{"id":15468,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-03-02T05:13:47","modified_gmt":"2026-03-02T05:13:47","password":"","slug":"what-is-skadnetwork","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/what-is-skadnetwork\/","title":{"rendered":"\u4ec0\u4e48\u662fSKAdNetwork\uff1f"},"content":{"rendered":"<p><p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">SKAdNetwork \u662f\u82f9\u679c\u516c\u53f8\u63a8\u51fa\u7684\u4e00\u5957\u6846\u67b6\uff0c\u65e8\u5728\u901a\u8fc7\u63d0\u4f9b\u533f\u540d\u5316\u6570\u636e\u6765\u8861\u91cf\u5e94\u7528\u5b89\u88c5\u5e7f\u544a\u6d3b\u52a8\u7684\u6210\u6548\uff0c\u540c\u65f6\u4fdd\u969c\u7528\u6237\u9690\u79c1\u3002<\/p><\/p>\n\n\n\n<p>SKAdnetwork\uff08SKAN\uff09\uff0c\u5373 StoreKit Ad Network\uff0c\u662f\u82f9\u679c\u516c\u53f8\u4e8e 2018 \u5e74\u5f00\u53d1\u7684\u4e00\u4e2a\u6846\u67b6\uff0c\u7528\u4e8e iOS 14.5 \u5e94\u7528\u4e2d\u7684\u5e7f\u544a\u5f52\u56e0\u3002\u4e3b\u8981\u76ee\u7684\u662f\u8861\u91cf\u5e7f\u544a\u5728\u63a8\u52a8\u5e94\u7528\u5b89\u88c5\u548c\u5e94\u7528\u5185\u7528\u6237\u4f7f\u7528\u65b9\u9762\u7684\u6548\u679c\uff0c\u540c\u65f6\u4fdd\u62a4\u7528\u6237\u9690\u79c1\u3002\u7531\u4e8e\u82f9\u679c\u516c\u53f8\u5728 iOS 14.5 \u4e2d\u5f15\u5165\u4e86\u9690\u79c1\u53d8\u66f4\u653f\u7b56\uff0c\u9650\u5236\u4e86\u5e7f\u544a\u5546\u6807\u8bc6\u7b26\uff08IDFA\uff09\u7684\u4f7f\u7528\uff0c\u56e0\u6b64\u8be5\u6846\u67b6\u663e\u5f97\u5c24\u4e3a\u76f8\u5173\u3002\u968f\u7740 <a href=\"https:\/\/tenjin.com\/zh\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/\">SKAdnetwork \u4e0d\u65ad\u7684\u53d1\u5c55<\/a>, MMP \u4e0d\u65ad\u6539\u8fdb\uff0c\u5373\u65f6\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u62a5\u544a\u548c\u5bf9 SKAdnetwork \u7684\u7406\u89e3\u3002\u8fd9\u4e2a\u5b98\u65b9 <a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\">\u6587\u6863<\/a> \u7531 Apple \u63d0\u4f9b\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">SKAdnetwork \u4e0e\u4f20\u7edf\u5f52\u56e0\u65b9\u6cd5\u7684\u5dee\u5f02<\/h2>\n\n\n\n<p>\u9664\u4e86\u5f52\u56e0\u903b\u8f91\u548c\u65b9\u6cd5\u5916\uff0c\u8fd8\u6709\u4e00\u4e9b\u5173\u952e\u533a\u522b\u9700\u8981\u4e86\u89e3\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6807\u51c6<\/th><th>\u4f20\u7edf\u5f52\u56e0\u65b9\u6cd5<\/th><th>SKAdnetwork (SKAN)<\/th><\/tr><\/thead><tbody><tr><td><strong>\u7528\u6237\u9690\u79c1<\/strong><\/td><td>\u5229\u7528\u8be6\u7ec6\u7684\u7528\u6237\u7ea7\u6570\u636e\u8fdb\u884c\u4e2a\u6027\u5316\u5b9a\u4f4d<\/td><td>\u901a\u8fc7\u6c47\u603b\u6570\u636e\u5f3a\u8c03\u7528\u6237\u9690\u79c1<\/td><\/tr><tr><td><strong>\u6570\u636e\u7c92\u5ea6<\/strong><\/td><td>\u63d0\u4f9b\u5b9e\u65f6\u3001\u5177\u4f53\u7528\u6237\u7684\u6d1e\u5bdf<\/td><td>\u63d0\u4f9b\u7c92\u5ea6\u8f83\u4f4e\u3001\u5ef6\u8fdf\u6570\u636e\u3002Tenjin \u53ef\u5728\u9690\u79c1\u6846\u67b6\u5185\u63d0\u4f9b\u64cd\u4f5c\u62a5\u544a<\/td><\/tr><tr><td><strong>\u5f52\u56e0\u7a97\u53e3<\/strong><\/td><td>\u5141\u8bb8\u81ea\u5b9a\u4e49\u5f52\u56e0\u7a97\u53e3<\/td><td>\u6709\u4e00\u4e2a\u56fa\u5b9a\u7684 24 \u5c0f\u65f6\u5c55\u793a\u540e\u7a97\u53e3;\u5728 SKAN 4.0 \u53ca\u66f4\u9ad8\u7248\u672c\u4e2d\u66f4\u65b0<\/td><\/tr><tr><td><strong>\u8f6c\u6362\u503c (CV) \u8bbe\u7f6e<\/strong><\/td><td>\u65e0\u9700\u5177\u4f53\u7684\u6620\u5c04\uff1b\u8be6\u7ec6\u7684\u7528\u6237\u64cd\u4f5c\u8ddf\u8e2a<\/td><td>\u9700\u8981\u6709\u76ee\u7684\u5730\u5c06\u7528\u6237\u64cd\u4f5c\u6620\u5c04\u5230\u9650\u5236\u8f6c\u6362\u503c\uff080-63\uff09\u4e2d\uff0c\u4ee5\u4fbf\u5728\u4e0d\u8bc6\u522b\u7684\u60c5\u51b5\u4e0b\u4e86\u89e3\u7528\u6237\u4ef7\u503c\uff08\u4e86\u89e3\u6709\u5173\u8f6c\u6362\u503c\u7684\u66f4\u591a\u4fe1\u606f <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/understanding-conversion-values-cvs\">\u8fd9\u91cc<\/a>)<\/td><\/tr><tr><td><strong>\u5e7f\u544a\u6d3b\u52a8\u4f18\u5316<\/strong><\/td><td>\u53ef\u7acb\u523b\u6839\u636e\u5b9e\u65f6\u6570\u636e\u8fdb\u884c\u8be6\u7ec6\u4f18\u5316<\/td><td>\u4f9d\u9760\u6c47\u603b\u6570\u636e\u548c\u5ef6\u8fdf\u62a5\u544a\u8fdb\u884c\u4f18\u5316<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u8981\u5f00\u5c55 SKAdnetwork \u6d3b\u52a8\uff1f<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u65b9\u5f0f<\/strong>: SKAN \u901a\u8fc7\u6c47\u603b\u548c\u533f\u540d\u6570\u636e\uff0c\u4fdd\u969c\u5728 iOS \u7528\u6237\u5728\u5e7f\u544a\u4e2d\u7684\u9690\u79c1\uff0c\u7b26\u5408\u5f53\u524d\u7684\u9690\u79c1\u8d8b\u52bf\uff0c\u6d89\u53ca<a href=\"https:\/\/tenjin.com\/zh\/blog\/two-biggest-changes-for-ios-advertisers-in-2023-skadnetwork-5-and-privacy-manifest\/\" target=\"_self\"> SKAN \u7684\u65b0\u7248\u672c<\/a>\u3002<\/li>\n\n\n\n<li><strong>\u9075\u5b88 App \u8ddf\u8e2a\u900f\u660e\u5ea6\u89c4\u5b9a:<\/strong>\u5b83\u9075\u5b88 <a href=\"\/zh\/v1\/docs\/app-tracking-transparency-att\/\">\u82f9\u679c\u7684 App \u8ddf\u8e2a\u900f\u660e\u5ea6 (ATT)<\/a> \u653f\u7b56, \u5728\u4e0d\u8bbf\u95ee\u7528\u6237 ID \u7684\u60c5\u51b5\u4e0b\u8861\u91cf\u5e7f\u544a\u6548\u679c\u3002<\/li>\n\n\n\n<li><strong>\u6362\u7b97\u4ef7\u503c\u6d4b\u91cf<\/strong>: SKAN \u4f7f\u5e7f\u544a\u4e3b\u80fd\u591f\u4e86\u89e3\u5e7f\u544a\u5c55\u793a\u540e\u7684\u7528\u6237\u64cd\u4f5c\uff0c\u8fd9\u5bf9\u4e8e\u5e7f\u544a\u6d3b\u52a8\u8bc4\u4f30\u548c\u4f18\u5316\u81f3\u5173\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u5e7f\u544a\u6d3b\u52a8\u5f52\u56e0<\/strong>: \u63d0\u4f9b\u4e86\u4e00\u79cd\u5c06\u5e94\u7528\u5b89\u88c5\u548c\u64cd\u4f5c\u5f52\u56e0\u5230\u5177\u4f53\u5e7f\u544a\u6d3b\u52a8\u7684\u65b0\u65b9\u6cd5\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u53d1\u73b0\u9884\u7b97\u5206\u914d\u548c\u7b56\u7565\u7684\u5173\u952e\u3002<\/li>\n\n\n\n<li><strong>\u4e0e\u5206\u6790\u5de5\u5177\u96c6\u6210<\/strong>: \u4e0e Tenjin \u7b49\u5e73\u53f0\u7684\u65e0\u7f1d\u96c6\u6210\uff0c\u4ee5\u5b9e\u73b0\u5168\u9762\u7684\u5e7f\u544a\u6d3b\u52a8\u5206\u6790\u3002<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">\u4e86\u89e3 Tenjin \u5bf9 SKAN 4.0 \u7684\u770b\u6cd5\u4ee5\u53ca\u4e0e\u4e4b\u76f8\u5173\u7684\u53d8\u5316<\/p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SKAdNetwork 4.0\uff1a\u79fb\u52a8\u5e7f\u544a\u5546\u9700\u8981\u4e86\u89e3\u7684\u4e00\u5207\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uJbVaWcYkQI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>SKAdNetwork is Apple&#8217;s framework for measuring the effectiveness of app install campaigns while maintaining user privacy by providing aggregated, anonymized data. Its primary purpose is to measure the effectiveness of advertisements in driving app installs and user actions within apps, while maintaining user privacy. This framework is particularly relevant since the introduction of Apple&#8217;s privacy&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[100],"glossaries":[],"doc_tag":[],"class_list":["post-15468","docs","type-docs","status-publish","hentry","doc_category-skadnetwork-tools"],"acf":[],"year_month":"2026-04","word_count":350,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"SKAdNetwork Tools","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/skadnetwork-tools\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is SKAdNetwork?<\/title>\n<meta name=\"description\" content=\"What is SKAdNetwork? 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