{"id":8947,"date":"2023-09-19T07:48:07","date_gmt":"2023-09-19T07:48:07","guid":{"rendered":"https:\/\/tenjin.com\/?p=8947"},"modified":"2026-04-14T10:07:49","modified_gmt":"2026-04-14T10:07:49","slug":"new-initiatives-for-indies","status":"publish","type":"post","link":"https:\/\/tenjin.com\/vi\/blog\/new-initiatives-for-indies\/","title":{"rendered":"\u0110\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp: Gi\u1edbi thi\u1ec7u ba s\u00e1ng ki\u1ebfn m\u1edbi"},"content":{"rendered":"<p class=\"wp-block-paragraph\">H\u00f4m nay, ch\u00fang t\u00f4i t\u1ef1 h\u00e0o gi\u1edbi thi\u1ec7u m\u1ed9t lo\u1ea1t c\u00e1c s\u00e1ng ki\u1ebfn \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t nh\u1eb1m cung c\u1ea5p s\u1ef1 h\u1ed7 tr\u1ee3 thi\u1ebft y\u1ebfu cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game \u0111\u1ed9c l\u1eadp trong b\u1ed1i c\u1ea3nh ng\u00e0nh game di \u0111\u1ed9ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c hi\u1ec7n nay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Gi\u1ed1ng nh\u01b0 nhi\u1ec1u \u0111\u1ed3ng nghi\u1ec7p trong ng\u00e0nh, ch\u00fang t\u00f4i \u0111\u00e3 v\u00f4 c\u00f9ng b\u1ea5t ng\u1edd tr\u01b0\u1edbc nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh g\u1ea7n \u0111\u00e2y trong <a href=\"https:\/\/blog.unity.com\/news\/plan-pricing-and-packaging-updates\" target=\"_self\">ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a Unity<\/a> v\u1eeba \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1. Ph\u1ea3n \u1ee9ng t\u1eeb c\u1ed9ng \u0111\u1ed3ng game th\u1ee7 ch\u1ee7 y\u1ebfu l\u00e0 ti\u00eau c\u1ef1c. \u0110\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111o\u00e0n k\u1ebft v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u00e1ng k\u00ednh c\u1ee7a ch\u00fang t\u00f4i \u2013 trong \u0111\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 \u0111\u00e3 c\u00f9ng nhau l\u00ean ti\u1ebfng b\u00e0y t\u1ecf lo ng\u1ea1i th\u00f4ng qua <a href=\"https:\/\/azurgames.com\/blog\/th\u01b0 chung-t\u1eeb-c\u00e1c-c\u00f4ng-ty-ph\u00e1t-tri\u1ec3n-tr\u00f2-ch\u01a1i-t\u1eaft-to\u00e0n-b\u1ed9-t\u00ednh-n\u0103ng-ki\u1ebfm-ti\u1ec1n-t\u1eeb-qu\u1ea3ng-c\u00e1o-c\u1ee7a-IronSource-v\u00e0-Unity-cho-\u0111\u1ebfn-khi-c\u00e1c-\u0111i\u1ec1u-kho\u1ea3n-m\u1edbi-\u0111\u01b0\u1ee3c-xem-x\u00e9t-l\u1ea1i\/\" target=\"_self\">th\u01b0 chung<\/a>, ch\u00fang t\u00f4i kh\u1eb3ng \u0111\u1ecbnh cam k\u1ebft m\u1ea1nh m\u1ebd c\u1ee7a m\u00ecnh trong vi\u1ec7c h\u1ed7 tr\u1ee3 h\u1ecd trong th\u1eddi \u0111i\u1ec3m \u0111\u1ea7y th\u00e1ch th\u1ee9c n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1ng ti\u1ebfc l\u00e0, nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u2014 c\u0169ng gi\u1ed1ng nh\u01b0 nh\u1eefng l\u1ea7n tr\u01b0\u1edbc \u2014 s\u1ebd t\u00e1c \u0111\u1ed9ng m\u1ed9t c\u00e1ch kh\u00f4ng c\u00e2n x\u1ee9ng \u0111\u1ebfn c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp. V\u1edbi bi\u00ean l\u1ee3i nhu\u1eadn v\u1ed1n \u0111\u00e3 c\u1ef1c k\u1ef3 m\u1ecfng, nh\u1eefng thay \u0111\u1ed5i n\u00e0y c\u00f3 nguy c\u01a1 \u0111\u1ea9y h\u00e0ng tr\u0103m studio game quy m\u00f4 nh\u1ecf \u0111\u1ebfn b\u1edd v\u1ef1c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fang t\u00f4i tin t\u01b0\u1edfng v\u1eefng ch\u1eafc r\u1eb1ng trong b\u1ed1i c\u1ea3nh to\u00e0n ng\u00e0nh \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c, ch\u00fang t\u00f4i c\u00f3 ngh\u0129a v\u1ee5 ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p nh\u1eb1m h\u1ed7 tr\u1ee3 nh\u1eefng ng\u01b0\u1eddi \u0111ang g\u00f3p ph\u1ea7n l\u00e0m cho th\u1ebf gi\u1edbi game tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o, v\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c n\u00e0y. D\u00f9 quy\u1ebft \u0111\u1ecbnh c\u1ee7a Unity c\u00f3 \u0111\u01b0\u1ee3c duy tr\u00ec hay \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111i ch\u0103ng n\u1eefa, ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng \u0111\u1ee9ng y\u00ean m\u00e0 kh\u00f4ng l\u00e0m g\u00ec c\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thay v\u00e0o \u0111\u00f3, ch\u00fang t\u00f4i cam k\u1ebft mang l\u1ea1i nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c v\u00e0 thi\u1ebft th\u1ef1c trong cu\u1ed9c s\u1ed1ng c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp. Ch\u00fang t\u00f4i th\u1ea5u hi\u1ec3u nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Do \u0111\u00f3, nh\u1eb1m gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng cho h\u1ecd, ch\u00fang t\u00f4i xin gi\u1edbi thi\u1ec7u ba s\u00e1ng ki\u1ebfn \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game \u0111\u1ed9c l\u1eadp v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1)<strong>&nbsp;T\u0103ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi cam k\u1ebft t\u1ea1o ra s\u00e2n ch\u01a1i c\u00f4ng b\u1eb1ng cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp, ch\u00fang t\u00f4i xin gi\u1edbi thi\u1ec7u g\u00f3i d\u1ecbch v\u1ee5 \u2018All inclusive\u2019 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp. G\u00f3i d\u1ecbch v\u1ee5 n\u00e0y cung c\u1ea5p m\u1ed9t l\u01b0\u1ee3ng l\u1edbn c\u00e1c ch\u1ec9 s\u1ed1 ph\u00e2n t\u00edch v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi bao g\u1ed3m \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng b\u1ed5 sung c\u1ea7n thi\u1ebft. Kh\u00f4ng c\u00f3 ph\u00ed \u1ea9n, ch\u1ec9 c\u00f3 m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch. Ch\u00fang t\u00f4i tin r\u1eb1ng b\u1eb1ng c\u00e1ch gi\u1ea3m chi ph\u00ed cho ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp t\u0103ng bi\u00ean l\u1ee3i nhu\u1eadn. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n n\u00e0y, vui l\u00f2ng g\u1eedi email \u0111\u1ebfn info@tenjin.com v\u1edbi ti\u00eau \u0111\u1ec1 \u2018\u01afu \u0111\u00e3i All Inclusive d\u00e0nh cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">2) <strong>X\u00e2y d\u1ef1ng m\u1ed9t<\/strong> <strong>C\u1ed9ng \u0111\u1ed3ng \u0111o\u00e0n k\u1ebft<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t \u0111i\u1ec3m s\u00e1ng trong th\u1eddi k\u1ef3 \u0111\u1ea7y th\u00e1ch th\u1ee9c n\u00e0y ch\u00ednh l\u00e0 s\u1ef1 \u0111o\u00e0n k\u1ebft m\u00e0 c\u1ed9ng \u0111\u1ed3ng game th\u1ee7 \u0111\u00e3 th\u1ec3 hi\u1ec7n khi \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u1eed th\u00e1ch m\u1edbi. Ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn tinh th\u1ea7n t\u01b0\u01a1ng t\u1ef1 trong c\u1ed9ng \u0111\u1ed3ng Discord k\u00edn d\u00e0nh cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng mang t\u00ean \u201cROI 101\u201d. Ban \u0111\u1ea7u, c\u1ed9ng \u0111\u1ed3ng n\u00e0y \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh t\u1ef1 ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, sau khi ch\u1ee9ng ki\u1ebfn c\u00e1ch c\u00e1c th\u00e0nh vi\u00ean \u0111\u00e3 c\u00f9ng nhau th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd sau th\u00f4ng b\u00e1o t\u1eeb Unity, ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng c\u00e1nh c\u1eeda \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng r\u1ed9ng l\u1edbn h\u01a1n v\u00e0 ch\u00e0o \u0111\u00f3n th\u00eam nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n tham gia v\u00e0o kh\u00f4ng gian h\u1ee3p t\u00e1c n\u00e0y. N\u1ebfu b\u1ea1n mu\u1ed1n gia nh\u1eadp c\u1ed9ng \u0111\u1ed3ng c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n indie c\u00f3 c\u00f9ng ch\u00ed h\u01b0\u1edbng n\u00e0y, vui l\u00f2ng g\u1eedi tin nh\u1eafn \u0111\u1ebfn&nbsp;<a href=\"mailto:roman@tenjin.com\">roman@tenjin.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">3) <strong>\u0110\u1ea3m b\u1ea3o<\/strong> <strong>Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch v\u00e0 t\u00ednh linh ho\u1ea1t<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9 t\u01b0\u01a1ng lai v\u1eabn c\u00f2n nhi\u1ec1u b\u1ea5t \u0111\u1ecbnh, ch\u00fang t\u00f4i mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n r\u1eb1ng ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 m\u1ecdi quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u00e1c b\u1ea1n. Ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng trong t\u01b0\u01a1ng lai, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 s\u1ebd th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n game kh\u00e1c nhau. Ch\u00ednh v\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111ang \u01b0u ti\u00ean \u0111\u1ea3m b\u1ea3o t\u00ednh t\u01b0\u01a1ng th\u00edch c\u1ee7a Tenjin SDK v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n game ph\u1ed5 bi\u1ebfn nh\u1ea5t nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i di\u1ec5n ra su\u00f4n s\u1ebb. D\u00f9 c\u00e1c b\u1ea1n ch\u1ecdn c\u00f4ng c\u1ee5 n\u00e0o \u0111i ch\u0103ng n\u1eefa, ch\u00fang t\u00f4i lu\u00f4n n\u1ed7 l\u1ef1c \u0111\u1ec3 h\u00e0nh tr\u00ecnh c\u1ee7a c\u00e1c b\u1ea1n di\u1ec5n ra thu\u1eadn l\u1ee3i nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i Tenjin, ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o kinh doanh; ch\u00fang t\u00f4i c\u00f2n coi tr\u1ecdng c\u1ed9ng \u0111\u1ed3ng, s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 tinh th\u1ea7n h\u1ee3p t\u00e1c. C\u00f9ng nhau, ch\u00fang ta c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y v\u00e0 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd h\u01a1n, ki\u00ean c\u01b0\u1eddng h\u01a1n v\u00e0 \u0111o\u00e0n k\u1ebft h\u01a1n bao gi\u1edd h\u1ebft.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today, we are proud to introduce a series of initiatives that are specifically designed to provide crucial support to indie game developers during these trying times in the mobile gaming industry. Like many of our peers in the industry, we were taken aback by the recent adjustments made in the freshly announced&nbsp;Unity\u2019s pricing policy. The&#8230;<\/p>","protected":false},"author":8,"featured_media":8948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Initiatives for Indies | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover Tenjin&#039;s latest initiatives designed to help indie developers grow faster with better attribution, analytics, and support.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/vi\/blog\/new-initiatives-for-indies\/\" \/>\n<meta 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