{"id":8830,"date":"2016-08-24T12:41:00","date_gmt":"2016-08-24T12:41:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8830"},"modified":"2026-04-14T08:00:21","modified_gmt":"2026-04-14T08:00:21","slug":"ltv-101","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/ltv-101\/","title":{"rendered":"LTV 101"},"content":{"rendered":"

T\u00f4i tr\u00f2 chuy\u1ec7n v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng h\u00e0ng ng\u00e0y. Sau m\u1ed7i cu\u1ed9c tr\u00f2 chuy\u1ec7n, t\u00f4i v\u1eabn ng\u1ea1c nhi\u00ean khi th\u1ea5y h\u1ea7u h\u1ebft trong s\u1ed1 h\u1ecd kh\u00f4ng bi\u1ebft LTV l\u00e0 g\u00ec, v\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi bi\u1ebft, h\u1ecd c\u00f3 th\u1ec3 ch\u01b0a n\u1eafm r\u00f5 v\u1ec1 m\u1eb7t to\u00e1n h\u1ecdc. B\u00e0i vi\u1ebft n\u00e0y nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m, d\u00f9 ch\u01b0a \u0111\u1ea1t \u0111\u1ebfn tr\u00ecnh \u0111\u1ed9 chuy\u00ean gia (m\u1ed9t y\u00eau c\u1ea7u cao!).<\/p>\n\n\n\n

LTV l\u00e0 g\u00ec?<\/strong>
LTV l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \"gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi\". N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, LTV c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb h\u1ecd trong su\u1ed1t th\u1eddi gian h\u1ecd s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Ph\u1ea7n ph\u1ee9c t\u1ea1p c\u1ee7a LTV l\u00e0 \"th\u1eddi gian s\u1eed d\u1ee5ng\" v\u00e0 \"gi\u00e1 tr\u1ecb\" l\u00e0 hai ch\u1ec9 s\u1ed1 ri\u00eang bi\u1ec7t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5: Starbucks c\u00f3 th\u1eddi gian s\u1eed d\u1ee5ng trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 kho\u1ea3ng 20 n\u0103m. Ri\u00eang v\u1ec1 gi\u00e1 tr\u1ecb, m\u1ed7i l\u1ea7n mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb trung b\u00ecnh l\u00e0 $5.90.<\/p>\n\n\n\n

\u0110\u1ec3 t\u00ednh to\u00e1n LTV t\u1eeb c\u00e1c con s\u1ed1 ri\u00eang l\u1ebb n\u00e0y, ch\u00fang ta c\u1ea7n bi\u1ebft t\u1ea7n su\u1ea5t kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110\u1ed1i v\u1edbi Starbucks, Kissmetrics \u0111\u00e3 t\u00ednh to\u00e1n<\/a> Chi ph\u00ed h\u00e0ng tu\u1ea7n l\u00e0 $24.30. T\u1eeb \u0111\u00f3, vi\u1ec7c t\u00ednh to\u00e1n r\u1ea5t \u0111\u01a1n gi\u1ea3n: v\u1edbi kho\u1ea3ng 1.000 tu\u1ea7n trong v\u00f2ng 20 n\u0103m, gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn $25.272.<\/p>\n\n\n\n

\u1ee8ng d\u1ee5ng v\u00e0 tr\u00f2 ch\u01a1i th\u01b0\u1eddng c\u00f3 tu\u1ed5i th\u1ecd trung b\u00ecnh dao \u0111\u1ed9ng t\u1eeb v\u00e0i tu\u1ea7n \u0111\u1ebfn v\u00e0i n\u0103m, nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Facebook ho\u1eb7c Snapchat. M\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf cho m\u1ed9t \u1ee9ng d\u1ee5ng l\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng trong 1 n\u0103m v\u00e0 chi ti\u00eau trung b\u00ecnh 3,5 xu m\u1ed7i ng\u00e0y, d\u1eabn \u0111\u1ebfn LTV l\u00e0 $12.78 (\u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng 365 ng\u00e0y * 0,035 = $12.775).<\/p>\n\n\n\n

D\u00f9 b\u1ea1n ki\u1ebfm ti\u1ec1n t\u1eeb mua h\u00e0ng trong \u1ee9ng d\u1ee5ng, qu\u1ea3ng c\u00e1o, \u0111\u0103ng k\u00fd ho\u1eb7c c\u00e1c k\u00eanh mua h\u00e0ng kh\u00e1c, m\u1ecdi kho\u1ea3n thu nh\u1eadp ki\u1ebfm \u0111\u01b0\u1ee3c theo th\u1eddi gian \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o LTV.<\/p>\n\n\n\n

T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng LTV?<\/strong>
M\u1ee5c ti\u00eau c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o l\u00e0 t\u1ed1i \u0111a h\u00f3a LTV. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c d\u1ef1 \u0111o\u00e1n c\u1ee7a b\u1ea1n ph\u1ea3i ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i. Ch\u1eb3ng h\u1ea1n, c\u00f3 l\u1ebd nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o ra Pokemon Go hi\u1ec7n t\u1ea1i kh\u00f4ng quan t\u00e2m li\u1ec7u c\u00e1c t\u00ednh to\u00e1n LTV c\u1ee7a h\u1ecd c\u00f3 ho\u00e0n h\u1ea3o hay kh\u00f4ng: h\u1ecd c\u1ea7n gi\u1eef ch\u00e2n h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0 ng\u0103n ch\u1eb7n m\u00e1y ch\u1ee7 c\u1ee7a h\u1ecd b\u1ecb qu\u00e1 t\u1ea3i tr\u01b0\u1edbc ti\u00ean.<\/p>\n\n\n\n

Nh\u01b0ng t\u00ecnh hu\u1ed1ng nh\u01b0 Pok\u00e9mon Go l\u00e0 hi\u1ebfm c\u00f3. H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111ang b\u1eadn r\u1ed9n v\u1edbi c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh thu. V\u00ec v\u1eady, c\u00f3 m\u1ed9t s\u1ed1 l\u00fd do ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 t\u00ednh to\u00e1n LTV c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111\u00e3 ra m\u1eaft \u1ee9ng d\u1ee5ng, vi\u1ec7c n\u1eafm b\u1eaft LTV (Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng) s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a \u1ee9ng d\u1ee5ng. Ho\u1eb7c, n\u1ebfu b\u1ea1n v\u1eabn \u0111ang trong giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb ra m\u1eaft, vi\u1ec7c xem x\u00e9t LTV c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh li\u1ec7u quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a m\u00ecnh c\u00f3 h\u1ee3p l\u00fd hay kh\u00f4ng.
N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm nh\u00e0 xu\u1ea5t b\u1ea3n, nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1eb7c \u0111\u1ed1i t\u00e1c, h\u1ecd s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c c\u01a1 h\u1ed9i sinh l\u1eddi. Vi\u1ec7c tr\u00ecnh b\u00e0y LTV (Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi kh\u00e1ch h\u00e0ng) l\u00e0 bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 ch\u1eafc ch\u1eafn nh\u1ea5t cho ti\u1ec1m n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.
N\u1ebfu b\u1ea1n \u0111ang thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n n\u00ean bi\u1ebft gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi (LTV) c\u1ee7a h\u1ecd. Nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u00e3 ph\u00e1 s\u1ea3n v\u00ec cho r\u1eb1ng vi\u1ec7c mua ng\u01b0\u1eddi d\u00f9ng v\u1edbi gi\u00e1 $3 ho\u1eb7c $4 l\u00e0 m\u1ed9t giao d\u1ecbch t\u1ed1t. Tr\u1eeb khi b\u1ea1n bi\u1ebft LTV c\u1ee7a m\u00ecnh cao h\u01a1n gi\u00e1 mua, b\u1ea1n c\u00f3 th\u1ec3 \u0111ang l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c.<\/p>\n\n\n\n

L\u00fd do cu\u1ed1i c\u00f9ng l\u00e0 l\u00fd do quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 ph\u00e1t tri\u1ec3n. C\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong b\u1ea3ng x\u1ebfp h\u1ea1ng \"Top Grossing\" tr\u00ean iOS th\u01b0\u1eddng c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 ph\u00e2n t\u00edch vi\u00ean gi\u00fap t\u00ednh to\u00e1n LTV (Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng) b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p to\u00e1n h\u1ecdc ph\u1ee9c t\u1ea1p v\u00e0 ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI). T\u1ea5t c\u1ea3 n\u1ed7 l\u1ef1c \u0111\u00f3 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 kh\u00f4ng \u0111\u1ec3 chi ph\u00ed cho m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t v\u01b0\u1ee3t qu\u00e1 LTV d\u1ef1 ki\u1ebfn.<\/p>\n\n\n\n

C\u00e1ch b\u1eaft \u0111\u1ea7u t\u00ednh to\u00e1n LTV<\/strong>
H\u00e3y nh\u1edb l\u1ea1i nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 \u0111\u1ecdc \u1edf tr\u00ean v\u1ec1 c\u00e1ch t\u00ednh LTV, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn ra m\u1ed9t v\u1ea5n \u0111\u1ec1: b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e1c con s\u1ed1 v\u1ec1 th\u1eddi gian s\u1eed d\u1ee5ng v\u00e0 gi\u00e1 tr\u1ecb. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u1ef1c t\u1ebf \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng m\u1edbi b\u1eaft \u0111\u1ea7u. N\u1ebfu b\u1ea1n \u0111ang t\u00ednh to\u00e1n LTV, r\u1ea5t c\u00f3 th\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n v\u1eabn \u0111ang s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng, v\u00e0 kh\u00f4ng bi\u1ebft khi n\u00e0o h\u1ecd s\u1ebd ng\u1eebng s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

V\u00ec v\u1eady, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111o l\u01b0\u1eddng LTV d\u1ef1a tr\u00ean th\u1eddi gian m\u00e0 ng\u01b0\u1eddi d\u00f9ng ch\u1eafc ch\u1eafn \u0111\u00e3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng \u2014 v\u00e0 b\u1ea1n c\u0169ng n\u00ean l\u00e0m nh\u01b0 v\u1eady.<\/p>\n\n\n\n

V\u00ed d\u1ee5, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng t\u1ea3i \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0o ng\u00e0y 1 th\u00e1ng 1, b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i v\u00e0o ng\u00e0y 31 th\u00e1ng 1 r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n trong 30 ng\u00e0y. Gi\u1ea3 s\u1eed ng\u01b0\u1eddi d\u00f9ng c\u0169ng \u0111\u00e3 mua $3 s\u1ea3n ph\u1ea9m. V\u1eady LTV 30 ng\u00e0y c\u1ee7a b\u1ea1n l\u00e0 $3.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Nh\u00ecn v\u00e0o h\u00ecnh minh h\u1ecda tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi ch\u01a1i ti\u1ebfp t\u1ee5c chi ti\u00eau th\u00eam $1 khi h\u1ecd \u0111\u1ebfn g\u1ea7n 45 ng\u00e0y sau khi c\u00e0i \u0111\u1eb7t. C\u00e1c ti\u1ec1n t\u1ed1 \"X-day\" nh\u01b0 30-day ho\u1eb7c 45-day LTV l\u00e0 ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i ho\u1eb7c \u1ee9ng d\u1ee5ng: v\u00ec vi\u1ec7c d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai l\u00e0 kh\u00f3 kh\u0103n, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n cu\u1ed1i c\u00f9ng \u0111\u1ec1u t\u00ednh to\u00e1n cho m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n\n\n\n

Th\u1eadt t\u1ed1t khi c\u00f3 th\u1ec3 nh\u00ecn xa v\u00e0o t\u01b0\u01a1ng lai \u2014 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 l\u00e0 kh\u1ea3 thi, m\u1eb7c d\u00f9 c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c t\u00ednh to\u00e1n ph\u1ee9c t\u1ea1p h\u01a1n. Ch\u00fang ta s\u1ebd quay l\u1ea1i ch\u1ee7 \u0111\u1ec1 n\u00e0y trong m\u1ed9t b\u00e0i vi\u1ebft blog s\u1eafp t\u1edbi. H\u00e3y theo d\u00f5i nh\u00e9!<\/p>","protected":false},"excerpt":{"rendered":"

I talk to mobile app developers every day. After each conversation, it still amazes me how most of them don\u2019t know what LTV means, and for those that do, they might be fuzzy on the math. This post is intended to get developers up to speed, if not to expert level (a tall order!). What…<\/p>","protected":false},"author":7,"featured_media":8807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-8830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics"],"acf":[],"yoast_head":"\nLTV 101 | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn the fundamentals of lifetime value (LTV), why it matters for mobile apps, and how to use it to drive smarter growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/ltv-101\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LTV 101 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn the fundamentals of lifetime value (LTV), why it matters for mobile apps, and how to use it to drive smarter growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/ltv-101\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-24T12:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:00:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/LTV-101.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"LTV 101\",\"datePublished\":\"2016-08-24T12:41:00+00:00\",\"dateModified\":\"2026-04-14T08:00:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/\"},\"wordCount\":741,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LTV-101.jpeg\",\"articleSection\":[\"Metrics\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/\",\"name\":\"LTV 101 | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LTV-101.jpeg\",\"datePublished\":\"2016-08-24T12:41:00+00:00\",\"dateModified\":\"2026-04-14T08:00:21+00:00\",\"description\":\"Learn the fundamentals of lifetime value (LTV), why it matters for mobile apps, and how to use it to drive smarter growth.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ltv-101\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LTV-101.jpeg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LTV-101.jpeg\",\"width\":1000,\"height\":563,\"caption\":\"Life-time value of user cost. 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