{"id":8848,"date":"2015-12-15T12:53:00","date_gmt":"2015-12-15T12:53:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8848"},"modified":"2026-07-06T12:26:20","modified_gmt":"2026-07-06T12:26:20","slug":"why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/","title":{"rendered":"Tenjin DataVault: H\u1ea1 t\u1ea7ng ti\u1ebfp th\u1ecb d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Tenjin h\u00e2n h\u1ea1nh gi\u1edbi thi\u1ec7u DataVault \u2013 m\u1ed9t kho d\u1eef li\u1ec7u SQL chuy\u00ean nghi\u1ec7p, \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n v\u00e0 h\u1ed7 tr\u1ee3 truy c\u1eadp tr\u1ef1c ti\u1ebfp, \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u ti\u1ebfp th\u1ecb c\u1ee7a qu\u00fd v\u1ecb. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong vi\u1ec7c ph\u1ed5 c\u1eadp h\u00f3a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kinh doanh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.tenjin.io\/why-were-building-tenjin\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.99.1695118029670&amp;__hsfp=2360007836\">C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng th\u01b0\u1eddng x\u00e2y d\u1ef1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kinh doanh ngay khi \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd cho th\u1ea5y ti\u1ec1m n\u0103ng.<\/a>&nbsp;\u0110i\u1ec1u n\u00e0y g\u00e2y m\u1ea5t t\u1eadp trung. Tenjin c\u00f3 th\u1ec3 giao ph\u00f3 c\u00f4ng vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ea1 t\u1ea7ng n\u00e0y cho DataVault, gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng ph\u1ea3i lo ng\u1ea1i c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh b\u1ecb \u1ea3nh h\u01b0\u1edfng do thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh b\u00ean th\u1ee9 ba trong l\u0129nh v\u1ef1c ph\u00e2n t\u00edch, x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u1ecbnh ngh\u0129a c\u00e1c l\u01b0\u1ee3c \u0111\u1ed3 \u0111\u1ea7u ra theo nh\u1eefng c\u00e1ch kh\u00e1c nhau, bu\u1ed9c c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea3i t\u1ef1 m\u00ecnh k\u1ebft h\u1ee3p c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u quan tr\u1ecdng l\u1ea1i v\u1edbi nhau. Do \u0111\u00f3, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng v\u00e0 chuy\u00ean gia ti\u1ebfp th\u1ecb ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 x\u1ea3y ra l\u1ed7i t\u00ednh to\u00e1n m\u1ed7i khi h\u1ecd c\u1ed1 g\u1eafng k\u1ebft h\u1ee3p d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng trong Excel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n \u0111\u00e3 bao gi\u1edd li\u00ean k\u1ebft h\u00e0ng ngh\u00ecn chi\u1ebfn d\u1ecbch v\u1edbi \u0111\u1ed1i t\u00e1c ph\u00e2n t\u00edch, \u0111\u1ed1i t\u00e1c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c v\u00e0 \u0111\u1ed1i t\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t&nbsp;<mark>t\u00ean_chi\u1ebfn_d\u1ecbch<\/mark>&nbsp;trong Excel? B\u1ea1n \u0111\u00e3 bao gi\u1edd c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c truy v\u1ea5n SQL theo nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 k\u1ebft h\u1ee3p v\u1edbi d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 b\u1ed5 sung trong Excel ch\u01b0a?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi s\u1ed1 l\u01b0\u1ee3ng chi\u1ebfn d\u1ecbch nhi\u1ec1u nh\u01b0 v\u1eady, ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng kh\u1edbp nhau! Th\u1eadt \u0111i\u00ean r\u1ed3 ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u1ec7 th\u1ed1ng v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a Tenjin k\u1ebft n\u1ed1i c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c 100%, \u0111\u1ed3ng th\u1eddi \u0111\u1ea9y d\u1eef li\u1ec7u th\u1ed1ng nh\u1ea5t quan tr\u1ecdng v\u00e0o DataVault ri\u00eang c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u SQL (Redshift) ch\u1ee9a t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u b\u00ean ngo\u00e0i v\u00e0 b\u00ean trong \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng, b\u1ea5t k\u1ec3 b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3&nbsp;<a href=\"https:\/\/blog.tenjin.io\/full-stack-marketing-2\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.99.1695118029670&amp;__hsfp=2360007836\">C\u00e1c d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb hi\u1ec7n c\u00f3 c\u1ee7a Tenjin<\/a>&nbsp;ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng Tenjin DataVault?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng tin ti\u1ebfp th\u1ecb qu\u00fd gi\u00e1 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch, ch\u00ednh x\u00e1c, s\u1eafp x\u1ebfp khoa h\u1ecdc v\u00e0 t\u1eadp trung t\u1ea1i m\u1ed9t n\u01a1i m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 c\u00f4ng t\u00e1c b\u1ea3o tr\u00ec n\u00e0o! V\u00ec d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch v\u00e0 ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c truy v\u1ea5n t\u1ee9c th\u00ec (ad-hoc) b\u1ea5t k\u1ec3 ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u (v\u00ed d\u1ee5: Chartboost, Facebook, Tenjin attribution, Adjust, v.v.), \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o m\u1ecdi so s\u00e1nh \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u01a1 s\u1edf t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. D\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau gi\u1edd \u0111\u00e2y \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nh\u01b0 m\u1ed9t ngu\u1ed3n duy nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ti\u1ebfn xa h\u01a1n n\u1eefa. S\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n b\u1eb1ng Python ho\u1eb7c R. T\u1ea1o c\u00e1c ch\u1ebf \u0111\u1ed9 xem. T\u1ed5ng h\u1ee3p c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 b\u1ea3ng x\u1ebfp h\u1ea1ng. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 BI y\u00eau th\u00edch c\u1ee7a b\u1ea1n. Mi\u1ec5n l\u00e0 c\u00f4ng c\u1ee5 \u0111\u00f3 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u, n\u00f3 \u0111\u1ec1u c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi Tenjin DataVault.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 ph\u00e2n t\u00edch t\u00f9y ch\u1ec9nh n\u00e0o trong quy tr\u00ecnh BI ho\u1eb7c Khoa h\u1ecdc D\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 sao ch\u00e9p ho\u1eb7c th\u1ef1c hi\u1ec7n ETL d\u1eef li\u1ec7u v\u00e0o h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng m\u1ea5t th\u1eddi gian tri\u1ec3n khai hay b\u1ea3o tr\u00ec n\u00e0o c\u1ea3 v\u00ec Tenjin s\u1ebd qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 Data Vault cho b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1eef li\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u00e1ch ly ho\u00e0n to\u00e0n trong c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 c\u1ea5u tr\u00fac c\u01a1 s\u1edf d\u1eef li\u1ec7u ri\u00eang c\u1ee7a b\u1ea1n. H\u00e3y t\u1ea1o l\u1ea1i m\u1eadt kh\u1ea9u m\u1edbi n\u1ebfu c\u1ea7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 mu\u1ed1n b\u1eaft \u0111\u1ea7u kh\u00f4ng? H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i, ch\u00fang t\u00f4i r\u1ea5t s\u1eb5n l\u00f2ng h\u1ed7 tr\u1ee3 b\u1ea1n!<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It\u2019s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise.&nbsp;This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to&#8230;<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8848","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DataVault Infrastructure | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how DataVault democratizes mobile app business infrastructure for better marketing and data management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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