{"id":18662,"date":"2026-09-21T18:19:48","date_gmt":"2026-09-21T18:19:48","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&#038;p=18662"},"modified":"2026-09-24T14:20:42","modified_gmt":"2026-09-24T14:20:42","password":"","slug":"re-engagement-attribution","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/re-engagement-attribution\/","title":{"rendered":"\u518d\u8425\u9500\u5f52\u56e0\uff08Re-engagement\uff09"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tenjin now supports Re-engagement Attribution. Re-engagement attribution measures your retargeting campaigns. When a lapsed user comes back to your app after engaging with one of your paid ads, Tenjin credits that campaign for the return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5de5\u4f5c\u539f\u7406<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u56de\u5f52\u7528\u6237\u7684\u5f52\u56e0\u4f1a\u8f6c\u7ed9\u5e26\u56de\u8be5\u7528\u6237\u7684\u518d\u8425\u9500campaign\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A return qualifies when the user was inactive longer than your inactivity threshold (default 7 days) and engaged with a paid ad within your attribution window, on a channel where re-engagement is enabled.<\/li>\n\n\n\n<li>\u4e24\u7c7b\u56de\u5f52\u4f1a\u88ab\u5f52\u56e0\n<ul class=\"wp-block-list\">\n<li>\u91cd\u88c5\uff08Reinstall\uff09\uff1a\u7528\u6237\u5220\u9664\u5e94\u7528\u540e\u91cd\u65b0\u5b89\u88c5<\/li>\n\n\n\n<li>\u91cd\u65b0\u6fc0\u6d3b\uff08Reactivation\uff09\uff1a\u7528\u6237\u672a\u5220\u9664\u5e94\u7528\uff0c\u518d\u6b21\u6253\u5f00\u56de\u5230\u5e94\u7528<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u8fd9\u6b21\u56de\u5f52\u4f1a\u5f52\u529f\u4e8e\u518d\u8425\u9500campaign\uff0c\u5e76\u8ba1\u4e3a\u4e00\u6b21Tracked Re-engagement\uff1b\n<ul class=\"wp-block-list\">\n<li>\u91cd\u88c5\u8fd8\u4f1a\u540c\u65f6\u8ba1\u4e3a\u4e00\u6b21Tracked Reinstall\u3002<\/li>\n\n\n\n<li>\u8be5\u7528\u6237\u7684\u540c\u671f\u7fa4\u6307\u6807\uff08\u7559\u5b58\u3001\u6536\u5165\u3001ROAS\uff09\u4ece\u56de\u5f52\u5f53\u5929\u91cd\u65b0\u5f00\u59cb\u8ba1\u7b97\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Tenjin sends the channel a re-engagement callback.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"364\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1024x364.png\" alt=\"\" class=\"wp-image-18663\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1024x364.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-300x107.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-766x272.png 766w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1536x546.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-360x128.png 360w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-warning-bg-background-color has-background wp-block-paragraph\">iOS reinstalls need user opt-in (presence of IDFA). Without it a reinstall can&#8217;t be recognized as the same device and is counted as a new install. iOS reactivations are not affected and work the same as on Android.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u652f\u6301\u7684\u6e20\u9053<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u652f\u6301Re-engagement\u7684\u6e20\u9053\u8fd8\u5728\u4e0d\u65ad\u589e\u52a0\u3002\u8ba1\u5212\u6295\u653e\u518d\u8425\u9500\u524d\uff0c\u8bf7\u8054\u7cfbTenjin\u5ba2\u6237\u652f\u6301\u786e\u8ba4\u76f8\u5173\u6e20\u9053\u662f\u5426\u652f\u6301\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u62a5\u8868\u6307\u6807<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tracked Re-engagements<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u5f52\u529f\u4e8e\u4ed8\u8d39campaign\u7684\u56de\u5f52\u6b21\u6570\uff0c\u5305\u62ec\u91cd\u88c5\u548c\u91cd\u65b0\u6fc0\u6d3b\uff08\u518d\u6b21\u6253\u5f00\u5e94\u7528\uff09\u4e24\u79cd\u60c5\u51b5\u3002<\/li>\n\n\n\n<li>\u4e0d\u7b26\u5408\u6761\u4ef6\u7684\u56de\u5f52\u548c\u81ea\u7136\u91cf\u56de\u5f52\u4e0d\u8ba1\u5165\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Tracked Reinstalls<\/strong>\n<ul class=\"wp-block-list\">\n<li>Reinstalls that result in a new attribution: credited to a paid campaign, or organic when the user&#8217;s previous attribution can&#8217;t be restored.<\/li>\n\n\n\n<li>When a reinstall doesn&#8217;t qualify for re-engagement (the user wasn&#8217;t inactive long enough, or no eligible paid ad engagement is found), the user&#8217;s previous attribution is resumed by default. Such a reinstall is not counted.<\/li>\n\n\n\n<li>\u4ed8\u8d39\u91cd\u88c5\u540c\u65f6\u4e5f\u4f1a\u8ba1\u5165Tracked Re-engagements\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5bf9\u62c9\u65b0campaign\u7684\u5f71\u54cd<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The original acquisition campaign keeps its install and everything the user did before the return. From the return onward, the user&#8217;s sessions and revenue count under the retargeting campaign instead, so the acquisition campaign&#8217;s LTV and ROAS stop growing for that user.<\/li>\n\n\n\n<li>Cohort metrics for the retargeting campaign (retention, revenue, ROAS) count from the day of the return, not from the original install.<\/li>\n\n\n\n<li>\u4e0d\u6d3b\u8dc3\u9608\u503c\u8bbe\u5f97\u8d8a\u957f\uff0c\u88ab\u91cd\u65b0\u5f52\u56e0\u7684\u7528\u6237\u8d8a\u5c11\uff0c\u8f6c\u8d70\u7684\u5f52\u56e0\u4e5f\u8d8a\u5c11\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1.png\" alt=\"\" class=\"wp-image-18664\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1-300x125.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1-18x8.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1-767x320.png 767w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-1-360x150.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Tenjin now supports Re-engagement Attribution. Re-engagement attribution measures your retargeting campaigns. When a lapsed user comes back to your app after engaging with one of your paid ads, Tenjin credits that campaign for the return. How it works Credit for a returning user moves to the retargeting campaign that brought them back. iOS reinstalls need&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[279],"glossaries":[],"doc_tag":[],"class_list":["post-18662","docs","type-docs","status-publish","hentry","doc_category-re-engagement-attribution"],"acf":[],"year_month":"2026-10","word_count":392,"total_views":"77","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"\u963f\u52aa\u62c9\u683c","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Re-engagement Attribution","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/re-engagement-attribution\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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