{"id":15453,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-10-22T17:48:30","modified_gmt":"2026-10-22T17:48:30","password":"","slug":"dashboard-metrics-list","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/dashboard-metrics-list\/","title":{"rendered":"\u6307\u6807 Metrics"},"content":{"rendered":"

Tenjin\u9762\u677f\u5305\u542b\u54ea\u4e9b\u6307\u6807\uff1f<\/h2>\n\n\n\n

Tenjin \u9762\u677f\u9ed8\u8ba4\u63d0\u4f9b\u4e86\u591a\u79cd\u5e38\u7528\u6307\u6807\u53ca\u5206\u6790\uff0c\u4f9b\u8425\u9500\u4eba\u5458\u66f4\u597d\u7684\u51b3\u7b56\u3002<\/p>\n\n\n\n

\u73b0\u5728\uff0c\u5728\u9762\u677f\u4e2d\u5c06\u9f20\u6807\u60ac\u505c\u5728\u5217\u9876\u90e8\u7684\u6307\u6807\u540d\u79f0\u4e0a\uff0c\u5373\u53ef\u67e5\u770b\u8be5\u6307\u6807\u7684\u5b9a\u4e49\u548c\u8ba1\u7b97\u516c\u5f0f\u3002<\/p><\/p>\n\n\n\n

\"Hovering<\/figure>\n\n\n\n

\u60a8\u53ef\u4ee5\u5728Edit Metrics<\/strong>\u6807\u7b7e\u9875\u4e0b\u6309\u7c7b\u522b\u6d4f\u89c8\u6307\u6807\uff0c\u5feb\u901f\u67e5\u627e\u548c\u6574\u7406\u6240\u6709\u53ef\u7528\u6307\u6807\u3002<\/p><\/p>\n\n\n\n

\"Edit<\/figure>\n\n\n\n

\u4ee5\u4e0b\u662f Tenjin \u9762\u677f\u4e0a\u7684\u5e38\u89c1\u6307\u6807\u6e05\u5355\u3002<\/p>\n\n\n\n

\n\n\n\n

\u9762\u677f\u4e0a\u5e38\u7528\u7fa4\u7ec4\u5206\u6790<\/h4>\n\n\n\n

\u7531\u4e8e\u4e00\u7ec4\u7528\u6237\u53ef\u4ee5\u88ab\u5b9a\u4e49\u4e3a\u4e00\u4e2a\u7fa4\u7ec4\uff08Cohort\uff09\uff0cTenjin\u9762\u677f\u4f1a\u91cd\u70b9\u5173\u6ce8\u90a3\u4e9b\u6700\u5e38\u7528\u4e8e\u5206\u6790\u8425\u9500\u6570\u636e\u7684\u7fa4\u7ec4<\/p>\n\n\n\n

\u4ee5\u4e0b\u662f\u5e38\u7528\u7684\u7fa4\u7ec4\u5206\u6790\uff1a<\/p>\n\n\n\n

    \n
  • \u4ee5\u4e70\u91cf\u65e5\u671f - \u6309\u4e70\u91cf\u65e5\u671f\u5bf9\u7528\u6237\u8fdb\u884c\u7ec6\u5206\u548c\u5206\u7ec4\u662f\u5e94\u7528\u8425\u9500\u4eba\u5458\u6700\u91cd\u8981\u7684\u5de5\u4f5c\u4e4b\u4e00\u3002 \u5b83\u5141\u8bb8\u8425\u9500\u4eba\u5458\u8ba1\u7b97 x-Day \u7559\u5b58\u7387\u548c x-Day LTV \u7b49\u6307\u6807\u3002<\/li>\n\n\n\n
  • \u7528\u6237\u5c5e\u6027 - \u6309\u6e20\u9053\u3001\u5e7f\u544a\u8ba1\u5212\u3001\u56fd\u5bb6\u7b49\u5bf9\u7528\u6237\u8fdb\u884c\u7ec6\u5206\u548c\u5206\u7ec4\uff0c\u5141\u8bb8\u8425\u9500\u4eba\u5458\u67e5\u770b\u4e0d\u540c\u7ef4\u5ea6\u7684\u6307\u6807\u3002 \u901a\u8fc7\u8fd9\u4e9b\u7ef4\u5ea6\u5206\u6790\u7528\u6237\u53ef\u4ee5\u63ed\u793a\u54ea\u4e9b\u7528\u6237\u60f3\u8981\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u54ea\u4e9b\u7528\u6237\u4e0d\u60f3\u8981\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u3002<\/li>\n<\/ul>\n\n\n\n

    \u5bf9\u4e8e\u6240\u6709\u81ea\u5b9a\u4e49cohort\u5206\u6790\u548c\u4f18\u5316\uff0cDataVault\u662f\u4e00\u4e2a\u975e\u5e38\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u63d0\u4f9b\u8fd9\u4e9b\u6df1\u5ea6\u6d1e\u5bdf\u3002\u901a\u8fc7DataVault\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u57fa\u4e8e\u5404\u79cd\u7ef4\u5ea6\u548c\u6307\u6807\u6784\u5efa\u81ea\u5b9a\u4e49cohort\uff0c\u800c\u8fd9\u4e9b\u4fe1\u606f\u53ea\u6709\u5728\u8bbf\u95ee\u539f\u59cb\u6570\u636e\uff08raw data\uff09\u65f6\u624d\u80fd\u83b7\u5f97\u3002\n\n\u4f8b\u5982\uff0c\u901a\u8fc7\u4e0b\u8f7dadvertising_id\u7ea7\u522b\u7684\u6570\u636e\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u6784\u5efalookalike audiences\uff08\u76f8\u4f3c\u53d7\u4f17\uff09\uff0c\u4ece\u800c\u6301\u7eed\u4f18\u5316\u5e7f\u544a\u6295\u653e\u6d3b\u52a8\u3002
    <\/p>\n\n\n\n

    \n\n\n\n

    \u6307\u6807\u6e05\u5355<\/h4><\/div><\/div><\/div>
    <\/span><\/div><\/div>
    \n
    \u7528\u6237\u589e\u957f-\u6307\u6807<\/strong><\/h5>\n\n\n\n
    \u5185\u8d2d\uff08IAP\uff09\u6536\u5165<\/h6>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    UA<\/td>IAP Rev<\/td>\u5185\u8d2d\u6536\u5165\uff08IAP Revenue\uff09<\/td>\u5e94\u7528\u5185\u8d2d\u4e70\u603b\u989d\uff08$\uff09<\/td><\/tr>
    UA<\/td>IAP ARPDAU<\/td>\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u4eba\u5747\u5185\u8d2d\u6536\u5165\uff08IAP Revenue Per Daily Active Users\uff09<\/td>\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\uff08DAU\uff09\u7684\u5e73\u5747\u5e94\u7528\u5185\u8d2d\uff08IAP\uff09\u6536\u5165\uff08$\uff09<\/td><\/tr>
    UA<\/td>In App Purchase LTV<\/td>In App Purchase LTV<\/td>\u5e94\u7528\u5185\u8d2d\u4e70\u5e73\u5747\u91d1\u989d\uff08$\uff09<\/td><\/tr>
    UA<\/td>In App Purchase LTV \/ User<\/td>In App Purchase LTV \/ User<\/td>\u6bcf\u4f4d\u7528\u6237\u5e94\u7528\u5185\u8d2d\u4e70\u5e73\u5747\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08$\uff09<\/td><\/tr>
    UA<\/td>N-Day IAP LTV<\/td>N-Day IAP LTV<\/td>\u5b89\u88c5\u540e\u7b2c N \u5929\u7684\u7d2f\u8ba1\u5e94\u7528\u5185\u8d2d\u6536\u5165<\/td><\/tr>
    UA<\/td>N-Day IAP LTV \/ User<\/td>N-Day IAP LTV \/ User<\/td>\u6bcf\u4f4d\u7528\u6237\u5e73\u5747N\u5929\u5185\u5e94\u7528\u5185\u8d2d\u4e70\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08$\uff09<\/td><\/tr>
    UA<\/td>N-Day IAP ROAS<\/td>N\u65e5\u5e7f\u544aROAS\uff08N-Day Ad ROAS\uff09<\/td>N\u5929\u5e73\u5747ROAS\u767e\u5206\u6bd4\uff08%\uff09\uff1a\u5b89\u88c5\u540e\u7b2cN\u5929\u7684\u7d2f\u8ba1\u5e94\u7528\u5185\u8d2d\u6536\u5165\u9664\u4ee5\u5e7f\u544a\u652f\u51fa<\/td><\/tr>
    UA<\/td>N-Day IAP ROI<\/td>N\u65e5\u5e7f\u544aROI\uff08N-Day Ad ROI\uff09<\/td>N\u5929\u5e73\u5747\u6295\u8d44\u56de\u62a5\u7387\uff08%\uff09\uff1a\u7d2f\u8ba1\u5229\u6da6\uff08\u5b89\u88c5\u540eN\u5929\u7684\u5e94\u7528\u5185\u8d2d\u6536\u5165\u51cf\u53bb\u652f\u51fa\uff09\u9664\u4ee5\u652f\u51fa<\/td><\/tr>
    UA<\/td>Lifetime IAP ROI<\/td>Lifetime IAP ROI<\/td>\u5e94\u7528\u5185\u8d2d\u5e73\u5747\u6295\u8d44\u56de\u62a5\u7387\uff08%\uff09<\/td><\/tr>
    UA<\/td>IAP Profit Margin<\/td>IAP Profit Margin<\/td>IAP\u6536\u5165\u2212\u82b1\u8d39<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \u8ba2\u9605<\/h6>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    UA<\/td>\u65b0\u589e\u8bd5\u7528<\/td>\u65b0\u589e\u8bd5\u7528<\/td>\u65b0\u5f00\u59cb\u7684\u8ba2\u9605\u8bd5\u7528\u6570<\/td><\/tr>
    UA<\/td>\u65b0\u589e\u8ba2\u9605<\/td>\u65b0\u589e\u8ba2\u9605<\/td>\u65b0\u5f00\u59cb\u7684\u4ed8\u8d39\u8ba2\u9605\u6570<\/td><\/tr>
    UA<\/td>\u7eed\u8ba2<\/td>\u7eed\u8ba2<\/td>Number of subscription renewals<\/td><\/tr>
    UA<\/td>\u53d6\u6d88\u8ba2\u9605<\/td>\u53d6\u6d88\u8ba2\u9605<\/td>\u5df2\u53d6\u6d88\u7684\u8ba2\u9605\u6570<\/td><\/tr>
    UA<\/td>New Subscriptions Revenue<\/td>New Subscriptions Revenue<\/td>Total revenue from new subscriptions ($)<\/td><\/tr>
    UA<\/td>Renewals Revenue<\/td>Renewals Revenue<\/td>Total revenue from subscription renewals ($)<\/td><\/tr>
    UA<\/td>\u603b\u8ba2\u9605\u6536\u5165<\/td>\u603b\u8ba2\u9605\u6536\u5165<\/td>\u65b0\u8ba2\u9605\u6536\u5165+\u7eed\u8ba2\u6536\u5165\uff08$\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \u5e7f\u544a\u6536\u5165<\/h6>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    UA<\/td>Ad Revenue (Ad Network)<\/td>\u5e7f\u544a\u6e20\u9053\u5e7f\u544a\u6536\u5165\uff08Ad Revenue (Ad Network)\uff09<\/td>Tenjin\u4f30\u7b97\u7684\u5e7f\u544a\u603b\u6536\u5165\uff08$\uff09<\/td><\/tr>
    UA<\/td>Ad Revenue (Ad Mediation)<\/td>\u805a\u5408\u5e7f\u544a\u6536\u5165\uff08Ad Revenue (Ad Mediation)\uff09<\/td>\u805a\u5408\u5e7f\u544a\u603b\u6536\u5165\uff08$\uff09<\/td><\/tr>
    UA<\/td>Ad ARPDAU (Ad Network)<\/td>\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u4eba\u5747\u5e7f\u544a\u6e20\u9053\u5e7f\u544a\u6536\u5165\uff08Ad Revenue Per Daily Active Users (Ad Network)\uff09<\/td>\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\uff08DAU\uff09\u7684\u5e73\u5747\u5e7f\u544a\u6536\u5165\uff08$\uff09<\/td><\/tr>
    UA<\/td>Ad ARPDAU (Ad Mediation)<\/td>\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u4eba\u5747\u805a\u5408\u5e7f\u544a\u6536\u5165\uff08Ad Revenue Per Daily Active Users (Ad Mediation)\uff09<\/td>\u6bcf\u4e2aDAU\u7684\u5e73\u5747\u805a\u5408\u5e7f\u544a\u6536\u5165\uff08$\uff09<\/td><\/tr>
    UA<\/td>Ad Revenue LTV (Ad Network)<\/td>Ad Revenue LTV (Ad Network)<\/td>Tenjin\u4f30\u7b97\u7684\u5e7f\u544a\u6536\u5165LTV\u603b\u989d\uff08$\uff09<\/td><\/tr>
    UA<\/td>Ad Revenue LTV \/ User (Ad Network)<\/td>Ad Revenue LTV \/ User (Ad Network)<\/td>Tenjin\u4f30\u7b97\u7684\u6bcf\u4f4d\u7528\u6237\u603b\u5e7f\u544a\u6536\u5165\uff08$\uff09<\/td><\/tr>
    UA<\/td>Ad Revenue LTV \/ User (Ad Mediation)<\/td>\u6bcf\u7528\u6237\u805a\u5408\u5e7f\u544aLTV\uff08Ad Mediation LTV \/ User (Ad Mediation)\uff09<\/td>N\u65e5\u805a\u5408\u5e7f\u544aLTV\/\u7528\u6237\uff08$\uff09<\/td><\/tr>
    UA<\/td>N-Day Ad LTV (Ad Network)<\/td>N\u65e5\u5e7f\u544a\u6e20\u9053\u5e7f\u544a\u6536\u5165LTV\uff08N-Day Ad Revenue LTV (Ad Network)\uff09<\/td>\u5b89\u88c5\u540e\u7b2c N \u5929\u7684\u7d2f\u8ba1\u5e7f\u544a\u6536\u5165<\/td><\/tr>
    UA<\/td>N-Day Ad LTV (Ad Mediation)<\/td>N\u65e5\u805a\u5408\u5e7f\u544a\u6536\u5165LTV\uff08N-Day Ad Revenue LTV (Ad Mediation)\uff09<\/td>\u5b89\u88c5\u540e N \u5929\u5185\u7684\u7d2f\u8ba1\u5e7f\u544a\u4e2d\u4ecb\u6536\u5165\uff08$\uff09<\/td><\/tr>
    UA<\/td>N-Day Ad LTV \/ User (Ad Network)<\/td>N\u65e5\u6bcf\u7528\u6237\u5e7f\u544a\u6e20\u9053\u5e7f\u544a\u6536\u5165LTV\uff08N-Day Ad Revenue LTV \/ User (Ad Network)\uff09<\/td>Tenjin \u4f30\u7b97\u7684\u6bcf\u4f4d\u7528\u6237\u5e73\u5747 N \u5929\u5e7f\u544a\u6536\u5165\u7ec8\u8eab\u4ef7\u503c\uff08$\uff09<\/td><\/tr>
    UA<\/td>N-Day Ad ROAS (Ad Network )<\/td>N\u65e5\u5e7f\u544a\u6e20\u9053\u5e7f\u544aROAS\uff08N-Day Ad ROAS (Ad Network)\uff09<\/td>N\u5929\u5e73\u5747ROAS\u767e\u5206\u6bd4\uff08%\uff09= \u5b89\u88c5\u540eN\u5929\u5185\u7684\u7d2f\u8ba1\u5e7f\u544a\u6536\u5165\uff08\u5e7f\u544a\u8054\u76df\uff09\u9664\u4ee5\u5e7f\u544a\u652f\u51fa<\/td><\/tr>
    UA<\/td>N-Day Ad ROAS (Ad Mediation )<\/td>N\u65e5\u805a\u5408\u5e7f\u544aROAS\uff08N-Day Ad ROAS (Ad Mediation)\uff09<\/td>N\u5929\u5e73\u5747ROAS\u767e\u5206\u6bd4\uff08%\uff09 \u5b89\u88c5\u540eN\u5929\u5185\u7684\u7d2f\u8ba1\u5e7f\u544a\u6536\u5165\uff08\u5e7f\u544a\u4e2d\u4ecb\uff09\u9664\u4ee5\u5e7f\u544a\u652f\u51fa<\/td><\/tr>
    UA<\/td>N-Day Ad ROI (Ad Network)<\/td>N-Day Ad ROI (Ad Network)<\/td>N\u5929\u5e73\u5747\u6295\u8d44\u56de\u62a5\u7387\uff08%\uff09\uff1a\u7d2f\u8ba1\u5229\u6da6\uff08\u5b89\u88c5\u540eN\u5929\u5185\u7684\u5e7f\u544a\u6536\u5165\uff08\u5e7f\u544a\u8054\u76df\uff09\u51cf\u53bb\u5e7f\u544a\u652f\u51fa\uff09\u9664\u4ee5\u5e7f\u544a\u652f\u51fa<\/td><\/tr>
    UA<\/td>N-Day Ad ROI (Ad Mediation)<\/td>N-Day Ad ROI (Ad Mediation)<\/td>N\u5929\u5e73\u5747\u6295\u8d44\u56de\u62a5\u7387\uff08%\uff09\uff1a\u7d2f\u8ba1\u5229\u6da6\uff08\u5b89\u88c5\u540eN\u5929\u5185\u7684\u5e7f\u544a\u6536\u5165\uff08\u5e7f\u544a\u4e2d\u4ecb\uff09\u51cf\u53bb\u5e7f\u544a\u652f\u51fa\uff09\u9664\u4ee5\u5e7f\u544a\u652f\u51fa<\/td><\/tr>
    UA<\/td>Lifetime Ad ROI (Ad Network)<\/td>Lifetime Ad ROI (Ad Network)<\/td>\u5e7f\u544a\u7f51\u7edc\u5e73\u5747\u6295\u8d44\u56de\u62a5\u7387\uff08%\uff09<\/td><\/tr>
    UA<\/td>Lifetime Ad ROI (Ad Mediation)<\/td>Lifetime Ad ROI (Ad Mediation)<\/td>\u5e73\u5747\u805a\u5408\u5e7f\u544a\u6536\u5165ROI\u767e\u5206\u6bd4\uff08%\uff09<\/td><\/tr>
    UA<\/td>Ad Revenue Profit Margin (Ad Mediation)<\/td>Ad Revenue Profit Margin (Ad Mediation)<\/td>\u5e7f\u544a\u6536\u5165\uff08\u805a\u5408\uff09\u2212\u82b1\u8d39<\/td><\/tr>
    UA<\/td>Ad Revenue Profit Margin (Ad Network)<\/td>Ad Revenue Profit Margin (Ad Network)<\/td>\u5e7f\u544a\u6536\u5165\uff08\u5e7f\u544a\u6e20\u9053\uff09\u2212\u82b1\u8d39<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \u5168\u90e8\u6536\u5165\uff08IAP+\u5e7f\u544a+\u8ba2\u9605\uff09<\/h6>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    UA<\/td>All Revenue (Ad Network + IAP + Subscriptions)<\/td>\u5168\u90e8\u6536\u5165\uff1a\u5e7f\u544a\u6e20\u9053+IAP+\u8ba2\u9605\uff08All Revenue (Ad Network + IAP + Subscriptions)\uff09<\/td>\u5168\u90e8\u6536\u5165\u91d1\u989d\uff08IAP+\u5e7f\u544a\u6e20\u9053+\u8ba2\u9605\uff09\uff08$\uff09<\/td><\/tr>
    UA<\/td>All Revenue (Ad Mediation + IAP + Subscriptions)<\/td>All Revenue (Ad Mediation + IAP + Subscriptions)<\/td>\u5168\u90e8\u6536\u5165\u91d1\u989d\uff08IAP+\u805a\u5408+\u8ba2\u9605\uff09\uff08$\uff09<\/td><\/tr>
    UA<\/td>All ARPDAU (Ad Network + IAP + Subscriptions)<\/td>\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u4eba\u5747\u5168\u90e8\u6536\u5165\uff1a\u5e7f\u544a\u6e20\u9053+IAP+\u8ba2\u9605\uff08All Revenue per Daily Active Users (Ad Network + IAP + Subscriptions)\uff09<\/td>\u6bcf\u4e2aDAU\u7684\u5e73\u5747\u5168\u90e8\u6536\u5165\uff08IAP+\u5e7f\u544a\u6e20\u9053+\u8ba2\u9605\uff09\uff08$\uff09<\/td><\/tr>
    UA<\/td>All ARPDAU (Ad Mediation + IAP + Subscriptions)<\/td>\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u4eba\u5747\u5168\u90e8\u6536\u5165\uff1a\u805a\u5408+IAP+\u8ba2\u9605\uff08All Revenue per Daily Active Users (Ad Mediation + IAP + Subscriptions)\uff09<\/td>\u6bcf\u4e2aDAU\u7684\u5e73\u5747\u5168\u90e8\u6536\u5165\uff08IAP+\u805a\u5408+\u8ba2\u9605\uff09\uff08$\uff09<\/td><\/tr>
    UA<\/td>N-Day All LTV (Ad Network + IAP + Subscriptions)<\/td>N-Day All LTV (Ad Network + IAP + Subscriptions)<\/td>Cumulative all revenue (IAP + Ad Network + Subscriptions) N days after the install<\/td><\/tr>
    UA<\/td>N-Day All LTV (Ad Mediation + IAP + Subscriptions)<\/td>N-Day All LTV (Ad Mediation + IAP + Subscriptions)<\/td>Cumulative all revenue (IAP + Ad Mediation + Subscriptions) N days after the install<\/td><\/tr>
    UA<\/td>N-Day All LTV \/ User (Ad Network + IAP + Subscriptions)<\/td>N-Day All LTV \/ User (Ad Network + IAP + Subscriptions)<\/td>Cumulative all revenue (IAP + Ad Network + Subscriptions) N days after install divided by total users on 0-Day<\/td><\/tr>
    UA<\/td>N-Day All LTV \/ User (Ad Mediation + IAP + Subscriptions)<\/td>N-Day All LTV \/ User (Ad Mediation + IAP + Subscriptions)<\/td>Cumulative all revenue (IAP + Ad Mediation + Subscriptions) N days after install divided by tracked installs<\/td><\/tr>
    UA<\/td>All LTV (Ad Network + IAP)<\/td>All LTV (Ad Network + IAP)<\/td>\u5168\u90e8LTV\uff08IAP+\u5e7f\u544a\u6536\u5165\uff09<\/td><\/tr>
    UA<\/td>All LTV (Ad Mediation + IAP)<\/td>All LTV (Ad Mediation + IAP)<\/td>All LTV (Ad Mediation + IAP)<\/td><\/tr>
    UA<\/td>All LTV \/ User (Ad Network + IAP)<\/td>All LTV \/ User (Ad Network + IAP)<\/td>\u6bcf\u7528\u6237\u5168\u90e8\u6536\u5165\uff08IAP+\u5e7f\u544a\u6e20\u9053\uff09\uff08$\uff09<\/td><\/tr>
    UA<\/td>All LTV \/ User (Ad Network + IAP)<\/td>All LTV \/ User (Ad Network + IAP)<\/td>\u6bcf\u7528\u6237\u5168\u90e8\u6536\u5165\uff08IAP+\u5e7f\u544a\u6e20\u9053\uff09\uff08$\uff09<\/td><\/tr>
    UA<\/td>N-Day All ROAS (Ad Network + IAP + Subscriptions)<\/td>N-Day All ROAS (Ad Network + IAP + Subscriptions)<\/td>Average N-Day ROAS Percentage (%) Amount of cumulative all revenue (Ad Network + IAP + Subscriptions) N days after install divided by spend<\/td><\/tr>
    UA<\/td>N-Day All ROAS (Ad Mediation + IAP + Subscriptions)<\/td>N-Day All ROAS (Ad Mediation + IAP + Subscriptions)<\/td>Average N-Day ROAS Percentage (%) Amount of cumulative all revenue (Ad Mediation + IAP + Subscriptions) N days after install divided by spend<\/td><\/tr>
    UA<\/td>N-Day All ROI (Ad Network + IAP + Subscriptions)<\/td>N-Day All ROI (Ad Network + IAP + Subscriptions)<\/td>Average N-Day ROI Percentage (%) Amount of cumulative total profit (all revenue (Ad Network + IAP + Subscriptions) N days after install – spend) divided by spend<\/td><\/tr>
    UA<\/td>N-Day All ROI (Ad Mediation + IAP + Subscriptions)<\/td>N-Day All ROI (Ad Mediation + IAP + Subscriptions)<\/td>Average N-Day ROI Percentage (%) Amount of cumulative total profit (all revenue (Ad Mediation + IAP + Subscriptions) N days after install – spend) divided by spend<\/td><\/tr>
    UA<\/td>Lifetime All ROI (Ad Network + IAP)<\/td>Lifetime All ROI (Ad Network + IAP)<\/td>\u5e73\u5747\u751f\u547d\u5468\u671fROI\u767e\u5206\u6bd4\uff08\u5e7f\u544a\u6e20\u9053+IAP\uff09\uff08%\uff09<\/td><\/tr>
    UA<\/td>Lifetime All ROAS (Ad Network + IAP)<\/td>Lifetime All ROAS (Ad Network + IAP)<\/td>\u5e73\u5747\u751f\u547d\u5468\u671f\u5168\u90e8ROAS\u767e\u5206\u6bd4\uff08%\uff09<\/td><\/tr>
    UA<\/td>Lifetime All ROI (Ad Mediation + IAP)<\/td>Lifetime All ROI (Ad Mediation + IAP)<\/td>Lifetime All ROI (Ad Mediation + IAP)<\/td><\/tr>
    UA<\/td>Lifetime All ROAS (Ad Mediation + IAP)<\/td>Lifetime All ROAS (Ad Mediation + IAP)<\/td>Lifetime All ROAS (Ad Mediation + IAP)<\/td><\/tr>
    UA<\/td>N-Day All pLTV (Ad Mediation + IAP)<\/td>N-Day All pLTV (Ad Mediation + IAP)<\/td>\u5b89\u88c5\u540e N \u5929\u5185\u7684\u7d2f\u8ba1\u9884\u6d4b\u6536\u5165\uff08\u5e94\u7528\u5185\u8d2d + \u5e7f\u544a\u4e2d\u4ecb\u6536\u5165\uff09\uff08\u76ee\u524d\u652f\u6301\u6700\u957f 30 \u5929\u7684\u7528\u6237\u7fa4\uff09<\/td><\/tr>
    UA<\/td>N-Day All pROAS (Ad Mediation + IAP)<\/td>N-Day All pROAS (Ad Mediation + IAP)<\/td>N\u5929\u9884\u6d4b\u5e73\u5747ROAS\u767e\u5206\u6bd4\uff08%\uff09\uff1a\u5b89\u88c5\u540eN\u5929\u5185\u7d2f\u8ba1\u5168\u90e8pLTV\uff08\u5e7f\u544a\u4e2d\u4ecb+\u5e94\u7528\u5185\u8d2d\uff09\u603b\u989d\u9664\u4ee5\u5e7f\u544a\u652f\u51fa\uff08\u76ee\u524d\u652f\u6301\u6700\u957f30\u5929\u7684\u7528\u6237\u7fa4\uff09<\/td><\/tr>
    UA<\/td>N-Day All pROI (Ad Mediation + IAP)<\/td>N-Day All pROI (Ad Mediation + IAP)<\/td>N\u5929\u5e73\u5747\u9884\u6d4b\u6295\u8d44\u56de\u62a5\u7387\uff08%\uff09\uff1a\u7d2f\u8ba1\u91d1\u989d\uff08\u5b89\u88c5\u540eN\u5929\u5185\u7684\u5168\u90e8pLTV\uff08\u5e7f\u544a\u4e2d\u4ecb\u6536\u5165+\u5e94\u7528\u5185\u8d2d\uff09\u51cf\u53bb\u5e7f\u544a\u652f\u51fa\uff09\u9664\u4ee5\u5e7f\u544a\u652f\u51fa\uff08\u76ee\u524d\u652f\u6301\u6700\u957f30\u5929\u7684\u7528\u6237\u7fa4\uff09<\/td><\/tr>
    UA<\/td>All Profit Margin (Ad Mediation + IAP + Subscriptions)<\/td>All Profit Margin (Ad Mediation + IAP + Subscriptions)<\/td>\u5168\u90e8\u6536\u5165\uff08\u805a\u5408+IAP+\u8ba2\u9605\uff09\u2212\u82b1\u8d39<\/td><\/tr>
    UA<\/td>All Profit Margin (Ad Network + IAP + Subscriptions)<\/td>All Profit Margin (Ad Network + IAP + Subscriptions)<\/td>\u5168\u90e8\u6536\u5165\uff08\u5e7f\u544a\u6e20\u9053+IAP+\u8ba2\u9605\uff09\u2212\u82b1\u8d39<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \u7528\u6237\u3001\u7559\u5b58\u4e0e\u6d3b\u8dc3\u5ea6<\/h6>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    UA<\/td>DAU<\/td>\u65e5\u6d3b\u8dc3\u7528\u6237\uff08Daily Active Users\uff09<\/td>\u6bcf\u65e5\u72ec\u7acb\u7528\u6237\u6570\uff08advertising_id\uff09<\/td><\/tr>
    UA<\/td>N-Day Users<\/td>N\u65e5\u7559\u5b58\u7528\u6237\uff08N-Day Retained Users\uff09<\/td>\u5b89\u88c5\u5e94\u7528\u540e\u7b2cN\u5929\u4fdd\u7559\u7684\u7528\u6237\u603b\u6570<\/td><\/tr>
    UA<\/td>Lifetime Ret<\/td>\u751f\u547d\u5468\u671f\u7559\u5b58\uff08Lifetime Retention\uff09<\/td>\u540c\u671f\u7fa4N\u65e5\u7559\u5b58\u7387<\/td><\/tr>
    UA<\/td>N-Day Ret %<\/td>N\u65e5\u7559\u5b58\u7387\uff08N-Day Retention Rate\uff09<\/td>N\u5929\u5e73\u5747\u7559\u5b58\u7387\uff08%\uff09<\/td><\/tr>
    UA<\/td>Lifetime Active Days \/ User<\/td>\u6bcf\u4f4d\u7528\u6237\u7684\u7d2f\u8ba1\u6d3b\u8dc3\u5929\u6570<\/td>\u7528\u6237\u7684\u5e73\u5747\u6d3b\u8dc3\u5929\u6570<\/td><\/tr>
    UA<\/td>Sessions<\/td>Sessions<\/td>\u5e73\u5747\u4f1a\u8bdd\u6570<\/td><\/tr>
    UA<\/td>Lifetime Sess \/ User<\/td>\u6bcf\u7528\u6237\u751f\u547d\u5468\u671f\u4f1a\u8bdd\u6570\uff08Lifetime Sessions Per User\uff09<\/td>\u6bcf\u4f4d\u7528\u6237\u7684\u5e73\u5747\u4f1a\u8bdd\u6570<\/td><\/tr>
    UA<\/td>N-Day Sess<\/td>N\u65e5\u4f1a\u8bdd\u6570\uff08N-Day Sessions\uff09<\/td>\u5b89\u88c5\u5f53\u65e5\uff08\u7b2c N \u5929\uff09\u5e94\u7528\u5b89\u88c5\u540e\u88ab\u6253\u5f00\u7684\u6b21\u6570<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \u82b1\u8d39\u4e0e\u6210\u672c\u6548\u7387<\/h6>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    UA<\/td>Lifetime Cost \/ User<\/td>\u6bcf\u7559\u5b58\u7528\u6237\u751f\u547d\u5468\u671f\u6210\u672c\uff08Lifetime Cost per Retained User\uff09<\/td>\u6309N\u5929\u5206\u7ec4\u7684\u7559\u5b58\u7528\u6237\u5747\u6b21\u6210\u672c<\/td><\/tr>
    UA<\/td>CPC<\/td>\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff08Cost-Per-Click (CPC)\uff09<\/td>\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff08$\uff09\u652f\u51fa\/\u62a5\u544a\u70b9\u51fb\u91cf<\/td><\/tr>
    UA<\/td>CPI<\/td>\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff08Cost-Per-Install (CPI)\uff09<\/td>\u5e73\u5747CPI\u91d1\u989d\uff08$\uff09\/\u62a5\u544a\u5b89\u88c5\u91cf<\/td><\/tr>
    UA<\/td>CPM<\/td>\u5343\u6b21\u5c55\u793a\u6210\u672c\uff08Cost-Per-1000-Impressions (CPM)\uff09<\/td>\u5e73\u5747\u5343\u6b21\u5c55\u793a\u6210\u672c\uff08$\uff09= 1000 \u00d7 \u652f\u51fa \/ \u62a5\u544a\u7684\u5c55\u793a\u91cf<\/td><\/tr>
    UA<\/td>CPR<\/td>\u5b8c\u6210\u7387\uff08Completion Rate (CPR)\uff09<\/td>\u5e73\u5747CPR\u767e\u5206\u6bd4\uff08%\uff09 100 * \u62a5\u544a\u7684\u5b89\u88c5\u91cf \/ \u62a5\u544a\u7684\u5c55\u793a\u91cf<\/td><\/tr>
    UA<\/td>CTR<\/td>\u70b9\u51fb\u7387\uff08Click-Through-Rate (CTR)\uff09<\/td>\u5e73\u5747\u70b9\u51fb\u7387\uff08%\uff09= 100 \u00d7 \u62a5\u544a\u70b9\u51fb\u91cf \/ \u62a5\u544a\u5c55\u793a\u91cf<\/td><\/tr>
    UA<\/td>CVR<\/td>\u8f6c\u5316\u7387\uff08Conversion Rate (CVR)\uff09<\/td>\u5e73\u5747\u8f6c\u5316\u7387\uff08%\uff09= 100 \u00d7 \u62a5\u544a\u7684\u5b89\u88c5\u91cf \/ \u62a5\u544a\u7684\u70b9\u51fb\u91cf<\/td><\/tr>
    UA<\/td>Spend<\/td>Spend<\/td>\u7528\u6237\u83b7\u53d6\u6210\u672c\uff08\u5355\u4f4d\uff1a\u7f8e\u5143\uff09<\/td><\/tr>
    UA<\/td>tCPI<\/td>\u6bcf\u6b21\u8ffd\u8e2a\u5b89\u88c5\u6210\u672c\uff08Cost-Per-Tracked Install (tCPI)\uff09<\/td>\u5e73\u5747tCPI\u91d1\u989d\uff08$\uff09\u652f\u51fa \/ \u8ffd\u8e2a\u5230\u7684\u5b89\u88c5\u91cf<\/td><\/tr>
    UA<\/td>CP N-Day User<\/td>\u6bcfN\u5929\u7559\u5b58\u7528\u6237\u7684\u83b7\u5ba2\u6210\u672c<\/td>\u5b89\u88c5\u540e N \u5929\u5185\u56de\u6d41\u7528\u6237\u7684\u5355\u7528\u6237\u6210\u672c\uff08\u6b64\u5904\u7684\u5b89\u88c5\u6570\u636e\u7531\u5e7f\u544a\u7f51\u7edc\u62a5\u544a\uff09\u3002\u8ba1\u7b97\u516c\u5f0f\u2014\u2014\u5e7f\u544a\u652f\u51fa * (0\u5929\u7528\u6237\u6570 \/ \u62a5\u544a\u7684\u5b89\u88c5\u91cf) \/ Nd\u5929\u7528\u6237\u6570<\/td><\/tr>
    UA<\/td>CP K N-Day Sessions<\/td>\u6bcf\u5343\u6b21N\u65e5\u4f1a\u8bdd\u6210\u672c\uff08Cost per 1000 N-Day Sessions\uff09<\/td>\u6bcf1000\u6b21N\u5929\u4f1a\u8bdd\u7684\u5e73\u5747\u6210\u672c\uff08$\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \u5c55\u793a\u3001\u70b9\u51fb\u4e0e\u5b89\u88c5<\/h6>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    UA<\/td>Reported Clicks<\/td>Reported Clicks<\/td>\u5e7f\u544a\u7f51\u7edc\u62a5\u544a\u7684\u5e7f\u544a\u70b9\u51fb\u6b21\u6570<\/td><\/tr>
    UA<\/td>Clicks Diff<\/td>\u70b9\u51fb\u91cf\u5dee\u5f02\uff08Clicks Difference\uff09<\/td>\u603b\u70b9\u51fb\u91cf\u5dee\u503c\u3002\u8ba1\u7b97\u516c\u5f0f\uff1a\u62a5\u544a\u70b9\u51fb\u91cf \u2013 \u8ffd\u8e2a\u70b9\u51fb\u91cf<\/td><\/tr>
    UA<\/td>Clicks Difference Percent<\/td>Clicks Difference Percent<\/td>\u5e73\u5747\u70b9\u51fb\u91cf\u5dee\u5f02\u767e\u5206\u6bd4\uff08%\uff09\u8ba1\u7b97\u516c\u5f0f\uff1a100 \u2013 100 * \u8ffd\u8e2a\u70b9\u51fb\u91cf \/ \u62a5\u544a\u70b9\u51fb\u91cf<\/td><\/tr>
    UA<\/td>Impressions<\/td>\u6e20\u9053\u4e0a\u62a5\u5c55\u793a\u91cf\uff08Reported Impressions\uff09<\/td>\u60a8\u7684\u5e7f\u544a\u5c55\u793a\u6b21\u6570<\/td><\/tr>
    UA<\/td>Reported Installs<\/td>Reported Installs<\/td>\u5e7f\u544a\u7f51\u7edc\u62a5\u544a\u7684\u5b89\u88c5\u91cf<\/td><\/tr>
    UA<\/td>Installs Diff<\/td>\u5b89\u88c5\u91cf\u5dee\u5f02\uff08Installs Difference\uff09<\/td>\u603b\u5b89\u88c5\u91cf\u5dee\u503c\u3002\u62a5\u544a\u5b89\u88c5\u91cf \u2013 \u8ffd\u8e2a\u5b89\u88c5\u91cf<\/td><\/tr>
    UA<\/td>Installs Difference Percent<\/td>Installs Difference Percent<\/td>\u5e73\u5747\u5b89\u88c5\u91cf\u5dee\u5f02\u767e\u5206\u6bd4\uff08%\uff09\u3002100 \u2013 100 * \u8ffd\u8e2a\u5b89\u88c5\u91cf \/ \u62a5\u544a\u5b89\u88c5\u91cf<\/td><\/tr>
    UA<\/td>Impressions (Ad Mediation)<\/td>Impressions (Ad Mediation)<\/td>\u6307\u5b9a\u65f6\u95f4\u6bb5\u5185\u7684\u603b\u5c55\u793a\u91cf<\/td><\/tr>
    UA<\/td>IMPDAU (Ad Mediation)<\/td>IMPDAU (Ad Mediation)<\/td>\u603b\u5c55\u793a\u91cf\u9664\u4ee5\u65e5\u6d3b\u8dc3\u7528\u6237\u603b\u6570<\/td><\/tr>
    UA<\/td>Tracked Clicks<\/td>Tracked Clicks<\/td>\u60a8\u7684\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u6b21\u6570\uff08\u7531Tenjin\u8ffd\u8e2a\uff09<\/td><\/tr>
    UA<\/td>Tracked CVR<\/td>\u8ffd\u8e2a\u8f6c\u5316\u7387\uff08Tracked Conversion Rate (CVR)\uff09<\/td>\u5e73\u5747\u8f6c\u5316\u7387\uff08%\uff09= 100 \u00d7 \u8ffd\u8e2a\u5230\u7684\u5b89\u88c5\u6570 \/ \u8ffd\u8e2a\u5230\u7684\u70b9\u51fb\u6570<\/td><\/tr>
    UA<\/td>Tracked Impressions<\/td>Tracked Impressions<\/td>Tenjin \u8ffd\u8e2a\u7684\u5c55\u793a\u6b21\u6570<\/td><\/tr>
    UA<\/td>Tracked Installs<\/td>Tracked Installs<\/td>Tenjin \u8ffd\u8e2a\u7684\u5b89\u88c5\u6b21\u6570<\/td><\/tr>
    UA<\/td>Tracked Reinstalls<\/td>Tracked Reinstalls<\/td>Tenjin \u8ffd\u8e2a\u7684\u91cd\u65b0\u5b89\u88c5\u6b21\u6570<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \u8d2d\u4e70\u4e0e\u4ea4\u6613<\/h6>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    UA<\/td>Purchasers<\/td>\u72ec\u7acb\u8d2d\u4e70\u8005\u6570\uff08Unique Purchasers\uff09<\/td>\u72ec\u7acb\u8d2d\u4e70\u8005\u6570\u91cf<\/td><\/tr>
    UA<\/td>Transactions<\/td>\u8d2d\u4e70\u4ea4\u6613\u6570\uff08Purchase Transactions\uff09<\/td>\u603b\u8d2d\u4e70\u6b21\u6570<\/td><\/tr>
    UA<\/td>N-Day Cost \/ Purchase<\/td>N\u65e5\u6bcf\u7b14\u8d2d\u4e70\u4ea4\u6613\u6210\u672c\uff08N-Day Cost Per Purchase Transactions\uff09<\/td>\u5b89\u88c5\u540e\u7b2c N \u5929\u7684\u6210\u672c\u9664\u4ee5\u7d2f\u8ba1\u8d2d\u4e70\u603b\u6b21\u6570<\/td><\/tr>
    UA<\/td>N-Day Cost \/ Purchaser<\/td>N\u65e5\u6bcf\u4f4d\u56de\u5934\u8d2d\u4e70\u8005\u6210\u672c\uff08N-Day Cost Per Returning Purchaser\uff09<\/td>\u5b89\u88c5\u540e N \u5929\u5185\uff0c\u56de\u8d2d\u7528\u6237\u7684\u6210\u672c\u9664\u4ee5\u56de\u8d2d\u7528\u6237\u6570\u91cf<\/td><\/tr>
    UA<\/td>N-Day Cumul Revenue<\/td>N\u65e5\u7d2f\u8ba1\u8d2d\u4e70\u6536\u5165\uff08N-Day Cumulative Purchase Revenue\uff09<\/td>\u5b89\u88c5\u540e\u7b2c N \u5929\u7684\u7d2f\u8ba1\u8d2d\u4e70\u6536\u5165<\/td><\/tr>
    UA<\/td>N-Day Revenue \/ User<\/td>N\u65e5\u6bcf\u83b7\u5ba2\u7528\u6237\u7d2f\u8ba1\u8d2d\u4e70\u6536\u5165\uff08N-Day Cumulative Purchase Revenue per Acquired User\uff09<\/td>\u5b89\u88c5\u540e\u7b2c N \u5929\u7684\u7d2f\u8ba1\u8d2d\u4e70\u6536\u5165\uff0c\u9664\u4ee5\u83b7\u5ba2\u7528\u6237\u6570<\/td><\/tr>
    UA<\/td>N-Day Cumul Txns<\/td>N\u65e5\u7d2f\u8ba1\u8d2d\u4e70\u4ea4\u6613\u6570\uff08N-Day Cumulative Purchase Transactions\uff09<\/td>\u5b89\u88c5\u540e\u7b2c N \u5929\u7684\u7d2f\u8ba1\u8d2d\u4e70\u6b21\u6570<\/td><\/tr>
    UA<\/td>N-Day Txns per User<\/td>N\u65e5\u6bcf\u83b7\u5ba2\u7528\u6237\u7d2f\u8ba1\u8d2d\u4e70\u4ea4\u6613\u6570\uff08N-Day Cumulative Purchase Transactions per Acquired User\uff09<\/td>\u5b89\u88c5\u540e\u7b2c N \u5929\u7684\u7d2f\u8ba1\u8d2d\u4e70\u6b21\u6570\uff0c\u9664\u4ee5\u83b7\u5ba2\u7528\u6237\u6570<\/td><\/tr>
    UA<\/td>N-Day Participation<\/td>N\u65e5\u8d2d\u4e70\u8005\u53c2\u4e0e\u7387\uff08N-Day Purchaser Participation\uff09<\/td>\u5b89\u88c5\u540e\u7b2c N \u5929\u5185\uff0c\u5728\u83b7\u5ba2\u7528\u6237\u603b\u6570\u4e2d\uff0c\u72ec\u7acb\u8d2d\u4e70\u8005\u7684\u5360\u6bd4<\/td><\/tr>
    UA<\/td>N-Day Purchasers<\/td>N\u65e5\u72ec\u7acb\u8d2d\u4e70\u8005\u6570\uff08N-Day Unique Purchasers\uff09<\/td>\u5b89\u88c5\u540e\u7b2c N \u5929\u7684\u7d2f\u8ba1\u72ec\u7acb\u8d2d\u4e70\u8005\u6570\u91cf<\/td><\/tr>
    UA<\/td>Average<\/td>\u6bcf\u7b14\u4ea4\u6613\u5e73\u5747\u8d2d\u4e70\u91d1\u989d\uff08Average Purchase Value per Transaction\uff09<\/td>\u603b\u8d2d\u4e70\u6536\u5165\u9664\u4ee5\u603b\u8d2d\u4e70\u6b21\u6570<\/td><\/tr>
    UA<\/td>Revenue<\/td>\u8d2d\u4e70\u6536\u5165\uff08Purchase Revenue\uff09<\/td>\u8d2d\u4e70\u603b\u6536\u5165<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \u9632\u6b3a\u8bc8<\/h6>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    UA<\/td>Total Fraud Events<\/td>Total Fraud Events<\/td>\u88ab\u62e6\u622a\u7684\u70b9\u51fb\u6b21\u6570\u4e0e\u6b3a\u8bc8\u6027\u8d2d\u4e70\u6b21\u6570\u4e4b\u548c<\/td><\/tr>
    UA<\/td>Blocked Clicks<\/td>Blocked Clicks<\/td>\u6211\u4eec\u6839\u636e\u5e73\u5747\u5b89\u88c5\u65f6\u95f4\uff08MTTI\uff09\u62e6\u622a\u7684\u70b9\u51fb\u6b21\u6570\u3002\u76ee\u524d\uff0c\u6211\u4eec\u9ed8\u8ba4\u5c06MTTI\u9608\u503c\u8bbe\u4e3a1\u79d2\u3002.<\/td><\/tr>
    UA<\/td>Blocked Device Events<\/td>Blocked Device Events<\/td>\u6d4b\u8bd5\u8bbe\u5907\u4e8b\u4ef6\u7684\u6570\u91cf<\/td><\/tr>
    UA<\/td>Fradulent Purchases<\/td>\u6b3a\u8bc8\u8d2d\u4e70\uff08Fraudulent Purchases\uff09<\/td>\u88ab\u6807\u8bb0\u4e3a\u6b3a\u8bc8\u7684\u8d2d\u4e70\u6b21\u6570<\/td><\/tr>
    UA<\/td>Blocked Fradulent Rev<\/td>\u5df2\u62e6\u622a\u7684\u6b3a\u8bc8\u6536\u5165\uff08Blocked Fraudulent Revenue\uff09<\/td>\u62e6\u622a\u7684\u6b3a\u8bc8\u6536\u5165\u603b\u989d\uff08$\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \u5e7f\u544a\u53d8\u73b0\u6307\u6807<\/strong><\/h5>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    AM<\/td>Reported Ad Revenue<\/td>Reported Ad Revenue<\/td>\u5e7f\u544a\u7f51\u7edc\u62a5\u544a\u7684\u5e7f\u544a\u603b\u6536\u5165\uff08$\uff09<\/td><\/tr>
    AM<\/td>eCPC<\/td>\u6709\u6548\u6bcf\u6b21\u70b9\u51fb\u6536\u5165\uff08Effective Cost per Click (eCPC)\uff09<\/td>\u6bcf\u6b21\u70b9\u51fb\u5e7f\u544a\u6536\u5165 ($)<\/td><\/tr>
    AM<\/td>eCPM<\/td>\u6709\u6548\u5343\u6b21\u5c55\u793a\u6536\u5165\uff08Effective Cost per Mille (eCPM)\uff09<\/td>\u6bcf\u5343\u6b21\u5c55\u793a\u5e7f\u544a\u6536\u5165\uff08$\uff09<\/td><\/tr>
    AM<\/td>Reported Clicks<\/td>Reported Clicks<\/td>\u5e7f\u544a\u7f51\u7edc\u62a5\u544a\u7684\u603b\u70b9\u51fb\u91cf<\/td><\/tr>
    AM<\/td>Impressions<\/td>\u6e20\u9053\u4e0a\u62a5\u5c55\u793a\u91cf\uff08Reported Impressions\uff09<\/td>\u5e7f\u544a\u7f51\u7edc\u62a5\u544a\u7684\u603b\u5c55\u793a\u91cf<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    SKAdnetwork \u6307\u6807<\/strong><\/h5>\n\n\n\n
    \u62a5\u544a\u7c7b\u578b<\/th>\u7b80\u79f0<\/th>\u5168\u540d<\/th>\u63cf\u8ff0<\/th><\/tr><\/thead>
    SKAN<\/td>Conversions<\/td>Conversions<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u7684\u8f6c\u5316\u56de\u8c03\u6b21\u6570\uff08\u5305\u62ec\u91cd\u65b0\u4e0b\u8f7d\u548c\u9996\u6b21\u4e0b\u8f7d\uff09<\/td><\/tr>
    SKAN<\/td>Conversion Value Average<\/td>Conversion Value Average<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u7684\u8f6c\u5316\u503c\u5e73\u5747\u503c\uff08\u5305\u62ec\u91cd\u65b0\u4e0b\u8f7d\u548c\u9996\u6b21\u4e0b\u8f7d\uff09<\/td><\/tr>
    SKAN<\/td>Conversion Value Total<\/td>Conversion Value Total<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u7684\u8f6c\u5316\u503c\u603b\u548c\uff08\u5305\u62ec\u91cd\u65b0\u4e0b\u8f7d\u548c\u9996\u6b21\u4e0b\u8f7d\uff09<\/td><\/tr>
    SKAN<\/td>Ad Network SKAN Installs<\/td>Ad Network SKAN Installs<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u7684\u9996\u6b21\u4e0b\u8f7d\u6240\u63a5\u6536\u7684\u8f6c\u5316\u56de\u8c03\u6b21\u6570<\/td><\/tr>
    SKAN<\/td>First Download CV Avg<\/td>\u9996\u6b21\u4e0b\u8f7d\u8f6c\u5316\u503c\u5e73\u5747\u503c\uff08First Download Conversion Value Average\uff09<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u7684\u9996\u6b21\u4e0b\u8f7d\u7684\u5e73\u5747\u8f6c\u5316\u4ef7\u503c<\/td><\/tr>
    SKAN<\/td>First Download CV Total<\/td>\u9996\u6b21\u4e0b\u8f7d\u8f6c\u5316\u503c\u603b\u548c\uff08First Download Conversion Value Total\uff09<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u7684\u9996\u6b21\u4e0b\u8f7d\u7684\u8f6c\u5316\u503c\u4e4b\u548c<\/td><\/tr>
    SKAN<\/td>Redownloads<\/td>Redownloads<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u7684\u91cd\u65b0\u4e0b\u8f7d\u6240\u4ea7\u751f\u7684\u8f6c\u5316\u56de\u4f20\u6b21\u6570<\/td><\/tr>
    SKAN<\/td>Redownload CV Avg<\/td>\u91cd\u65b0\u4e0b\u8f7d\u8f6c\u5316\u503c\u5e73\u5747\u503c\uff08Redownload Conversion Value Average\uff09<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u7684\u518d\u6b21\u4e0b\u8f7d\u7684\u5e73\u5747\u8f6c\u5316\u4ef7\u503c<\/td><\/tr>
    SKAN<\/td>Redownload CV Total<\/td>\u91cd\u65b0\u4e0b\u8f7d\u8f6c\u5316\u503c\u603b\u548c\uff08Redownload Conversion Value Total\uff09<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u7684\u518d\u6b21\u4e0b\u8f7d\u7684\u8f6c\u5316\u503c\u4e4b\u548c\uff08\u5305\u62ec\u518d\u6b21\u4e0b\u8f7d\u548c\u9996\u6b21\u4e0b\u8f7d\uff09<\/td><\/tr>
    SKAN<\/td>Assists<\/td>Assists<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u4e86\u5c55\u793a\u7ed9\u6700\u7ec8\u4e0b\u8f7d\u4e86\u8be5\u5e94\u7528\u7684\u7528\u6237\u4f46\u672a\u83b7\u5f97\u5f52\u56e0\u7684\u5e7f\u544a\u5c55\u793a\u3002\u8be5\u529f\u80fd\u5728 SKAdNetwork 3.0 \u4e2d\u5f15\u5165\uff0c\u5bf9\u5e94\u4e8e did-win=false \u7684\u56de\u8c03\u3002.<\/td><\/tr>
    SKAN<\/td>Redownload Assists<\/td>Redownload Assists<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u7684\u3001\u7528\u4e8e\u91cd\u65b0\u4e0b\u8f7d\u7684\u201cAssist\u201d\u56de\u4f20\u6570\u91cf<\/td><\/tr>
    SKAN<\/td>First Download Assists<\/td>First Download Assists<\/td>\u5e7f\u544a\u7f51\u7edc\u8f6c\u53d1\u9996\u6b21\u4e0b\u8f7d\u65f6\u6536\u5230\u7684\u8f85\u52a9\u8f6c\u5316\u56de\u4f20\u6b21\u6570<\/td><\/tr>
    SKAN<\/td>Apple Conversions<\/td>Apple Conversions<\/td>Apple \u8f6c\u53d1\u7684\u8f6c\u5316\u56de\u8c03\u6b21\u6570\uff08\u5305\u62ec\u91cd\u65b0\u4e0b\u8f7d\u548c\u9996\u6b21\u4e0b\u8f7d\uff09<\/td><\/tr>
    SKAN<\/td>Apple Conversion Value Average<\/td>Apple Conversion Value Average<\/td>Apple \u63d0\u4f9b\u7684\u8f6c\u5316\u503c\u5e73\u5747\u503c\uff08\u5305\u62ec\u91cd\u65b0\u4e0b\u8f7d\u548c\u9996\u6b21\u4e0b\u8f7d\uff09<\/td><\/tr>
    SKAN<\/td>Apple Conversion Value Total<\/td>Apple Conversion Value Total<\/td>Apple\u8f6c\u53d1\u7684\u8f6c\u5316\u503c\u603b\u548c<\/td><\/tr>
    SKAN<\/td>Apple SKAN Installs<\/td>Apple SKAN Installs<\/td>Apple \u8f6c\u53d1\u7684\u7b2c\u4e00\u6279\u4e0b\u8f7d\u6240\u4ea7\u751f\u7684\u8f6c\u5316\u56de\u8c03\u6b21\u6570<\/td><\/tr>
    SKAN<\/td>Apple First Download CV Avg<\/td>Apple First Download CV Avg<\/td>Apple \u8f6c\u53d1\u7684\u9996\u6b21\u4e0b\u8f7d\u7684\u5e73\u5747\u8f6c\u5316\u4ef7\u503c<\/td><\/tr>
    SKAN<\/td>Apple First Download CV Total<\/td>Apple First Download CV Total<\/td>Apple \u8f6c\u53d1\u7684\u9996\u6b21\u4e0b\u8f7d\u7684\u8f6c\u5316\u503c\u4e4b\u548c<\/td><\/tr>
    SKAN<\/td>Apple Redownloads<\/td>Apple Redownloads<\/td>Apple \u8f6c\u53d1\u7684\u5173\u4e8e\u91cd\u65b0\u4e0b\u8f7d\u7684\u8f6c\u5316\u56de\u8c03\u6b21\u6570<\/td><\/tr>
    SKAN<\/td>Apple Redownload CV Avg<\/td>Apple Redownload CV Avg<\/td>Apple \u8f6c\u53d1\u7684\u518d\u6b21\u4e0b\u8f7d\u7684\u5e73\u5747\u8f6c\u5316\u4ef7\u503c<\/td><\/tr>
    SKAN<\/td>Apple Redownload CV Total<\/td>Apple\u91cd\u65b0\u4e0b\u8f7d\u8f6c\u5316\u503c\u603b\u548c\uff08Apple Redownload Conversion Value Total\uff09<\/td>Apple \u8f6c\u53d1\u7684\u518d\u6b21\u4e0b\u8f7d\u7684\u8f6c\u5316\u503c\u4e4b\u548c<\/td><\/tr>
    SKAN<\/td>Apple Assists<\/td>Apple Assists<\/td>Apple \u8f6c\u53d1\u4e86\u90a3\u4e9b\u5c55\u793a\u7ed9\u6700\u7ec8\u4e0b\u8f7d\u4e86\u5e94\u7528\u7684\u7528\u6237\u3001\u4f46\u672a\u83b7\u5f97\u5f52\u56e0\u7684\u5e7f\u544a\u5c55\u793a\u3002\u8be5\u529f\u80fd\u5728 SKAdNetwork 3.0 \u4e2d\u5f15\u5165\uff0c\u5bf9\u5e94\u4e8e did-win=false \u7684\u56de\u4f20\u3002.<\/td><\/tr>
    SKAN<\/td>Apple Redownload Assists<\/td>Apple Redownload Assists<\/td>Apple \u8f6c\u53d1\u7528\u4e8e\u91cd\u65b0\u4e0b\u8f7d\u7684 Assist \u56de\u4f20\u8bf7\u6c42\u6570\u91cf<\/td><\/tr>
    SKAN<\/td>Apple First Download Assists<\/td>Apple First Download Assists<\/td>Apple\u8f6c\u53d1\u9996\u6b21\u4e0b\u8f7d\u65f6\u6536\u5230\u7684Assist\u56de\u4f20\u6b21\u6570<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    \u62a5\u544a\u7c7b\u578b\uff1a<\/p>\n\n\n\n

    UA: User Acquistion \u7528\u6237\u83b7\u53d6<\/p>\n\n\n\n

    AM: Ad Monetization \u5e7f\u544a\u53d8\u73b0<\/p>\n\n\n\n

    SKAN\uff1aSKAdNetwork<\/p>\n\n\n\n

    \u6240\u6709\u7684N\u65e5\u6307\u6807\u90fd\u662f\u57fa\u4e8e\u5f52\u56e0\u5206\u7fa4\uff08Cohort\uff09\u7684\u6307\u6807\uff0c\u5e76\u6309\u7528\u6237\u83b7\u53d6\u65e5\u671f\uff08Acquisition Date\uff09\u8fdb\u884c\u5206\u7ec4\u3002\u5176\u4ed6\u975eCohort\u7c7b\u6307\u6807\u5219\u6309\u65e5\u5386\u65e5\u671f\uff08Calendar Date\uff09\u5206\u7ec4\u3002\u8be6\u60c5\u8bf7\u53c2\u8003\u4e0b\u6587\u3002<\/p><\/p>\n<\/div><\/div><\/div>\n\n\n\n

    ","protected":false},"excerpt":{"rendered":"

    Which metrics are included within the Tenjin Dashboard? The Tenjin dashboard allows app developers to quickly access common analyses that marketers use to make decisions. The following video explains how we calculate some cohorted and non-cohorted metrics at Tenjin. Now you can hover over the metric name at the top of the columns in the…<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[241],"glossaries":[],"doc_tag":[],"class_list":["post-15453","docs","type-docs","status-publish","hentry","doc_category-metrics"],"acf":[],"year_month":"2026-10","word_count":2538,"total_views":"185","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"Metrics","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/metrics\/"}],"doc_tag_info":[],"yoast_head":"\nMetrics List | Tenjin<\/title>\n<meta name=\"description\" content=\"Access key user-acquisition, ad monetization, and SKAdnetwork metrics with Tenjin's dashboard for effective marketing insights and cohort 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