{"id":8897,"date":"2022-09-27T03:33:00","date_gmt":"2022-09-27T03:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8897"},"modified":"2026-04-14T09:42:36","modified_gmt":"2026-04-14T09:42:36","slug":"the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/","title":{"rendered":"B\u00e1o c\u00e1o \u0110\u00e1nh gi\u00e1 N\u1ec1n t\u1ea3ng Tr\u00f2 ch\u01a1i Si\u00eau Gi\u1ea3n D\u1ecb cho Qu\u00fd 3 n\u0103m 2022 \u0111\u00e3 c\u00f3 m\u1eb7t! Nh\u1eadn d\u1eef li\u1ec7u v\u1ec1 Chi ph\u00ed Qu\u1ea3ng c\u00e1o, CPI v\u00e0 T\u1ef7 l\u1ec7 Gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng."},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=1024%2C307&#038;ssl=1\" alt=\"T\u1eeb Hyper sang Hybrid v\u00e0o n\u0103m 2024 \u2013 Chi ti\u00eau qu\u1ea3ng c\u00e1o &amp; CPI theo n\u1ec1n t\u1ea3ng, m\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 x\u1ebfp h\u1ea1ng theo qu\u1ed1c gia\" class=\"wp-image-11066\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f4ng b\u1ed1 B\u00e1o c\u00e1o \u0110\u00e1nh gi\u00e1 Th\u1ecb tr\u01b0\u1eddng Game Hyper-Casual cho qu\u00fd 3 n\u0103m 2022. Trong b\u00e1o c\u00e1o n\u00e0y, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n t\u00edch \u0111\u1ed9c quy\u1ec1n v\u1ec1 chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t (CPI) theo t\u1eebng qu\u1ed1c gia v\u00e0 n\u1ec1n t\u1ea3ng. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi&nbsp;<\/strong><a href=\"https:\/\/gameanalytics.com\/\"><strong>Ph\u00e2n t\u00edch tr\u00f2 ch\u01a1i<\/strong><\/a><strong>&nbsp;\u0110\u1ec3 cung c\u1ea5p cho b\u1ea1n ch\u1ec9 s\u1ed1 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0o Ng\u00e0y 1 v\u00e0 Ng\u00e0y 7.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng g\u00ec b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y trong b\u00e1o c\u00e1o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1c qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u v\u1ec1 chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 CPI<\/li>\n\n\n\n<li>C\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u theo chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 CPI<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng sau 1 ng\u00e0y v\u00e0 7 ng\u00e0y cho 21 t\u1ef1a game h\u00e0ng \u0111\u1ea7u theo n\u1ec1n t\u1ea3ng (theo GameAnalytics)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn s\u01a1 l\u01b0\u1ee3c t\u1eeb b\u00e1o c\u00e1o\u2026<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"CPI v\u00e0 T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i Hyper-Casual trong qu\u00fd 3 n\u0103m 2022\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/BNocvxDffsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u1eef li\u1ec7u Tenjin t\u1eeb qu\u00fd 3 n\u0103m 2022 cho th\u1ea5y Brazil l\u00e0 qu\u1ed1c gia c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch l\u1edbn nh\u1ea5t trong b\u00e1o c\u00e1o, v\u1edbi ch\u1ec9 s\u1ed1 CPI r\u1ea5t th\u1ea5p (0,06 tr\u00ean Android v\u00e0 0,14 tr\u00ean iOS) so v\u1edbi chi ti\u00eau qu\u1ea3ng c\u00e1o (#3 tr\u00ean Android v\u00e0 #10 tr\u00ean iOS).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea3i xu\u1ed1ng b\u00e1o c\u00e1o b\u00ean d\u01b0\u1edbi \u0111\u1ec3 xem to\u00e0n b\u1ed9 n\u1ed9i dung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u01b0ng, h\u00e0nh tr\u00ecnh kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i s\u1ebd s\u1edbm c\u00f3 m\u1ed9t s\u1ed1 ti\u1ec7n \u00edch b\u1ed5 sung cho b\u00e1o c\u00e1o n\u00e0y. V\u1edbi ti\u1ec7n \u00edch b\u1ed5 sung n\u00e0y, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u v\u1ec1 Top 5 M\u1ea1ng Qu\u1ea3ng C\u00e1o theo CPI trong t\u1eebng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n \u0111\u00e3 \u0111\u0103ng k\u00fd nh\u1eadn b\u00e1o c\u00e1o n\u00e0y, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec c\u1ea3. Ch\u00fang t\u00f4i s\u1ebd g\u1eedi n\u00f3 tr\u1ef1c ti\u1ebfp v\u00e0o h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2022-benchmark\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We have released our \u201cHyper-Casual Benchmark Report\u201d for Q3 2022. In this report, you\u2019ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with&nbsp;GameAnalytics&nbsp;to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the&#8230;<\/p>","protected":false},"author":5,"featured_media":8900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Benchmark Report Q3 2022 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the Q3 2022 hyper-casual benchmark report with data on ad spend, CPI, retention, and user acquisition performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-Casual Benchmark Report Q3 2022 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore the Q3 2022 hyper-casual benchmark report with data on ad spend, CPI, retention, and user acquisition performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/vi\/blog\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T03:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:42:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/The-Hyper-Casual-Benchmark-Report-for-Q3-2022@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"The Hyper-Casual Benchmark Report for Q3 2022 is here! 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