{"id":8777,"date":"2017-03-15T12:15:00","date_gmt":"2017-03-15T12:15:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8777"},"modified":"2026-04-14T08:06:08","modified_gmt":"2026-04-14T08:06:08","slug":"growth-analytics-vs-product-analytics-whats-the-difference","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/growth-analytics-vs-product-analytics-whats-the-difference\/","title":{"rendered":"Ph\u00e2n t\u00edch t\u0103ng tr\u01b0\u1edfng so v\u1edbi Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m: S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 g\u00ec?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi so s\u00e1nh Tenjin v\u1edbi c\u00e1c c\u00f4ng ty ph\u00e2n t\u00edch nh\u01b0 Mixpanel, Amplitude, deltaDNA v\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o. C\u00e2u tr\u1ea3 l\u1eddi ng\u1eafn g\u1ecdn l\u00e0: c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch kh\u00e1c \u0111\u00f3 l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, trong khi Tenjin c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i ch\u00ednh x\u00e1c nh\u1ea5t l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang ta hi\u1ec3u th\u1ebf n\u00e0o v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e2n t\u00edch t\u0103ng tr\u01b0\u1edfng? C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i ti\u1ebfn \u1ee9ng d\u1ee5ng th\u00f4ng qua vi\u1ec7c hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng, trong khi c\u00e1c gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng nh\u01b0 Tenjin \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch c\u00f3 l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o? Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0: \u201cT\u00ednh n\u0103ng n\u00e0o \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch nh\u1ea5t?\u201d, \u201cC\u00f3 bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng?\u201d, hay \u201cTh\u1eed nghi\u1ec7m A\/B n\u00e0o thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i sang mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP) h\u01a1n?\u201d V\u1ec1 c\u01a1 b\u1ea3n, c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd \u0111\u00e3 v\u00e0o \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1ee3c l\u1ea1i, Tenjin gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ngay t\u1eeb m\u1ed9t b\u01b0\u1edbc s\u1edbm h\u01a1n trong chu k\u1ef3 \u0111\u1eddi s\u1ed1ng c\u1ee7a h\u1ecd \u2014 c\u1ee5 th\u1ec3 l\u00e0 trong giai \u0111o\u1ea1n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. V\u00ec ch\u00fang t\u00f4i bi\u1ebft chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 ngu\u1ed3n ph\u00e2n ph\u1ed1i n\u00e0o \u0111\u00e3 thu h\u00fat t\u1eebng ng\u01b0\u1eddi d\u00f9ng m\u1edbi t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n, n\u00ean c\u00e1c ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0 \u201cNgu\u1ed3n qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u00e3 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t?\u201d, \u201cChi\u1ebfn d\u1ecbch n\u00e0o mang l\u1ea1i nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1eddi gian s\u1eed d\u1ee5ng l\u00e2u nh\u1ea5t?\u201d v\u00e0 \u201cNgu\u1ed3n qu\u1ea3ng c\u00e1o n\u00e0o mang l\u1ea1i nhi\u1ec1u ng\u01b0\u1eddi mua nh\u1ea5t?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady n\u00ean, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u00ean theo d\u00f5i nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0o b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0o n\u00ean theo d\u00f5i c\u00f9ng ch\u00fang t\u00f4i. Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m r\u1ea5t h\u1eefu \u00edch cho c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 ph\u00e2n t\u00edch ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u1eed nghi\u1ec7m A\/B, nh\u01b0ng Tenjin l\u1ea1i ph\u00f9 h\u1ee3p h\u01a1n \u0111\u1ec3 t\u00ednh to\u00e1n ROI c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc ti\u00ean, ch\u00fang ta h\u00e3y xem x\u00e9t v\u1ea5n \u0111\u1ec1 n\u00e0y t\u1eeb g\u00f3c \u0111\u1ed9 v\u00f2ng \u0111\u1eddi \u0111i\u1ec3n h\u00ecnh c\u1ee7a m\u1ed9t t\u1ef1a game \u0111\u1ed9c l\u1eadp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u1eddng t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ch\u01a1i. H\u1ecd c\u1ed1 g\u1eafng c\u1ea3i ti\u1ebfn tr\u00f2 ch\u01a1i \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) ng\u00e0y c\u00e0ng t\u1ed1t h\u01a1n qua t\u1eebng b\u1ea3n c\u1eadp nh\u1eadt. M\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 ti\u1ebfn b\u1ed9 n\u00e0y l\u00e0 xem x\u00e9t s\u1ed1 li\u1ec7u v\u1ec1 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n theo nh\u00f3m ng\u01b0\u1eddi ch\u01a1i h\u00e0ng tu\u1ea7n v\u00e0 \u0111\u00e1nh gi\u00e1 xem c\u00e1c con s\u1ed1 n\u00e0y c\u00f3 c\u1ea3i thi\u1ec7n hay kh\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u1ed1 li\u1ec7u v\u1ec1 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng duy tr\u00ec h\u00e0ng tu\u1ea7n tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n theo d\u00f5i t\u1ef7 l\u1ec7 duy tr\u00ec c\u1ee7a Tenjin, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u t\u1eeb m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng n\u1ed9i b\u1ed9 m\u00e0 ch\u00fang t\u00f4i \u0111ang s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/0457b21954372567afc66061d89cbe2d3e7aacf0_1_690x412.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y kh\u00f4ng xu\u1ea5t hi\u1ec7n t\u1eeb h\u01b0 kh\u00f4ng. Th\u00f4ng th\u01b0\u1eddng, \u1edf giai \u0111o\u1ea1n n\u00e0y, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp s\u1ebd mua l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1edf c\u00e1c qu\u1ed1c gia nh\u01b0 Philippines (v\u1edbi ch\u1ec9 s\u1ed1 CPI th\u1ea5p), \u00dac ho\u1eb7c Canada. B\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i chi v\u00e0i tr\u0103m \u0111\u00f4 la \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kho\u1ea3ng m\u1ed9t ngh\u00ecn ng\u01b0\u1eddi d\u00f9ng (th\u1eed nghi\u1ec7m) m\u1ed7i tu\u1ea7n. \u1ede giai \u0111o\u1ea1n n\u00e0y, vi\u1ec7c ph\u00e2n t\u00edch s\u00e2u h\u01a1n m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean c\u00f3 gi\u00e1 tr\u1ecb. H\u00e3y c\u00f9ng xem l\u1ea1i b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng l\u1ea7n n\u00e0y v\u1edbi m\u1ee9c \u0111\u1ed9 chi ti\u1ebft h\u01a1n khi xem x\u00e9t c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/0cac54e884df67ebdb8670d733f8b8f03f7b7ff5_1_690x482.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb g\u00f3c nh\u00ecn n\u00e0y, c\u00f3 m\u1ed9t lo\u1ea1i th\u00f4ng tin quan tr\u1ecdng \u0111\u1ea7u ti\u00ean m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u0103ng tr\u01b0\u1edfng. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u nh\u1eadn ra nh\u1eefng chi\u1ebfn d\u1ecbch v\u00e0 k\u00eanh n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch th\u1eed nghi\u1ec7m c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 xem bi\u1ec3u \u0111\u1ed3 tr\u00ean v\u00e0 r\u00fat ra k\u1ebft lu\u1eadn r\u1eb1ng: \u201cC\u00e1c chi\u1ebfn d\u1ecbch Chartboost n\u00e0y c\u00f3 k\u1ebft qu\u1ea3 kh\u1ea3 quan v\u00e0o ng\u00e0y th\u1ee9 2, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng cao h\u01a1n so v\u1edbi h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 k\u00eanh kh\u00e1c.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ebfn giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, m\u00e0 c\u00f2n quan t\u00e2m \u0111\u1ebfn nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c hi\u1ec7n trong tr\u00f2 ch\u01a1i ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 s\u1ef1 ki\u1ec7n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n theo d\u00f5i \u1edf giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0 \u201cHo\u00e0n th\u00e0nh h\u01b0\u1edbng d\u1eabn\u201d, \u201c\u0110\u1ea1t c\u1ea5p \u0111\u1ed9 5\u201d ho\u1eb7c \u201cMua m\u1ed9t thanh ki\u1ebfm IPA c\u1ee5 th\u1ec3\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y lo\u1ea1i th\u00f4ng tin \u0111\u00f3 trong m\u1ed9t ch\u1ebf \u0111\u1ed9 xem kh\u00e1c tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n Tenjin, \u0111\u00f3 l\u00e0 ch\u1ebf \u0111\u1ed9 xem s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/af3a78227b6e62482b05035c4c4e4c51d4f96118_1_666x499.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n s\u1ebd kh\u00f4ng t\u00ecm th\u1ea5y lo\u1ea1i d\u1eef li\u1ec7u n\u00e0y trong c\u00e1c c\u00f4ng c\u1ee5 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y n\u00f3 trong Tenjin. V\u00ec v\u1eady, \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c n\u00ean theo d\u00f5i nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0o b\u1eb1ng Tenjin \u1edf giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i hi\u1ec7n t\u1ea1i: ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean theo d\u00f5i b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o mang l\u1ea1i gi\u00e1 tr\u1ecb cho tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n, d\u00f9 \u0111\u00f3 l\u00e0 vi\u1ec7c ho\u00e0n th\u00e0nh m\u1ed9t c\u1ea5p \u0111\u1ed9 c\u1ee5 th\u1ec3, m\u1ed9t c\u01a1 ch\u1ebf lan truy\u1ec1n n\u00e0o \u0111\u00f3, hay thanh ki\u1ebfm c\u1ef1c ng\u1ea7u m\u00e0 ng\u01b0\u1eddi ch\u01a1i c\u00f3 th\u1ec3 mua \u1edf c\u1ea5p \u0111\u1ed9 7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng lo\u1ea1i s\u1ef1 ki\u1ec7n m\u00e0 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc theo d\u00f5i trong Tenjin trong giai \u0111o\u1ea1n ra m\u1eaft th\u1eed nghi\u1ec7m c\u1ee7a tr\u00f2 ch\u01a1i tr\u01b0\u1edbc khi tri\u1ec3n khai m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n. Ch\u00fang t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m khi b\u1ea1n b\u1eaft \u0111\u1ea7u tri\u1ec3n khai m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n trong m\u1ed9t b\u00e0i vi\u1ebft sau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp r\u1eb1ng Tenjin hi\u1ec7n \u0111ang mi\u1ec5n ph\u00ed cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp (n\u1ebfu s\u1ed1 s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n d\u01b0\u1edbi 12 tri\u1ec7u s\u1ef1 ki\u1ec7n m\u1ed7i th\u00e1ng) ch\u01b0a? \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, h\u00e3y truy c\u1eadp&nbsp;<a href=\"https:\/\/www.tenjin.io\/sign_up?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.58.1695118029670&amp;__hsfp=2360007836\">https:\/\/www.tenjin.io\/sign_up<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric&#8230;<\/p>","protected":false},"author":7,"featured_media":8779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth vs Product Analytics | Tenjin<\/title>\n<meta name=\"description\" content=\"Understand the differences between growth analytics and product analytics, and learn when to use each to drive mobile app success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/growth-analytics-vs-product-analytics-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth vs Product Analytics | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Understand the differences between growth analytics and product analytics, and learn when to use each to drive mobile app success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/growth-analytics-vs-product-analytics-whats-the-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-15T12:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:06:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/529801073-1512094830901.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"763\" \/>\n\t<meta property=\"og:image:height\" content=\"458\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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