{"id":15511,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/anurag"},"modified":"2026-05-20T12:39:56","modified_gmt":"2026-05-20T12:39:56","password":"","slug":"difference-between-ad-mediation-ltv-and-ad-revenue-ltv","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/difference-between-ad-mediation-ltv-and-ad-revenue-ltv\/","title":{"rendered":"Ad LTV (Ad Mediation)\u548cAd LTV (Ad Network)\u7684\u4e0d\u540c"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tenjin\u63d0\u4f9b\u4e24\u79cd\u7c7b\u578b\u7684Ad Revenue LTV\uff0c\u7531\u4e8e\u6bcf\u4e2a\u6307\u6807\u7684\u8ba1\u7b97\u65b9\u5f0f\u4e0d\u540c\uff0c\u6211\u4eec\u9884\u671f\u4f1a\u6709\u4e00\u5b9a\u7a0b\u5ea6\u7684\u5dee\u5f02\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Ad LTV (Ad Mediation) \uff1a\u6765\u81ea\u5e7f\u544a\u805a\u5408\u7684\u5e7f\u544a\u6536\u5165LTV<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5bf9\u4e8e\u6bcf\u4e2a\u5e7f\u544a\u5c55\u793a\uff0c\u60a8\u7684\u805a\u5408\u4f9b\u5e94\u5546\u5c06\u5411Tenjin\u53d1\u9001\u83b7\u80dc\u7f51\u7edc\u51fa\u4ef7\u91d1\u989d\u7684\u4fe1\u53f7\u3002<\/li>\n\n\n\n<li>\u7136\u540e\u6309\u7528\u6237\u548cUA\u6e20\u9053\/\u5e7f\u544a\u7cfb\u5217\u6c47\u603b\u8fd9\u4e9b\u5c55\u793a\u7ea7\u522b\u7684\u6536\u5165\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Ad LTV (Ad Network) \uff1a\u6765\u81ea\u53d8\u73b0\u6e20\u9053\u7684\u5e7f\u544a\u6536\u5165LTV<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This method uses estimation based on app sessions provided by the Tenjin SDK. Each session from the same user in the same UA channel\/campaign\/country will be considered to have the same monetary value. <\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"predicted-ltv\">\u9884\u6d4bLTV\uff08Predicted LTV\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N-Day All pLTV<em>&nbsp;(Ad Mediation + IAP), \u4e5f\u5c31\u662fN\u65e5\u603b\u9884\u6d4b\u5e7f\u544a\u53d8\u73b0LTV<\/em>&nbsp;\uff0c\u53ef\u5e2e\u52a9\u60a8\u63d0\u524d\u9884\u4f30\u7528\u6237\u5728\u5b89\u88c5\u540e30\u5929\u5185\u53ef\u80fd\u5e26\u6765\u7684\u603b\u6536\u5165\uff08\u5e7f\u544a\u805a\u5408\u6536\u5165 + \u5e94\u7528\u5185\u8d2d\u6536\u5165\uff09\u3002\u8be5\u6307\u6807\u57fa\u4e8eTenjin\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\uff0c\u5c06\u5e7f\u544a\u4e0e\u5185\u8d2d\u8d8b\u52bf\u6574\u5408\u4e3a\u4e00\u4e2a\u76f4\u89c2\u6613\u8bfb\u7684\u9884\u6d4b\u6570\u636e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u9700\u8981\u7b49\u5f85\u4e00\u4e2a\u5b8c\u6574\u5468\u671f\u7684\u7fa4\u7ec4\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u9884\u6d4bLTV\u66f4\u5feb\u3001\u66f4\u9ad8\u6548\u5730\u505a\u51fa\u51b3\u7b56\u3002\u60a8\u53ef\u4ee5\u501f\u6b64\u9884\u4f30ROAS\u3001\u8bc4\u4f30\u5404\u6e20\u9053\u6295\u653e\u6548\u679c\uff0c\u5e76\u63d0\u524d\u4f18\u5316\u9884\u7b97\u5206\u914d\uff0c\u4ee5\u6700\u5927\u5316\u56de\u62a5\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin provides two types of LTV for Ad revenue, and we expect some level of discrepancy due to how each metric is calculated differently. Ad Mediation LTV Ad Revenue LTV Predicted LTV The&nbsp;N-Day All pLTV (Ad Mediation + IAP)&nbsp;gives you an early estimate of how much revenue (Ad Mediation Revenue + IAP Revenue) your users&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[161],"glossaries":[],"doc_tag":[],"class_list":["post-15511","docs","type-docs","status-publish","hentry","doc_category-ad-revenue"],"acf":[],"year_month":"2026-06","word_count":99,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Ad Revenue","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/ad-revenue\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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