{"id":15431,"date":"2026-02-20T07:06:10","date_gmt":"2026-02-20T07:06:10","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-04-09T13:50:47","modified_gmt":"2026-04-09T13:50:47","password":"","slug":"retention","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/retention\/","title":{"rendered":"Retention \u7559\u5b58"},"content":{"rendered":"<p><div class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc; padding:1em 1.5em; border-radius:4px;\">\n<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics.<\/p>\n<p>\u5982\u9700\u4e3a\u4f60\u7684\u8d26\u53f7\u542f\u7528\u6b64\u529f\u80fd\uff0c\u8bf7\u524d\u5f80My Account \u2192 Manage User \u2192 Cohort Strategy\u5e76\u9009\u62e9\u6240\u9700\u7684\u9009\u9879\u3002\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u201c\u7edd\u5bf9\u7559\u5b58\uff08Absolute Retention\uff09\u201d\u4e0e\u201c\u76f8\u5bf9\u7559\u5b58\uff08Relative Retention\uff09\u201d\u4e4b\u95f4\u7684\u533a\u522b\uff0c\u8bf7\u89c2\u770b\u4ee5\u4e0b\u89c6\u9891\uff1a<\/p>\n<\/div><\/p>\n\n\n\n<div style=\"max-width:680px;margin:1em 0;\">\n<div style=\"position:relative;padding-bottom:56.25%;height:0;\">\n<iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"https:\/\/www.youtube.com\/embed\/d85NzGY7wNw?wmode=opaque&#038;rel=0\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>\u5982\u4f55\u5206\u6790User Acquisition\u4e0b\u7684Retention(\u7559\u5b58)\u6570\u636e<\/h3>\n\n\n\n<p>\u901a\u8fc7\u6b64\u89c6\u56fe\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u7528\u6237\u751f\u547d\u5468\u671f\u4e2d\u7684\u7fa4\u7ec4\u4fdd\u7559\u6570\u636e\uff0c\u4ee5\u4e86\u89e3\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u3002 \u5728\u9488\u5bf9\u66f4\u9ad8\u7559\u5b58\u7387\u7684\u7528\u6237\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u65f6\uff0c\u7559\u5b58\u7387\u662f\u4e00\u4e2a\u91cd\u8981\u6307\u6807\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>\u5982\u4f55\u8bbf\u95ee User Acquisition \u62a5\u544a\u4e0b\u7684Retention(\u7559\u5b58)\u9875\u9762?<\/h3>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u5728 ANALYZE \u2192 User Acquisition \u9875\u9762\uff0c\u4ece\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9Retention<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_9tmqdl1hfq1r\"><\/a><figure><img data-recalc-dims=\"1\" decoding=\"async\" class=\"fr-fil fr-dib\" style=\"width: 800px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif?ssl=1\"><\/figure><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Retention\u9875\u9762\u7684\u5e38\u7528\u6307\u6807\u548c\u5206\u6790<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-ugocyucf.png?ssl=1\" alt=\"A picture containing line, plot, diagram, screenshot  Description automatically generated\"\/><\/figure>\n\n\n\n<p>Retention after acquisition\uff08\u83b7\u53d6\u540e\u7684\u7559\u5b58\u7387\uff09\u56fe\u8868\u53ef\u5e2e\u52a9\u60a8\u5206\u6790\u83b7\u53d6\u7684\u7528\u6237\u5728\u7279\u5b9a\u65e5\u671f\u7684\u4e0d\u540cN\u5929\u7559\u5b58\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-l72shtqk.png?ssl=1\" alt=\"A picture containing text, screenshot, line, number  Description automatically generated\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics. To enable this feature for your account, navigate to My&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15431","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-05","word_count":193,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retention<\/title>\n<meta name=\"description\" content=\"Retention 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