{"id":8818,"date":"2016-11-30T12:35:00","date_gmt":"2016-11-30T12:35:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8818"},"modified":"2026-04-14T08:03:18","modified_gmt":"2026-04-14T08:03:18","slug":"the-paid-marketing-conversion-funnel","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/the-paid-marketing-conversion-funnel\/","title":{"rendered":"Ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp th\u1ecb tr\u1ea3 ph\u00ed"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Trong m\u1ed9t v\u00e0i cu\u1ed9c g\u1eb7p g\u1ea7n \u0111\u00e2y c\u1ee7a t\u00f4i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n quy m\u00f4 nh\u1ecf mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i trong ti\u1ebfp th\u1ecb tr\u1ea3 ph\u00ed. Ban \u0111\u1ea7u, \u0111\u00e2y c\u00f3 v\u1ebb l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u01a1n gi\u1ea3n, nh\u01b0ng khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb m\u1edbi b\u1eaft \u0111\u1ea7u mua l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t, \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 kh\u00e1i ni\u1ec7m quan tr\u1ecdng nh\u1ea5t m\u00e0 h\u1ecd c\u1ea7n n\u1eafm v\u1eefng.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t trang tr\u00ecnh chi\u1ebfu t\u00f3m t\u1eaft quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp th\u1ecb nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/Nov\/marketingfunnel.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f4i c\u0169ng \u0111\u00e3 th\u1ea5y m\u00f4 h\u00ecnh ph\u1ec5u n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo nh\u1eefng c\u00e1ch kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t ph\u00e2n t\u00edch m\u00e0 t\u00f4i t\u1eebng xem qua, trong \u0111\u00f3 lo\u1ea1i b\u1ecf y\u1ebfu t\u1ed1 \u201cb\u00ean chi tr\u1ea3\u201d v\u00e0 thay v\u00e0o \u0111\u00f3 s\u1eed d\u1ee5ng \u201cng\u01b0\u1eddi d\u00f9ng\u201d l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 t\u00ednh to\u00e1n T\u1ed5ng gi\u00e1 tr\u1ecb. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u01b0a c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u00e0o t\u1eebng b\u00ean chi tr\u1ea3, nh\u01b0ng \u00fd ch\u00ednh v\u1eabn kh\u00f4ng thay \u0111\u1ed5i.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/Nov\/marketingfunneluser.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t ch\u00ednh l\u00e0 m\u1ee9c \u0111\u1ed9 t\u1ed1i \u01b0u h\u00f3a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i n\u00e0y. Trong s\u1ed1 c\u00e1c l\u1ea7n hi\u1ec3n th\u1ecb m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o, s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0o; t\u1eeb nh\u1eefng l\u1ea7n nh\u1ea5p \u0111\u00f3, m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh s\u1ebd chuy\u1ec3n \u0111\u1ed5i th\u00e0nh l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t; v\u00e0 t\u1eeb nh\u1eefng l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u0111\u00f3, m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u1ef1c hi\u1ec7n mua h\u00e0ng trong \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do \u0111\u00f3, T\u1ed5ng gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n t\u1ea1o ra t\u1eeb m\u1ed9t chi\u1ebfn d\u1ecbch s\u1ebd tu\u00e2n theo c\u00f4ng th\u1ee9c sau:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code data-no-translation=\"\" data-no-auto-translation=\"\">Total Value = # of Impressions x CTR x CVR x %pay x LTV\/payer<\/code><br><strong>\u0110\u1ecba \u0111i\u1ec3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR = t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/li>\n\n\n\n<li>CVR = t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/li>\n\n\n\n<li>%pay = % l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t d\u1eabn \u0111\u1ebfn thanh to\u00e1n<\/li>\n\n\n\n<li>LTV\/ng\u01b0\u1eddi thanh to\u00e1n = Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a m\u1ed9t ng\u01b0\u1eddi thanh to\u00e1n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y,&nbsp;<strong>CTR<\/strong>,&nbsp;<strong>CVR<\/strong>,&nbsp;<strong>%pay<\/strong>, v\u00e0&nbsp;<strong>LTV\/ng\u01b0\u1eddi chi tr\u1ea3<\/strong>&nbsp;l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c bi\u1ec7n ph\u00e1p m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 t\u0103ng&nbsp;<strong>T\u1ed5ng gi\u00e1 tr\u1ecb<\/strong>&nbsp;c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. Do \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u0169ng nh\u01b0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ch\u00fang \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c T\u1ed5ng gi\u00e1 tr\u1ecb cao nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5, gi\u1ea3 s\u1eed ch\u1ec9 s\u1ed1 %pay c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng l\u00e0 1%. Ch\u1ec9 c\u1ea7n t\u0103ng con s\u1ed1 n\u00e0y t\u1eeb 1% l\u00ean 2% l\u00e0 b\u1ea1n \u0111\u00e3 nh\u00e2n \u0111\u00f4i T\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch. Vi\u1ec7c t\u0103ng Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) c\u1ee7a m\u1ed7i ng\u01b0\u1eddi d\u00f9ng c\u0169ng s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch t\u01b0\u01a1ng t\u1ef1 cho T\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. V\u00e0 n\u00f3i chung, gi\u1ea3 s\u1eed t\u1ea5t c\u1ea3 c\u00e1c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i m\u1ed7i giai \u0111o\u1ea1n trong ph\u1ec5u ti\u1ebfp th\u1ecb \u0111\u1ec1u gi\u1eef nguy\u00ean, vi\u1ec7c t\u0103ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb (Impressions), s\u1ed1 l\u1ea7n nh\u1ea5p (Clicks) v\u00e0 s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (Installs) c\u0169ng s\u1ebd gi\u00fap t\u0103ng T\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 n\u1eb1m g\u1ea7n \u0111\u1ec9nh (ho\u1eb7c ph\u00eda b\u00ean tr\u00e1i) c\u1ee7a ph\u1ec5u, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng gi\u1eef nguy\u00ean khi kh\u1ed1i l\u01b0\u1ee3ng t\u0103ng l\u00ean. V\u00ed d\u1ee5, vi\u1ec7c t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb kh\u00f4ng nh\u1ea5t thi\u1ebft s\u1ebd l\u00e0m t\u0103ng g\u1ea5p \u0111\u00f4i T\u1ed5ng gi\u00e1 tr\u1ecb, b\u1edfi v\u00ec \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c l\u1ea7n hi\u1ec3n th\u1ecb \u0111\u00f3 v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u01b0\u01a1ng t\u1ef1, vi\u1ec7c t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u1ea5p \u0111\u00f4i s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t. Ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn v\u00f4 s\u1ed1 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t nh\u1edd n\u1ed9i dung qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng ho\u1eb7c \u0111\u1eb7c bi\u1ec7t b\u1eaft m\u1eaft, nh\u01b0ng khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o trang t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng, h\u1ecd nh\u1eadn ra r\u1eb1ng \u1ee9ng d\u1ee5ng \u0111\u00f3 kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i v\u00e0 do \u0111\u00f3, cu\u1ed1i c\u00f9ng h\u1ecd \u0111\u00e3 kh\u00f4ng c\u00e0i \u0111\u1eb7t n\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i v\u1eabn kh\u00f4ng thay \u0111\u1ed5i: \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a T\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a \u1ee9ng d\u1ee5ng, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i trong ti\u1ebfp th\u1ecb tr\u1ea3 ph\u00ed v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn qu\u00e1 tr\u00ecnh n\u00e0y. Cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111o l\u01b0\u1eddng v\u00e0 theo d\u00f5i t\u1eebng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 \u0111i\u1ec3m c\u1ea7n t\u1eadp trung khi c\u1ed1 g\u1eafng t\u0103ng T\u1ed5ng gi\u00e1 tr\u1ecb.<\/p>","protected":false},"excerpt":{"rendered":"<p>In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It seems like a simple concept at the outset, but when marketers first start buying installs it\u2019s probably the most important concept to understand. Here\u2019s a slide that sums up the&#8230;<\/p>","protected":false},"author":8,"featured_media":8800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,91,8],"tags":[],"class_list":["post-8818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-metrics","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paid Marketing Conversion Funnel | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how the paid marketing conversion funnel helps mobile marketers optimize user acquisition, engagement, retention, and ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/the-paid-marketing-conversion-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Marketing Conversion Funnel | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how the paid marketing conversion funnel helps mobile marketers optimize user acquisition, engagement, retention, and ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/the-paid-marketing-conversion-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-30T12:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:03:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/465640566-1512093631522-e1695126942798.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Farm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Farm\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/\"},\"author\":{\"name\":\"Chris Farm\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2a08b3eb1707d172ac3d5f44e45f0b58\"},\"headline\":\"The Paid Marketing Conversion Funnel\",\"datePublished\":\"2016-11-30T12:35:00+00:00\",\"dateModified\":\"2026-04-14T08:03:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/\"},\"wordCount\":542,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/465640566-1512093631522-e1695126942798.jpg\",\"articleSection\":[\"Best practices\",\"Metrics\",\"Mobile Marketing Trends\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/\",\"name\":\"Paid Marketing Conversion Funnel | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/465640566-1512093631522-e1695126942798.jpg\",\"datePublished\":\"2016-11-30T12:35:00+00:00\",\"dateModified\":\"2026-04-14T08:03:18+00:00\",\"description\":\"Learn how the paid marketing conversion funnel helps mobile marketers optimize user acquisition, engagement, retention, and ROI.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/465640566-1512093631522-e1695126942798.jpg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/465640566-1512093631522-e1695126942798.jpg\",\"width\":1000,\"height\":353,\"caption\":\"Funnel flat circle icon. Flat stylized circle icon with long shadow\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-paid-marketing-conversion-funnel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Paid Marketing Conversion Funnel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2a08b3eb1707d172ac3d5f44e45f0b58\",\"name\":\"Chris Farm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g\",\"caption\":\"Chris Farm\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/vi\\\/blog\\\/author\\\/farmchristopher\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"K\u00eanh chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp th\u1ecb tr\u1ea3 ph\u00ed | Tenjin","description":"T\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c m\u00e0 ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp th\u1ecb tr\u1ea3 ph\u00ed gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/vi\/blog\/the-paid-marketing-conversion-funnel\/","og_locale":"vi_VN","og_type":"article","og_title":"Paid Marketing Conversion Funnel | Tenjin","og_description":"Learn how the paid marketing conversion funnel helps mobile marketers optimize user acquisition, engagement, retention, and ROI.","og_url":"https:\/\/tenjin.com\/vi\/blog\/the-paid-marketing-conversion-funnel\/","og_site_name":"Tenjin","article_published_time":"2016-11-30T12:35:00+00:00","article_modified_time":"2026-04-14T08:03:18+00:00","og_image":[{"width":1000,"height":353,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/465640566-1512093631522-e1695126942798.jpg","type":"image\/jpeg"}],"author":"Chris Farm","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Chris Farm","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"3 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/"},"author":{"name":"Chris Farm","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58"},"headline":"The Paid Marketing Conversion Funnel","datePublished":"2016-11-30T12:35:00+00:00","dateModified":"2026-04-14T08:03:18+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/"},"wordCount":542,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/465640566-1512093631522-e1695126942798.jpg","articleSection":["Best practices","Metrics","Mobile Marketing Trends"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/","url":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/","name":"K\u00eanh chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp th\u1ecb tr\u1ea3 ph\u00ed | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/465640566-1512093631522-e1695126942798.jpg","datePublished":"2016-11-30T12:35:00+00:00","dateModified":"2026-04-14T08:03:18+00:00","description":"T\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c m\u00e0 ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp th\u1ecb tr\u1ea3 ph\u00ed gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 ROI.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/465640566-1512093631522-e1695126942798.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/465640566-1512093631522-e1695126942798.jpg","width":1000,"height":353,"caption":"Funnel flat circle icon. Flat stylized circle icon with long shadow"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/the-paid-marketing-conversion-funnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"The Paid Marketing Conversion Funnel"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Th\u1ea7n Tenjin","description":"Ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Th\u1ea7n Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58","name":"Trang tr\u1ea1i Chris","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/30748f500b10155f238ea10982772f9b0e1893c90a11b65ba1a2e26a520bd5f0?s=96&d=mm&r=g","caption":"Chris Farm"},"url":"https:\/\/tenjin.com\/vi\/blog\/author\/farmchristopher\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/comments?post=8818"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8818\/revisions"}],"predecessor-version":[{"id":17262,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8818\/revisions\/17262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media\/8800"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media?parent=8818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/categories?post=8818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/tags?post=8818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}