{"id":15422,"date":"2026-02-20T07:06:09","date_gmt":"2026-02-20T07:06:09","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-03-12T07:30:18","modified_gmt":"2026-03-12T07:30:18","password":"","slug":"user-attribution-overview","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/user-attribution-overview\/","title":{"rendered":"\u7528\u6237\u5f52\u56e0\u6982\u8ff0"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u5173\u4e8eTenjin\u7528\u6237\u5f52\u56e0\u6280\u672f<\/h2>\n\n\n\n<p class=\"translation-block\">Tenjin \u7684\u5f52\u56e0\u6280\u672f\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u6df1\u5165\u4e86\u89e3\u548c\u7406\u89e3\u7528\u6237\u5982\u4f55\u4e0e App \u4ea7\u751f\u4ea4\u4e92\u3002 \u901a\u8fc7<a href=\"\/zh\/docs\/campaign-setup\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ddf\u8e2a\u94fe\u63a5<\/a>\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4e86\u89e3\u5230\u4ec0\u4e48\u7c7b\u578b\u7684\u5e7f\u544a\u6d3b\u52a8\u624d\u80fd\u66f4\u6709\u6548\u5e26\u6765\u589e\u957f\uff1b\u901a\u8fc7\u6df1\u5ea6\u94fe\u63a5\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u66f4\u597d\u7684\u628a\u63a7\u7528\u6237\u7684\u5b89\u88c5\u540e\u4f53\u9a8c\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_1a36fdc1_0\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">\u4ec0\u4e48\u662f\u5f52\u56e0?<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"translation-block\">\u5f52\u56e0\u5c06\u79fb\u52a8\u4e0b\u8f7d\u4e0e\u7279\u5b9a\u7684\u8425\u9500\u5185\u5bb9\u76f8\u5173\u8054\uff0c\u53ef\u4ee5\u8ba9\u8425\u9500\u4eba\u5458\u77e5\u9053\u7528\u6237<strong>\u4e3a\u4ec0\u4e48<\/strong>\u53ca<strong>\u4ece\u54ea\u91cc<\/strong>\u4e0b\u8f7d\u4e86\u4f60\u7684\u5e94\u7528\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u7528\u6237\u5728\u535a\u5ba2\u6587\u7ae0\u4e2d\u770b\u5230\u67d0\u4e2a\u5e94\u7528\u7a0b\u5e8f\uff0c\u4ece\u800c\u4fc3\u4f7f\u4ed6\u4eec\u4e0b\u8f7d\u4e86\u8be5\u5e94\u7528\u7a0b\u5e8f\uff0c\u90a3\u4e48\u8425\u9500\u4eba\u5458\u5e0c\u671b\u77e5\u9053\u8be5\u7528\u6237\u662f\u56e0\u4e3a\u8fd9\u4e2a\u535a\u5ba2\u6587\u7ae0\u4e0b\u8f7d\u4e86\u8be5 App\u3002 \u8425\u9500\u4eba\u5458\u53ef\u4ee5\u8fdb\u4e00\u6b65\u4f30\u8ba1\u54ea\u79cd\u7c7b\u578b\u7684\u7528\u6237\u559c\u6b22\u4ed6\u4eec\u7684 App\u3002 \u5982\u679c\u535a\u5ba2\u5438\u5f15\u4e86\u7279\u5b9a\u7684\u7528\u6237\u4eba\u53e3\u7ed3\u6784\uff08\u6027\u522b\uff0c\u5e74\u9f84\u7b49\uff09\uff0c\u5219\u53ef\u4ee5\u5e2e\u52a9\u5f00\u53d1\u4eba\u5458\u4e86\u89e3\u6bcf\u79cd\u7c7b\u578b\u7684\u7528\u6237\u5982\u4f55\u4e0e\u4ed6\u4eec\u7684\u670d\u52a1\u8fdb\u884c\u7684\u4ea4\u4e92\u533a\u522b\u3002<\/p>\n\n\n\n<p>\u5f52\u56e0\u7684\u91cd\u8981\u6027\u5728\u4e8e\u5b83\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u4ee5\u53ca\u4f7f\u7528\u5176\u670d\u52a1\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u8ffd\u8e2a\u6280\u672f<\/h4>\n\n\n\n<p>\u8be5\u751f\u6001\u7cfb\u7edf\u76ee\u524d\u6709\u591a\u79cd\u65b9\u6cd5\u53ef\u4ee5\u8ddf\u8e2a\u79fb\u52a8\u8bbe\u5907\u4e0a\u7684\u5b89\u88c5\u6765\u6e90\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Web \u94fe\u63a5\uff0c\u6df1\u5ea6\u94fe\u63a5, \u548c\u81ea\u7136\u5185\u5bb9 -<\/strong> \u7528\u6237\u5728\u4e92\u8054\u7f51\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u6216\u901a\u8fc7 App \u67e5\u627e\u5185\u5bb9\u3002\u5982\u679c\u5176\u4e2d\u4efb\u4f55\u5185\u5bb9\u6709\u4f7f\u7528 Tenjin \u8ddf\u8e2a\u94fe\u63a5\u6216\u6df1\u5ea6\u94fe\u63a5\u7684 App \u94fe\u63a5\uff0cTenjin \u4f1a\u5c06\u4f1a\u6b64\u6b21\u5b89\u88c5\u8fdb\u884c\u5f52\u56e0\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u5f52\u56e0\u6e20\u9053 (Self Attributing Networks \u7f29\u5199 SANs) -<\/strong> \u53ef\u4ee5\u88ab\u79f0\u4e3a \"\u56f4\u5899\u82b1\u56ed walled garden networks\uff08\u6307\u5c01\u95ed\u7684\u7f51\u7edc\uff09\"\uff0c \u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5728\u5176\u4e2d\u505a\u5185\u5bb9\u63a8\u5e7f\u6765\u5438\u5f15\u7528\u6237\u3002\u793a\u4f8b\u5305\u62ec Apple, Meta, Instagram, Google, Snap \u7b49\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5c06\u5e7f\u544a\u653e\u7f6e\u5728\u6bcf\u4e2a\u8fd9\u4e9b\u5185\u5bb9\u5e73\u53f0\u4e2d\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"translation-block\">\u5728\u5b89\u88c5\u4f60\u7684 App \u65f6\uff0cTenjin \u5c06\u76f4\u63a5\u5904\u7406\u4ece SAN \u8bf7\u6c42\u4ee5<a href=\"\/zh\/docs\/user-attribution\/#view-through-attribution\" target=\"_self\">view through<\/a>\u6d4f\u89c8\u6216 <a href=\"\/zh\/docs\/user-attribution\/#last-click-attribution\" target=\"_self\">last click<\/a>\u6700\u540e\u70b9\u51fb \u4e3a\u57fa\u7840\u7684\u5f52\u56e0\u4fe1\u606f\uff0c\u4ee5\u901a\u8fc7\u6d4f\u89c8\u6216\u6700\u7ec8\u70b9\u51fb\u4f5c\u4e3a\u8bc4\u5224\u539f\u5219\u3002<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u5e7f\u544a\u6295\u653e\u6e20\u9053\uff08Ad Networks\uff09<\/strong> - \u5e7f\u544a\u6295\u653e\u6e20\u9053\u4f1a\u5c06\u70b9\u51fb\u548c\u5c55\u793a\u6570\u636e\u5b9e\u65f6\u5f97\u4f20\u9001\u7ed9 Tenjin\uff0c\u901a\u5e38\u6570\u636e\u662f\u67d0\u79cd<code>advertising_id <\/code>\u548c <code>click_id<\/code>\u7ec4\u5408\u7684\u5f62\u5f0f\u3002\u8fd9\u4e9b\u70b9\u51fb\u548c\u5c55\u793a\u4f7f\u7528\u5728<a href=\"\/zh\/docs\/user-attribution\/#view-through-attribution\" target=\"_self\">\u5c55\u793a\/view through<\/a> \u6216<a href=\"\/zh\/docs\/user-attribution\/#last-click-attribution\" target=\"_self\">\u6700\u540e\u70b9\u51fb\/last click<\/a>\u7684\u8ba1\u7b97\u4e0a\u3002<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u8fbe\u4eba\u8425\u9500\uff08Influencer Campaigns\uff09<\/strong> - \u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u8fbe\u4eba\u5e7f\u544a\u4e0b\u8f7d\u4f60\u7684App\uff0c\u8bbe\u7f6e\u76f8\u5173\u7684\u5b89\u88c5\u8ddf\u8e2a\u94fe\u63a5\u5f88\u7b80\u5355\u3002\u6211\u4eec\u5efa\u8bae\u901a\u8fc7<a href=\"https:\/\/manage.smarturl.it\" target=\"_self\">SmartURL<\/a>\u6765\u7b80\u5316\u94fe\u63a5\u3002<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u6570\u636e\u662f\u600e\u4e48\u7528\u6d41\u8f6c\u7684\uff1f<\/h4>\n\n\n\n<p>\u4e0b\u56fe\u662f\u6570\u636e\u5982\u4f55\u5728 Tenjin\uff0c\u5e7f\u544a\u6295\u653e\u6e20\u9053\u548c\u8bbe\u5907\u4e4b\u95f4\u6d41\u52a8\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image631.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u5728Tenjin\u9762\u677f\u4e0a\u521b\u5efa\u5e7f\u544a\u8ba1\u5212<\/li>\n\n\n\n<li>\u83b7\u53d6\u8ddf\u8e2a\u94fe\u63a5\u6216\u8005\u6df1\u5ea6\u94fe\u63a5 (\u975e\u81ea\u5f52\u56e0\u6216\u975e\u81ea\u5b9a\u4e49\u6e20\u9053)<\/li>\n\n\n\n<li>\u5728\u975e\u81ea\u5f52\u56e0\u6e20\u9053\u4e2d\u4f7f\u7528\u8ddf\u8e2a\u94fe\u63a5<\/li>\n\n\n\n<li>\u5728\u975e\u81ea\u5f52\u56e0\u6e20\u9053\u4e2d\u53d1\u884c\u5546\u8bf7\u6c42\u4e86\u4e00\u4e2a\u5e7f\u544a<\/li>\n\n\n\n<li>\u4f60\u7684\u5e7f\u544a\u5c55\u793a\u7ed9\u7528\u6237<\/li>\n\n\n\n<li>\u7528\u6237\u70b9\u51fb\u4f60\u7684\u5e7f\u544a<\/li>\n\n\n\n<li class=\"translation-block\">\u5e7f\u544a\u6295\u653e\u6e20\u9053\u4f1a\u586b\u5145Tenjin\u8ffd\u8e2a\u94fe\u63a5\u4e2d\u7684\u5b8f (\u81f3\u5c11\u9700\u8981<code>advertising_id <\/code>\u548c<code>click_id<\/code>) \u7136\u540e\u53d1\u9001\u70b9\u51fb\u94fe\u63a5\u5230Tenjin<\/li>\n\n\n\n<li>Tenjin\u5c06\u7528\u6237\u8df3\u8f6c\u81f3\u5e94\u7528\u5546\u5e97\u4e2d\u4f60\u7684\u5e94\u7528\u754c\u9762<\/li>\n\n\n\n<li>Tenjin\u5c06\u7528\u6237\u8df3\u8f6c\u81f3\u5e94\u7528\u5546\u5e97\u4e2d\u4f60\u7684\u5e94\u7528\u754c\u9762<\/li>\n\n\n\n<li class=\"translation-block\">Tenjin\u7684SDK\u901a\u77e5Tenjin\u670d\u52a1\u5668\u8fd9\u6b21\u5305\u542b\u6709 <code>advertising_id<\/code> \u7684\u5b89\u88c5<\/li>\n\n\n\n<li class=\"translation-block\">\u5b89\u88c5\u65f6Tenjin\u4f1a\u628a<code>advertising_id<\/code>\u548c\u76f8\u5173\u7684\u70b9\u51fb\u5bf9\u5e94\u8d77\u6765\uff0c\u7136\u540e\u901a\u8fc7install callback\u901a\u77e5\u975e\u81ea\u5f52\u56e0\u6e20\u9053\u8fd9\u4e2a\u5b89\u88c5\u7684\u5b8c\u6210\u3002<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_0ea71517_1\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">\u54ea\u4e2a\u6e20\u9053\u4f1a\u88ab\u5224\u5b9a\u4e3a\u7528\u6237\u6765\u6e90\uff1f<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"translation-block\">Tenjin\u91c7\u7528\u201c\u6700\u540e\u70b9\u51fb\u201d\u4e0e\u201c\u6d4f\u89c8\u5f52\u56e0\u201d\u6a21\u578b\u6765\u8fdb\u884c\u5f52\u56e0\u3002\u5982\u679c\u7528\u6237\u5728<a href=\"\/zh\/docs\/user-attribution\/#how-data-flows\" target=\"_self\">\u4e0a\u56fe\u6b65\u9aa45<\/a> \u4e2d\u591a\u6b21\u70b9\u51fb\u6216\u6d4f\u89c8\u4e86\u4e0d\u540c\u5e7f\u544a\uff0c\u7136\u540e\u5b8c\u6210\u4e86\u5b89\u88c5\uff0c\u90a3\u4e48Tenjin\u4f1a\u6839\u636e\u4ee5\u4e0b\u5f52\u56e0\u6a21\u578b\u6765\u5224\u65ad\u6700\u7ec8\u7531\u54ea\u5bb6\u5e7f\u544a\u7f51\u7edc\u83b7\u5f97\u8fd9\u6b21\u5b89\u88c5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6700\u540e\u70b9\u51fb\u5f52\u56e0(Last click attribution)<\/h4>\n\n\n\n<p>\u6700\u540e\u70b9\u51fb\u5f52\u56e0\u5c06\u5b89\u88c5\u5f52\u529f\u4e8e\u6700\u540e\u88ab\u70b9\u51fb\u7684\u5e7f\u544a\u8ba1\u5212\u548c\u6e20\u9053\uff0c\u5f52\u56e0\u6e20\u9053\/\u5e7f\u544a\u8ba1\u5212\u7684\u7684\u7a97\u53e3\u671f\u901a\u5e38\u4e3a7\u5929\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6700\u540e\u5c55\u793a\u5f52\u56e0(View through attribution)<\/h4>\n\n\n\n<p>\u6700\u540e\u5c55\u793a\u5f52\u56e0\u4f1a\u628a\u5b89\u88c5\u5f52\u56e0\u7ed9\u7528\u6237\u6700\u540e\u770b\u5230\u8be5\u5e94\u7528\u5185\u5bb9\u6216\u5e7f\u544a\u7684\u5e7f\u544a\u7cfb\u5217\/\u6e20\u9053\u3002\u901a\u5e38\u8fd9\u4e9b\u5e7f\u544a\u7cfb\u5217\/\u6e20\u9053\u7684\u6d4f\u89c8\u5f52\u56e0\u7a97\u53e3\u4e3a1\u5c0f\u65f6\u3002\u5982\u679c\u7528\u6237\u70b9\u51fb\u4e86\u4efb\u610f\u5e7f\u544a\u7cfb\u5217\uff0c\u90a3\u4e48\u70b9\u51fb\u5f52\u56e0\u4f1a\u8986\u76d6\u6d4f\u89c8\u5f52\u56e0\u3002<\/p>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>About Tenjin&#8217;s User Attribution Technology Tenjin&#8217;s attribution technology enables marketers to gain insight and context into why users engage with their apps. Using tracking links, marketers understand what content drove users to download their app; and with deeplinks, marketers can control the user&#8217;s post install experience.<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[239],"glossaries":[],"doc_tag":[],"class_list":["post-15422","docs","type-docs","status-publish","hentry","doc_category-attribution-tools"],"acf":[],"year_month":"2026-04","word_count":661,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"Attribution Tools","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/attribution-tools\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Tenjin&#039;s User Attribution Technology - 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