{"id":8898,"date":"2022-09-09T03:33:00","date_gmt":"2022-09-09T03:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8898"},"modified":"2026-04-14T09:42:24","modified_gmt":"2026-04-14T09:42:24","slug":"how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/","title":{"rendered":"Doanh thu qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ROAS \u0111\u00e3 t\u0103ng ARPDAU c\u1ee7a YOMI Studio l\u00ean 60% \u2013 Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Trong nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i s\u1ebd d\u1eabn d\u1eaft b\u1ea1n qua h\u00e0nh tr\u00ecnh c\u1ee7a YOMI Studio khi h\u1ecd b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 ch\u01b0a t\u1eebng c\u00f3 sau khi t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng Ad Revenue Callbacks v\u00e0 ROAS Campaigns c\u1ee7a Tenjin. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft nh\u1eefng th\u00e0nh t\u1ef1u m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>60 gi\u1edd m\u1ed7i th\u00e1ng th\u1eddi gian c\u1ee7a \u0111\u1ed3ng s\u00e1ng l\u1eadp \u0111\u01b0\u1ee3c ti\u1ebft ki\u1ec7m.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>60 % ARPDAU t\u0103ng tr\u01b0\u1edfng<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u1ea5p \u0111\u00f4i s\u1ed1 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u00e0y th\u1ee9 7 cao h\u01a1n 9%<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">V\u1ec1 YOMI Studio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/yomi.studio\/\">YOMI studio<\/a>&nbsp;L\u00e0 m\u1ed9t studio nh\u1ecf (hi\u1ec7n t\u1ea1i c\u00f3 10 th\u00e0nh vi\u00ean), c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, Vi\u1ec7t Nam, chuy\u00ean ph\u00e1t tri\u1ec3n c\u00e1c tr\u00f2 ch\u01a1i di \u0111\u1ed9ng casual. YOMI studio k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7, ngh\u1ec7 thu\u1eadt v\u00e0 s\u1ef1 n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u00f2 ch\u01a1i \u0111\u1eb9p m\u1eaft, gi\u1ea3i tr\u00ed v\u00e0 c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u1eed th\u00e1ch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp t\u1ea1i YOMI Studio l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t ph\u1ee5 tr\u00e1ch vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Anh \u1ea5y c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 t\u00e0i ch\u00ednh. R\u1ea5t kh\u00f3 \u0111\u1ec3 theo d\u00f5i m\u1ecdi th\u1ee9 c\u00f9ng l\u00fac v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Trong qu\u00e1 kh\u1ee9, anh \u1ea5y \u0111\u00e3 theo d\u00f5i t\u1eebng chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch th\u1ee7 c\u00f4ng tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n BI v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 ROI \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o. V\u00ec anh \u1ea5y mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a tr\u00ean nhi\u1ec1u c\u1ea5p \u0111\u1ed9, v\u00ed d\u1ee5: chi\u1ebfn d\u1ecbch, qu\u1ed1c gia, ngu\u1ed3n, \u0111i\u1ec1u n\u00e0y nhanh ch\u00f3ng tr\u1edf n\u00ean b\u1ea5t kh\u1ea3 thi \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u01b0\u1eddi \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/okySR9dlgmCL02D8b51Q20FdoFnE-Qy4hc3d5G6b9scCtOdSYjb4d2rNdh4QTQUocQwpQekbGtTKjxOpgDkN149ZSUeO2hTtGSvvUB5WW4INQsC9Mu1XTSfkD5uGSw5-2KryWpXYO7B8HGeJ6Ub_hJ_yo2tWKjs6WhVxl2h3oAivtrjOXiz1mrwSdQ\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YOMI Studio \u0111\u00e3 b\u1eaft \u0111\u1ea7u chuy\u1ec3n doanh thu t\u1eeb vi\u1ec7c trung gian qu\u1ea3ng c\u00e1o cho c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o th\u00f4ng qua Tenjin. D\u1eef li\u1ec7u doanh thu theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (ILRD) sau \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch ROAS \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ph\u00e1t hi\u1ec7n ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u cho h\u1ecd m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u1ee9ng \u2013 m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 tham gia c\u1ee7a \u0111\u1ed3ng s\u00e1ng l\u1eadp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft h\u1ee3p Tenjin&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/callback-setup?highlight=ad%20revenue%20callback\">G\u1ecdi l\u1ea1i doanh thu qu\u1ea3ng c\u00e1o<\/a>&nbsp;V\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ROAS \u0111\u00e3 mang l\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn cho YOMI Studio \u2013 c\u1ea3 v\u1ec1 m\u1eb7t ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. Trung b\u00ecnh, YOMI Studio \u0111\u00e1nh gi\u00e1 r\u1eb1ng h\u1ecd hi\u1ec7n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c kho\u1ea3ng 40-60 gi\u1edd m\u1ed7i th\u00e1ng cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1eabu<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e0i \u0111\u1eb7t Volume<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sau 12 ng\u00e0y k\u1ec3 t\u1eeb khi kh\u1edfi ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch ROAS, s\u1ed1 l\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t b\u1eaft \u0111\u1ea7u t\u0103ng \u0111\u1ed9t bi\u1ebfn. So v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch th\u00f4ng th\u01b0\u1eddng c\u00f3 c\u00f9ng thu\u1ed9c t\u00ednh nh\u1eafm m\u1ee5c ti\u00eau, c\u00e1c chi\u1ebfn d\u1ecbch ROAS \u0111\u00e3 thu h\u00fat g\u1ea5p \u0111\u00f4i s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trong v\u00f2ng 30 ng\u00e0y k\u1ec3 t\u1eeb khi kh\u1edfi ch\u1ea1y.<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/mQjqXrKC9gkOsPGuvqN8vYwVrlDmEbDCYyeBjarHw1OJKwrLHHj-b6zp1QQaiuV7lNNa87DUYlHvneaOO_3UoZPymK_ok2MXOQ1_NULr7VA8ulpHEEFUmTlJxnVR-_TYwQI4b7C6I-gNEVWhpIkS4iXX6XwuJ6cP7TNP3d3-ZTYAjprCrH_MF2OS7Q\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Light Nguyen gi\u1ea3i th\u00edch r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 c\u00e1c chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00ec sau khi chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u mang l\u1ea1i k\u1ebft qu\u1ea3, anh c\u00f3 th\u1ec3 t\u0103ng ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch t\u1ef1 tin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gi\u00e1 tr\u1ecb trung b\u00ecnh h\u00e0ng ng\u00e0y tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng (ARPDAU)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ARPDAU trong c\u00e1c chi\u1ebfn d\u1ecbch ROAS cao h\u01a1n 60% so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch CPI.&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/k7yalvlLM_bndkwyZKllByhLi_w9JuBJvEnYMjwxxknt75eiL0I3DizW29niCxuVDy5Vp7ZFK41tfqUcLbDrlhV1o4L6kAA3gxA-TjRgAneApy8UGwog-ekhAtjJvN8kNWN6jqoAp7JrFvVV0Vwx0xnqHnsEHGh80znJUymtf9fGRznGSyH-ed50qQ\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ng\u00e0y 7: T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c chi\u1ebfn d\u1ecbch ROAS c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cao h\u01a1n trung b\u00ecnh 9% so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch CPI.&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Ch8eeoDkxIBde-2g02TCupLvXvUpPSnSTBq7H1NKYMb8U0R_Kp5mSRWjSSlVe5NbgGWAiGk5TUEMpCk7Qfkbj_L5tZ6mx-PA3VruxnsyIeD9q4_b-hS35OzlPy40qgFPHO-QBLNzdGsRID7xyJRZNrIe7CpEWFTUCC4qIfUmvStsmvfcT8Zbh3Z6ug\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ea1n c\u00f3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng G\u1ecdi l\u1ea1i Doanh thu Qu\u1ea3ng c\u00e1o v\u00e0 Chi\u1ebfn d\u1ecbch ROAS c\u1ee7a Tenjin kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i t\u1ea1i&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;\u0110\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/YOMI%20Studio.pdf\" style=\"background-color:#6bb4e1\">T\u1ea3i xu\u1ed1ng B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Trong nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a b\u1ea1n qua h\u00e0nh tr\u00ecnh c\u1ee7a YOMI Studio khi h\u1ecd b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 ch\u01b0a t\u1eebng c\u00f3 sau khi t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng Ad Revenue Callbacks v\u00e0 ROAS Campaigns c\u1ee7a Tenjin. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c: V\u1ec1 YOMI Studio YOMI Studio l\u00e0 m\u1ed9t studio nh\u1ecf (hi\u1ec7n c\u00f3 10 nh\u00e2n vi\u00ean), c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Ho Chi\u2026<\/p>","protected":false},"author":5,"featured_media":8905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yomi Studio Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Yomi Studio achieved hyper growth using Tenjin&#039;s ad revenue callbacks to improve 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