o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/a>&nbsp;T\u1eeb Leanplum \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng th\u1eddi l\u01b0\u1ee3ng phi\u00ean.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n kh\u00fac \/ nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong>Nh\u1eefng nh\u00f3m ng\u01b0\u1eddi trong kh\u00e1n gi\u1ea3 c\u00f3 chung c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m. V\u00ed d\u1ee5, nh\u00f3m ph\u1ee5 n\u1eef trong \u0111\u1ed9 tu\u1ed5i 21-35 \u01b0a chu\u1ed9ng c\u00e1c phi\u00ean h\u1ecdp c\u00f3 th\u1eddi l\u01b0\u1ee3ng ng\u1eafn h\u01a1n l\u00e0&nbsp;<a href=\"http:\/\/developers.magmic.com\/demographic-breakdown-casual-mid-core-hard-core-mobile-gamers\/\">N\u01a1i King\u2019s Candy Crush g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh ti\u1ebfp th\u1ecb<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c thu\u1eadt ng\u1eef c\u00f2n l\u1ea1i \u0111\u1ec1u li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng vi\u1ec7c ch\u1ec9 y\u00eau c\u1ea7u m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c kh\u00e1i ni\u1ec7m n\u00e0y \u2014 v\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng CPM, nh\u01b0ng hi\u1ebfm khi ho\u1eb7c kh\u00f4ng bao gi\u1edd s\u1eed d\u1ee5ng CPC.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u1eed nghi\u1ec7m A\/B<\/strong>Ch\u1ea1y hai ho\u1eb7c nhi\u1ec1u qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh bi\u1ebfn th\u1ec3 t\u1ed1t nh\u1ea5t. M\u1ea1ng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng Chartboost chia s\u1ebb&nbsp;<a href=\"https:\/\/www.chartboost.com\/blog\/2015\/02\/ab-testing-mobile-games\/\">c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng<\/a>&nbsp;\u0110\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m A\/B m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e3 \u0111\u1ecbnh danh qu\u1ea3ng c\u00e1o<\/strong>M\u1ed9t ID qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t th\u00f4ng tin m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng v\u00e0 cho ph\u00e9p h\u1ecd nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ed1i t\u00e1c li\u00ean k\u1ebft<\/strong>Nh\u1eefng ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 nh\u1eadn hoa h\u1ed3ng m\u1ed7i khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o ho\u1eb7c xem qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ASO (T\u1ed1i \u01b0u h\u00f3a C\u1eeda h\u00e0ng \u1ee8ng d\u1ee5ng)<\/strong>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 t\u1ed1i \u01b0u h\u00f3a SEO cho trang web, ASO gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a \u1ee9ng d\u1ee5ng trong c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng tr\u00ean trang c\u1ee7a \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ghi c\u00f4ng<\/strong>Qu\u00e1 tr\u00ecnh ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i cho c\u00e1c ngu\u1ed3n thu h\u00fat kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ea1ng qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ec3 d\u1ec5 d\u00e0ng x\u1eed l\u00fd d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c bi\u1ebft Tenjin l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i xu\u1ea5t s\u1eafc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n<\/strong>C\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian gi\u1edbi h\u1ea1n. Stanislava Todorova, \u0111\u1ea1i di\u1ec7n c\u1ee7a m\u1ea1ng l\u01b0\u1edbi hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o glispa, chia s\u1ebb.&nbsp;<a href=\"http:\/\/www.pocketgamer.biz\/comment-and-opinion\/61734\/burst-campaign-seven-tips\/\">B\u1ea3y m\u1eb9o \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng<\/a>&nbsp;M\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPA (Chi ph\u00ed tr\u00ean m\u1ed7i h\u00e0nh \u0111\u1ed9ng ho\u1eb7c m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i)<\/strong>M\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 qu\u1ea3ng c\u00e1o trong \u0111\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u2014 nh\u01b0 m\u1ed9t giao d\u1ecbch b\u00e1n h\u00e0ng ho\u1eb7c m\u1ed9t \u0111\u0103ng k\u00fd.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPC (Chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t)<\/strong>M\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 trong \u0111\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i tr\u1ea3 ti\u1ec1n m\u1ed7i khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPI (Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t)<\/strong>M\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 trong \u0111\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n m\u1ed7i khi qu\u1ea3ng c\u00e1o d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPM (Chi ph\u00ed tr\u00ean m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t xem)<\/strong>S\u1ed1 ti\u1ec1n nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i tr\u1ea3 cho m\u1ed7i 1000 l\u01b0\u1ee3t xem (c\u00f2n g\u1ecdi l\u00e0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb) c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/strong>C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTR (T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t)<\/strong>T\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u01b0\u1ee3t xem qu\u1ea3ng c\u00e1o v\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTA (G\u1ecdi h\u00e0nh \u0111\u1ed9ng)<\/strong>H\u00ecnh \u1ea3nh, n\u00fat b\u1ea5m ho\u1eb7c v\u0103n b\u1ea3n khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. M\u1ed9t v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 c\u00e1c n\u00fat \"T\u1ea3i xu\u1ed1ng ngay\" th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong h\u1ea7u h\u1ebft c\u00e1c qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng. Ho\u1eb7c c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o h\u01a1n, nh\u01b0&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/great-call-to-action-examples?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">31 trang web v\u00e0 \u1ee9ng d\u1ee5ng n\u00e0y<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i<\/strong>K\u1ebft qu\u1ea3 mong \u0111\u1ee3i t\u1eeb c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o. Th\u01b0\u1eddng d\u01b0\u1edbi d\u1ea1ng mua h\u00e0ng, c\u00e0i \u0111\u1eb7t ho\u1eb7c \u0111\u0103ng k\u00fd.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Li\u00ean k\u1ebft s\u00e2u<\/strong>M\u1ed9t URL \u0111\u01b0\u1ee3c nh\u00fang trong qu\u1ea3ng c\u00e1o, \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ed9t trang c\u1ee5 th\u1ec3 tr\u00ean trang web (ho\u1eb7c \u1ee9ng d\u1ee5ng), v\u00ed d\u1ee5 nh\u01b0 trang s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Li\u00ean k\u1ebft s\u00e2u tr\u00ec ho\u00e3n<\/strong>Kh\u1ea3 n\u0103ng chuy\u1ec3n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t trang c\u1ee5 th\u1ec3 trong \u1ee9ng d\u1ee5ng, ngay c\u1ea3 khi \u1ee9ng d\u1ee5ng \u0111\u00f3 ch\u01b0a \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t. Ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch tr\u01b0\u1edbc \u0111\u00e2y v\u1ec1 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa&nbsp;<a href=\"https:\/\/blog.tenjin.io\/running-deferred-deeplinks-through-your-paid-ua-campaigns\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.54.1695118029670&amp;__hsfp=2360007836\">T\u0103ng ROI v\u00e0 tr\u00ec ho\u00e3n c\u00e1c li\u00ean k\u1ebft s\u00e2u<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DSP (N\u1ec1n t\u1ea3ng ph\u00eda ng\u01b0\u1eddi d\u00f9ng)<\/strong>M\u1ed9t n\u1ec1n t\u1ea3ng cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n mua kh\u00f4ng gian qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c m\u1ea1ng l\u01b0\u1edbi kh\u00e1c nhau th\u00f4ng qua m\u1ed9t giao di\u1ec7n th\u1ed1ng nh\u1ea5t.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd<\/strong>Cung c\u1ea5p n\u1ed9i dung d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3 nh\u01b0 bang ho\u1eb7c qu\u1ed1c gia.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c<\/strong>M\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o che ph\u1ee7 to\u00e0n b\u1ed9 m\u00e0n h\u00ecnh c\u1ee7a \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u1ea4n t\u01b0\u1ee3ng<\/strong>Khi ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t chuy\u1ec3n \u0111\u1ed5i cho c\u00e1c chi\u1ebfn d\u1ecbch CPM.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n b\u1ed5 theo t\u01b0\u01a1ng t\u00e1c cu\u1ed1i c\u00f9ng<\/strong>M\u00f4 h\u00ecnh quy thu\u1ed9c g\u00e1n c\u00e1c chuy\u1ec3n \u0111\u1ed5i cho ngu\u1ed3n cu\u1ed1i c\u00f9ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 truy c\u1eadp.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LAT (Theo d\u00f5i qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n)<\/strong>M\u1ed9t c\u00e0i \u0111\u1eb7t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1eeb ch\u1ed1i nh\u1eadn qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n b\u1ed5 \u0111a ch\u1ea1m<\/strong>M\u00f4 h\u00ecnh quy thu\u1ed9c t\u00ednh xem x\u00e9t c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u00e3 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi chuy\u1ec3n \u0111\u1ed5i, cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 ROI ti\u1ebfp th\u1ecb. C\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh quy thu\u1ed9c t\u00ednh \u0111a ch\u1ea1m,&nbsp;<a href=\"https:\/\/www.blurgroup.com\/blogs\/marketing\/a-guide-to-multi-channel-attribution-models\/\">\u0111\u01b0\u1ee3c li\u1ec7t k\u00ea chi ti\u1ebft<\/a>&nbsp;b\u1edfi n\u1ec1n t\u1ea3ng mua s\u1eafm Blur.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3ng c\u00e1o b\u1ea3n \u0111\u1ecba<\/strong>M\u1ed9t \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o h\u00f2a nh\u1eadp v\u00e0o m\u00f4i tr\u01b0\u1eddng xung quanh, tr\u00f4ng nh\u01b0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi c\u1ee7a \u1ee9ng d\u1ee5ng ho\u1eb7c tr\u00f2 ch\u01a1i \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>NPS (Ch\u1ec9 s\u1ed1 Khuy\u1ebfn ngh\u1ecb R\u00f2ng)<\/strong>M\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u1ea3m x\u00fac v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00f4ng ty gi\u1edbi thi\u1ec7u AppVirality gi\u1ea3i th\u00edch c\u00e1ch t\u00ednh to\u00e1n NPS.&nbsp;<a href=\"http:\/\/www.appvirality.com\/blog\/net-promoter-score-to-reduce-your-apps-churn-and-increase-downloads\/\">trong m\u1ed9t b\u00e0i \u0111\u0103ng<\/a>&nbsp;V\u1ec1 vi\u1ec7c gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u0103ng k\u00fd tham gia<\/strong>M\u1ed9t t\u00ednh n\u0103ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u1ea5p nh\u1eadn ho\u1eb7c t\u1eeb ch\u1ed1i xem qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00e0i \u0111\u1eb7t t\u1ef1 nhi\u00ean \/ Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/strong>C\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p mi\u1ec5n ph\u00ed nh\u01b0 t\u1ed1i \u01b0u h\u00f3a SEO ho\u1eb7c t\u00ednh n\u0103ng c\u1ee7a c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb t\u1eeb 0 \u0111\u1ebfn r\u1ea5t \u00edt; Tri\u1ec3n l\u00e3m Ti\u1ebfp th\u1ecb&nbsp;<a href=\"http:\/\/www.b2bmarketingexpo.co.uk\/news\/blog.asp?blog_id=3806\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 15 c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ef1 ki\u1ec7n sau khi c\u00e0i \u0111\u1eb7t<\/strong>B\u1ea5t k\u1ef3 s\u1ef1 ki\u1ec7n n\u00e0o x\u1ea3y ra sau khi \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t, tr\u1eeb c\u00e1c tr\u01b0\u1eddng h\u1ee3p m\u1edf v\u00e0 \u0111\u00f3ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mua s\u1eafm ch\u01b0\u01a1ng tr\u00ecnh<\/strong>H\u1ec7 th\u1ed1ng thu\u1eadt to\u00e1n t\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u v\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n quan t\u00e2m n\u00ean tham kh\u1ea3o h\u1ec7 th\u1ed1ng c\u1ee7a Google.&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/programmatic\/\">H\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc<\/a>&nbsp;v\u1ec1 mua s\u1eafm ch\u01b0\u01a1ng tr\u00ecnh.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ti\u1ebfp c\u1eadn<\/strong>: Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00e1i tham gia<\/strong>S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 th\u00f4ng b\u00e1o \u0111\u1ea9y ho\u1eb7c qu\u1ea3ng c\u00e1o t\u00e1i ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ng\u1eebng s\u1eed d\u1ee5ng tr\u1edf l\u1ea1i \u1ee9ng d\u1ee5ng. Google n\u00eau r\u00f5&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/articles\/four-strategies-for-mobile-app-re-engagement.html\">B\u1ed1n m\u1eb9o \u0111\u1ec3 t\u00e1i k\u1ebft n\u1ed1i th\u00e0nh c\u00f4ng<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3ng c\u00e1o th\u01b0\u1edfng<\/strong>M\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o video m\u00e0 ng\u01b0\u1eddi d\u00f9ng xem qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y ph\u1ea7n th\u01b0\u1edfng. \u0110\u1ecbnh d\u1ea1ng n\u00e0y l\u00e0&nbsp;<a href=\"http:\/\/www.adweek.com\/digital\/unity-71-of-players-prefer-watching-video-ads-to-pay-for-in-game-content\/\">m\u1ed9t th\u00e0nh c\u00f4ng vang d\u1ed9i<\/a>&nbsp;trong c\u00e1c \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i di \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/strong>Qu\u1ea3ng c\u00e1o c\u00f3 c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c, video ho\u1eb7c \u00e2m thanh. C\u00f4ng ty qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 Millennial Media \u0111\u00e3 t\u1ea1o ra m\u1ed9t&nbsp;<a href=\"http:\/\/www.millennialmedia.com\/mobile-insights\/blog\/make-mobile-work-the-rich-media-opportunity\">Bi\u1ec3u \u0111\u1ed3 th\u00f4ng tin sinh \u0111\u1ed9ng<\/a>&nbsp;So s\u00e1nh t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click-through rate) gi\u1eefa qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n (rich media ads) v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng cho c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROAS (T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o)<\/strong>Trong khi ROI gi\u1ea3 \u0111\u1ecbnh c\u00f3 l\u1ee3i nhu\u1eadn, ROAS th\u00ec kh\u00f4ng. N\u00f3 \u0111\u01a1n gi\u1ea3n l\u00e0 doanh thu chia cho chi ph\u00ed qu\u1ea3ng c\u00e1o cho m\u1ed7i chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROI (T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0)<\/strong>Trong ti\u1ebfp th\u1ecb di \u0111\u1ed9ng, ROI l\u00e0 l\u1ee3i nhu\u1eadn t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia l\u1ee3i nhu\u1eadn (t\u1eeb ng\u01b0\u1eddi d\u00f9ng m\u1edbi thu h\u00fat \u0111\u01b0\u1ee3c) cho chi ph\u00ed c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u1ed9 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m (SDK) \/ Giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng (API)<\/strong>B\u1ed9 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m (SDK) v\u00e0 giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng (API) l\u00e0 m\u00e3 ngu\u1ed3n k\u1ebft n\u1ed1i \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c d\u1ecbch v\u1ee5, bao g\u1ed3m c\u1ea3 m\u1ea1ng qu\u1ea3ng c\u00e1o. M\u1eb7c d\u00f9 th\u01b0\u1eddng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o l\u00e0 r\u1ea5t d\u1ec5 s\u1eed d\u1ee5ng, tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m th\u01b0\u1eddng ph\u1ea3n \u0111\u1ed1i vi\u1ec7c t\u00edch h\u1ee3p qu\u00e1 nhi\u1ec1u c\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UA (Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng)<\/strong>: Ch\u1ec9 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eb1m t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng. V\u00ed d\u1ee5: qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ef1 nhi\u00ean.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 l\u00e0 t\u1ea5t c\u1ea3 cho \u0111\u1ebfn nay. N\u1ebfu b\u1ea1n cho r\u1eb1ng ch\u00fang t\u00f4i \u0111\u00e3 b\u1ecf s\u00f3t m\u1ed9t ho\u1eb7c hai thu\u1eadt ng\u1eef quan tr\u1ecdng, vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua email support@tenjin.com. Nh\u01b0 th\u01b0\u1eddng l\u1ec7, c\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 \u0111\u1ecdc!<\/p>","protected":false},"excerpt":{"rendered":"<p>App marketing isn\u2019t an easy job. With hundreds of thousands of apps competing for attention, marketing has become a race, requiring the ability to quickly navigate through dense thickets of technical knowledge and performance requirements. One of the side effects of this growing complexity is a professional terminology that\u2019s incomprehensible to outsiders. And if an&#8230;<\/p>","protected":false},"author":7,"featured_media":8762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dictionary for App Marketers | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the Tenjin dictionary to decode complex app marketing terms and enhance your understanding of key performance indicators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/tenjins-dictionary-for-app-marketers\/\" \/>\n<meta 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