{"id":8836,"date":"2016-06-20T12:45:00","date_gmt":"2016-06-20T12:45:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8836"},"modified":"2026-05-19T13:39:32","modified_gmt":"2026-05-19T13:39:32","slug":"pay-attention-to-these-overlooked-mobile-metrics","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/pay-attention-to-these-overlooked-mobile-metrics\/","title":{"rendered":"H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng ch\u1ec9 s\u1ed1 di \u0111\u1ed9ng th\u01b0\u1eddng b\u1ecb b\u1ecf qua n\u00e0y"},"content":{"rendered":"<p class=\"wp-block-paragraph\">C\u00e1c ch\u1ec9 s\u1ed1 KPI c\u1ea5p cao nh\u01b0 ARPU v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 t\u00ecnh tr\u1ea1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, nh\u01b0ng d\u00f9 ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ee7 cho m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft c\u1ea5p cao, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 nhi\u1ec7m v\u1ee5 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c h\u00e0ng ng\u00e0y l\u1ea1i hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c \u0111i s\u00e2u ph\u00e2n t\u00edch h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p m\u1ed9t danh s\u00e1ch g\u1ed3m m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 KPI quan tr\u1ecdng nh\u01b0ng th\u01b0\u1eddng b\u1ecb b\u1ecf qua, nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y \u0111ang \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1eddi gian \u0111\u1ebfn l\u1ea7n IAP \u0111\u1ea7u ti\u00ean<\/strong><br>N\u1ebfu \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n thu\u1ed9c nh\u00f3m \u0111\u1ea1i \u0111a s\u1ed1 c\u00e1c \u1ee9ng d\u1ee5ng t\u1ea1o ra ph\u1ea7n l\u1edbn doanh thu th\u00f4ng qua c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP), vi\u1ec7c n\u1eafm r\u00f5 th\u1eddi gian trung b\u00ecnh t\u1eeb khi c\u00e0i \u0111\u1eb7t \u0111\u1ebfn khi chuy\u1ec3n \u0111\u1ed5i (conversion) c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch to l\u1edbn. Con s\u1ed1 n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 c\u00e2n b\u1eb1ng h\u1ee3p l\u00fd gi\u1eefa th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng \u0111\u1ea7u ti\u00ean v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng t\u1ed5ng th\u1ec3. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea1n c\u00f3 l\u1ebd l\u00e0 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng chi ti\u00eau c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng v\u1edbi t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng th\u00fac \u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n giao d\u1ecbch qu\u00e1 s\u1edbm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u1ef7 l\u1ec7 c\u1ea5p quy\u1ec1n<\/strong><br>Nh\u1eefng nh\u00e0 ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u th\u01b0\u1eddng m\u1eafc sai l\u1ea7m khi v\u1ed9i v\u00e0ng g\u1eedi y\u00eau c\u1ea7u c\u1ea5p quy\u1ec1n th\u00f4ng b\u00e1o \u0111\u1ea9y ho\u1eb7c quy\u1ec1n li\u00ean h\u1ec7. Vi\u1ec7c \u0111\u01b0a ra y\u00eau c\u1ea7u n\u00e0y qu\u00e1 s\u1edbm s\u1ebd kh\u00f4ng gi\u00fap \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi h\u00e0ng ch\u1ee5c \u1ee9ng d\u1ee5ng kh\u00e1c \u0111ang c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 quy\u1ec1n \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u v\u00e0 s\u1ed1 quy\u1ec1n \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn s\u1ebd cung c\u1ea5p cho \u0111\u1ed9i ng\u0169 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n b\u1eb1ng ch\u1ee9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e1c nh\u1eadn r\u1eb1ng th\u1eddi gian h\u1ecd d\u00e0nh ra \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t y\u00eau c\u1ea7u c\u1ea5p quy\u1ec1n s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch l\u00e2u d\u00e0i cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chi ph\u00ed tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh<\/strong><br>H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec1u bi\u1ebft ch\u00ednh x\u00e1c \u0111\u1ebfn t\u1eebng xu s\u1ed1 ti\u1ec1n h\u1ecd \u0111\u00e3 chi \u0111\u1ec3 thu h\u00fat m\u1ed9t ng\u01b0\u1eddi d\u00f9ng m\u1edbi. Nh\u01b0ng c\u00f3 bao nhi\u00eau nh\u00e0 ph\u00e1t tri\u1ec3n bi\u1ebft h\u1ecd \u0111\u00e3 chi bao nhi\u00eau \u0111\u1ec3 thu h\u00fat m\u1ed9t ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh? Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, kh\u00e1i ni\u1ec7m \u201ctrung th\u00e0nh\u201d c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a theo c\u00e1ch m\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n th\u1ea5y ph\u00f9 h\u1ee3p, nh\u01b0ng m\u1ed9t nguy\u00ean t\u1eafc chung l\u00e0 \u0111\u1ecbnh ngh\u0129a \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi d\u00f9ng v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng trong \u00edt nh\u1ea5t b\u1ea3y ng\u00e0y. Ch\u1ec9 s\u1ed1 \u201cchi ph\u00ed tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh\u201d n\u00e0y c\u00f3 \u00fd ngh\u0129a h\u01a1n nhi\u1ec1u so v\u1edbi ch\u1ec9 \u201cchi ph\u00ed tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng\u201d v\u00ec n\u00f3 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u1eafm \u0111\u01b0\u1ee3c h\u1ecd \u0111ang chi bao nhi\u00eau cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 quan tr\u1ecdng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn<\/strong><br>C\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng n\u00e0o \u0111\u00e3 ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh, chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng ch\u00ednh l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0. Vi\u1ec7c n\u1eafm r\u00f5 kho\u1ea3ng th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u1ed3i v\u1ed1n t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch h\u1ee3p l\u00fd cho c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t l\u1ee3i nhu\u1eadn (hay TTP) l\u00e0 m\u1ed9t ph\u00e9p t\u00ednh c\u01a1 b\u1ea3n so s\u00e1nh chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 nh\u00e0 ph\u00e1t h\u00e0nh thu h\u1ed3i chi ph\u00ed thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, th\u00f4ng qua giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng (IAP) ho\u1eb7c doanh thu qu\u1ea3ng c\u00e1o. M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng n\u00e0o \u0111\u00e3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n ra m\u1eaft th\u1eed nghi\u1ec7m, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau h\u1eefu \u00edch cho c\u00e1c \u1ee9ng d\u1ee5ng v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng r\u1ea5t ph\u1ee9c t\u1ea1p v\u00e0 vi\u1ec7c \u0111o l\u01b0\u1eddng h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng n\u00ean \u00e1p d\u1ee5ng m\u1ed9t gi\u1ea3i ph\u00e1p chung cho m\u1ecdi tr\u01b0\u1eddng h\u1ee3p. Theo kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111o l\u01b0\u1eddng t\u1eeb r\u1ea5t s\u1edbm tr\u01b0\u1edbc khi ra m\u1eaft ho\u1eb7c c\u1eadp nh\u1eadt \u1ee9ng d\u1ee5ng s\u1ebd thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t t\u1eeb nh\u1eefng ch\u1ec9 s\u1ed1 \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 li\u1ec7t k\u00ea \u1edf \u0111\u00e2y. T\u1ea1i Tenjin, ch\u00fang t\u00f4i lu\u00f4n n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t nh\u1ea5t cho ho\u1ea1t \u0111\u1ed9ng kinh doanh di \u0111\u1ed9ng c\u1ee7a h\u1ecd. N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o ho\u1eb7c mu\u1ed1n chia s\u1ebb v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u00fang m\u1ee9c, vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i t\u1ea1i&nbsp;<a href=\"mailto:info@tenjin.io\">info@tenjin.io<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app\u2019s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper. We put together a list of some valuable and overlooked KPIs that are driving&#8230;<\/p>","protected":false},"author":7,"featured_media":8797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overlooked Mobile Metrics |\u00a0Tenjin<\/title>\n<meta name=\"description\" content=\"Find overlooked mobile app KPIs that matter. Learn how Time to First IAP, Cost Per Loyal User, and TTP can sharpen your growth strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/pay-attention-to-these-overlooked-mobile-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overlooked Mobile Metrics |\u00a0Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find overlooked mobile app KPIs that matter. Learn how Time to First IAP, Cost Per Loyal User, and TTP can sharpen your growth strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/pay-attention-to-these-overlooked-mobile-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-20T12:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T13:39:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Pay-Attention-to-These-Overlooked-Mobile-Metrics.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/pay-attention-to-these-overlooked-mobile-metrics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/pay-attention-to-these-overlooked-mobile-metrics\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"Pay Attention to These Overlooked Mobile Metrics\",\"datePublished\":\"2016-06-20T12:45:00+00:00\",\"dateModified\":\"2026-05-19T13:39:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/pay-attention-to-these-overlooked-mobile-metrics\\\/\"},\"wordCount\":534,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/pay-attention-to-these-overlooked-mobile-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Pay-Attention-to-These-Overlooked-Mobile-Metrics.jpeg\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/pay-attention-to-these-overlooked-mobile-metrics\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/pay-attention-to-these-overlooked-mobile-metrics\\\/\",\"name\":\"Overlooked Mobile Metrics |\u00a0Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/pay-attention-to-these-overlooked-mobile-metrics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/pay-attention-to-these-overlooked-mobile-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Pay-Attention-to-These-Overlooked-Mobile-Metrics.jpeg\",\"datePublished\":\"2016-06-20T12:45:00+00:00\",\"dateModified\":\"2026-05-19T13:39:32+00:00\",\"description\":\"Find overlooked mobile app KPIs that matter. 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