{"id":8773,"date":"2017-03-22T12:13:00","date_gmt":"2017-03-22T12:13:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8773"},"modified":"2026-04-14T08:10:23","modified_gmt":"2026-04-14T08:10:23","slug":"harnessing-the-power-of-big-data-into-actionable-insights","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/harnessing-the-power-of-big-data-into-actionable-insights\/","title":{"rendered":"Bi\u1ebfn s\u1ee9c m\u1ea1nh c\u1ee7a D\u1eef li\u1ec7u l\u1edbn th\u00e0nh nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n"},"content":{"rendered":"

C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn hi\u1ec7n nay \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 r\u1ebb h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. Tuy nhi\u00ean, trong khi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p cho b\u1ea1n \"th\u00f4ng tin\" \u2014 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u \u2014 ch\u00fang kh\u00f4ng cung c\u1ea5p \"c\u00e1ch th\u1ee9c\" \u0111\u1ec3 s\u1eed d\u1ee5ng n\u00f3.<\/p>\n\n\n\n

M\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng game, v\u00ed d\u1ee5, c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n, s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp h\u00e0ng tri\u1ec7u \u0111i\u1ec3m d\u1eef li\u1ec7u h\u00e0ng ng\u00e0y v\u1ec1 h\u00e0nh vi ch\u01a1i game c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ho\u1ea1t \u0111\u1ed9ng lan truy\u1ec1n, t\u01b0\u01a1ng t\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. Tuy nhi\u00ean, vi\u1ec7c x\u00e1c \u0111\u1ecbnh xem d\u1eef li\u1ec7u n\u00e0o l\u00e0 h\u1eefu \u00edch, kh\u00f4ng h\u1eefu \u00edch ho\u1eb7c kh\u00f4ng \u0111\u00e1ng nghi\u00ean c\u1ee9u ngay t\u1eeb \u0111\u1ea7u l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta s\u1ebd \u0111i qua m\u1ed9t quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh h\u1eefu \u00edch, l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i gi\u1ea3 \u0111\u1ecbnh c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n

B\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00fang \u0111\u1eafn<\/strong>
Tr\u01b0\u1edbc khi thu th\u1eadp b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u n\u00e0o, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 hi\u1ec7u qu\u1ea3 kinh doanh. Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u1eefng \"k\u00ednh che m\u1eaft\" gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng. M\u1eb7c d\u00f9 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh m\u1ee5c ti\u00eau mong mu\u1ed1n \u2014 v\u00ed d\u1ee5: t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng 50% v\u00e0o ng\u00e0y \u0111\u1ea7u ti\u00ean \u2014 v\u00e0 c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm manh m\u1ed1i trong d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3, nh\u01b0ng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y thi\u1ebfu s\u1ef1 t\u1eadp trung c\u1ee7a m\u1ed9t c\u00e2u h\u1ecfi v\u00e0 c\u00f3 nguy c\u01a1 d\u1eabn \u0111\u1ebfn thi\u00ean v\u1ecb x\u00e1c nh\u1eadn.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi v\u00ed d\u1ee5 c\u1ee7a ch\u00fang ta, h\u00e3y gi\u1ea3 s\u1eed nh\u00e0 ph\u00e1t tri\u1ec3n b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e2u h\u1ecfi: \u201cT\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng c\u1ee7a t\u00f4i kh\u00f4ng quay l\u1ea1i th\u01b0\u1eddng xuy\u00ean?\u201d<\/p>\n\n\n\n

Sau khi b\u1ea1n \u0111\u00e3 bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, h\u00e3y \u0111i s\u00e2u h\u01a1n.<\/strong>
\u0110\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi c\u00e0ng c\u1ee5 th\u1ec3 c\u00e0ng t\u1ed1t. C\u00e2u h\u1ecfi \"T\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng c\u1ee7a t\u00f4i kh\u00f4ng quay l\u1ea1i th\u01b0\u1eddng xuy\u00ean?\" c\u00f3 qu\u00e1 nhi\u1ec1u h\u01b0\u1edbng \u0111i\u1ec1u tra ti\u1ec1m n\u0103ng. M\u1ed9t c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 n\u00ean d\u1ef1a tr\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n m\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u00e3 bi\u1ebft.<\/p>\n\n\n\n

Nh\u00e0 ph\u00e1t tri\u1ec3n: \u201cT\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng c\u1ee7a t\u00f4i l\u1ea1i m\u1edf \u1ee9ng d\u1ee5ng trong c\u00e1c phi\u00ean d\u00e0i t\u1eeb 5 \u0111\u1ebfn 10 ph\u00fat v\u00e0 tham gia v\u00e0o tr\u00f2 ch\u01a1i, nh\u01b0ng v\u1eabn kh\u00f4ng quay l\u1ea1i th\u01b0\u1eddng xuy\u00ean?\u201d<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3 thuy\u1ebft c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n.<\/strong>
Sau khi ho\u00e0n t\u1ea5t c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u01b0a ra c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh ho\u1eb7c b\u00e1c b\u1ecf.<\/p>\n\n\n\n

Gi\u1ea3 thuy\u1ebft ban \u0111\u1ea7u c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n: \u201cNg\u01b0\u1eddi d\u00f9ng tr\u00f2 ch\u01a1i c\u1ee7a t\u00f4i kh\u00f4ng quay l\u1ea1i th\u01b0\u1eddng xuy\u00ean v\u00ec h\u1ecd c\u00f3 \u00edt k\u1ebft n\u1ed1i tr\u00ean \u1ee9ng d\u1ee5ng.\u201d<\/p>\n\n\n\n

Sau \u0111\u00f3, g\u00e1n m\u1ed9t h\u00e0nh \u0111\u1ed9ng cho m\u1ed7i k\u1ebft qu\u1ea3 (\u0111\u00fang, sai ho\u1eb7c kh\u00e1c) \u0111\u1ec3 c\u00f3 b\u01b0\u1edbc ti\u1ebfp theo ngay l\u1eadp t\u1ee9c sau khi x\u00e1c th\u1ef1c.<\/p>\n\n\n\n

Gi\u1ea3 thuy\u1ebft cu\u1ed1i c\u00f9ng c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n: \u201cNg\u01b0\u1eddi ch\u01a1i c\u1ee7a tr\u00f2 ch\u01a1i c\u1ee7a t\u00f4i kh\u00f4ng quay l\u1ea1i th\u01b0\u1eddng xuy\u00ean v\u00ec h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ee7 k\u1ebft n\u1ed1i ho\u1ea1t \u0111\u1ed9ng. N\u1ebfu \u0111i\u1ec1u n\u00e0y l\u00e0 \u0111\u00fang, th\u00ec ch\u00fang ta c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u01b0a b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd v\u00e0o tr\u00f2 ch\u01a1i. N\u1ebfu gi\u1ea3 thuy\u1ebft c\u1ee7a t\u00f4i l\u00e0 sai, th\u00ec t\u00f4i s\u1ebd xem x\u00e9t c\u00e1c nguy\u00ean nh\u00e2n kh\u00e1c nh\u01b0 th\u00f4ng b\u00e1o \u0111\u01b0\u1ee3c g\u1eedi kh\u00f4ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m.\u201d<\/p>\n\n\n\n

Ph\u00e2n \u0111o\u1ea1n ng\u01b0\u1eddi d\u00f9ng khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong>
Cohort c\u1ee7a b\u1ea1n c\u00e0ng nh\u1ecf, vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a h\u1ecd c\u00e0ng d\u1ec5 d\u00e0ng. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo khu v\u1ef1c \u0111\u0103ng k\u00fd, \u0111\u1ed9 tu\u1ed5i ho\u1eb7c lo\u1ea1i thi\u1ebft b\u1ecb v\u00e0 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng k\u1ebft n\u1ed1i ho\u1eb7c h\u00e0nh vi \u0111\u1ed1i v\u1edbi th\u00f4ng b\u00e1o.<\/p>\n\n\n\n

Nh\u00e0 ph\u00e1t tri\u1ec3n: \u201cVi\u1ec7c t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch gi\u1edbi thi\u1ec7u d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng iOS trong \u0111\u1ed9 tu\u1ed5i 18-25 s\u1ed1ng t\u1ea1i M\u1ef9 s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng iOS.\u201d<\/p>\n\n\n\n

X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng<\/strong>
Kh\u00f4ng c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u, vi\u1ec7c quy\u1ebft \u0111\u1ecbnh li\u1ec7u c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hay \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i tr\u1edf n\u00ean kh\u00f3 kh\u0103n. Ngo\u00e0i ra, vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0o thu\u1ed9c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mu\u1ed1n ph\u00e2n t\u00edch c\u0169ng g\u1eb7p nhi\u1ec1u th\u00e1ch th\u1ee9c.<\/p>\n\n\n\n

Nh\u00e0 ph\u00e1t tri\u1ec3n: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n bi\u1ec7t ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c? C\u00f3 ph\u1ea3i khi h\u1ecd truy c\u1eadp \u1ee9ng d\u1ee5ng m\u01b0\u1eddi l\u1ea7n m\u1ed9t tu\u1ea7n? C\u00f3 n\u00ean \u0111o l\u01b0\u1eddng ng\u01b0\u1eddi d\u00f9ng iOS v\u00e0 Android d\u1ef1a tr\u00ean c\u00f9ng m\u1ed9t ti\u00eau ch\u00ed kh\u00f4ng?<\/p>\n\n\n\n

V\u00e0 \u0111\u1eebng nh\u00ecn v\u00e0o c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u ri\u00eang l\u1ebb.<\/strong>
Cu\u1ed1i c\u00f9ng, h\u00e3y nh\u1edb r\u1eb1ng m\u1ecdi th\u1ee9 \u0111\u1ec1u thay \u0111\u1ed5i. V\u00ed d\u1ee5, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n h\u00e0ng \u0111\u1ea7u th\u01b0\u1eddng d\u00e0nh h\u00e0ng th\u00e1ng \u0111\u1ec3 ho\u00e0n thi\u1ec7n quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn, ch\u1ec9 \u0111\u1ec3 sau \u0111\u00f3 v\u1ee9t b\u1ecf v\u00e0 b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb \u0111\u1ea7u. \u0110i\u1ec1u \u0111\u00f3 l\u00e0 v\u00ec ng\u01b0\u1eddi d\u00f9ng m\u00e0 b\u1ea1n c\u00f3 ng\u00e0y h\u00f4m nay c\u00f3 th\u1ec3 kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1ch \u0111\u00e2y 6 th\u00e1ng. \u0110\u1eebng qu\u00e1 t\u1eadp trung v\u00e0o c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u m\u00e0 b\u1ecf qua xu h\u01b0\u1edbng chung.<\/p>\n\n\n\n

Nh\u00e0 ph\u00e1t tri\u1ec3n: \u201cGi\u1edd \u0111\u00e2y, khi ch\u00fang ta \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 trong ph\u00e2n kh\u00fac 18-35, li\u1ec7u ch\u00fang ta c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n cho ph\u00e2n kh\u00fac 36-50 kh\u00f4ng?\u201d<\/p>\n\n\n\n

\u0110\u1eebng qu\u00ean r\u1eb1ng k\u1ebft qu\u1ea3 c\u1ee7a d\u1eef li\u1ec7u n\u00e0y kh\u00f4ng n\u00ean b\u1ecb gi\u1edbi h\u1ea1n trong b\u1ed9 ph\u1eadn ph\u00e2n t\u00edch kinh doanh ho\u1eb7c ph\u00f2ng h\u1ecdp c\u1ee7a ban l\u00e3nh \u0111\u1ea1o. Khi b\u1ea1n \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 \u0111\u01b0a ra k\u1ebft lu\u1eadn, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng quy tr\u00ecnh truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin cho c\u00e1c \u0111\u1ed9i kh\u00e1c \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5, \u0111\u1ed9i marketing s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i khi bi\u1ebft c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ea7n t\u1eadp trung qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ea7n bi\u1ebft t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u1ee9ng d\u1ee5ng m\u01b0\u1ee3t m\u00e0. C\u00e1c l\u1eadp tr\u00ecnh vi\u00ean c\u1ea7n bi\u1ebft d\u1ef1 b\u00e1o s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u1eadp nh\u1eadt m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p. D\u1eef li\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i.<\/p>\n\n\n\n

V\u00e0 \u0111\u1ec3 gi\u1eef cho m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 duy nh\u1ea5t cho t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, thay v\u00ec nhi\u1ec1u h\u1ec7 th\u1ed1ng ri\u00eang l\u1ebb. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 vi\u1ec7c l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i. B\u00e0i vi\u1ebft v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kinh doanh<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Big data tools are now ubiquitous and, compared to years ago, cheap. But while these tools give you the \u201cwhat\u201d \u2014 fire hydrants of data \u2014 they don\u2019t provide the \u201chow\u201d of using it. A gaming app developer, for example, can set up easy, out of the box tools to collect millions of data points…<\/p>","protected":false},"author":7,"featured_media":8775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,91],"tags":[],"class_list":["post-8773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-metrics"],"acf":[],"yoast_head":"\nBig Data to Actionable Insights | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how to turn big data into actionable insights that improve mobile marketing, attribution, user acquisition, and decision-making.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/harnessing-the-power-of-big-data-into-actionable-insights\/\" 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