{"id":8822,"date":"2016-10-18T12:37:00","date_gmt":"2016-10-18T12:37:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8822"},"modified":"2026-04-14T08:01:28","modified_gmt":"2026-04-14T08:01:28","slug":"7-tips-for-optimizing-mobile-app-install-campaigns-from-setup-to-analysis","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/7-tips-for-optimizing-mobile-app-install-campaigns-from-setup-to-analysis\/","title":{"rendered":"7 M\u1eb9o t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1eeb thi\u1ebft l\u1eadp \u0111\u1ebfn ph\u00e2n t\u00edch"},"content":{"rendered":"<p class=\"wp-block-paragraph\">C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng gi\u1ed1ng nh\u01b0 nh\u1eefng c\u1ed7 m\u00e1y \u0111\u01b0\u1ee3c tinh ch\u1ec9nh k\u1ef9 l\u01b0\u1ee1ng: m\u1ecdi th\u00e0nh ph\u1ea7n \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 tr\u00e1nh \"n\u1ed5 tung\" (t\u1ea5t nhi\u00ean l\u00e0 trong ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n). T\u1eeb vi\u1ec7c bi\u00ean t\u1eadp n\u1ed9i dung s\u00e1ng t\u1ea1o \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, b\u1ea1n ph\u1ea3i l\u00e0m m\u1ecdi th\u1ee9 \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p danh s\u00e1ch b\u1ea3y m\u1eb9o, t\u1eeb giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch cho \u0111\u1ebfn nh\u1eefng chi ti\u1ebft cu\u1ed1i c\u00f9ng, c\u00f3 th\u1ec3 h\u1eefu \u00edch cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 di\u1ec5n ra su\u00f4n s\u1ebb.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ti\u1ebfp t\u1ee5c t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed9i dung s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n.<\/strong><br>V\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o r\u1ea5t ph\u00f9 h\u1ee3p cho th\u1eed nghi\u1ec7m A\/B. T\u1eeb ng\u1eef r\u1ebb h\u01a1n v\u00e0 d\u1ec5 thay \u0111\u1ed5i h\u01a1n b\u1ea5t k\u1ef3 ph\u1ea7n n\u00e0o kh\u00e1c c\u1ee7a qu\u1ea3ng c\u00e1o. X\u00e2y d\u1ef1ng kho t\u1eeb v\u1ef1ng t\u1eeb nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 v\u1edbi b\u1ea1n: v\u00ed d\u1ee5, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m th\u01b0\u1eddng t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch b\u1eb1ng c\u00e1c t\u1eeb nh\u01b0 \u201cngay b\u00e2y gi\u1edd\u201d, \u201cnhanh l\u00ean\u201d v\u00e0 \u201cnhanh ch\u00f3ng\u201d. Tenjin\u2019s\u00a0<a href=\"https:\/\/blog.tenjin.io\/take-advantage-of-google-adwords\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.87.1695118029670&amp;__hsfp=2360007836\">Ph\u00e2n t\u00edch t\u1eeb kh\u00f3a<\/a>\u00a0T\u00ednh n\u0103ng n\u00e0y r\u1ea5t h\u1eefu \u00edch cho vi\u1ec7c theo d\u00f5i s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t, l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t v\u00e0 ROI c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3. C\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c th\u1eed nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1, c\u0169ng nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0\u00a0<a href=\"https:\/\/sensortower.com\/solutions\/ad-intelligence\">Th\u00e1p c\u1ea3m bi\u1ebfn<\/a>, gi\u00fap b\u1ea1n c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao<\/strong><br>C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Facebook Audience Insights v\u00e0 Google Analytics gi\u00fap b\u1ea1n t\u1ea1o qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean th\u00f3i quen v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, trang web chuy\u00ean v\u1ec1 \u0111\u00e1m c\u01b0\u1edbi Bridestory&nbsp;<a href=\"https:\/\/fbcdn-dragon-a.akamaihd.net\/hphotos-ak-xft1\/t39.2365-6\/12995586_1034174629991378_829414156_n.pdf\">Ch\u1ecdn Instagram<\/a>&nbsp;Nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o, sau khi t\u00ecm hi\u1ec3u v\u1ec1 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi n\u1ed9i dung h\u00ecnh \u1ea3nh, c\u00f4ng ty \u0111\u00e3 t\u1ea1o ra c\u00e1c n\u1ed9i dung s\u00e1ng t\u1ea1o d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Th\u00f4ng qua nghi\u00ean c\u1ee9u d\u00e2n s\u1ed1, c\u00f4ng ty \u0111\u00e3 c\u00f3 th\u1ec3...&nbsp;<a href=\"http:\/\/www.appvirality.com\/blog\/instagram-ads-finale-cheaper-cpi-solution-app-marketers\/\">Gi\u1ea3m ch\u1ec9 s\u1ed1 gi\u00e1 ti\u00eau d\u00f9ng (CPI) xu\u1ed1ng 50%<\/a>&nbsp;so v\u1edbi c\u00e1c k\u00eanh kh\u00e1c.<\/li>\n\n\n\n<li><strong>Ch\u1ecdn c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o c\u00e2n b\u1eb1ng gi\u1eefa t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI).<\/strong><br>Nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng gi\u1ecfi kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao: vi\u1ec7c c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec n\u1ebfu ng\u01b0\u1eddi d\u00f9ng ngay l\u1eadp t\u1ee9c r\u1eddi b\u1ecf. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ea1ng qu\u1ea3ng c\u00e1o n\u00e0o cung c\u1ea5p ng\u01b0\u1eddi d\u00f9ng tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau khi c\u00e0i \u0111\u1eb7t, nh\u01b0 chi ti\u00eau trong \u1ee9ng d\u1ee5ng ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o, v\u00e0 c\u00e2n b\u1eb1ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c n\u00e0y v\u1edbi chi ph\u00ed tr\u00ean m\u1ed7i c\u00e0i \u0111\u1eb7t (CPI).<\/li>\n\n\n\n<li><strong>H\u00e3y tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t ch\u1ec9 s\u1ed1 CPI v\u00e0 t\u1ef7 l\u1ec7 LTV.<\/strong><br>Cho ph\u00e9p chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CPI) t\u0103ng cao h\u01a1n gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (LTV) ch\u1eb3ng kh\u00e1c n\u00e0o \u0111ang \u0111\u1ed1t ti\u1ec1n. Tr\u1eeb khi b\u1ea1n l\u00e0 Joker, b\u1ea1n n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u00ecnh \u0111ang t\u00ednh to\u00e1n LTV m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng \u2014 m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u00e0 ch\u00fang t\u00f4i&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-101\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.87.1695118029670&amp;__hsfp=2360007836\">\u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp g\u1ea7n \u0111\u00e2y<\/a>V\u00ec LTV (Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng) th\u01b0\u1eddng kh\u00f3 \u01b0\u1edbc t\u00ednh ch\u00ednh x\u00e1c, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u00ednh to\u00e1n n\u00f3 cho m\u1ed9t kho\u1ea3ng th\u1eddi gian m\u00e0 ng\u01b0\u1eddi d\u00f9ng ch\u1eafc ch\u1eafn \u0111\u00e3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng, ch\u1eb3ng h\u1ea1n nh\u01b0 30 ng\u00e0y ho\u1eb7c 180 ng\u00e0y.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Screen%20Shot%202016-09-17%20at%2012.17.48%20AM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ed1i \u01b0u h\u00f3a trang s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng<\/strong><br>Tr\u00ean c\u00e1c danh s\u00e1ch \u1ee9ng d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t,&nbsp;<a href=\"https:\/\/www.chartboost.com\/blog\/2016\/04\/mobile-game-devs-guide-app-store-optimization\/\">kho\u1ea3ng 60%<\/a>&nbsp;Ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh c\u00e0i \u0111\u1eb7t ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean. \u00cdt l\u00e0 t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p; nhi\u1ec1u l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn. H\u00e3y ngh\u0129 theo c\u00e1ch n\u00e0y: n\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng th\u00edch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ee9c nh\u1ea5p v\u00e0o n\u00f3 nh\u01b0ng sau \u0111\u00f3 r\u1eddi kh\u1ecfi trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, b\u1ea1n \u0111ang m\u1ea5t \u0111i s\u1ed1 ti\u1ec1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng (ho\u1eb7c th\u1eadm ch\u00ed nhi\u1ec1u h\u01a1n) so v\u1edbi vi\u1ec7c h\u1ecd kh\u00f4ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. \u0110\u1ec3 c\u1ea3i thi\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed&nbsp;<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/6227309?hl=en\">Th\u1eed nghi\u1ec7m c\u1ee7a Google<\/a>ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u1ea3 ph\u00ed nh\u01b0&nbsp;<a href=\"https:\/\/www.storemaven.com\/\">C\u1eeda h\u00e0ng Maven<\/a>&nbsp;ho\u1eb7c&nbsp;<a href=\"https:\/\/splitmetrics.com\/\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a>&nbsp;\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u01b0 bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>\u0110\u1eebng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c quy thu\u1ed9c m\u1ed9t l\u1ea7n nh\u1ea5p chu\u1ed9t.<\/strong><br>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay c\u00f3 th\u1ec3 chuy\u1ec3n t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i sang trang web r\u1ed3i \u0111\u1ebfn c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u01b0\u1edbc khi t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng ho\u1eb7c th\u1ef1c hi\u1ec7n mua h\u00e0ng. Ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 t\u1eadp trung v\u00e0o \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean ho\u1eb7c cu\u1ed1i c\u00f9ng.&nbsp;<a href=\"https:\/\/segment.com\/academy\/collecting-data\/an-introduction-to-multi-touch-attribution\/\">Ph\u00e2n b\u1ed5 \u0111a ch\u1ea1m<\/a>&nbsp;X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng m\u1ea1ng l\u01b0\u1edbi, gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e1c \u0111\u1ecbnh c\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch trong t\u01b0\u01a1ng lai.<\/li>\n\n\n\n<li><strong>Th\u1eed qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c<\/strong><br>Cu\u1ed1i c\u00f9ng, m\u1ed9t c\u00e1i nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai: \"qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n\" l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng bao g\u1ed3m video, \u00e2m thanh ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u1eb1m thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi xem t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n trong nhi\u1ec1u n\u0103m, nh\u01b0ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a \u0111\u1ecbnh d\u1ea1ng n\u00e0y. V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Macy\u2019s \u0111\u00e3 b\u00e1o c\u00e1o r\u1eb1ng...&nbsp;<a href=\"http:\/\/www.inmobi.com\/advertise\/case-studies\/macys\/\">T\u0103ng 134%<\/a>&nbsp;Trong vi\u1ec7c k\u00edch th\u00edch \u00fd \u0111\u1ecbnh mua h\u00e0ng b\u1eb1ng c\u00e1ch cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng duy\u1ec7t s\u1ea3n ph\u1ea9m v\u00e0 t\u00ecm ki\u1ebfm c\u1eeda h\u00e0ng ngay trong qu\u1ea3ng c\u00e1o. Ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 ph\u00e1t hi\u1ec7n ra nh\u00e0 ph\u00e1t tri\u1ec3n game h\u00e0ng \u0111\u1ea7u Machine Zone s\u1eed d\u1ee5ng lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y cho tr\u00f2 ch\u01a1i Mobile Strike. Nh\u01b0 th\u01b0\u1eddng l\u1ec7, vi\u1ec7c th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c m\u1ea1ng l\u01b0\u1edbi v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi m\u1ebb lu\u00f4n \u0111\u00e1ng gi\u00e1 \u2014 b\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft khi n\u00e0o s\u1ebd t\u00ecm th\u1ea5y m\u1ed9t m\u1ecf v\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Screen%20Shot%202016-09-17%20at%2012.33.40%20AM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch, b\u1ea1n c\u1ea7n c\u00f3 h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng, theo d\u00f5i v\u00e0 th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng. V\u1edbi Tenjin, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i ROI, LTV v\u00e0 CPI, d\u00f9 b\u1ea1n s\u1eed d\u1ee5ng bao nhi\u00eau m\u1ea1ng qu\u1ea3ng c\u00e1o hay k\u00eanh ti\u1ebfp th\u1ecb. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi&nbsp;<a href=\"mailto:info@tenjin.io\">info@tenjin.io<\/a>&nbsp;\u0110\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics into actionable insights, you\u2019ve got to get it all right to succeed. We put together a list of seven tips, from the start of a&#8230;<\/p>","protected":false},"author":7,"featured_media":8798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,91],"tags":[],"class_list":["post-8822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Install Campaign Tips | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn seven practical tips to optimize mobile app install campaigns, from campaign setup and targeting to measurement and performance analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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