{"id":15450,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-03-13T07:36:54","modified_gmt":"2026-03-13T07:36:54","password":"","slug":"custom-in-app-events","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/custom-in-app-events\/","title":{"rendered":"In App Events \u81ea\u5b9a\u4e49\u4e8b\u4ef6"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u901a\u8fc7User Acquisition \u62a5\u544a\u8fdb\u884c\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u5206\u6790<\/h2>\n\n\n\n<p><p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">\u4f60\u73b0\u5728\u53ef\u4ee5\u901a\u8fc7\u5728\u201cEdit Metrics\u201d\u4e2d\u9009\u62e9\u5e94\u7528\u5185\u6307\u6807\uff08\u5982\u81ea\u5b9a\u4e49\u4e8b\u4ef6\uff09\uff0c\u5e76\u5c06\u5176\u6dfb\u52a0\u5230\u9762\u677f\u4e2d\uff0c\u6765\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u6f0f\u6597\u5206\u6790\u3002<\/p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image597.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13100\" style=\"width:150px;height:auto\"\/><\/figure>\n\n\n\n<p><p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">\u6dfb\u52a0\u6210\u529f\u540e\uff0c\u60a8\u7684User Acquisition Overview\u62a5\u544a\u5c31\u53ef\u4ee5\u770b\u5230\u5982\u4e0b\u56fe\u7684\u6f0f\u6597\u3002<\/p><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image617.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13101\" style=\"aspect-ratio:2.575205978156735;width:520px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"translation-block\">Tenjin allows marketers to analyze any type of custom (post-install) events. Please make sure these events are sent to Tenjin through the SDK. Integration instructions are under \u201cCustom Events\u201d section. For iOS <a href=\"https:\/\/docs.tenjin.com\/docs\/ios-sdk#custom-events\" target=\"_self\">here<\/a>, Android <a href=\"https:\/\/docs.tenjin.com\/docs\/android-sdk#custom-events\" target=\"_self\">here<\/a>, and Unity plugin <a href=\"https:\/\/docs.tenjin.com\/docs\/unity-sdk#custom-events\" target=\"_self\">here<\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\">\u524d\u5f80ANALYZE -&gt; User Acquisition\uff0c\u4e0b\u62c9\u83dc\u5355\u9009\u62e9<a href=\"https:\/\/tenjin.com\/zh\/dashboard\/custom\/\" target=\"_self\">In-App Events<\/a><\/li>\n\n\n\n<li>\u4f60\u53ef\u4ee5\u5728\u4e0b\u62c9\u5217\u8868\u4e2d\u67e5\u770b\u5230\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u7684\u5217\u8868\u3002<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image582.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13102\" style=\"aspect-ratio:2.600116076610563;width:530px;height:auto\"\/><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>\u9009\u62e9\u4e8b\u4ef6\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u6709\u5173\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u7684\u8bb8\u591a\u4e0d\u540c\u6307\u6807\u3002<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image583.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13103\" style=\"aspect-ratio:2.536327608982827;width:667px;height:auto\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6309\u4e8b\u4ef6\u53d1\u751f\u65e5\u671f\u6c47\u603b\u7684\u6307\u6807\uff08Metrics by Date of Occurrence\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u7528\u6237\/Users <\/strong> - \u89e6\u53d1\u4e8b\u4ef6\u7684\u72ec\u7acb\u7528\u6237\u6570<\/li>\n\n\n\n<li><strong>\u8ba1\u6570\/Counts<\/strong> - \u4e8b\u4ef6\u89e6\u53d1\u6b21\u6570<\/li>\n\n\n\n<li><strong>\u603b\u548c\/Sum<\/strong> - \u81ea\u5b9a\u4e49\u4e8b\u4ef6\u5bf9\u5e94\u4ef7\u503c\u7684\u603b\u548c<\/li>\n\n\n\n<li><strong>\u5e73\u5747\u503c\/Average<\/strong> - \u81ea\u5b9a\u4e49\u4e8b\u4ef6\u5bf9\u5e94\u4ef7\u503c\u7684\u5e73\u5747\u503c <br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6309\u5b89\u88c5\u4e4b\u540e\u7684\u65e5\u671f\u7684\u6307\u6807\uff08Metrics by Date after Acquisition\uff09<strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u7528\u6237\/Users <\/strong> - \u89e6\u53d1\u4e8b\u4ef6\u7684\u72ec\u7acb\u7528\u6237\u6570<\/li>\n\n\n\n<li><strong>\u7d2f\u8ba1\u6b21\u6570\/Cumulative count <\/strong>- \u57fa\u4e8e\u7fa4\u7ec4\u7684\u751f\u547d\u5468\u671f\u5185\u7d2f\u8ba1\u4e8b\u4ef6\u7684\u6b21\u6570<\/li>\n\n\n\n<li><strong>\u7d2f\u8ba1\u603b\u548c\/Cumulative sum<\/strong> - \u57fa\u4e8e\u7fa4\u7ec4\u7684\u751f\u547d\u5468\u671f\u5185\u7d2f\u8ba1\u4e8b\u4ef6\u5bf9\u5e94\u4ef7\u503c\u7684\u603b\u548c<\/li>\n\n\n\n<li><strong>\u6bcf\u4f4d\u7528\u6237\u7684\u7d2f\u8ba1\u65f6\u95f4\u6b21\u6570\/Cumulative count per user <\/strong> - \u7fa4\u7ec4\u4e2d\uff0c\u5e73\u5747\u6bcf\u4e2a\u7528\u6237\u89e6\u53d1\u4e86\u591a\u5c11\u6b21\u8be5\u4e8b\u4ef6\u3002\u5982\u679c\u9884\u8ba1\u6bcf\u4e2a\u7528\u6237\u6700\u591a\u89e6\u53d1\u4e00\u6b21\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u8861\u91cf\u89e6\u53d1\u8be5\u4e8b\u4ef6\u7684\u7528\u6237\u6bd4\u4f8b<\/li>\n\n\n\n<li><strong>\u6bcf\u4f4d\u7528\u6237\u7684\u7d2f\u79ef\u603b\u548c\/Cumulative sum per user<\/strong> - \u7fa4\u7ec4\u4e2d\u5e73\u5747\u6bcf\u4e2a\u7528\u6237\u89e6\u53d1\u7684\u4e8b\u4ef6\u6240\u5bf9\u5e94\u4ef7\u503c\u7684\u603b\u548c<\/li>\n\n\n\n<li><strong>\u53c2\u4e0e\u7387\/Participation rate<\/strong> - \u5728\u5b89\u88c5\u5e94\u7528\u540e\u7684\u6bcf\u4e00\u5929\uff0c\u89e6\u53d1\u4e86\u8be5\u4e8b\u4ef6\u7684\u7528\u6237\u5360\u6bd4\u662f\u591a\u5c11\u3002\u8fd9\u4e2a\u6570\u5b57\u53ef\u80fd\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u589e\u52a0\u6216\u51cf\u5c11\uff0c\u5b83\u53d6\u51b3\u4e8e\u6bcf\u5929\u6709\u591a\u5c11\u4e8b\u4ef6\u53c2\u4e0e\u8005\u3002<\/li>\n\n\n\n<li><strong>\u6bcf\u4f4d\u53c2\u4e0e\u8005\u7684\u6210\u672c\/Cost per participant<\/strong> - \u5728\u83b7\u53d6\u7528\u6237\u540e\u7684\u6bcf\u4e00\u5929\uff0c\u4f60\u4e3a\u5f53\u65e5\u83b7\u5f97\u7684\u7528\u6237\u82b1\u8d39\u4e86\u591a\u5c11\u6210\u672c\u3002\u8be5\u6570\u503c\u53ef\u80fd\u4f1a\u968f\u65f6\u95f4\u589e\u52a0\u6216\u51cf\u5c11\uff0c\u56e0\u4e3a\u5b83\u53d6\u51b3\u4e8e\u6bcf\u5929\u51fa\u73b0\u7684\u53c2\u4e0e\u7528\u6237\u6570\u91cf\uff1b\u53c2\u4e0e\u7528\u6237\u8d8a\u591a\uff0c\u6210\u672c\u8d8a\u4f4e<\/li>\n\n\n\n<li><strong>\u6bcf\u4e2a\u4e8b\u4ef6\u7684\u6210\u672c\/Cost per event <\/strong>- \u5728\u83b7\u53d6\u7528\u6237\u540e\u7684\u6bcf\u4e00\u5929\uff0c\u4f60\u4e3a\u83b7\u5f97\u8be5\u4e8b\u4ef6\u7684\u6240\u6709\u53d1\u751f\u6b21\u6570\u82b1\u8d39\u4e86\u591a\u5c11\u6210\u672c\u3002\u8be5\u6570\u503c\u53ea\u4f1a\u4e0b\u964d\uff0c\u56e0\u4e3a\u5b83\u53d6\u51b3\u4e8e\u4e8b\u4ef6\u7684\u7d2f\u8ba1\u6b21\u6570<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6307\u6807\u89e3\u8bfb<\/h2>\n\n\n\n<p>\u9996\u5148\uff0c\u5728\u5de6\u8fb9\u7b5b\u9009\u5668\u4e2d\u9009\u5b9a\u5e94\u7528\u3002\u7136\u540e\u9009\u62e9\u9700\u8981\u5206\u6790\u7684\u4e8b\u4ef6\uff0c\u4f8b\u5982\u201cuse_hint\uff08\u4f7f\u7528\u63d0\u793a\uff09\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image269.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13104\"\/><\/figure>\n\n\n\n<p>\u57284\u67081\u65e5\u81f36\u670830\u65e5\u671f\u95f4\u6709949\u540d\u7528\u6237\u8fdb\u884c\u4e86\u201cuse_hint\uff08\u4f7f\u7528\u63d0\u793a\uff09\u201d\u64cd\u4f5c\u800c\u603b\u4e8b\u4ef6\u6570950\u6b21\u3002\u5728\u5b89\u88c5\u5e94\u7528\u540e\u7684\u7b2c3\u5929\u670910\u540d\u7528\u6237\u201cuse_hint\uff08\u4f7f\u7528\u63d0\u793a\uff09\u201d\u3002\u5728\u5b89\u88c5\u5e94\u7528\u7684\u524d3\u5929\u5185\u60a8\u7684\u65b0\u7528\u6237\uff08\u5728\u6240\u9009\u65e5\u671f\u8303\u56f4\u5185\u5b89\u88c5\u5e94\u7528\u7684\u7528\u6237\uff09\u603b\u5171\u8fdb\u884c\u4e86941\u6b21\u201cuse_hint\uff08\u4f7f\u7528\u63d0\u793a\uff09\u201d\u64cd\u4f5c\u3002\u5728\u5b89\u88c5\u5e94\u7528\u7684\u524d3\u5929\u51850.05%\u7684\u65b0\u7528\u6237\u201cuse_hint\uff08\u4f7f\u7528\u63d0\u793a\uff09\u201d\u3002\u5355\u51fb\u8be5\u884c\u53ef\u4ee5\u5c55\u5f00\u67e5\u770b\u7ec6\u5206\u5a92\u4f53\u6e20\u9053\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/CE-21.png?ssl=1\" alt=\"CE 2.png\" class=\"wp-image-13105\"\/><\/figure>\n\n\n\n<p>\u201cuse_hint\uff08\u4f7f\u7528\u63d0\u793a\uff09\u201d\u56fe\u8868\u663e\u793a\u4e86\u5355\u7528\u6237\u5728\u5176\u751f\u547d\u5468\u671f\u5185\u6267\u884c\u8be5\u4e8b\u4ef6\u7684\u53d8\u5316\u89c4\u5f8b\u3002\u60a8\u53ef\u4ee5\u770b\u5230\uff0c\u5230\u7b2c2\u5929\uff0c\u5e73\u5747\u6bcf\u4e2a\u7528\u6237\u6267\u884c\u4e860.048\u6b21\u201cuse_hint\uff08\u4f7f\u7528\u63d0\u793a\uff09\u201d\u64cd\u4f5c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image271.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13106\"\/><\/figure>\n\n\n\n<p>\u540c\u6837\uff0c778\u540d\u7528\u6237\u5728day 0\uff08\u5b89\u88c5\u9996\u65e5\uff09 \u6267\u884c\u4e86\u201cuse_hint\uff08\u4f7f\u7528\u63d0\u793a\uff09\u201d\u64cd\u4f5c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image272.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13107\"\/><\/figure>\n\n\n\n<p>\u60a8\u8fd8\u53ef\u4ee5\u5c06\u5de6\u4fa7\u7b5b\u9009\u5668\u4e2d\u7684\u201cGroup By\uff08\u5206\u7ec4\uff09\u201d\u66f4\u6539\u4e3a\u201cchannels\uff08\u6e20\u9053\uff09\u201d\u6216\u201ccampaign\uff08\u5e7f\u544a\u7cfb\u5217\uff09\u201d\uff0c\u67e5\u770b\u66f4\u591a\u79cd\u7ec6\u5206\u60c5\u51b5\uff0c\u6765\u51b3\u5b9a\u54ea\u4e2a\u5e7f\u544a\u7cfb\u5217\u9a71\u52a8\u4e86\u6700\u591a\u7684\u201cuse_hint\uff08\u4f7f\u7528\u63d0\u793a\uff09\u201d\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6211\u53ef\u4ee5\u7528Tenjin SDK\u8ffd\u8e2a\u54ea\u4e9b\u81ea\u5b9a\u4e49\u4e8b\u4ef6\uff1f<\/h2>\n\n\n\n<p>\u4f7f\u7528 Tenjin SDK \u7684\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u56de\u4f20\u53ef\u4ee5\u6d1e\u5bdf\u7528\u6237\u884c\u4e3a\u3002\u60a8\u5e94\u8be5\u5c06\u4efb\u4f55\u53ef\u80fd\u4e0e\u9ad8\u4ef7\u503c\u7528\u6237\u76f8\u5173\u8054\u7684\u4e8b\u4ef6\u8fdb\u884c\u56de\u4f20\u3002\u6bcf\u4e2a\u4e8b\u4ef6\u53ef\u80fd\u6709\u4e0e\u4e4b\u76f8\u5173\u7684\u4ef7\u503c\u53c2\u6570\u3002\u60a8\u53ef\u4ee5\u770b\u5230\u8fd9\u4e9b\u4e8b\u4ef6\u53d1\u751f\u7684\u9891\u7387\u3001\u6765\u6e90\u3001\u6210\u672c\u4ee5\u53ca\u4ea7\u751f\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u4e00\u4e9b\u6709\u7528\u7684\u4f8b\u5b50\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tutorial complete - \u5b8c\u6210\u65b0\u624b\u6559\u7a0b<\/li>\n\n\n\n<li>facebook connect - facebook \u767b\u5f55<\/li>\n\n\n\n<li>level complete - \u8fbe\u5230\u7b49\u7ea7<\/li>\n\n\n\n<li>invites sent (potentially with specific events for Facebook\/Twitter\/SMS\/etc) - \u5206\u4eab\u5230\u793e\u4ea4\u5a92\u4f53\uff08Facebook\/Twitter\/SMS\/\u7b49\uff09<\/li>\n\n\n\n<li>virtual currency purchases (you can pass in the amount of currency spent as the event value) - \u6d88\u8017\u865a\u62df\u8d27\u5e01\uff08\u60a8\u53ef\u4ee5\u5c06\u652f\u51fa\u7684\u8d27\u5e01\u91d1\u989d\u4f5c\u4e3a\u4e8b\u4ef6\u503c\u8fdb\u884c\u56de\u4f20\uff09<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6f0f\u6597\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u60a8\u53ef\u80fd\u5e0c\u671b\u8ddf\u8e2a\u67d0\u4e2a\u7279\u5b9a\u6d41\u7a0b\u4e2d\u4e8b\u4ef6\u7684\u201c\u6f0f\u6597\u201d\u6216\u201c\u987a\u5e8f\u201d\u53d8\u5316\u60c5\u51b5\uff0c\u4f8b\u5982\uff1a\u5b8c\u6210\u6ce8\u518c-&gt;\u5b8c\u6210\u6559\u7a0b-&gt;\u7b49\u7ea7\u8fbe\u5230 1 \u7ea7\u3002\u60a8\u5fc5\u987b\u5728\u6d41\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u53d1\u9001\u81ea\u5b9a\u4e49\u4e8b\u4ef6\uff08Tenjin SDK 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