{"id":15502,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-03-03T04:13:13","modified_gmt":"2026-03-03T04:13:13","password":"","slug":"ad-spend","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/ad-spend\/","title":{"rendered":"Ad Spend \u5e7f\u544a\u6d88\u8017"},"content":{"rendered":"<p><h2><a id=\"_ypbyuxrpv88v\"><\/a>\u5982\u4f55\u5206\u6790User Acquisition\u62a5\u544a\u4e0b\u7684Spend\uff08\u5e7f\u544a\u6d88\u8017\uff09\u6570\u636e<\/h2><p>Tenjin \u6709\u4e00\u4e2a\u4e13\u95e8\u7684\u62a5\u544a\uff0c\u7528\u4e8e\u5206\u6790\u7528\u6237\u6295\u653e\u62a5\u544a\u4e2d\u4e0d\u540cCampaign\u7684\u5e7f\u544a\u6d88\u8017\u6570\u636e\u3002 \u5728\u8fd9\u4e2a\u6587\u6863\u4e2d\uff0c\u60a8\u5c06\u80fd\u591f\u6df1\u5165\u4e86\u89e3\u6d88\u8017\u6307\u6807\uff0c\u5e76\u8bbf\u95ee\u4e0e\u6d88\u8017\u60c5\u51b5\u76f8\u5173\u7684\u4e0d\u540c\u56fe\u8868\u3002<\/p><h3><a id=\"_o5tucx4jhzvh\"><\/a><strong>\u5982\u4f55\u8bbf\u95eeUser Acquisition\u62a5\u544a\u4e0b\u7684Spend\uff08\u5e7f\u544a\u6d88\u8017\uff09\u9875\u9762?&nbsp;<\/strong><\/h3><p>\u4f60\u53ef\u4ee5\u5728 ANALYZE \u2192 User Acquisition \u9875\u9762\uff0c\u4ece\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9Spend\u3002<\/p><p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif?ssl=1\" class=\"fr-fil fr-dib\" style=\"width: 885px;\"><\/p><h3><a id=\"_4wv8523j2r8u\"><\/a><strong>Spend\uff08\u5e7f\u544a\u6d88\u8017\uff09\u9875\u9762\u7684\u5e38\u7528\u6307\u6807\u548c\u5206\u6790&nbsp;<\/strong><\/h3><p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"A picture containing text, plot, line, screenshot  Description automatically generated\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/spend-image-zhhe1tys.png?ssl=1\" class=\"fr-fic fr-dii\" style=\"width: 865px;\"><\/p><p>\u4f60\u4e5f\u53ef\u4ee5\u67e5\u770b\u4e00\u5b9a\u65f6\u95f4\u6bb5\u7684\u82b1\u8d39\u6307\u6807\uff0c\u5982 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/cost-per-install-cpi\" rel=\"nofollow\" translate=\"no\">CPI<\/a>, <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-click-cpc\" rel=\"nofollow\" translate=\"no\">CPC<\/a>, <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-1000-impressions-cpm\" rel=\"nofollow\" translate=\"no\">CPM<\/a>\u7b49\u7b49\u3002\u4ee5\u6b64\u4f60\u53ef\u4ee5\u4e86\u89e3 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/glossary-spend\" rel=\"nofollow\" translate=\"no\">spend<\/a> \u6210\u672c\u968f\u65f6\u95f4\u63a8\u79fb\u7684\u53d8\u5316\u8d8b\u52bf\uff0c\u4ee5\u4fbf\u76f8\u5e94\u5730\u8c03\u6574\u4e70\u91cf\u7b56\u7565\u3002<\/p><p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"A screenshot of a graph  Description automatically generated with low confidence\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/spend-image-rsi6drgc.png?ssl=1\" class=\"fr-fic fr-dii\" style=\"width: 1451px;\"><\/p><p><br><\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>How to analyze &#8220;Spend&#8221; in the User Acquisition ReportTenjin has a dedicated view for analyzing your spend data for different campaigns in the User Acquisition Report. In this section, you will be able to drill down into your spend metrics, and access different charts related to your spend usage.How can you access the &#8220;Spend&#8221; view&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15502","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-04","word_count":139,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Spend<\/title>\n<meta name=\"description\" content=\"Ad Spend Tenjin |\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/docs\/ad-spend\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Spend\" \/>\n<meta property=\"og:description\" content=\"Ad Spend Tenjin |\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/docs\/ad-spend\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T04:13:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/docs\/ad-spend\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/docs\/ad-spend\/\"},\"author\":{\"name\":\"mariusz.bijok\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77\"},\"headline\":\"Ad Spend\",\"datePublished\":\"2026-02-20T07:06:13+00:00\",\"dateModified\":\"2026-03-03T04:13:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/docs\/ad-spend\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/docs\/ad-spend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif\",\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/docs\/ad-spend\/\",\"url\":\"https:\/\/tenjin.com\/docs\/ad-spend\/\",\"name\":\"Ad Spend\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/docs\/ad-spend\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/docs\/ad-spend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif\",\"datePublished\":\"2026-02-20T07:06:13+00:00\",\"dateModified\":\"2026-03-03T04:13:13+00:00\",\"description\":\"Ad Spend Tenjin |\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/docs\/ad-spend\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/docs\/ad-spend\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/docs\/ad-spend\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/docs\/ad-spend\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\/\/tenjin.com\/docs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ad Spend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - 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