{"id":18666,"date":"2026-09-21T18:23:44","date_gmt":"2026-09-21T18:23:44","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&#038;p=18666"},"modified":"2026-09-21T18:24:56","modified_gmt":"2026-09-21T18:24:56","password":"","slug":"deeplinking-for-re-targeting-campaigns","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/deeplinking-for-re-targeting-campaigns\/","title":{"rendered":"\u518d\u8425\u9500campaign\u7684\u6df1\u5ea6\u94fe\u63a5"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A retargeting ad reaches users who already have your app. To bring a user back into the app, the ad has to open the app directly, with a deep link.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deep link vs deferred deep link<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deep link: the user has the app. The link opens it straight at the destination.<\/li>\n\n\n\n<li class=\"translation-block\">Deferred deep link: the user doesn\u2019t have the app, which for retargeting means a reinstall. The link goes to the app store; Tenjin keeps the destination, and the Tenjin SDK hands it to the app on first open. Set it with deeplink_url on the tracking link; the app reads it as deferred_deeplink_url. See <a href=\"https:\/\/tenjin.com\/zh\/docs\/deferred-deep-linking\/\" target=\"_blank\">Deferred Deep Linking<\/a> and <a href=\"https:\/\/tenjin.com\/zh\/docs\/liveops-campaigns\/\" target=\"_blank\">LiveOps Campaigns<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-2.png\" alt=\"\" class=\"wp-image-18668\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-2.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-2-767x320.png 767w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-2-300x125.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-2-18x8.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-2-360x150.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u6df1\u5ea6\u94fe\u63a5\u7684\u7c7b\u578b<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th><\/th><th>\u81ea\u5b9a\u4e49URL scheme<\/th><th>Universal Links\uff08iOS\uff09\/App Links\uff08Android\uff09<\/th><\/tr><tr><td>\u4f8b\u5b50<\/td><td>myapp:\/\/shop\/item\/1<\/td><td>https:\/\/yourdomain.com\/shop\/item\/1<\/td><\/tr><tr><td>\u8df3\u8f6c\u884c\u4e3a<\/td><td>\u5df2\u5b89\u88c5\u5e94\u7528\u65f6\u6253\u5f00\u5e94\u7528\uff0c\u5426\u5219\u8df3\u8f6c\u5931\u8d25\u3002<\/td><td>\u5df2\u5b89\u88c5\u5e94\u7528\u65f6\u6253\u5f00\u5e94\u7528\uff0c\u5426\u5219\u6253\u5f00\u7f51\u9875\u3002\u56de\u9000\u673a\u5236\u7531\u64cd\u4f5c\u7cfb\u7edf\u5185\u7f6e\u3002<\/td><\/tr><tr><td>\u8bbe\u7f6e<\/td><td>\u9002\u7528\u4e8e\u6240\u6709\u6e20\u9053\uff0c\u8bbe\u7f6e\u6700\u7b80\u5355\uff1a\u53ea\u9700\u5728\u5e94\u7528\u4e2d\u6ce8\u518cscheme\uff0c\u65e0\u9700\u5728\u57df\u540d\u4e0a\u505a\u4efb\u4f55\u914d\u7f6e\u3002<\/td><td>\u9700\u8981\u4e3a\u5e94\u7528\u9a8c\u8bc1\u94fe\u63a5\u7684\u57df\u540d\uff1a\u5728\u57df\u540d\u4e0a\u653e\u7f6e\u9a8c\u8bc1\u6587\u4ef6\uff08apple-app-site-association\u3001assetlinks.json\uff09\uff0c\u5e76\u5728\u5e94\u7528\u4e2d\u6dfb\u52a0\u5bf9\u5e94\u914d\u7f6e\uff08iOS\u4e3aAssociated Domains entitlement\uff0cAndroid\u4e3aautoVerify intent filter\uff09\u3002<\/td><\/tr><tr><td>\u6d4f\u89c8\u5668\u517c\u5bb9\u6027<\/td><td>\u6240\u6709\u6d4f\u89c8\u5668\u5747\u652f\u6301<\/td><td>\u5e76\u975e\u6240\u6709\u6d4f\u89c8\u5668\u6216\u5e94\u7528\u5185\u6d4f\u89c8\u5668\u90fd\u652f\u6301\uff1b\u4e0d\u652f\u6301\u65f6\uff0c\u5373\u4f7f\u5df2\u5b89\u88c5\u5e94\u7528\uff0c\u94fe\u63a5\u4e5f\u4f1a\u4ee5\u7f51\u9875\u5f62\u5f0f\u6253\u5f00\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Where to put your deep link<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many channels open the app themselves, from the deep link you set in the channel: the self-attributing networks (Google, Meta, TikTok) and OEM store channels such as OPPO and Xiaomi. The Tenjin tracking link is not part of that redirect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other channels rely on the Tenjin tracking link for the redirect. Put your deep link in the tracking link&#8217;s redirect_url parameter: the click is recorded and the user is sent to the deep link.<\/p>\n\n\n\n<p class=\"has-error-bg-background-color has-background wp-block-paragraph translation-block\">\u4f7f\u7528\u81ea\u5b9a\u4e49URL scheme\u65f6\u76ee\u524d\u8fd8\u6ca1\u6709\u56de\u9000\u673a\u5236\uff1a\u5982\u679c\u672a\u5b89\u88c5\u5e94\u7528\uff0c\u5219\u4e0d\u4f1a\u6253\u5f00\u4efb\u4f55\u9875\u9762\u3002Universal Links\/App Links\u6ca1\u6709\u8fd9\u4e2a\u95ee\u9898\u3002<strong>\u57fa\u4e8e\u8bbe\u5907\u7684\u52a8\u6001\u56de\u9000\uff08\u5df2\u5b89\u88c5\u5219\u6253\u5f00\u5e94\u7528\uff0c\u5426\u5219\u6253\u5f00\u5e94\u7528\u5546\u5e97\uff09\u5373\u5c06\u63a8\u51fa\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A retargeting ad reaches users who already have your app. To bring a user back into the app, the ad has to open the app directly, with a deep link. Deep link vs deferred deep link Types of deep links Custom URL schemeUniversal Links (iOS) \/ App Links (Android)Examplemyapp:\/\/shop\/item\/1https:\/\/yourdomain.com\/shop\/item\/1Redirect BehaviorOpens the app when it is&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[279],"glossaries":[],"doc_tag":[],"class_list":["post-18666","docs","type-docs","status-publish","hentry","doc_category-re-engagement-attribution"],"acf":[],"year_month":"2026-10","word_count":372,"total_views":"52","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"\u963f\u52aa\u62c9\u683c","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Re-engagement Attribution","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/re-engagement-attribution\/"}],"doc_tag_info":[],"yoast_head":"<!-- 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