{"id":8889,"date":"2022-11-09T03:07:00","date_gmt":"2022-11-09T03:07:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8889"},"modified":"2026-04-14T09:56:02","modified_gmt":"2026-04-14T09:56:02","slug":"how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/","title":{"rendered":"SKAdNetwork 4.0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? H\u1ecfi \u0111\u00e1p v\u1edbi Qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m c\u1ee7a Tenjin"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>SKAdNetwork 4.0 \u0111\u00e3 ra m\u1eaft v\u00e0 n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c phi\u00ean b\u1ea3n tr\u01b0\u1edbc \u0111\u00f3. L\u1ea7n \u0111\u1ea7u ti\u00ean, Apple \u0111\u00e3 ph\u00e1t h\u00e0nh&nbsp;<\/strong><a href=\"https:\/\/blog.tenjin.com\/skadnetwork-4-q-a-session-with-tenjins-ceo\/\"><strong>Phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a API SKAdNetwork<\/strong><\/a><strong>&nbsp;Kh\u00f4ng ch\u1ec9 m\u1ed9t, kh\u00f4ng ch\u1ec9 hai, m\u00e0 l\u00e0 nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi. V\u00e0 h\u1ecd \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u00e0 kh\u00f4ng ph\u00e1t h\u00e0nh phi\u00ean b\u1ea3n beta \u0111\u1ec3 th\u1eed nghi\u1ec7m tr\u01b0\u1edbc.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ch\u00fang t\u00f4i s\u1ebd \u0111i s\u00e2u h\u01a1n v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0y trong ph\u1ea7n h\u1ecfi \u0111\u00e1p v\u1edbi Jaspreet Bassan, Qu\u1ea3n l\u00fd S\u1ea3n ph\u1ea9m c\u1ee7a Tenjin, d\u01b0\u1edbi \u0111\u00e2y.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn SKAdNetwork 4.0 m\u00e0 Jaspreet \u0111\u00e3 tr\u1ea3 l\u1eddi:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n ng\u1ea1c nhi\u00ean nh\u1ea5t v\u1ec1 b\u1ea3n c\u1eadp nh\u1eadt SKAdNetwork n\u00e0y?<\/strong><\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>N\u1ebfu t\u00f4i l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o, t\u00f4i n\u00ean l\u00e0m g\u00ec b\u00e2y gi\u1edd? T\u00f4i n\u00ean ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec?<\/strong><\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>B\u1ea1n ngh\u0129 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi SKAdNetwork 4.0?<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2026v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: \u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n ng\u1ea1c nhi\u00ean nh\u1ea5t v\u1ec1 b\u1ea3n c\u1eadp nh\u1eadt SKAdNetwork n\u00e0y?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: \u0110i\u1ec1u khi\u1ebfn t\u00f4i ng\u1ea1c nhi\u00ean nh\u1ea5t l\u00e0 vi\u1ec7c m\u1ed9t b\u1ea3n c\u1eadp nh\u1eadt l\u1edbn nh\u01b0 SKAdNetwork 4.0 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh \u0111\u00fang h\u1ea1n v\u00e0 kh\u00f4ng c\u00f3 phi\u00ean b\u1ea3n beta \u0111\u1ec3 th\u1eed nghi\u1ec7m. Th\u00f4ng th\u01b0\u1eddng, Apple lu\u00f4n th\u00eam m\u1ed9t t\u00ednh n\u0103ng m\u1edbi h\u1eefu \u00edch trong m\u1ed7i b\u1ea3n c\u1eadp nh\u1eadt. Trong SKAdNetwork 2.2, \u0111\u00f3 l\u00e0 lo\u1ea1i \u0111\u1ed9 ch\u00ednh x\u00e1c, trong SKAdNetwork 3.0 l\u00e0 c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea3n sao c\u1ee7a c\u00e1c ph\u1ea3n h\u1ed3i kh\u00f4ng th\u1eafng, \u0111\u00e2y l\u00e0 tham s\u1ed1 \"did win\", v\u00e0 cu\u1ed1i c\u00f9ng trong iOS 15, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea3n sao c\u1ee7a c\u00e1c ph\u1ea3n h\u1ed3i th\u1eafng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, kh\u00f4ng c\u00f3 b\u1ea3n c\u1eadp nh\u1eadt n\u00e0o tr\u01b0\u1edbc \u0111\u00e2y \u0111i k\u00e8m v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi. V\u00ec v\u1eady, th\u1eadt b\u1ea5t ng\u1edd khi bi\u1ebft r\u1eb1ng a) SKAN 4.0 c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi v\u00e0 b) Apple \u0111\u00e3 ph\u00e1t h\u00e0nh SKAN 4.0 c\u00f9ng v\u1edbi iOS 16.1 \u0111\u00fang h\u1ea1n, m\u00e0 kh\u00f4ng c\u00f3 phi\u00ean b\u1ea3n beta \u0111\u1ec3 th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: N\u1ebfu t\u00f4i l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o, t\u00f4i n\u00ean l\u00e0m g\u00ec b\u00e2y gi\u1edd? T\u00f4i n\u00ean ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: C\u00f3 th\u1ec3 c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o b\u1eaft \u0111\u1ea7u ch\u00fa \u00fd \u0111\u1ebfn SKAdNetwork 4.0. Hi\u1ec7n t\u1ea1i, t\u00f4i cho r\u1eb1ng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o SKAdNetwork 3.0 trong khi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u (MMP) v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o ph\u00e1t tri\u1ec3n SKAdNetwork 4.0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng khi ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng SKAdNetwork 4.0, t\u00f4i ngh\u0129 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o, t\u00f4i s\u1ebd h\u00e0o h\u1ee9ng khi c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng c\u1ea3m th\u1ea5y lo l\u1eafng. T\u00f4i lo l\u1eafng v\u00ec ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edbi ch\u1ec9 b\u1eaft \u0111\u1ea7u l\u00e0m quen v\u1edbi SKAdNetwork 3.0 v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch. Nh\u01b0ng b\u00e2y gi\u1edd, ch\u00fang ta ph\u1ea3i h\u1ecdc nh\u1eefng \u0111i\u1ec1u m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch v\u1edbi d\u1eef li\u1ec7u SKAdNetwork 4.0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: B\u1ea1n c\u00f3 th\u1ec3 t\u00f3m t\u1eaft nh\u1eefng thay \u0111\u1ed5i \u0111\u00e3 di\u1ec5n ra kh\u00f4ng?Tr\u1ea3 l\u1eddi: SKAdNetwork 4.0 c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi, v\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y l\u00e0 cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o nhi\u1ec1u th\u00f4ng tin h\u01a1n v\u1ec1 c\u00e1c l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t c\u1ee7a h\u1ecd \u0111\u1ed3ng th\u1eddi b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a h\u1ecd. H\u00e3y xem h\u00ecnh \u1ea3nh sau \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c c\u1ea5p \u0111\u1ed9 \u1ea9n danh \u0111\u00e1m \u0111\u00f4ng, t\u1eeb \u0111\u00f3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y. Vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1i ni\u1ec7m \u1ea9n danh \u0111\u00e1m \u0111\u00f4ng l\u00e0 r\u1ea5t quan tr\u1ecdng tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u c\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u1ee7a SKAdNetwork 4.0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/e1ySXkKOEnmEjmXuBtNgGZEVqVQDWg-cgh74i-SkjCgdiyvIJr8pawFXNq1f1GCinpZPrJTycXot3_zX1fn09U2hMctIKppGzq5dd0a1dUZIPBL99A9XDVde_Ca0GCu5xf1WfQ8hg5lRuDUEuZuYqdpOGlV2Y82uTjQCet5YAerjofRywH2s4YteNFF35Q\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1eady, Apple \u0111\u00e3 x\u00e1c \u0111\u1ecbnh 4 c\u1ea5p \u0111\u1ed9 trong h\u1ec7 th\u1ed1ng \u1ea9n danh ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m c\u1ea5p \u0111\u1ed9 0, c\u1ea5p \u0111\u1ed9 1, c\u1ea5p \u0111\u1ed9 2 v\u00e0 c\u1ea5p \u0111\u1ed9 3. Kh\u00e1i ni\u1ec7m n\u00e0y cho r\u1eb1ng m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c coi l\u00e0 thu\u1ed9c c\u1ea5p \u0111\u1ed9 0 n\u1ebfu n\u00f3 c\u00f3 s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u00edt (ho\u1eb7c th\u1ea5p nh\u1ea5t). Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c coi l\u00e0 thu\u1ed9c c\u1ea5p \u0111\u1ed9 3 n\u1ebfu n\u00f3 c\u00f3 s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t nhi\u1ec1u. V\u00e0 d\u1ef1a tr\u00ean c\u1ea5p \u0111\u1ed9 m\u00e0 \u1ee9ng d\u1ee5ng thu\u1ed9c v\u1ec1, Apple s\u1ebd g\u1eedi c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: T\u1ea1i sao ch\u00fang ta kh\u00f4ng b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i m\u00e0 ch\u00fang ta nh\u1eadn \u0111\u01b0\u1ee3c?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: Hi\u1ec7n t\u1ea1i, ch\u00fang ta c\u00f3 hai lo\u1ea1i gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i: gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i chi ti\u1ebft v\u00e0 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng qu\u00e1t. Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i chi ti\u1ebft v\u1eabn gi\u1eef nguy\u00ean nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. \u0110\u00e2y l\u00e0 c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i 64 bit, v\u00e0 ch\u00fang kh\u00f4ng thay \u0111\u1ed5i v\u1ec1 m\u1eb7t b\u1ea3o m\u1eadt \u1ea9n danh c\u1ee7a \u0111\u00e1m \u0111\u00f4ng c\u0169ng nh\u01b0 kho\u1ea3ng th\u1eddi gian ng\u1eabu nhi\u00ean (t\u1eeb 24 \u0111\u1ebfn 48 gi\u1edd) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 g\u1eedi gi\u00e1 tr\u1ecb c\u0169ng gi\u1eef nguy\u00ean. Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i ch\u00fang ta c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, trong khi tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 \u0111\u01b0\u1ee3c ph\u00e9p t\u0103ng gi\u00e1 tr\u1ecb n\u00e0y. \u0110\u1ed3ng th\u1eddi, b\u1ed9 \u0111\u1ebfm th\u1eddi gian 24 gi\u1edd, n\u01a1i c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 24 gi\u1edd \u0111\u1ec3 c\u1eadp nh\u1eadt gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, hi\u1ec7n \u0111\u00e3 b\u1ecb lo\u1ea1i b\u1ecf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e2y gi\u1edd ch\u00fang ta h\u00e3y n\u00f3i v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ea5p cao. Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i n\u00e0y v\u1edbi c\u00e1c m\u1ee9c \u0111\u1ed9 th\u1ea5p, trung b\u00ecnh v\u00e0 cao. H\u00e3y xem h\u00ecnh \u1ea3nh SKAdNetwork 4.0 b\u00ean d\u01b0\u1edbi \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ea5p cao v\u00e0 c\u1ea5p th\u1ea5p, bao g\u1ed3m th\u1eddi \u0111i\u1ec3m v\u00e0 c\u00e1c c\u1ea5p \u0111\u1ed9 m\u00e0 ch\u00fang ta nh\u1eadn \u0111\u01b0\u1ee3c ch\u00fang.<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zO2-dOLCB0MtZ7Sm3cFAwrIlTOgu0x5mHgNDZdroqj3sOmob5zLVL4nlHFfW8-MOi5VYoFD2ks1_CjzcO8QC57qdJ35rxsLUJjzq2joQx6R6ob_wKp7uA4oSf9XaxqSZuAVnwUiizlnhrFg5RNtbRhJzchutKvknoodTuuMsW-VpCOP-BmEo0UQ02XlLTw\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb h\u00ecnh \u1ea3nh tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng khi \u1ee9ng d\u1ee5ng \u1edf c\u1ea5p \u0111\u1ed9 1, ch\u00fang ta nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ea5p \u0111\u1ed9 th\u00f4, v\u00e0 khi \u1ee9ng d\u1ee5ng \u1edf c\u1ea5p \u0111\u1ed9 2 ho\u1eb7c 3, ch\u00fang ta nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ea5p \u0111\u1ed9 chi ti\u1ebft.&nbsp;<strong>Tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang t\u00f4i ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i n\u00e0o \u1edf c\u1ea5p \u0111\u1ed9 1.<\/strong>&nbsp;\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Apple.&nbsp;<strong>B\u00e2y gi\u1edd ch\u00fang ta c\u00f3 th\u1ec3 t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng qu\u00e1t \u1edf c\u1ea5p \u0111\u1ed9 1 khi s\u1ed1 l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t c\u00f2n th\u1ea5p m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: T\u1ea1i sao c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ea5p cao l\u1ea1i c\u00f3 \u00edch?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: Tr\u01b0\u1edbc khi c\u00f3 SKAdNetwork 4.0, c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea3i ch\u1edd \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u1ebfn c\u1ea5p \u0111\u1ed9 2 m\u1edbi c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o v\u1ec1 s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i c\u1ea5p cao, c\u00e1c \u1ee9ng d\u1ee5ng hi\u1ec7n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t c\u1ee7a m\u00ecnh nhanh h\u01a1n nhi\u1ec1u.&nbsp;<strong>H\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin n\u00e0y \u1edf c\u1ea5p \u0111\u1ed9 1 nhanh h\u01a1n nhi\u1ec1u v\u00ec h\u1ecd kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1edd \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c chuy\u1ec3n sang c\u1ea5p \u0111\u1ed9 2.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: C\u00f2n v\u1ec1 ID ngu\u1ed3n th\u00ec sao? ID ngu\u1ed3n kh\u00e1c v\u1edbi ID chi\u1ebfn d\u1ecbch nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: C\u00e1c ID ngu\u1ed3n c\u0169ng c\u00f3 t\u00ednh ch\u1ea5t ph\u00e2n c\u1ea5p. H\u00e3y xem h\u00ecnh \u1ea3nh sau \u0111\u00e2y t\u1eeb WWDC \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/XUgMah8Hj6IvXF9xD0k2toZdrozYK4jjydLgsoLZGjydxWRWGEXtmUiWJ0LKdrE0B9uG2S88WRRAEE5_NvRItKiRfh2Rqq_S99IwovYsySZ7TTAJcRVwDwrjHVHQq7KFIfJe4p29PwGcaPPZRCxtpZsEjDkkl3T8KWJkHR-DRIxJrEG0xNPOwwdILa3yjg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ea5p b\u1eadc c\u1ee7a ID ngu\u1ed3n \u0111\u01b0\u1ee3c bi\u1ec3u di\u1ec5n b\u1eb1ng 2 ch\u1eef s\u1ed1 cu\u1ed1i, 3 ch\u1eef s\u1ed1 cu\u1ed1i v\u00e0 4 ch\u1eef s\u1ed1 cu\u1ed1i. H\u00ecnh \u1ea3nh tr\u00ean minh h\u1ecda c\u00e1ch nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 m\u00e3 h\u00f3a c\u00e1c c\u1ea5p b\u1eadc n\u00e0y theo \u00fd mu\u1ed1n. Hai ch\u1eef s\u1ed1 cu\u1ed1i c\u00f3 th\u1ec3 tr\u00f9ng v\u1edbi ID chi\u1ebfn d\u1ecbch trong c\u00e1c phi\u00ean b\u1ea3n tr\u01b0\u1edbc, ba ch\u1eef s\u1ed1 cu\u1ed1i c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho v\u1ecb tr\u00ed v\u00e0 b\u1ed1n ch\u1eef s\u1ed1 cu\u1ed1i (ho\u1eb7c ch\u1eef s\u1ed1 \u0111\u1ea7u ti\u00ean) \u0111\u1ea1i di\u1ec7n cho v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o. Vi\u1ec7c m\u00e3 h\u00f3a n\u00e0y lu\u00f4n do m\u1ea1ng qu\u1ea3ng c\u00e1o ho\u1eb7c nh\u00e0 qu\u1ea3ng c\u00e1o quy\u1ebft \u0111\u1ecbnh. V\u00e0 ch\u00fang t\u00f4i tin r\u1eb1ng ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o th\u1ef1c hi\u1ec7n vi\u1ec7c m\u00e3 h\u00f3a gi\u00e1 tr\u1ecb n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y quay l\u1ea1i h\u00ecnh \u1ea3nh SKAdNetwork 4.0 b\u00ean d\u01b0\u1edbi \u0111\u1ec3 xem khi n\u00e0o ch\u00fang ta nh\u1eadn \u0111\u01b0\u1ee3c ID ngu\u1ed3n:<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/dXmC81rGjn79225vA5Ei6Qy8zAyirRaCdiJ4qMOqf08bIr3Ym5GQ0gZDJN5Uagv49_NHhaH8_6EWD5Ppw44-u66hQXe2sLqDI1xYtC3ZFjFuJCZO8s13ladOYTBoZb0P-KG7ye68N4ql_XDwTsAyVZFedCX6dvaqDjxdwNSqmWEwfL_cOkLHSi7vx8_0MQ\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi \u1ee9ng d\u1ee5ng \u1edf c\u1ea5p \u0111\u1ed9 0 v\u00e0 c\u1ea5p \u0111\u1ed9 1, ch\u00fang ta ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c hai ch\u1eef s\u1ed1 cu\u1ed1i c\u00f9ng c\u1ee7a ID ngu\u1ed3n. Tuy nhi\u00ean, khi \u1ee9ng d\u1ee5ng chuy\u1ec3n sang c\u1ea5p \u0111\u1ed9 2 v\u00e0 3, s\u1ed1 l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t t\u0103ng l\u00ean, v\u00e0 \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c hai ch\u1eef s\u1ed1 cu\u1ed1i c\u00f9ng ho\u1eb7c to\u00e0n b\u1ed9 c\u00e1c ch\u1eef s\u1ed1 c\u1ee7a ID ngu\u1ed3n \u2013 t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch m\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u1ecbnh ngh\u0129a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 tr\u00ecnh b\u00e0y c\u00e1c lo\u1ea1i gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i kh\u00e1c nhau v\u00e0 gi\u1ea3i th\u00edch c\u00e1c y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t gi\u1eefa ID ngu\u1ed3n v\u00e0 ID chi\u1ebfn d\u1ecbch. B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch th\u00eam v\u1ec1 c\u00e1c lo\u1ea1i postback \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong b\u1ea3ng kh\u00f4ng? Nh\u1eefng postback n\u00e0y th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a g\u00ec?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: \u0110\u00e2y l\u00e0 m\u1ed9t t\u00ednh n\u0103ng quan tr\u1ecdng kh\u00e1c c\u1ee7a SKAdNetwork 4.0. Gi\u1edd \u0111\u00e2y, ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c 3 th\u00f4ng b\u00e1o ph\u1ea3n h\u1ed3i thay v\u00ec 1. V\u00e0 3 th\u00f4ng b\u00e1o ph\u1ea3n h\u1ed3i n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau sau khi c\u00e0i \u0111\u1eb7t.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ahllxbbozxx_YlPpxoThk4hKsaS8-g8G-UGufy9biuojAWsHKZi7fQ_9JLUcUByV-TLhYiGQcjCo9F77LPrsFR64VNncjpFE-ElfvMgjEMNOwUqyTeM4eXm7Ffotq_g4UI7py8nFSZEGaIx62Jt5r68EBkfOSMAkvytvgxl5GXSMrlUYB8XlnVk2ihroXQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y xem l\u1ea1i h\u00ecnh \u1ea3nh b\u00ean d\u01b0\u1edbi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng postback 2 k\u1ebft th\u00fac v\u00e0o ng\u00e0y th\u1ee9 7 sau khi c\u00e0i \u0111\u1eb7t v\u00e0 postback 3 k\u1ebft th\u00fac v\u00e0o ng\u00e0y th\u1ee9 35 sau khi c\u00e0i \u0111\u1eb7t. Ch\u00fang ta c\u00f3 th\u1ec3 kh\u00f3a hai postback n\u00e0y, v\u00e0 ngay khi ch\u00fang \u0111\u01b0\u1ee3c kh\u00f3a v\u00e0 kho\u1ea3ng th\u1eddi gian \u0111\u00f3 k\u1ebft th\u00fac, Apple s\u1ebd g\u1eedi postback n\u00e0y v\u1edbi \u0111\u1ed9 tr\u1ec5 ng\u1eabu nhi\u00ean t\u1eeb 1 \u0111\u1ebfn 6 ng\u00e0y. Ngo\u00e0i ra, postback 1 k\u1ebft th\u00fac v\u00e0o ng\u00e0y th\u1ee9 2 sau khi c\u00e0i \u0111\u1eb7t v\u00e0 ch\u00fang ta nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3 v\u1edbi \u0111\u1ed9 tr\u1ec5 ng\u1eabu nhi\u00ean t\u1eeb 1 \u0111\u1ebfn 2 ng\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: V\u1eady, nh\u1eefng l\u1ee3i \u00edch c\u1ee7a postbacks 2 v\u00e0 3 l\u00e0 g\u00ec?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: C\u00e1c \u1ee9ng d\u1ee5ng hi\u1ec7n nay n\u00ean c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: V\u00e0 ai s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ph\u1ea3n h\u1ed3i 2 v\u00e0 3?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: Ch\u1ec9 nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 m\u1ea1ng qu\u1ea3ng c\u00e1o chi\u1ebfn th\u1eafng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u1ed1i c\u00f9ng, Apple c\u0169ng \u0111\u00e3 th\u00eam t\u00ednh n\u0103ng theo d\u00f5i ngu\u1ed3n g\u1ed1c t\u1eeb web sang \u1ee9ng d\u1ee5ng v\u00e0o SKAdNetwork 4.0. N\u1ebfu ch\u00fang ta xem l\u1ea1i h\u00ecnh \u1ea3nh, ch\u00fang ta th\u1ea5y r\u1eb1ng khi \u1ee9ng d\u1ee5ng \u1edf c\u1ea5p \u0111\u1ed9 3, Apple s\u1ebd g\u1eedi ID \u1ee9ng d\u1ee5ng ngu\u1ed3n ho\u1eb7c t\u00ean mi\u1ec1n ngu\u1ed3n n\u1ebfu ch\u00fang ta s\u1eed d\u1ee5ng t\u00ednh n\u0103ng theo d\u00f5i ngu\u1ed3n g\u1ed1c t\u1eeb web sang \u1ee9ng d\u1ee5ng.<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/gV90d3Fr2eX24fNILlAPCABRZV5KgaekoAYCww_-naM_63pvJsQS1OWZiaNtryn0qLbgwQykT0XpJ3ggB4Ooh6IlgRK0VemK9ghjypu2bZb0jmvMvJhR0gNxXL8YtH-dpzIjvHsO7tDNQrTC6D7TtAS8R-7oR0iQ7bl-0cwlMCqgeNiSfAKT52JOJZMQHw\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: Tenjin c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 nh\u1eefng thay \u0111\u1ed5i c\u1ee7a SKAdNetwork 4.0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: T\u00f4i ngh\u0129 ch\u00fang ta c\u00f3 nh\u1eefng c\u1ea3m nh\u1eadn tr\u00e1i chi\u1ec1u v\u1ec1 \u0111i\u1ec1u n\u00e0y. M\u1eb7c d\u00f9 SKAdNetwork 4.0 tr\u00f4ng c\u00f3 v\u1ebb h\u1ee9a h\u1eb9n h\u01a1n nhi\u1ec1u so v\u1edbi SKAdNetwork 3.0 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, nh\u01b0ng v\u1eabn kh\u00f3 c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh li\u1ec7u ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t gi\u1ea3i ph\u00e1p ho\u00e0n ch\u1ec9nh \u0111\u1ec3 \u01b0\u1edbc t\u00ednh ch\u00ednh x\u00e1c ROI ho\u1eb7c ROAS \u2013 \u0111i\u1ec1u n\u00e0y s\u1ebd th\u00fac \u0111\u1ea9y vi\u1ec7c \u00e1p d\u1ee5ng SKAdNetwork. Tuy nhi\u00ean, nh\u00ecn v\u00e0o c\u00e1ch SKAN \u0111\u00e3 ph\u00e1t tri\u1ec3n theo th\u1eddi gian, t\u00f4i tin r\u1eb1ng ch\u00fang ta \u0111ang ti\u1ebfn t\u1edbi m\u1ed9t gi\u1ea3i ph\u00e1p ho\u00e0n ch\u1ec9nh. V\u00e0 v\u00ec vi\u1ec7c b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i, t\u00f4i c\u1ea3m th\u1ea5y l\u1ea1c quan v\u1ec1 \u0111i\u1ec1u n\u00e0y. V\u1edbi s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a c\u00e1c t\u00ednh n\u0103ng trong SKAdNetwork 4.0, t\u00f4i cho r\u1eb1ng ch\u00fang ta s\u1ebd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t c\u00e1c t\u00ednh n\u0103ng n\u00e0y m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p nh\u1ea5t, gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn. Kh\u00f4ng ch\u1ec9 ch\u00fang ta, m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c MMPs. V\u00ec v\u1eady, vai tr\u00f2 c\u1ee7a c\u00e1c MMPs ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: Kh\u00e1ch h\u00e0ng c\u1ee7a Tenjin n\u00ean mong \u0111\u1ee3i nh\u1eefng t\u00ednh n\u0103ng n\u00e0o li\u00ean quan \u0111\u1ebfn SKAdNetwork 4.0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: Ch\u00fang t\u00f4i \u0111ang n\u1ed7 l\u1ef1c t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng c\u1ee7a SKAdNetwork 4.0 v\u00e0o b\u1ed9 c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i \u0111\u00e3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a vi\u1ec7c tri\u1ec3n khai v\u00e0 ra m\u1eaft. Ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 c\u00e1c phi\u00ean b\u1ea3n c\u0169, do \u0111\u00f3 t\u00ednh t\u01b0\u01a1ng th\u00edch ng\u01b0\u1ee3c s\u1ebd r\u1ea5t quan tr\u1ecdng khi ra m\u1eaft SKAdNetwork 4.0. Vi\u1ec7c theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i t\u1eeb web sang \u1ee9ng d\u1ee5ng hi\u1ec7n n\u1eb1m ngo\u00e0i ph\u1ea1m vi, nh\u01b0ng \u0111\u00e2y l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea3o lu\u1eadn trong m\u1ed9t th\u1eddi gian d\u00e0i, v\u00ec v\u1eady chi ti\u1ebft c\u1ee5 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn sau. T\u00f4i ngh\u0129 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u00e0o qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2023. Tuy nhi\u00ean, \u0111\u00e2y ch\u1ec9 l\u00e0 \u01b0\u1edbc t\u00ednh s\u01a1 b\u1ed9 n\u00ean kh\u00f4ng c\u00f3 cam k\u1ebft c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch chi ti\u1ebft h\u01a1n v\u1ec1 gi\u1ea3i ph\u00e1p SKAdNetwork c\u1ee7a m\u00ecnh v\u00e0 n\u00f3i th\u00eam m\u1ed9t ch\u00fat v\u1ec1 IDFA v\u00e0 SKAdNetwork kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: SKAdNetwork kh\u00f4ng ph\u00e2n bi\u1ec7t gi\u1eefa ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ed3ng \u00fd (opt-in) v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eeb ch\u1ed1i (opt-out). Ch\u00fang t\u00f4i lu\u00f4n cung c\u1ea5p&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/skadnetwork-report\">B\u00e1o c\u00e1o ri\u00eang bi\u1ec7t cho SKAdNetwork<\/a>&nbsp;Trong khi lu\u00f4n \u0111\u1eb7t t\u00ednh minh b\u1ea1ch l\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: B\u1ea1n hi\u1ec3u th\u1ebf n\u00e0o v\u1ec1 t\u00ednh minh b\u1ea1ch?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: Khi n\u00f3i \u0111\u1ebfn t\u00ednh minh b\u1ea1ch, t\u00f4i mu\u1ed1n n\u00f3i r\u1eb1ng ch\u00fang t\u00f4i cung c\u1ea5p b\u00e1o c\u00e1o chi ti\u1ebft b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nhau. Ch\u00fang t\u00f4i lu\u00f4n \u01b0u ti\u00ean cung c\u1ea5p t\u00ednh minh b\u1ea1ch cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd c\u00e0ng nhi\u1ec1u th\u00f4ng tin c\u00e0ng t\u1ed1t \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u nh\u1ea5t. Ch\u00fang t\u00f4i c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 c\u00e0i \u0111\u1eb7t kh\u00e1c nhau nh\u01b0 c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o, c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c theo d\u00f5i, c\u00e0i \u0111\u1eb7t t\u1eeb SKAdNetwork v\u00e0 c\u00e0i \u0111\u1eb7t t\u1eeb m\u1ea1ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng \u0111\u00f4i khi s\u1ef1 minh b\u1ea1ch n\u00e0y c\u00f3 th\u1ec3 tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u00f4ng tin th\u1eeba th\u00e3i \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a th\u1ef1c s\u1ef1 tr\u01b0\u1edfng th\u00e0nh, nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t quy tr\u00ecnh c\u00e0i \u0111\u1eb7t \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn chi ti\u1ebft h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 hi\u1ec7n t\u1ea1i ch\u00fang t\u00f4i \u0111\u00e3 cung c\u1ea5p b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n SKAdNetwork, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y c\u1ea7n ph\u1ea3i cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho b\u00e1o c\u00e1o iOS trong t\u01b0\u01a1ng lai g\u1ea7n, gi\u00fap SKAdNetwork tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u h\u01a1n, theo m\u1ed9t ngh\u0129a n\u00e0o \u0111\u00f3, v\u00e0 \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 \u01b0\u1edbc t\u00ednh ROI ch\u00ednh x\u00e1c b\u1eb1ng c\u00e1ch duy tr\u00ec t\u00ednh minh b\u1ea1ch nh\u01b0ng \u0111\u1ed3ng th\u1eddi tr\u00ecnh b\u00e0y t\u00ednh minh b\u1ea1ch d\u01b0\u1edbi d\u1ea1ng th\u00f4ng tin c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng thay v\u00ec g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c \u1ed3n \u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i c\u0169ng mu\u1ed1n l\u00e0m cho quy tr\u00ecnh thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i tr\u1edf n\u00ean tr\u1ef1c quan h\u01a1n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Hi\u1ec7n t\u1ea1i, v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ch\u01b0a hi\u1ec3u c\u00e1ch thi\u1ebft l\u1eadp gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, v\u00e0 ch\u00fang t\u00f4i \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ec3 l\u00e0m cho quy tr\u00ecnh n\u00e0y tr\u1edf n\u00ean m\u01b0\u1ee3t m\u00e0 h\u01a1n gi\u1eefa h\u1ecd v\u00e0 c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: B\u1ea1n c\u00f3 th\u1ec3 n\u00f3i th\u00eam m\u1ed9t ch\u00fat v\u1ec1 c\u00e1ch c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n \u0111ang l\u00ean k\u1ebf ho\u1ea1ch tri\u1ec3n khai SKAdNetwork 4.0 kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: Ch\u00fang t\u00f4i \u0111\u00e3 trao \u0111\u1ed5i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u00e1c l\u1edbn v\u1ec1 SKAdNetwork 4.0 v\u00e0 h\u1ecd v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch, c\u1ed1 g\u1eafng s\u1eafp x\u1ebfp m\u1ecdi th\u1ee9 cho chu \u0111\u00e1o. T\u00f4i ngh\u0129 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u \u0111ang \u1edf trong t\u00ecnh tr\u1ea1ng t\u01b0\u01a1ng t\u1ef1. Tuy nhi\u00ean, d\u1ef1a tr\u00ean kinh nghi\u1ec7m trong qu\u00e1 kh\u1ee9, ch\u00fang t\u00f4i d\u1ef1 \u0111o\u00e1n c\u00e1c \u0111\u1ed1i t\u00e1c s\u1ebd c\u00f3 ph\u1ea3n \u1ee9ng kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi SKAdNetwork 4.0, v\u00e0 ch\u00fang t\u00f4i s\u1ebd ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t gi\u1ea3i ph\u00e1p kh\u00e1c bi\u1ec7t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft ph\u1ee9c t\u1ea1p. Tuy nhi\u00ean, ch\u00fang t\u00f4i s\u1ebd c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t gi\u1ea3i ph\u00e1p ti\u00eau chu\u1ea9n h\u00f3a cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: Khi n\u00e0o ch\u00fang ta s\u1ebd th\u1ea5y nh\u1eefng thay \u0111\u1ed5i c\u00f3 hi\u1ec7u l\u1ef1c \u0111\u1ea7y \u0111\u1ee7?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: C\u00e2u h\u1ecfi hay. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u \u0111i\u1ec1u ki\u1ec7n c\u1ea7n thi\u1ebft \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i SKAdNetwork 4.0:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110i\u1ec1u ki\u1ec7n #1:<\/strong>&nbsp;M\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ea7n t\u1ea1o m\u1ed9t ch\u1eef k\u00fd qu\u1ea3ng c\u00e1o cho phi\u00ean b\u1ea3n 4.0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110i\u1ec1u ki\u1ec7n #2:<\/strong>&nbsp;\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb trong \u1ee9ng d\u1ee5ng, \u1ee9ng d\u1ee5ng c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1eb1ng SDK iOS 16.1 ho\u1eb7c phi\u00ean b\u1ea3n m\u1edbi h\u01a1n. \u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean web, qu\u1ea3ng c\u00e1o s\u1ebd hi\u1ec3n th\u1ecb trong Safari 16.1 ho\u1eb7c phi\u00ean b\u1ea3n m\u1edbi h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110i\u1ec1u ki\u1ec7n #3:<\/strong>&nbsp;\u1ee8ng d\u1ee5ng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c k\u00fd k\u1ebft tr\u00ean App Store v\u00e0 n\u00ean \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t tr\u00ean thi\u1ebft b\u1ecb ch\u1ea1y iOS 16.1 ho\u1eb7c phi\u00ean b\u1ea3n m\u1edbi h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f4i ngh\u0129 \u0111i\u1ec1u ki\u1ec7n 2 v\u00e0 3 s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u01b0\u1edbc ti\u00ean, c\u00f2n \u0111i\u1ec1u ki\u1ec7n 1 s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian nh\u1ea5t. Tuy nhi\u00ean, kh\u00e1i ni\u1ec7m \u201chi\u1ec7u qu\u1ea3 \u0111\u1ea7y \u0111\u1ee7\u201d kh\u00e1 kh\u00f3 \u0111\u1ecbnh ngh\u0129a. Li\u1ec7u \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o s\u1ebd h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u SKAdNetwork 4.0 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch kh\u00f4ng? N\u1ebfu \u0111\u00fang v\u1eady, th\u00ec qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t \u0111\u1ebfn m\u1ed9t n\u0103m ho\u1eb7c l\u00e2u h\u01a1n d\u1ef1a tr\u00ean kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a ch\u00fang ta. Tuy nhi\u00ean, \u0111\u00e2y ch\u1ec9 l\u00e0 \u01b0\u1edbc t\u00ednh s\u01a1 b\u1ed9. V\u00ec hi\u1ec7n nay ch\u00fang ta c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch, t\u00f4i ngh\u0129 c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 tri\u1ec3n khai \u0111i\u1ec1u n\u00e0y s\u1edbm h\u01a1n l\u00e0 mu\u1ed9n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi: B\u1ea1n c\u00f3 \u00fd ki\u1ebfn g\u00ec v\u1ec1 SKAdNetwork 4.0 kh\u00f4ng? Ho\u1eb7c b\u1ea1n ngh\u0129 ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ebd ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi n\u00f3 (ho\u1eb7c \u0111ang ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi n\u00f3 ngay l\u00fac n\u00e0y)?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u1ea3 l\u1eddi: C\u00e1 nh\u00e2n t\u00f4i r\u1ea5t \u0111am m\u00ea v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0. T\u00f4i cho r\u1eb1ng SKAdNetwork c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n cho vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1o c\u00e1o. Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i th\u1ecb tr\u01b0\u1eddng v\u1eabn ch\u01b0a ho\u00e0n to\u00e0n \u00e1p d\u1ee5ng SKAN. V\u00ec v\u1eady, ch\u00fang ta v\u1eabn c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i ph\u00eda tr\u01b0\u1edbc. Tuy nhi\u00ean, t\u00f4i r\u1ea5t ph\u1ea5n kh\u00edch khi ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang coi tr\u1ecdng quy\u1ec1n ri\u00eang t\u01b0 h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p cho m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o an to\u00e0n h\u01a1n v\u1ec1 m\u1eb7t quy\u1ec1n ri\u00eang t\u01b0. L\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta m\u00e0 c\u00f2n gi\u00fap m\u1ecdi ng\u01b0\u1eddi n\u00f3i chung lu\u00f4n l\u00e0 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi v\u00e0 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta h\u00e0o h\u1ee9ng.<\/p>","protected":false},"excerpt":{"rendered":"<p>SKAdNetwork 4.0 is here, and it stands out from its predecessors. For the first time, Apple has released&nbsp;a new version of the SKAdNetwork API&nbsp;with not one, not two, but several new features. And they did so without releasing a beta version for testing first. We go into more detail on the subject in the Q&amp;A&#8230;<\/p>","protected":false},"author":2,"featured_media":8890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-8889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKAN 4.0 Explained | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how SKAdNetwork 4.0 works in this Q&amp;A with Tenjin&#039;s Product Manager, covering crowd anonymity, postbacks, conversion values, and iOS attribution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SKAN 4.0 Explained | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how SKAdNetwork 4.0 works in this Q&amp;A with Tenjin&#039;s Product Manager, covering crowd anonymity, postbacks, conversion values, and iOS attribution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-09T03:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:56:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-does-SKAdNetwork-4-work@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"How does SKAdNetwork 4.0 work? Q&amp;A with Tenjin\u2019s product manager\",\"datePublished\":\"2022-11-09T03:07:00+00:00\",\"dateModified\":\"2026-04-14T09:56:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/\"},\"wordCount\":2156,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/How-does-SKAdNetwork-4-work@2x-scaled.jpg\",\"articleSection\":[\"Mobile Marketing Trends\",\"SKAdNetwork\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/\",\"name\":\"SKAN 4.0 Explained | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/How-does-SKAdNetwork-4-work@2x-scaled.jpg\",\"datePublished\":\"2022-11-09T03:07:00+00:00\",\"dateModified\":\"2026-04-14T09:56:02+00:00\",\"description\":\"Learn how SKAdNetwork 4.0 works in this Q&A with Tenjin's Product Manager, covering crowd anonymity, postbacks, conversion values, and iOS attribution.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/How-does-SKAdNetwork-4-work@2x-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/How-does-SKAdNetwork-4-work@2x-scaled.jpg\",\"width\":2560,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How does SKAdNetwork 4.0 work? Q&amp;A with Tenjin\u2019s product manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/db2fe12be97c068ae993d5f1877b9bd2\",\"name\":\"Tabarak Paracha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"caption\":\"Tabarak Paracha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/vi\\\/blog\\\/author\\\/tabarak-paracha\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gi\u1ea3i th\u00edch v\u1ec1 SKAN 4.0 | Tenjin","description":"T\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a SKAdNetwork 4.0 qua ph\u1ea7n h\u1ecfi \u0111\u00e1p n\u00e0y v\u1edbi Gi\u00e1m \u0111\u1ed1c S\u1ea3n ph\u1ea9m c\u1ee7a Tenjin, trong \u0111\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00ednh \u1ea9n danh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00e1c y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i (postbacks), gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 iOS.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/vi\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/","og_locale":"vi_VN","og_type":"article","og_title":"SKAN 4.0 Explained | Tenjin","og_description":"Learn how SKAdNetwork 4.0 works in this Q&A with Tenjin's Product Manager, covering crowd anonymity, postbacks, conversion values, and iOS attribution.","og_url":"https:\/\/tenjin.com\/vi\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/","og_site_name":"Tenjin","article_published_time":"2022-11-09T03:07:00+00:00","article_modified_time":"2026-04-14T09:56:02+00:00","og_image":[{"width":2560,"height":760,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-does-SKAdNetwork-4-work@2x-scaled.jpg","type":"image\/jpeg"}],"author":"Tabarak Paracha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Tabarak Paracha","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"12 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/"},"author":{"name":"Tabarak Paracha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"headline":"How does SKAdNetwork 4.0 work? Q&amp;A with Tenjin\u2019s product manager","datePublished":"2022-11-09T03:07:00+00:00","dateModified":"2026-04-14T09:56:02+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/"},"wordCount":2156,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-does-SKAdNetwork-4-work@2x-scaled.jpg","articleSection":["Mobile Marketing Trends","SKAdNetwork"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/","url":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/","name":"Gi\u1ea3i th\u00edch v\u1ec1 SKAN 4.0 | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-does-SKAdNetwork-4-work@2x-scaled.jpg","datePublished":"2022-11-09T03:07:00+00:00","dateModified":"2026-04-14T09:56:02+00:00","description":"T\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a SKAdNetwork 4.0 qua ph\u1ea7n h\u1ecfi \u0111\u00e1p n\u00e0y v\u1edbi Gi\u00e1m \u0111\u1ed1c S\u1ea3n ph\u1ea9m c\u1ee7a Tenjin, trong \u0111\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00ednh \u1ea9n danh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00e1c y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i (postbacks), gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 iOS.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-does-SKAdNetwork-4-work@2x-scaled.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-does-SKAdNetwork-4-work@2x-scaled.jpg","width":2560,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/how-does-skadnetwork-4-0-work-q-a-with-tenjins-product-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How does SKAdNetwork 4.0 work? Q&amp;A with Tenjin\u2019s product manager"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Th\u1ea7n Tenjin","description":"Ph\u00e1t tri\u1ec3n \u0111\u01a1n gi\u1ea3n","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Th\u1ea7n Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2","name":"Tabarak Paracha","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","caption":"Tabarak Paracha"},"url":"https:\/\/tenjin.com\/vi\/blog\/author\/tabarak-paracha\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/comments?post=8889"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8889\/revisions"}],"predecessor-version":[{"id":17351,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/posts\/8889\/revisions\/17351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media\/8890"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/media?parent=8889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/categories?post=8889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/vi\/wp-json\/wp\/v2\/tags?post=8889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}