{"id":15501,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-03-19T05:05:38","modified_gmt":"2026-03-19T05:05:38","password":"","slug":"predicted-lifetime-value-pltv","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/predicted-lifetime-value-pltv\/","title":{"rendered":"LTV\u9884\u6d4b (pLTV)"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u5229\u7528Tenjin pLTV\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8<\/h2>\n\n\n\n<p>Tenjin\u7684\u201cN\u65e5\u603b\u9884\u6d4bLTV\uff08\u5e7f\u544a\u805a\u5408+\u5185\u8d2d\uff09\u201d\u6307\u6807\u5229\u7528\u673a\u5668\u5b66\u4e60\u9884\u6d4b\u7528\u6237\u603b\u6536\u5165\uff0c\u5e2e\u52a9\u60a8\u5728\u65e9\u671f\u8bc4\u4f30\u5e7f\u544a\u6295\u653e\u6548\u679c\uff0c\u4ece\u800c\u5728\u65e0\u9700\u7b49\u5f85\u5b8c\u6574\u5206\u7fa4\u6570\u636e\u7684\u60c5\u51b5\u4e0b\uff0c\u5feb\u901f\u505a\u51fa\u6269\u5927\u3001\u7ef4\u6301\u6216\u6682\u505c\u6295\u653e\u7684\u51b3\u7b56\u3002\u4f60\u65e0\u9700\u989d\u5916\u64cd\u4f5c\u5373\u53ef\u5b8c\u6210\u8bbe\u7f6e\uff0c\u8fd9\u4e9b\u6307\u6807\u4f1a\u76f4\u63a5\u51fa\u73b0\u5728\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u62a5\u544a\u4e2d\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8be5\u6307\u6807\u5c06IAP LTV\u4e0e\u5e7f\u544a\u805a\u5408LTV\uff08ILRD\uff0c\u5c55\u793a\u5c42\u7ea7\u6536\u5165\uff09\u5408\u5e76\u4e3a\u4e00\u4e2a\u5355\u4e00\u7684\u9884\u6d4b\u6307\u6807\uff0c\u5e73\u5747\u51c6\u786e\u7387\u7ea6\u4e3a90%\u3002<\/li>\n\n\n\n<li>\u652f\u6301\u7684\u7fa4\u7ec4\u5468\u671f\u4e3a1\u81f330\u5929\uff08\u5982\u7b2c1\u5929\u3001\u7b2c2\u5929\u2026\u2026\u7b2c30\u5929\uff09\u3002<\/li>\n\n\n\n<li>\u9884\u6d4b\u57fa\u4e8e\u7b2c0\u5929\u7684\u7528\u6237\u884c\u4e3a\u6307\u6807\u3001\u5df2\u6210\u719f\u7684\u540c\u671f\u7fa4\u6570\u636e\u4ee5\u53ca\u5386\u53f2\u6570\u636e\u3002<\/li>\n\n\n\n<li>\u6240\u6709\u4ed8\u8d39Tenjin\u65b9\u6848\u7528\u6237\u5747\u53ef\u4f7f\u7528\u8be5\u529f\u80fd\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image660.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u8bbe\u7f6e\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5728Tenjin\u9762\u677f\u4e0a\u8bbe\u7f6e\u9996\u65e5pLTV\uff08\u5e7f\u544a\u805a\u5408+\u5185\u8d2d\uff09\u7684\u65b9\u6cd5\u5982\u4e0b\uff1a<\/h3>\n\n\n\n<p>\u8981\u67e5\u770b\u60a8\u5404\u4e2a\u6295\u653e\u6d3b\u52a8\u7684\u9996\u65e5pLTV\uff08\u5e7f\u544a\u805a\u5408+\u5185\u8d2d\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8981\u67e5\u770b\u60a8\u5404\u4e2a\u6295\u653e\u6d3b\u52a8\u7684\u9996\u65e5pLTV\uff08\u5e7f\u544a\u805a\u5408+\u5185\u8d2d\uff09\uff1a<\/li>\n\n\n\n<li>\u70b9\u51fb\u53f3\u4e0a\u89d2\u7684 \u2018Edit Metrics\u2019\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6dfb\u52a0\u4ee5\u4e0b\u6307\u6807\u5230\u4f60\u7684\u9762\u677f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spend \u82b1\u8d39<\/li>\n\n\n\n<li>1-Day All LTV (Ad Mediation + IAP)<\/li>\n\n\n\n<li>1-Day pLTV (Ad Mediation + IAP)<\/li>\n<\/ul>\n\n\n\n<p>\u6b64\u8bbe\u7f6e\u53ef\u4e3a\u60a8\u63d0\u4f9b\u6bcf\u4e2a\u5e7f\u544a\u8ba1\u5212\u9996\u65e5\u7fa4\u7ec4\u7684\u5b9e\u9645\u6536\u5165\u4e0e\u9884\u6d4b\u6536\u5165\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u7406\u89e3pLTV\u6570\u636e<\/h3>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6dfb\u52a0\u4e0a\u8ff0\u6307\u6807\u540e\uff0c\u60a8\u7684\u9762\u677f\u8868\u683c\u7684\u793a\u4f8b\u5c55\u793a\uff0c\u793a\u4f8b\u4e2d\u6570\u636e\u6309\u5355\u4e00\u65e5\u671f\u548c\u5e7f\u544a\u8ba1\u5212\u8fdb\u884c\u62c6\u5206\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image638.png?ssl=1\" alt=\"image.png\" class=\"wp-image-13101\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spend: \u8fd9\u4e2a\u5e7f\u544a\u8ba1\u5212\u7684\u603b\u6d88\u8017<\/li>\n\n\n\n<li>1-Day All LTV (Ad Mediation + IAP):\u5e7f\u544a\u805a\u5408\u6536\u5165\u4e0e\u5185\u8d2d\u6536\u5165\u7684\u5b9e\u9645\u7b2c1\u5929\u603b\u6536\u5165\u3002<\/li>\n\n\n\n<li>1-Day pLTV (Ad Mediation + IAP): \u4e70\u91cf\u7528\u6237\u4e00\u5929\u540e\u7684\u9884\u6d4b\u603bLTV\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u901a\u8fc7pLTV\u5206\u6790\u6295\u653e\u6548\u679c\u5e76\u8fdb\u884c\u4f18\u5316<\/h3>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u4f8b\u5b50\u4e2d\u4f60\u4f1a\u53d1\u73b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7b2c\u4e00\u4e2a\u5e7f\u544a\u8ba1\u5212\u6d88\u8017\u4e3a$1,810.20\u3002\u5b9e\u9645\u76841-Day All LTV (Ad Mediation + IAP) \u5927\u7ea6\u662f$1,270, \u9884\u6d4b\u7684LTV\u5927\u7ea6\u662f$1,307.<\/li>\n\n\n\n<li>\u9884\u6d4bROAS\u7ea6\u4e3a72%\uff08\u9884\u6d4bLTV \u00f7 \u6d88\u8017\uff09\u3002<\/li>\n\n\n\n<li>\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u5f3a\u7684\u65e9\u671f\u4fe1\u53f7\uff0c\u56e0\u4e3a\u7528\u6237\u4ec5\u5904\u4e8e\u5b89\u88c5\u540e24\u5c0f\u65f6\u5185\u3002\u5982\u679c\u8fd9\u4e9b\u7528\u6237\u5728\u540e\u7eed\u5206\u7fa4\uff08\u5982\u7b2c3\u5929\u6216\u7b2c7\u5929\uff09\u5b9e\u73b0\u7559\u5b58\u5e76\u7ee7\u7eed\u53d8\u73b0\uff0c\u8fd9\u4e2a\u5e7f\u544a\u8ba1\u5212\u6709\u671b\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u8fbe\u5230\u6216\u8d85\u8fc7100%\u7684ROAS\uff0c\u751a\u81f3\u5b9e\u73b0\u76c8\u4e8f\u5e73\u8861\u3002<\/li>\n\n\n\n<li>\u5efa\u8bae\u8003\u8651\u7ef4\u6301\u5f53\u524d\u6295\u653e\u9884\u7b97\uff0c\u4ee5\u6d4b\u8bd5\u89c4\u6a21\u6269\u5c55\u7684\u6548\u679c\u3002<\/li>\n\n\n\n<li>\u7b2c\u4e09\u4e2a\u5e7f\u544a\u8ba1\u5212\u6d88\u8017\u4e3a$436.08\u3002\u5b9e\u9645\u9996\u65e5\u603bLTV\uff08\u5e7f\u544a\u805a\u5408+\u5185\u8d2d\uff09\u7ea6\u4e3a $356.49\uff0c\u9884\u6d4bLTV\u7ea6\u4e3a$366.28\u3002<\/li>\n\n\n\n<li>\u9884\u6d4bROAS\u7ea6\u4e3a84%\uff0c\u8868\u73b0\u6bd4\u7b2c\u4e00\u4e2a\u5e7f\u544a\u8ba1\u5212\u597d\u3002<\/li>\n\n\n\n<li>\u8fd9\u540c\u6837\u662f\u4e00\u4e2a\u79ef\u6781\u7684\u65e9\u671f\u4fe1\u53f7\u3002\u8be5\u5206\u7fa4\u5728\u7b2c1\u5929\u5df2\u63a5\u8fd1\u76c8\u4e8f\u5e73\u8861\uff0c\u5e76\u6709\u671b\u5728\u540e\u7eed\u5206\u7fa4\u4e2d\u5b9e\u73b0\u76c8\u5229\u3002<\/li>\n\n\n\n<li>\u5efa\u8bae\u5bf9\u8be5\u5e7f\u544a\u8ba1\u5212\u8c28\u614e\u589e\u52a0\u9884\u7b97\uff0c\u5e76\u5728\u7528\u6237\u9010\u6e10\u6210\u719f\u7684\u540e\u7eed\u5206\u7fa4\u4e2d\u6d4b\u8bd5\u89c4\u6a21\u6269\u5c55\uff0c\u4ee5\u5b9e\u73b0\u76c8\u5229\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u7ed3\u8bba<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c06\u9884\u6d4bLTV\u6307\u6807\u4f5c\u4e3a\u65e9\u671f\u4fe1\u53f7\uff0c\u7528\u4e8e\u5224\u65ad\u54ea\u4e9b\u6295\u653e\u6d3b\u52a8\u503c\u5f97\u6269\u91cf\u3002<\/li>\n\n\n\n<li>\u6839\u636e\u60a8\u7684ROAS\u76ee\u6807\uff0c\u5982\u679c\u9996\u65e5\u9884\u6d4bROAS\u5df2\u8d85\u8fc7\u76ee\u6807\u503c\uff0c\u901a\u5e38\u8868\u660e\u8be5\u6d3b\u52a8\u5177\u5907\u826f\u597d\u7684\u6269\u91cf\u6f5c\u529b\u3002\u7528\u6237\u5c1a\u672a\u5b8c\u5168\u6210\u719f\uff0c\u672a\u6765ROAS\u53ef\u80fd\u8fdb\u4e00\u6b65\u63d0\u5347\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u9884\u6d4bROAS\u4f4e\u4e8e\u76ee\u6807\uff0c\u5efa\u8bae\u51cf\u5c11\u6295\u653e\u9884\u7b97\u6216\u5c1d\u8bd5\u65b0\u7684\u76ee\u6807\u548c\u521b\u610f\u3002<\/li>\n\n\n\n<li>\u5c06\u9884\u7b97\u96c6\u4e2d\u6295\u5165\u8868\u73b0\u9884\u6d4b\u597d\u7684\u6d3b\u52a8\uff0c\u4ee5\u6700\u5927\u5316\u76c8\u5229\u80fd\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e38\u89c1\u95ee\u9898<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u201c1-Day All LTV (Ad Mediation + IAP)\u201d \u548c \u201c1-Day pLTV (Ad Mediation + IAP)\u201d\u6709\u4ec0\u4e48\u533a\u522b?<\/h3>\n\n\n\n<p>1-Day All LTV (Ad Mediation + IAP)\u6307\u7684\u662f\u4e70\u91cf\u7528\u6237\u5728\u7b2c\u4e00\u5929\u4ece\u5e7f\u544a\u805a\u5408\u548c\u5185\u8d2d\u4ea7\u751f\u7684\u5b9e\u9645\u6536\u76ca\u3002The 1-Day pLTV (Ad Mediation + IAP) \u5219\u662f\u57fa\u4e8e\u7b2c0\u5929\u6307\u6807\u548c\u5386\u53f2\u5206\u7fa4\u6570\u636e\uff0c\u901a\u8fc7\u673a\u5668\u5b66\u4e60\u6a21\u578b\u9884\u6d4b\u8fd9\u4e2a\u7fa4\u7ec4\u7684\u603b\u6536\u5165\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6240\u6709\u5e7f\u544a\u6d3b\u52a8\u548c\u6e20\u9053\u90fd\u53ef\u4ee5\u9884\u6d4bLTV\u5417?<\/h3>\n\n\n\n<p>\u53ef\u4ee5\u3002\u53ea\u8981\u60a8\u4f7f\u7528\u7684\u662fTenjin\u7684\u4ed8\u8d39\u65b9\u6848\uff0c\u5e76\u4e14\u5e7f\u544a\u805a\u5408\u4e0e\u5185\u8d2d\u6570\u636e\u5747\u5df2\u6b63\u786e\u63a5\u5165\uff0c\u9884\u6d4bLTV\u9002\u7528\u4e8e\u6240\u6709\u5e7f\u544a\u6d3b\u52a8\u548c\u5e7f\u544a\u6e20\u9053\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9884\u6d4bLTV\u7684\u51c6\u786e\u5ea6\u5982\u4f55?<\/h3>\n\n\n\n<p>\u9884\u6d4bLTV\u6307\u6807\u7684\u5e73\u5747\u51c6\u786e\u5ea6\u7ea6\u4e3a90%\u3002\u8fd9\u4e2a\u6307\u6807\u662f\u4e3a\u4e86\u7ed9\u5e7f\u544a\u4e3b\u63d0\u4f9b\u6709\u53c2\u8003\u4ef7\u503c\u7684\u65e9\u671f\u4fe1\u53f7\u4ee5\u8f85\u52a9\u4f18\u5316\uff0c\u4f46\u5efa\u8bae\u7ed3\u5408\u5176\u4ed6\u5173\u952e\u6307\u6807\u5171\u540c\u53c2\u8003\uff0c\u4ee5\u505a\u51fa\u66f4\u5168\u9762\u7684\u6295\u653e\u51b3\u7b56\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u9884\u6d4bLTV\u5e76\u4e0d\u603b\u662f\u4e0e\u5b9e\u9645\u6536\u5165\u5b8c\u5168\u4e00\u81f4\uff1f<\/h3>\n\n\n\n<p>\u6211\u4eec\u7684\u9884\u6d4b\u6a21\u578b\u4f7f\u7528\u591a\u8fbe78\u4e2a\u8f93\u5165\u4fe1\u53f7\u3002\u7531\u4e8e\u6a21\u578b\u9700\u8981\u4ece\u4f17\u591a\u53d8\u91cf\u53ca\u5176\u76f8\u4e92\u4f5c\u7528\u4e2d\u5b66\u4e60\uff0c\u56e0\u6b64\u4e0d\u53ef\u80fd\u5b8c\u5168\u4e0e\u5b9e\u9645\u6570\u636e\u4e00\u4e00\u5bf9\u5e94\u3002\u4efb\u4f55\u8f93\u5165\u7684\u5fae\u5c0f\u5ef6\u8fdf\u6216\u5dee\u5f02\u90fd\u53ef\u80fd\u5f71\u54cd\u9884\u6d4b\u51c6\u786e\u6027\uff0c\u800c\u5b9e\u9645LTV\u4e5f\u4f1a\u968f\u7740\u5ef6\u8fdf\u4e8b\u4ef6\u548c\u6570\u636e\u4fee\u6b63\u800c\u968f\u65f6\u95f4\u53d8\u5316\u3002\u6a21\u578b\u4f1a\u5b9a\u671f\u91cd\u65b0\u8bad\u7ec3\u548c\u6821\u51c6\uff0c\u56e0\u6b64\u968f\u7740\u65f6\u95f4\u63a8\u79fb\uff0c\u9884\u6d4b\u4e0e\u5b9e\u9645\u4e4b\u95f4\u7684\u5dee\u5f02\u5e94\u4f1a\u9010\u6e10\u7f29\u5c0f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tenjin pLTV\u8ba1\u7b97\u539f\u7406<\/strong>?<\/h3>\n\n\n\n<p>\u6211\u4eec\u7684pLTV\u6a21\u578b\u901a\u8fc7\u8bc4\u4f30\u7528\u6237\u5728\u591a\u4e2a\u53d8\u73b0\u6e20\u9053\u4e2d\u7684\u65e9\u671f\u884c\u4e3a\uff0c\u6765\u9884\u6d4b\u5176\u957f\u671f\u7684\u6536\u5165\u6f5c\u529b\u3002\u5177\u4f53\u505a\u6cd5\u662f\u5206\u6790\u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\u5728\u5185\u7684\u5173\u952e\u4fe1\u53f7\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u66dd\u5149<\/li>\n\n\n\n<li>\u4f1a\u8bdd\u6df1\u5ea6<\/li>\n\n\n\n<li>\u521d\u6b21\u8d2d\u4e70\u4fe1\u53f7<\/li>\n\n\n\n<li>\u4e92\u52a8\u6a21\u5f0f<\/li>\n\n\n\n<li>\u65e9\u671f\u7559\u5b58\u6307\u6807<\/li>\n<\/ul>\n\n\n\n<p>\u6211\u4eec\u7684\u795e\u7ecf\u7f51\u7edc\u540c\u65f6\u5904\u7406\u8fd9\u4e9b\u6570\u636e\u70b9\uff0c\u6316\u6398\u51fa\u4e0e\u672a\u6765\u6536\u5165\u6f5c\u529b\u76f8\u5173\u7684\u590d\u6742\u5173\u8054\u3002\u8be5\u6a21\u578b\u7ecf\u8fc7\u6570\u767e\u4e07\u6db5\u76d6 IAA\uff08\u5e94\u7528\u5185\u5e7f\u544a\uff09\u548c IAP\uff08\u5e94\u7528\u5185\u8d2d\u4e70\uff09\u7684\u7528\u6237\u8def\u5f84\u8bad\u7ec3\uff0c\u80fd\u591f\u6301\u7eed\u5b66\u4e60\u5e76\u8bc6\u522b\u51fa\u54ea\u4e9b\u65e9\u671f\u884c\u4e3a\u80fd\u591f\u9a71\u52a8\u9ad8\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u3002\u8fd9\u4e00\u8fc7\u7a0b\u5b9e\u73b0\u4e86\u4ece\u7b2c0\u5929\u5f00\u59cb\u7684\u7cbe\u51c6\u9884\u6d4b\uff0c\u8ba9\u4f60\u5728\u6570\u5c0f\u65f6\u5185\uff08\u800c\u975e\u6570\u6708\uff09\u5c31\u80fd\u83b7\u5f97\u6709\u610f\u4e49\u7684\u6570\u636e\u6d1e\u5bdf\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u9605\u8bfb\u76f8\u5173<a href=\"https:\/\/tenjin.com\/zh\/blog\/what-is-ltv-prediction\/\" target=\"_self\">pLTV\u5185\u5bb9<\/a>\u4e86\u89e3\u66f4\u591a\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Using Tenjin&#8217;s Predicted Lifetime Value (pLTV) to Optimize Campaigns The N-Day All pLTV (Ad Mediation + IAP) metric in Tenjin allows you to evaluate campaign performance early, using our machine-learning forecasts of total user revenue. This helps you make informed decisions about scaling, maintaining, or pausing campaigns without waiting for cohort data. The best part&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[160],"glossaries":[],"doc_tag":[],"class_list":["post-15501","docs","type-docs","status-publish","hentry","doc_category-revenue-measurement"],"acf":[],"year_month":"2026-04","word_count":856,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"Revenue Measurement","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/revenue-measurement\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Predicted LTV (pLTV) to Optimize Campaigns<\/title>\n<meta name=\"description\" content=\"Our pLTV 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