Tenjin allows you to analyze 4 different types of metrics: date range metrics, time series metrics, drill down table with metrics, and acquisition date cohorts and x-Day metrics.<\/p>\n\n\n\n
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Date range metrics<\/h4><\/div><\/div><\/div>
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These metrics can be found in various places in the dashboard.<\/p>\n\n\n\n
These metrics can be found in various places in the dashboard. Most notably on the “Overview” pages and under time series and x-Day cohort charts. Below are some examples of date range metrics.<\/p>\n\n\n\n<\/figure>\n\n\n\n
In the above you can see summary metrics for “Total Spend”, “Total Revenue”, “DAU”, and “Tracked Installs” over the date range January 1, 2015 – December 1, 2015.<\/p>\n<\/div><\/div><\/div>\n\n\n\n
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Time series metrics<\/h4><\/div><\/div><\/div>
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Time series analyses show how a specific metric changes for a specific user cohort over time. Below you can see how Daily Active Users (DAU), for each marketing channel, and changes each day over a date range.<\/p>\n\n\n\n<\/figure>\n\n\n\n
This is important for quickly identifying trends on metrics and cohorts of interest by marketers. The charts show the top 10 variables of a series at a time. You can edit the filters to choose other variables, or exclude a series (based on your grouping) from the charts.<\/p>\n<\/div><\/div><\/div>\n\n\n\n
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Drill down table with metrics<\/h4><\/div><\/div><\/div>
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Drill down tables are multiple date range metrics that allow you to look at different segments of users at the same time.<\/p>\n\n\n\n<\/figure>\n\n\n\n
In the example above you can see multiple user segment “layers” of this specific drill down. App<\/strong> -> Ad Network<\/strong> -> Campaign<\/strong> and the subsequent date range metrics that are associated with each of those user segments.<\/p>\n\n\n\n
The way this is read is “users for a specific app, ad network, and campaign have [x number] of [specific metric].” In this case you could say “The marketer spent $357.94 on Facebook for the dates between 1\/1\/17 – 12\/31\/17 on the Word Search app in the App Installs(US – 18+) campaign.”<\/p>\n\n\n\n
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Customizing drill down table metric<\/h4>\n\n\n\n
Tenjin drill down analyses support customization of metrics to look at. You can enable this by clicking the Edit Metrics<\/strong> button and selecting the metrics to view.<\/p>\n\n\n\n
You can see a list of metrics that are currently shown on the dashboard in SELECTED METRICS<\/strong>, and that you can add additionally to the dashboard in AVAILABLE METRICS<\/strong>. You can also change the order of selected metrics by drag and drop.<\/p>\n\n\n\n
Then you’ll need to click Apply Metrics<\/strong>.<\/p>\n\n\n\n
These selected metrics are saved once you set them up, so no need to change them every time you login.<\/p>\n\n\n\n<\/figure>\n\n\n\n\n\n\n\n
Exporting drill down metrics<\/h4>\n\n\n\n
If you want to export the drill down data to a CSV file, you can click the “Download CSV” button. The CSV only contains the data chosen by the app filter and group by options on the left side.<\/p>\n\n\n\n<\/figure>\n\n\n\n\n<\/div><\/div><\/div>\n\n\n\n\n\n\n\n
Acquisition date cohorts and x-Day metrics<\/h4><\/div><\/div><\/div>
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This analysis can show any metric for a date range where all metrics analyze only the users that were acquired on a specific date.<\/p>\n\n\n\n
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Daily cohort view<\/h4>\n\n\n\n<\/figure>\n\n\n\n
As an example of how to read this, you can see in the above the users that came in on 3\/29\/2015<\/strong>, in total, generated $85.71 90-days after the install date.<\/p>\n\n\n\n
Average daily cohort view<\/h4>\n\n\n\n
The average daily cohort analysis spans a date range of acquisition dates. Using any x-day metric, each acquisition date in the date range contains 0 through 90 day values for each acquisition cohort. The following shows you the average x-day retention for an app across all acquisition date values in the date range.<\/p>\n\n\n\n<\/figure>\n\n\n\n
The 0-day value shown above is the “average” of all the 0-day retention values for each acquisition date cohort in the date range for this app.<\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"
Types of Metrics Tenjin allows you to analyze 4 different types of metrics: date range metrics, time series metrics, drill down table with metrics, and acquisition date cohorts and x-Day metrics.<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[241],"glossaries":[],"doc_tag":[],"class_list":["post-15434","docs","type-docs","status-publish","hentry","doc_category-metrics"],"acf":[],"year_month":"2026-04","word_count":590,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"Metrics","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/metrics\/"}],"doc_tag_info":[],"yoast_head":"\n
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