{"id":15466,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-03-24T20:58:12","modified_gmt":"2026-03-24T20:58:12","password":"","slug":"creatives","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/creatives\/","title":{"rendered":"Creatives \u7d20\u6750"},"content":{"rendered":"

\u76ee\u524d\u6211\u4eec\u4ec5\u652f\u6301\u6765\u81eaMeta\u3001Apple Ads\u3001Unity Ads\u3001Mintegral\u3001Axon by Applovin\u3001ironSource\u3001TikTok\u548cMoloco Ads\u7684\u5e7f\u544a\u7d20\u6750\u3002\u6211\u4eec\u5c06\u7ee7\u7eed\u52a0\u5165\u5bf9\u66f4\u591a\u6e20\u9053\u548c\u7d20\u6750\u7c7b\u578b\u7684\u652f\u6301\u3002<\/p>\n\n\n

\u5982\u4f55\u5206\u6790User Acquisition Report\u91cc\u7684Creatives\uff08\u7d20\u6750\uff09<\/strong><\/h2>\n\n\n\n

Tenjin\u5728\u7528\u6237\u83b7\u53d6\u62a5\u544a\u4e2d\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4e13\u95e8\u7528\u4e8e\u5206\u6790\u4e0d\u540c\u5e7f\u544a\u6d3b\u52a8\u7d20\u6750\u6570\u636e\u7684\u89c6\u56fe\u3002\u5728\u8fd9\u4e2a\u62a5\u8868\u4e2d\uff0c\u60a8\u53ef\u4ee5\u6df1\u5165\u67e5\u770b\u7d20\u6750\u76f8\u5173\u7684\u5404\u9879\u6307\u6807\uff0c\u5e76\u8bbf\u95ee\u4e0e\u7d20\u6750\u8868\u73b0\u76f8\u5173\u7684\u4e0d\u540c\u56fe\u8868\u3002<\/p>\n\n\n\n

<\/a>\u5982\u4f55\u8bbf\u95ee\u7528\u6237\u83b7\u53d6\u62a5\u544a\u4e2d\u7684\u7d20\u6750\u89c6\u56fe?<\/strong><\/h3>\n\n\n\n

\u70b9\u51fbANALYZE \u2192 User Acquisition\uff0c\u5728\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9Creatives\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/a>\u5728User Acquisition Report\u7684Creatives\u62a5\u544a\u4e2d\u4f60\u80fd\u770b\u5230\u54ea\u4e9b\u6307\u6807\uff1f<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u4f60\u76ee\u524d\u53ef\u4ee5\u770b\u5230\u4ee5\u4e0b\u7d20\u6750\u76f8\u5173\u7684\u6307\u6807\uff1a<\/p>\n\n\n\n

    \n
  • Tracked Installs \uff5c \u8ffd\u8e2a\u6fc0\u6d3b<\/li>\n\n\n\n
  • Tracked IPM (not available for SANs) \uff5c \u6bcf\u5343\u6b21\u5c55\u793a\u6fc0\u6d3b\uff08\u4e0d\u9002\u7528\u4e8e\u81ea\u5f52\u56e0\u6e20\u9053\uff09<\/li>\n\n\n\n
  • Tracked IPM (not available for SANs) \uff5c \u6bcf\u5343\u6b21\u5c55\u793a\u6fc0\u6d3b\uff08\u4e0d\u9002\u7528\u4e8e\u81ea\u5f52\u56e0\u6e20\u9053\uff09<\/li>\n\n\n\n
  • N-Day IAP LTV \uff5cN\u65e5\u5185\u8d2dLTV<\/li>\n\n\n\n
  • N-Day IAP LTV \/ User \uff5c \u5e73\u5747\u7528\u6237N\u65e5\u5185\u8d2dLTV<\/li>\n\n\n\n
  • N-Day Ad LTV (Ad Mediation) \uff5c N\u65e5\u5e7f\u544aLTV\uff08\u805a\u5408\uff09<\/li>\n\n\n\n
  • N-Day Ad LTV \/ User (Ad Mediation) \uff5c \u5e73\u5747\u7528\u6237N\u65e5\u5e7f\u544aLTV\uff08\u805a\u5408\uff09<\/li>\n\n\n\n
  • N-Day All LTV (Ad Mediation + IAP) \uff5c N\u65e5\u603bLTV\uff08\u5e7f\u544a\u5c55\u793a+\u5185\u8d2d\uff09<\/li>\n\n\n\n
  • N-Day All LTV \/ User (Ad Mediation + IAP) \uff5c \u5e73\u5747\u7528\u6237N\u65e5\u603bLTV \uff08\u5e7f\u544a\u5c55\u793a+\u5185\u8d2d\uff09<\/li>\n<\/ul>\n\n\n

    The dimensions currently supported are group by app, channel or campaign. Country and site ID groupings are currently not supported.<\/p>\n\n\n

    \"\"<\/figure>\n\n\n\n
    \n\n\n\n

    \u4ec0\u4e48\u662f \u2018Unavailable Creatives\u2019 \uff08\u4e0d\u53ef\u7528\u7d20\u6750\uff09?<\/h4><\/div><\/div><\/div>
    <\/span><\/div><\/div>
    \n

    This is when the Ad network returns no creative name we bucket them under Unavailable Creatives.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

    \n\n\n\n

    \u7d20\u6750\u5c42\u7ea7\u62a5\u544a\u65f6\u514d\u8d39\u7684\u5417\uff1f<\/h4><\/div><\/div><\/div>
    <\/span><\/div><\/div>
    \n

    \u662f\u7684\uff0c\u7d20\u6750\u5c42\u7ea7\u62a5\u544a\u5bf9\u6240\u6709\u7528\u6237\u514d\u8d39\u5f00\u653e\u3002<\/p>\n<\/div><\/div><\/div>\n\n\n\n

    \n\n\n\n

    \u62a5\u544a\u53ef\u4ee5\u770b\u5230\u4ece\u4ec0\u4e48\u65f6\u5019\u5f00\u59cb\u7684\u7d20\u6750\u6570\u636e\uff1f<\/h4><\/div><\/div><\/div>
    <\/span><\/div><\/div>
    \n

    \u53ef\u4ee5\u770b\u52302025\u5e744\u670815\u65e5\u5f00\u59cb\u7684\u7d20\u6750\u6570\u636e\u3002<\/p>\n<\/div><\/div><\/div>\n\n\n\n

    \n\n\n

    \u9690\u79c1\u9608\u503c<\/strong>\n\n
    \u6839\u636eMeta\u7684\u9690\u79c1\u8981\u6c42\uff0c\u5f53\u53bb\u91cd\u7528\u6237\uff08Unique User\uff09\u6570\u91cf\u4f4e\u4e8e100\u65f6\uff0c\u5c06\u4e0d\u63d0\u4f9b\u521b\u610f\u62a5\u544a\u3002<\/p>\n

    \u00a0<\/p>","protected":false},"excerpt":{"rendered":"

    This feature is currently available for Meta, Apple Ads, Unity Ads, Mintegral, Axon by Applovin, ironSource, TikTok and Moloco Ads creatives only. Support for additional channels and creative types will be added soon. How to analyze “Creatives” in the User Acquisition Report Tenjin has a dedicated view for analyzing your creatives data from different campaigns…<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15466","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-04","word_count":296,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\nCreatives<\/title>\n<meta name=\"description\" content=\"Creatives Tenjin | %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/docs\/creatives\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creatives\" \/>\n<meta property=\"og:description\" content=\"Creatives Tenjin | %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/docs\/creatives\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T20:58:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-26.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/docs\/creatives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/docs\/creatives\/\"},\"author\":{\"name\":\"mariusz.bijok\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77\"},\"headline\":\"Creatives\",\"datePublished\":\"2026-02-20T07:06:11+00:00\",\"dateModified\":\"2026-03-24T20:58:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/docs\/creatives\/\"},\"wordCount\":298,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/docs\/creatives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-26.png\",\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/docs\/creatives\/\",\"url\":\"https:\/\/tenjin.com\/docs\/creatives\/\",\"name\":\"Creatives\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/docs\/creatives\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/docs\/creatives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-26.png\",\"datePublished\":\"2026-02-20T07:06:11+00:00\",\"dateModified\":\"2026-03-24T20:58:12+00:00\",\"description\":\"Creatives Tenjin | %\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/docs\/creatives\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/docs\/creatives\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/docs\/creatives\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-26.png\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-26.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/docs\/creatives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\/\/tenjin.com\/docs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Creatives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - 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