{"id":18671,"date":"2026-09-21T18:27:56","date_gmt":"2026-09-21T18:27:56","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&#038;p=18671"},"modified":"2026-10-09T04:46:32","modified_gmt":"2026-10-09T04:46:32","password":"","slug":"how-to-setup-re-engagement-measurement","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/how-to-setup-re-engagement-measurement\/","title":{"rendered":"\u5982\u4f55\u8bbe\u7f6eApp\u518d\u8425\u9500\u8861\u91cf"},"content":{"rendered":"<div style=\"border: 1px solid #e5e5e5; padding: 16px; border-radius: 8px; background: #fafafa;\">\n\n<h2><b>Retargeting\u3001Re-engagement\u4e0eReattribution<\/b><\/h2>\n<span style=\"font-weight: 400;\"><p class=\"translation-block\"><strong>Retargeting\uff08\u518d\u8425\u9500\uff09<\/strong>\u662f\u6307\u4e3a\u4e86\u628a\u73b0\u6709\u6216\u6d41\u5931\u7528\u6237\u5e26\u56de\u5e94\u7528\u800c\u6295\u653e\u7684campaign\u3002<\/p><p><\/p><p class=\"translation-block\"><strong>Re-engagement Attribution\uff08\u518d\u8425\u9500\u5f52\u56e0\uff09<\/strong>\u662fTenjin\u8861\u91cf\u5e76\u5f52\u56e0\u8fd9\u7c7bcampaign\u5e26\u6765\u7684\u6709\u6548\u56de\u5f52\u7684\u65b9\u5f0f\u3002<\/p><p><\/p><p>\nSome mobile measurement platforms use the term reattribution for comparable returning-user crediting flows. In Tenjin, for qualifying reactivations and reinstalls we use <strong>\u518d\u8425\u9500\u5f52\u56e0\uff08Re-engagement\uff09<\/strong> as a measure.  <\/p><p><\/p><p class=\"translation-block\">\u8fd9\u4e9b\u672f\u8bed\u7684\u8be6\u7ec6\u89e3\u91ca\u8bf7\u53c2\u9605\u672f\u8bed\u8868\u6761\u76ee<a href=\"https:\/\/tenjin.com\/zh\/glossary\/re-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Re-engagement<\/a>\u3002<\/p><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u51c6\u5907\u5de5\u4f5c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u8861\u91cf\u518d\u8425\u9500campaign\u5e26\u6765\u7684Re-engagement\uff0cTenjin\u9700\u8981\u5148\u8bc6\u522b\u4e00\u6b21\u7b26\u5408\u6761\u4ef6\u7684\u4ed8\u8d39\u5e7f\u544a\u4e92\u52a8\uff0c\u518d\u8bc6\u522b\u4e00\u6b21\u7b26\u5408\u6761\u4ef6\u7684\u5e94\u7528\u56de\u5f52\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b26\u5408\u6761\u4ef6\u7684\u56de\u5f52\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u91cd\u65b0\u6fc0\u6d3b\uff08Reactivation\uff09\uff1a<\/strong>\u7528\u6237\u672a\u5220\u9664\u5e94\u7528\uff0c\u5728\u4e0e\u7b26\u5408\u6761\u4ef6\u7684campaign\u4e92\u52a8\u540e\u518d\u6b21\u6253\u5f00\u5e94\u7528\u3002<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u91cd\u88c5\uff08Reinstall\uff09\uff1a<\/strong>\u7528\u6237\u5220\u9664\u4e86\u5e94\u7528\uff0c\u5728\u4e0e\u7b26\u5408\u6761\u4ef6\u7684campaign\u4e92\u52a8\u540e\u91cd\u65b0\u5b89\u88c5\u5e76\u6253\u5f00\u5e94\u7528\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin measures eligible returns through <strong>\u518d\u8425\u9500\u5f52\u56e0\uff08Re-engagement\uff09<\/strong>. The qualifying return must also meet your configured inactivity threshold, attribution window, and channel eligibility rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u5173\u4e8eTenjin\u5982\u4f55\u5f52\u56e0\u56de\u5f52\u7528\u6237\u3001\u5982\u4f55\u62a5\u544a\u91cd\u65b0\u6fc0\u6d3b\u548c\u91cd\u88c5\uff0c\u8bf7\u53c2\u9605<a href=\"https:\/\/tenjin.com\/zh\/docs\/re-engagement-attribution\/\" target=\"_blank\">Re-engagement Attribution<\/a>\u3002Tenjin\u4e2dRe-engagement\u76f8\u5173\u672f\u8bed\u7684\u7b80\u8981\u8bf4\u660e\u8bf7\u67e5\u770b\u672f\u8bed\u8868\u6761\u76ee\uff1a<a href=\"https:\/\/tenjin.com\/zh\/glossary\/re-engagement\/\" target=\"_blank\">Re-engagement<\/a>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u4e3a\u5e94\u7528\u5f00\u542fRe-engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5e94\u7528\u7684Attribution\u8bbe\u7f6e\u4e2d\u5f00\u542fRe-engagement\uff0c\u5e76\u8bbe\u7f6eInactivity threshold\uff08\u4e0d\u6d3b\u8dc3\u9608\u503c\uff09\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u6d3b\u8dc3\u9608\u503c\u662f\u6307\u7528\u6237\u9700\u8981\u4e0d\u6d3b\u8dc3\u591a\u957f\u65f6\u95f4\uff0c\u56de\u5f52\u624d\u80fd\u88ab\u91cd\u65b0\u5f52\u56e0\uff1a\u9ed8\u8ba47\u5929\uff0c\u53ef\u8bbe\u7f6e\u4e3a1\u201330\u5929\uff0c\u6309\u5b8c\u6574\u7684UTC\u81ea\u7136\u65e5\u8ba1\u7b97\u3002<\/li>\n\n\n\n<li>\u9608\u503c\u8d8a\u77ed\uff0c\u88ab\u91cd\u65b0\u5f52\u56e0\u7684\u56de\u5f52\u7528\u6237\u8d8a\u591a\u3001\u8d8a\u5feb\uff1b\u9608\u503c\u8d8a\u957f\uff0c\u88ab\u91cd\u65b0\u5f52\u56e0\u7684\u7528\u6237\u8d8a\u5c11\uff0c\u4ece\u62c9\u65b0campaign\u8f6c\u8d70\u7684\u5f52\u56e0\u4e5f\u8d8a\u5c11\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-1024x318.png\" alt=\"\" class=\"wp-image-18672\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-1024x318.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-300x93.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-767x238.png 767w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3-360x112.png 360w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-3.png 1115w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u4e3a\u6bcf\u4e2a\u6e20\u9053\u5f00\u542fRe-engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Re-engagement toggle appears in the channel&#8217;s settings once that channel has been enabled for re-engagement from Tenjin&#8217;s side. If you don&#8217;t see the toggle appear, it means the channel is being enabled. You can also contact <a href=\"mailto:support@tenjin.com\">Tenjin Customer Support<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u4ee5\u4e0b\u4e24\u79cd\u65b9\u5f0f\u90fd\u53ef\u4ee5\uff0c\u4f46\u90fd\u5fc5\u987b\u5148\u5f00\u542f<strong>\u7b2c1\u6b65<\/strong>\u4e2d\u7684\u5e94\u7528\u5f00\u5173\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>\u6e20\u9053\u5f00\u5173\uff1a<\/strong>\u5728\u8be5\u5e94\u7528\u7684\u6e20\u9053\u8bbe\u7f6e\u4e2d\u5f00\u542fRe-engagement\uff0c\u8be5\u6e20\u9053\u4e0b\u7684\u6240\u6709campaign\u90fd\u4f1a\u53c2\u4e0e\u3002\u81ea\u5f52\u56e0\u7f51\u7edc\uff08Google\u3001Meta\u3001TikTok\uff09\u4ec5\u652f\u6301\u8fd9\u79cd\u65b9\u5f0f\u3002<\/li>\n\n\n\n<li class=\"translation-block\"><strong>\u6309campaign\u8bbe\u7f6e\uff1a<\/strong>\u5728campaign\u7684\u8ffd\u8e2a\u94fe\u63a5\u540e\u6dfb\u52a0<code data-no-translation=\"\" data-no-auto-translation=\"\">&amp;retargeting=true<\/code>\uff0c\u5e76\u4fdd\u6301\u6e20\u9053\u5f00\u5173\u5173\u95ed\u3002\u9002\u7528\u4e8e\u6e20\u9053\u4e0b\u53ea\u6709\u90e8\u5206campaign\u662f\u518d\u8425\u9500\u7684\u60c5\u51b5\uff0c\u4ec5\u9650\u975e\u81ea\u5f52\u56e0\u7f51\u7edc\u6e20\u9053\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"414\" height=\"156\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4.png\" alt=\"\" class=\"wp-image-18673\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4.png 414w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4-300x113.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4-18x7.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/image-4-360x136.png 360w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u5411\u6e20\u9053\u53d1\u9001\u56de\u8c03<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Self-attributing Networks: nothing to change; make sure the install callback is on.<\/li>\n\n\n\n<li>Other Channels: a separate re-engagement callback needs to be turned on in addition to the install callback, so the channel can tell a returning user from a new one.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u518d\u8425\u9500campaign\u521b\u5efa\u94fe\u63a5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u4ee5\u4e0b\u6b65\u9aa4\u4e3a\u518d\u8425\u9500campaign\u521b\u5efa\u5e76\u914d\u7f6e\u94fe\u63a5\uff0cTenjin\u4f1a\u901a\u8fc7\u8fd9\u4e9b\u94fe\u63a5\u628a\u7b26\u5408\u6761\u4ef6\u7684\u56de\u5f52\u7528\u6237\u5173\u8054\u5230\u5e26\u56de\u4ed6\u4eec\u7684campaign\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Retargeting, Re-engagement, and Reattribution Retargeting is the campaign you run to bring existing or former users back to your app. Re-engagement Attribution is how Tenjin measures and credits eligible returns driven by those campaigns. Some mobile measurement platforms use the term reattribution for comparable returning-user crediting flows. In Tenjin, for qualifying reactivations and reinstalls we&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[279],"glossaries":[],"doc_tag":[],"class_list":["post-18671","docs","type-docs","status-publish","hentry","doc_category-re-engagement-attribution"],"acf":[],"year_month":"2026-10","word_count":470,"total_views":"87","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"\u963f\u52aa\u62c9\u683c","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/zh\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Re-engagement Attribution","term_url":"https:\/\/tenjin.com\/zh\/docs\/category\/re-engagement-attribution\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile App Retargeting: Set Up Re-engagement 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