{"id":8845,"date":"2016-05-16T12:49:00","date_gmt":"2016-05-16T12:49:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8845"},"modified":"2026-04-14T07:22:42","modified_gmt":"2026-04-14T07:22:42","slug":"time-to-profitability-is-a-key-metric-for-a-growing-app","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/time-to-profitability-is-a-key-metric-for-a-growing-app\/","title":{"rendered":"Th\u1eddi gian \u0111\u1ea1t l\u1ee3i nhu\u1eadn l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t \u1ee9ng d\u1ee5ng \u0111ang ph\u00e1t tri\u1ec3n."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng, vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng cho \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch tr\u1ea3 ti\u1ec1n cho c\u00e1c b\u00ean th\u1ee9 ba (nh\u01b0 m\u1ea1ng qu\u1ea3ng c\u00e1o) l\u00e0 \u0111i\u1ec1u ph\u1ed5 bi\u1ebfn. Vi\u1ec7c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0. \u0110\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y, nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng c\u1ea7n theo d\u00f5i t\u1ed1c \u0111\u1ed9 thu h\u1ed3i v\u1ed1n \u0111\u1ea7u t\u01b0.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1eddi gian \u0111\u1ea1t l\u1ee3i nhu\u1eadn (TTP), c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \"th\u1eddi gian h\u00f2a v\u1ed1n\", l\u00e0 ch\u1ec9 s\u1ed1 ch\u00ednh x\u00e1c cho bi\u1ebft th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u1ed3i s\u1ed1 ti\u1ec1n \u0111\u00e3 \u0111\u1ea7u t\u01b0. C\u00e0ng nhanh thu h\u1ed3i \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n \u0111\u00e3 \u0111\u1ea7u t\u01b0, b\u1ea1n c\u00e0ng nhanh ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00ednh to\u00e1n TTP r\u1ea5t \u0111\u01a1n gi\u1ea3n. N\u1ebfu b\u1ea1n thu h\u00fat m\u1ed9t ng\u01b0\u1eddi d\u00f9ng v\u1edbi chi ph\u00ed $5 v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 chi ti\u00eau $1 m\u1ed7i ng\u00e0y, th\u00ec s\u1ebd m\u1ea5t ch\u00ednh x\u00e1c 5 ng\u00e0y \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 h\u00f2a v\u1ed1n. TTP l\u00e0 5 ng\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi ngh\u0129 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch, kh\u00e1i ni\u1ec7m n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1, ch\u1ec9 kh\u00e1c l\u00e0 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng c\u00f9ng l\u00fac. N\u1ebfu b\u1ea1n chi $100 cho m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ec3 thu h\u00fat 100 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ed7i ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh chi ti\u00eau $1 m\u1ed7i ng\u00e0y, th\u00ec TTP s\u1ebd l\u00e0 1 ng\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec Tenjin \u0111o l\u01b0\u1eddng chi ph\u00ed qu\u1ea3ng c\u00e1o (s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0) v\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo nh\u00f3m (LTV*) (s\u1ed1 ti\u1ec1n thu h\u1ed3i), vi\u1ec7c t\u00ednh to\u00e1n TTP cho t\u1eebng chi\u1ebfn d\u1ecbch\/m\u1ea1ng qu\u1ea3ng c\u00e1o m\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111\u1ea7u t\u01b0 v\u00e0o tr\u1edf n\u00ean r\u1ea5t \u0111\u01a1n gi\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 bi\u1ec3u \u0111\u1ed3 LTV \u0111i\u1ec3n h\u00ecnh theo ngu\u1ed3n:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/ltv.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng sau 461 ng\u00e0y k\u1ec3 t\u1eeb ng\u00e0y c\u00e0i \u0111\u1eb7t, ng\u01b0\u1eddi d\u00f9ng trung b\u00ecnh \u0111\u01b0\u1ee3c thu h\u00fat t\u1eeb Chartboost mang l\u1ea1i kho\u1ea3ng $1.06 doanh thu cho \u1ee9ng d\u1ee5ng c\u1ee7a t\u00f4i. N\u1ebfu ch\u00fang ta ch\u1ed3ng l\u1edbp \u0111\u01b0\u1eddng cong LTV n\u00e0y v\u1edbi chi ph\u00ed ban \u0111\u1ea7u c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch cho t\u1eebng m\u1ea1ng qu\u1ea3ng c\u00e1o, ch\u00fang ta s\u1ebd c\u00f3 m\u1ed9t bi\u1ec3u \u0111\u1ed3 tr\u00f4ng nh\u01b0 sau:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/roi.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u c\u1ee7a t\u00f4i cho th\u1ea5y r\u1eb1ng sau 447 ng\u00e0y k\u1ec3 t\u1eeb khi c\u00e0i \u0111\u1eb7t, ROI c\u1ee7a t\u00f4i tr\u00ean Chartboost l\u00e0 +44.98%. Th\u1eadt tuy\u1ec7t, nh\u01b0ng \u0111\u01b0\u1eddng cong n\u00e0y cho t\u00f4i bi\u1ebft \u0111i\u1ec1u g\u00ec v\u1ec1 TTP? TTP \u0111\u01a1n gi\u1ea3n l\u00e0 th\u1eddi \u0111i\u1ec3m ROI c\u1ee7a b\u1ea1n chuy\u1ec3n t\u1eeb \u00e2m sang d\u01b0\u01a1ng. Th\u1ef1c t\u1ebf,&nbsp;<strong>TTP l\u00e0 th\u1eddi \u0111i\u1ec3m ch\u00ednh x\u00e1c khi ROI b\u1eb1ng 0%.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi b\u1ea1n zoom v\u00e0o c\u00e1c \u0111\u01b0\u1eddng cong, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng m\u1ea5t kho\u1ea3ng 2-3 ng\u00e0y \u0111\u1ec3 chi ph\u00ed Chartboost c\u1ee7a t\u00f4i \u0111\u01b0\u1ee3c thu h\u1ed3i. Th\u1eddi gian thu h\u1ed3i v\u1ed1n (TTP) c\u1ee7a t\u00f4i n\u1eb1m trong kho\u1ea3ng 2-3 ng\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2016\/May\/breakeven.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00ednh to\u00e1n TTP l\u00e0 \u0111\u1ec3 bi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u1ed1n nhanh ch\u00f3ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n ch\u1ea1y hai chi\u1ebfn d\u1ecbch: m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 TTP l\u00e0 5 ng\u00e0y v\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 TTP l\u00e0 1 ng\u00e0y, vi\u1ec7c ti\u1ebfp t\u1ee5c mua ng\u01b0\u1eddi d\u00f9ng t\u1eeb chi\u1ebfn d\u1ecbch c\u00f3 TTP l\u00e0 1 ng\u00e0y s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u, v\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u1ed1n thu h\u1ed3i nhanh h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><small>*T\u1ed5ng LTV bao g\u1ed3m doanh thu qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c giao d\u1ecbch mua trong \u1ee9ng d\u1ee5ng.<\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). Paying for users is an investment. To measure the success of an investment, an app developer needs to monitor how quickly they can recoup the invested dollars. Time to profitability (TTP), a.k.a \u201ctime to break even\u201d, is&#8230;<\/p>","protected":false},"author":8,"featured_media":8792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TTP as a Metric | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn about one of the most important metrics for scaling your app: time to profitability. 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