{"id":8839,"date":"2016-06-02T12:46:00","date_gmt":"2016-06-02T12:46:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8839"},"modified":"2026-07-06T12:28:08","modified_gmt":"2026-07-06T12:28:08","slug":"tenjin-raises-2-5-million-from-netease-capital-to-expand-its-marketing-infrastructure-for-mobile-apps","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/tenjin-raises-2-5-million-from-netease-capital-to-expand-its-marketing-infrastructure-for-mobile-apps\/","title":{"rendered":"Tenjin huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c $2,5 tri\u1ec7u USD t\u1eeb NetEase Capital \u0111\u1ec3 m\u1edf r\u1ed9ng h\u1ea1 t\u1ea7ng ti\u1ebfp th\u1ecb cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"http:\/\/venturebeat.com\/2016\/06\/02\/tenjin-raises-2-5-million-to-figure-out-the-roi-for-mobile-marketing-campaigns\/\">Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed:<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">San Francisco \u2013 2 th\u00e1ng 6 n\u0103m 2016 \u2013 Tenjin, c\u00f4ng ty cung c\u1ea5p h\u1ea1 t\u1ea7ng ti\u1ebfp th\u1ecb di \u0111\u1ed9ng, \u0111\u00e3 c\u00f4ng b\u1ed1 h\u00f4m nay r\u1eb1ng c\u00f4ng ty \u0111\u00e3 huy \u0111\u1ed9ng th\u00eam $2.5 tri\u1ec7u USD v\u1ed1n \u0111\u1ea7u t\u01b0 \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb quy\u1ec1n ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd. V\u00f2ng g\u1ecdi v\u1ed1n n\u00e0y do NetEase Capital, c\u00e1nh tay \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m c\u1ee7a c\u00f4ng ty Internet Trung Qu\u1ed1c NetEase ni\u00eam y\u1ebft tr\u00ean s\u00e0n NASDAQ, d\u1eabn d\u1eaft, v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n Herman Yang v\u00e0 Waikit Lau. C\u00e1c v\u00f2ng g\u1ecdi v\u1ed1n tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ebfn t\u1eeb Y Combinator, Lightbank v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n Eric Wu v\u00e0 David King.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCh\u00fang t\u00f4i \u0111\u00e3 tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m s\u1ef1 ph\u00e2n m\u1ea3nh v\u00e0 ph\u1ee9c t\u1ea1p c\u1ee7a ng\u00e0nh ti\u1ebfp th\u1ecb di \u0111\u1ed9ng, c\u0169ng nh\u01b0 nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng g\u1eb7p ph\u1ea3i trong vi\u1ec7c truy c\u1eadp v\u00e0 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u th\u00f4 c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 gi\u00fap ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd,\u201d Christopher Farm, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Tenjin, cho bi\u1ebft. \u201cM\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n k\u1ebft n\u1ed1i c\u00e1c \u0111i\u1ec3m s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 trong chu k\u1ef3 cu\u1ed9c \u0111\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua m\u1ed9t d\u1ecbch v\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng duy nh\u1ea5t. Ch\u00fang t\u00f4i d\u1ef1 \u0111\u1ecbnh trao cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n quy\u1ec1n ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u theo c\u00e1ch h\u1ecd c\u1ea7n nh\u1eb1m tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y nay, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng ph\u1ea3i qu\u1ea3n l\u00fd nhi\u1ec1u nh\u00e0 cung c\u1ea5p b\u00ean th\u1ee9 ba cho ph\u00e2n t\u00edch \u1ee9ng d\u1ee5ng, x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u chi\u1ebfn d\u1ecbch, g\u00e2y l\u00e3ng ph\u00ed th\u1eddi gian qu\u00fd b\u00e1u v\u00e0 khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 li\u00ean k\u1ebft chi ti\u00eau qu\u1ea3ng c\u00e1o v\u1edbi d\u1eef li\u1ec7u h\u00e0nh vi sau khi c\u00e0i \u0111\u1eb7t \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c v\u1ec1 t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n (ROI) \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh d\u1eef li\u1ec7u ri\u00eang, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng s\u1ebd l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean k\u1ef9 thu\u1eadt \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u1ea1 t\u1ea7ng kho d\u1eef li\u1ec7u ho\u00e0n ch\u1ec9nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng t\u1eadp trung \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ti\u1ebfp th\u1ecb di \u0111\u1ed9ng b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p ph\u00e2n t\u00edch, quy tr\u00ecnh g\u00e1n t\u00edn d\u1ee5ng v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u m\u1ea1ng qu\u1ea3ng c\u00e1o th\u00f4ng qua m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n duy nh\u1ea5t. C\u00f4ng ty c\u0169ng cho ph\u00e9p kh\u00e1ch h\u00e0ng truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0 c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 c\u00e1c b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a h\u1ecd, nh\u01b0 th\u1ec3 \u0111\u00f3 l\u00e0 c\u1ee7a ch\u00ednh h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p h\u01a1n khi n\u1ed7 l\u1ef1c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd m\u1edf r\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng b\u1ea5t k\u1ef3 h\u1ec7 th\u1ed1ng n\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ea7u ti\u00ean k\u1ebft h\u1ee3p d\u1eef li\u1ec7u chi ph\u00ed qu\u1ea3ng c\u00e1o v\u1edbi doanh thu thanh to\u00e1n trong \u1ee9ng d\u1ee5ng v\u00e0 doanh thu qu\u1ea3ng c\u00e1o \u0111\u1ec3 cung c\u1ea5p cho nh\u00e0 ti\u1ebfp th\u1ecb t\u1ed5ng ROI cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ea7u ti\u00ean t\u00ednh to\u00e1n doanh thu qu\u1ea3ng c\u00e1o khi x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (LTV), gi\u00fap nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 ROI c\u1ee7a chi\u1ebfn d\u1ecbch ngo\u00e0i c\u00e1c giao d\u1ecbch mua h\u00e0ng, thanh to\u00e1n ho\u1eb7c \u0111\u0103ng k\u00fd trong \u1ee9ng d\u1ee5ng. H\u1ea1 t\u1ea7ng DataVault c\u1ee7a c\u00f4ng ty cung c\u1ea5p m\u1ed9t kho d\u1eef li\u1ec7u linh ho\u1ea1t, c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh, cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o d\u1eef li\u1ec7u c\u1ea5p ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ph\u00e2n t\u00edch t\u00f9y ch\u1ec9nh m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng c\u00e1c \u0111\u01b0\u1eddng \u1ed1ng d\u1eef li\u1ec7u v\u00e0 gi\u1ea3i ph\u00e1p kho d\u1eef li\u1ec7u ri\u00eang. DataVault c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t th\u00e0nh ph\u1ea7n t\u00edch h\u1ee3p c\u1ee7a n\u1ec1n t\u1ea3ng Tenjin ho\u1eb7c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p ph\u00e2n t\u00edch, quy thu\u1ed9c v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng k\u1ec3 t\u1eeb khi ra m\u1eaft v\u00e0o th\u00e1ng 8 n\u0103m 2015, hi\u1ec7n \u0111ang ph\u1ee5c v\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng nh\u01b0 Yelp, Natural Motion, Playdots, N3twork, KLab v\u00e0 nhi\u1ec1u \u0111\u1ed1i t\u00e1c kh\u00e1c. C\u00f4ng ty \u0111\u00e3 x\u1eed l\u00fd h\u01a1n $100 tri\u1ec7u USD chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 g\u1ea7n $25 tri\u1ec7u USD doanh thu qu\u1ea3ng c\u00e1o trong v\u00f2ng ch\u01b0a \u0111\u1ea7y m\u1ed9t n\u0103m. Hi\u1ec7n t\u1ea1i, Tenjin x\u1eed l\u00fd h\u01a1n 300 tri\u1ec7u s\u1ef1 ki\u1ec7n m\u1ed7i th\u00e1ng. Tenjin \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi h\u01a1n 70 \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng, v\u1edbi th\u00eam nhi\u1ec1u \u0111\u1ed1i t\u00e1c m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung m\u1ed7i tu\u1ea7n. C\u00e1c \u0111\u1ed3ng s\u00e1ng l\u1eadp Christopher Farm v\u00e0 Amir Manji l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p s\u1edbm cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb di \u0111\u1ed9ng Tapjoy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c t\u00e0i tr\u1ee3 s\u1ebd gi\u00fap Tenjin ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n m\u1edf r\u1ed9ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c h\u1ea1 t\u1ea7ng m\u00e0 h\u1ecd kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng, Tenjin c\u0169ng s\u1ebd s\u1eed d\u1ee5ng ngu\u1ed3n v\u1ed1n n\u00e0y \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng m\u1ea1nh m\u1ebd cho c\u00e1c v\u1ecb tr\u00ed quan tr\u1ecdng trong c\u00e1c l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt, s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n kinh doanh v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTenjin \u0111ang gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn v\u00e0 g\u00e2y phi\u1ec1n to\u00e1i m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng \u1edf m\u1ecdi quy m\u00f4 \u0111\u1ec1u g\u1eb7p ph\u1ea3i: truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n,\u201d Herman Yang, c\u1ed1 v\u1ea5n kh\u1edfi nghi\u1ec7p v\u00e0 nh\u00e2n vi\u00ean \u0111\u1ea7u ti\u00ean t\u1ea1i Admob (\u0111\u01b0\u1ee3c Google mua l\u1ea1i) v\u00e0 Mopub (\u0111\u01b0\u1ee3c Twitter mua l\u1ea1i), cho bi\u1ebft. \u201cC\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng l\u1edbn \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c kho d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 trong th\u1eddi gian d\u00e0i, nh\u01b0ng Tenjin s\u1ebd t\u1ea1o ra s\u1ef1 c\u00f4ng b\u1eb1ng cho nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n ch\u01b0a c\u00f3 h\u1ea1 t\u1ea7ng ti\u1ebfp th\u1ecb.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Press Release: San Francisco \u2013 June 2, 2016 \u2013 Tenjin, the mobile marketing infrastructure company, announced today that it has raised an additional $2.5 million in funding to simplify and improve mobile marketing by giving marketers complete control over their user data. The round was led by NetEase Capital, the venture arm of the NASDAQ-listed&#8230;<\/p>","protected":false},"author":7,"featured_media":8793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funding Round: 2.5M NetEase Capital | Tenjin<\/title>\n<meta name=\"description\" content=\"Find out how marketing infrastructure can help app marketers manage their data effectively and drive business success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/tenjin-raises-2-5-million-from-netease-capital-to-expand-its-marketing-infrastructure-for-mobile-apps\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funding Round: 2.5M NetEase Capital | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find out how marketing infrastructure can help app marketers manage their data effectively and drive business success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/tenjin-raises-2-5-million-from-netease-capital-to-expand-its-marketing-infrastructure-for-mobile-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-02T12:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T12:28:08+00:00\" \/>\n<meta property=\"og:image\" 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