{"id":18729,"date":"2026-09-25T18:07:54","date_gmt":"2026-09-25T18:07:54","guid":{"rendered":"https:\/\/tenjin.com\/?post_type=docs&p=18729"},"modified":"2026-09-28T04:41:50","modified_gmt":"2026-09-28T04:41:50","password":"","slug":"column-definitions-for-raw-data","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/zh\/docs\/column-definitions-for-raw-data\/","title":{"rendered":"\u539f\u59cb\u6570\u636e\u5b57\u6bb5\u8bf4\u660e"},"content":{"rendered":"

\u539f\u59cb\u6570\u636e\u5bfc\u51fa\uff08RDE\uff09\u548c\u4e91\u7aef\u6570\u636e\u5bfc\u51fa\uff08CDE\uff09\u4f7f\u7528\u76f8\u540c\u7684\u5b57\u6bb5\u3002\u5bfc\u51fa\u6587\u4ef6\u5305\u542b\u54ea\u4e9b\u5b57\u6bb5\uff0c\u53d6\u51b3\u4e8e\u60a8\u9009\u62e9\u7684\u4e8b\u4ef6\u7c7b\u578b\u3002\u5982\u679c\u67d0\u4e2a\u5b57\u6bb5\u4e0d\u9002\u7528\u4e8e\u8be5\u884c\uff0c\u6216\u6ca1\u6709\u76f8\u5e94\u6570\u636e\uff0c\u8be5\u5b57\u6bb5\u53ef\u80fd\u4e3a\u7a7a\u3002<\/p>\n\n\n\n

\u5b57\u6bb5\u8bf4\u660e<\/h2>\n\n\n\n
\u5b57\u6bb5<\/th>\u7c7b\u578b<\/th>\u8bf4\u660e<\/th>\u4f8b\u5b50<\/th><\/tr><\/thead>
acquired_at<\/td>timestamp<\/td>\u7528\u6237\u88ab\u83b7\u53d6\uff08\u5f52\u56e0\uff09\u7684\u65f6\u95f4\u3002<\/td>2026-08-20 09:00:00<\/td><\/tr>
ad_mediation_ad_format<\/td>string<\/td>Ad format of the impression, such as banner, interstitial, rewarded, native, or MREC.<\/td>Rewarded<\/td><\/tr>
ad_mediation_network<\/td>string<\/td>Ad network that served the impression.<\/td>AdMob<\/td><\/tr>
ad_mediation_placement<\/td>string<\/td>\u5e7f\u544a\u4f4d\u540d\u79f0\u6216ID\u3002<\/td>rewarded_home<\/td><\/tr>
ad_mediation_provider<\/td>string<\/td>\u4e0a\u62a5\u8be5\u6b21\u5c55\u793a\u7684\u805a\u5408\u5e73\u53f0\u3002<\/td>max<\/td><\/tr>
ad_mediation_revenue_microcents<\/td>bigint<\/td>\u8be5\u6b21\u5c55\u793a\u7684\u6536\u5165\uff0c\u5355\u4f4d\u4e3a\u7f8e\u5143\u5fae\u5206\uff08microcents\uff09\u3002\u9664\u4ee5100,000,000\u5373\u4e3a\u7f8e\u5143\u3002<\/td>22000 (= USD 0.00022)<\/td><\/tr>
ad_network_name<\/td>string<\/td>Ad network of the attributed campaign.<\/td>Google Ads<\/td><\/tr>
advertising_id<\/td>string<\/td>\u5e7f\u544aID\uff1aiOS\u4e3aIDFA\uff0cAndroid\u4e3aGAID\uff0cAmazon\u4e3aFire Advertising ID\uff0c\u5176\u4ed6Android\u5e94\u7528\u5546\u5e97\u4e3aOAID\u3002\u7528\u6237\u9650\u5236\u5e7f\u544a\u8ffd\u8e2a\u6216\u4e0d\u5141\u8bb8\u8ffd\u8e2a\u65f6\u4e3a\u7a7a\u3002<\/td>29eeb1610fe74997b6d53f02e9711f8c<\/td><\/tr>
analytics_installation_id<\/td>string<\/td>Tenjin\u4e3a\u8be5\u6b21\u5e94\u7528\u5b89\u88c5\u751f\u6210\u7684ID\u3002\u5e94\u7528\u91cd\u88c5\u540e\u4f1a\u6539\u53d8\u3002<\/td>f024e65f3dd94f16983726bcef192d68<\/td><\/tr>
app_id<\/td>string<\/td>Tenjin\u5e94\u7528ID\u3002<\/td>ee270433-b7da-4e0f-9b03-8dd25d89da49<\/td><\/tr>
app_name<\/td>string<\/td>\u5e94\u7528\u5728Tenjin\u4e2d\u7684\u540d\u79f0\u3002<\/td>Word Search<\/td><\/tr>
app_version<\/td>string<\/td>\u5e94\u7528\u7248\u672c\u3002<\/td>3.2.1<\/td><\/tr>
attributable<\/td>boolean<\/td>Whether the click or impression could be used for attribution.<\/td>true<\/td><\/tr>
attribution_strategy<\/td>string<\/td>\u7528\u6237\u7684\u5f52\u56e0\u65b9\u5f0f\uff0c\u5982\u70b9\u51fb\uff08click\uff09\u6216\u5c55\u793a\uff08impression\uff09\u3002<\/td>click<\/td><\/tr>
bundle_id<\/td>string<\/td>iOS bundle ID or Android package name.<\/td>com.example.game<\/td><\/tr>
campaign_id<\/td>string<\/td>Tenjin campaign ID\u3002<\/td>b1d67331-204b-4ee3-9cac-7c0f0f33b5bf<\/td><\/tr>
campaign_name<\/td>string<\/td>Campaign\u540d\u79f0\u3002<\/td>US_iOS_WordSearch_Q1<\/td><\/tr>
coarse_conversion_value<\/td>string<\/td>SKAN coarse conversion value: low, medium, or high.<\/td>medium<\/td><\/tr>
conversion_value<\/td>integer<\/td>SKAN fine conversion value (0\u201363).<\/td>33<\/td><\/tr>
country<\/td>string<\/td>\u4e24\u4f4d\u5b57\u6bcd\u56fd\u5bb6\u4ee3\u7801\u3002<\/td>\u7f8e\u56fd<\/td><\/tr>
created_at<\/td>timestamp<\/td>\u4e8b\u4ef6\u53d1\u751f\u7684\u65f6\u95f4\u3002<\/td>2026-08-24 14:32:00<\/td><\/tr>
creative_id<\/td>string<\/td>Tenjin\u7d20\u6750ID\u3002<\/td>c1d2e3f4-a5b6-7890-c1d2-e3f4a5b67890<\/td><\/tr>
creative_name<\/td>string<\/td>\u7d20\u6750\u540d\u79f0\u3002<\/td>spring_video_01<\/td><\/tr>
currency<\/td>string<\/td>\u4ea4\u6613\u7684\u8d27\u5e01\u4ee3\u7801\u3002<\/td>USD<\/td><\/tr>
customer_user_id<\/td>string<\/td>\u60a8\u5728SDK\u6216S2S\u96c6\u6210\u4e2d\u8bbe\u7f6e\u7684\u7528\u6237ID\uff08\u5982\u6709\uff09\u3002<\/td>user_12345<\/td><\/tr>
developer_device_id<\/td>string<\/td>iOS\u4e3aIDFV\uff0cAndroid\u4e3aApp Set ID\u3002<\/td>b6bc48fe0ce949e4b229ce6c55663fca<\/td><\/tr>
device<\/td>string<\/td>\u8bbe\u5907\u578b\u53f7\u3002<\/td>iPhone15,2<\/td><\/tr>
engaged_at<\/td>timestamp<\/td>\u88ab\u5f52\u56e0\u7684\u70b9\u51fb\u6216\u5c55\u793a\u53d1\u751f\u7684\u65f6\u95f4\u3002<\/td>2026-08-19 17:32:00<\/td><\/tr>
engagement_type<\/td>string<\/td>\u88ab\u5f52\u56e0\u7684\u4e92\u52a8\u7c7b\u578b\uff1aclick\uff08\u70b9\u51fb\uff09\u6216impression\uff08\u5c55\u793a\uff09\u3002<\/td>click<\/td><\/tr>
event<\/td>string<\/td>Event name: open for app opens, your event name for custom events, or the subscription status (see Subscription event values).<\/td>level_complete<\/td><\/tr>
event_type<\/td>string<\/td>Row type: event, purchase, subscription, click, impression, install, or reinstall.<\/td>purchase<\/td><\/tr>
fraud_processed_at<\/td>timestamp<\/td>Tenjin\u5c06\u8be5\u8bb0\u5f55\u6807\u8bb0\u4e3a\u4f5c\u5f0a\u7684\u65f6\u95f4\u3002<\/td>2026-08-24 14:35:12<\/td><\/tr>
fraud_reason_code<\/td>string<\/td>Tenjin\u5c06\u8be5\u8bb0\u5f55\u6807\u8bb0\u4e3a\u4f5c\u5f0a\u7684\u539f\u56e0\u3002<\/td>FRAUDULENT_PURCHASE<\/td><\/tr>
fraud_rule_id<\/td>string<\/td>\u6807\u8bb0\u8be5\u8bb0\u5f55\u7684\u53cd\u4f5c\u5f0a\u89c4\u5219ID\u3002<\/td>5948c959-ba2e-4b9c-b365-bbd5e8b88341<\/td><\/tr>
iab_tcf<\/td>string<\/td>\u8bbe\u5907\u4e0a\u7684IAB TCF\u7528\u9014\u540c\u610f\uff08purpose consent\uff09\u5b57\u7b26\u4e32\u3002<\/td>11011<\/td><\/tr>
ip_address<\/td>string<\/td>\u8bbe\u5907\u7684IP\u5730\u5740\u3002<\/td>203.0.113.10<\/td><\/tr>
limit_ad_tracking<\/td>integer<\/td>\u7528\u6237\u9650\u5236\u5e7f\u544a\u8ffd\u8e2a\u65f6\u4e3a1\uff0c\u5426\u5219\u4e3a0\u3002<\/td>1<\/td><\/tr>
lock_window<\/td>boolean<\/td>SKAN flag to lock the conversion window early.<\/td>false<\/td><\/tr>
os_version<\/td>string<\/td>\u64cd\u4f5c\u7cfb\u7edf\u7248\u672c\u3002<\/td>17.6<\/td><\/tr>
platform<\/td>string<\/td>\u5e94\u7528\u5e73\u53f0\uff1aios\u3001android\u3001amazon\u6216android_other\u3002<\/td>android<\/td><\/tr>
price<\/td>double<\/td>\u5355\u4ef7\uff0c\u4ee5\u4ea4\u6613\u8d27\u5e01\u8ba1\u3002<\/td>9.99<\/td><\/tr>
product_id<\/td>string<\/td>\u5546\u5e97\u5546\u54c1ID\u3002<\/td>com.example.game.coinpack1<\/td><\/tr>
purchase_state<\/td>integer<\/td>\u6536\u636e\u6821\u9a8c\u7ed3\u679c\uff08\u89c1purchase_state\u53d6\u503c\uff09\u3002<\/td>3<\/td><\/tr>
quantity<\/td>integer<\/td>\u8d2d\u4e70\u6570\u91cf\u3002<\/td>1<\/td><\/tr>
receipt<\/td>string<\/td>\u8be5\u6b21\u8d2d\u4e70\u7684\u5546\u5e97\u6536\u636e\u3002iOS\u4e3aBase64\u7f16\u7801\u7684App Store\u6536\u636e\uff1bAndroid\u4e3aJSON\u683c\u5f0f\u7684Google Play\u8d2d\u4e70\u6570\u636e\u3002<\/td>iOS: MIIT0wYJKoZIhvcNAQcC… ; Android: {“orderId”:”GPA.0000-0000-0000-00000″, …}<\/td><\/tr>
referrer<\/td>string<\/td>\u5b89\u88c5\u6765\u6e90\uff08install referrer\uff0c\u4ec5Android\uff09\u3002<\/td>utm_source=example<\/td><\/tr>
remote_campaign_id<\/td>string<\/td>Campaign ID from the ad network.<\/td>6026825090762<\/td><\/tr>
remote_click_id<\/td>string<\/td>Click or impression ID from the ad network.<\/td>network_click_123<\/td><\/tr>
remote_creative_id<\/td>string<\/td>Creative ID from the ad network.<\/td>23851234567890123<\/td><\/tr>
revenue<\/td>bigint<\/td>\u51c0\u6536\u5165\uff08\u6263\u9664\u5546\u5e97\u5206\u6210\u540e\uff09\uff0c\u5355\u4f4d\u4e3a\u7f8e\u5206\u3002\u9664\u4ee5100\u5373\u4e3a\u7f8e\u5143\u3002<\/td>699<\/td><\/tr>
sdk_version<\/td>string<\/td>Tenjin SDK\u7248\u672c\u3002<\/td>1.17.4<\/td><\/tr>
site_id<\/td>string<\/td>Sub-publisher or source app ID from the ad network.<\/td>publisher_42<\/td><\/tr>
source_campaign_id<\/td>string<\/td>\u7528\u6237\u88ab\u5f52\u56e0\u5230\u7684campaign\u7684Tenjin ID\u3002<\/td>18a0c1d6-02a2-4188-bbc0-0fe38dbcc37e<\/td><\/tr>
source_uuid<\/td>string<\/td>\u7528\u6237\u88ab\u5f52\u56e0\u5230\u7684\u70b9\u51fb\u6216\u5c55\u793a\u7684ID\uff0c\u4e0eAd Engagements\u5bfc\u51fa\u4e2d\u7684uuid\u5bf9\u5e94\u3002<\/td>0df8ccda-372b-4e9e-8fdc-dfa0eb0c333e<\/td><\/tr>
store_deduction<\/td>string<\/td>\u4e3a\u8be5\u5e94\u7528\u8bbe\u7f6e\u7684\u81ea\u5b9a\u4e49\u5546\u5e97\u5206\u6210\u6bd4\u4f8b\uff08\u5982\u6709\uff09\u3002<\/td>0.15<\/td><\/tr>
store_id<\/td>string<\/td>\u5e94\u7528\u5546\u5e97ID\u3002<\/td>887212194<\/td><\/tr>
sub_campaign<\/td>string<\/td>Ad set or ad group from the ad network.<\/td>adset_winter_sale<\/td><\/tr>
total_revenue<\/td>bigint<\/td>\u603b\u6536\u5165\uff08\u6263\u9664\u5546\u5e97\u5206\u6210\u524d\uff09\uff0c\u5355\u4f4d\u4e3a\u7f8e\u5206\u3002\u9664\u4ee5100\u5373\u4e3a\u7f8e\u5143\u3002<\/td>999<\/td><\/tr>
tracking_status<\/td>integer<\/td>iOS\u7684App\u8ddf\u8e2a\u900f\u660e\u5ea6\uff08ATT\uff09\u6388\u6743\u72b6\u6001\uff08\u89c1tracking_status\u53d6\u503c\uff09\u3002<\/td>3<\/td><\/tr>
transaction_id<\/td>string<\/td>\u5546\u5e97\u4ea4\u6613ID\u3002<\/td>GPA.0000-0000-0000-00000<\/td><\/tr>
user_agent<\/td>string<\/td>\u8bbe\u5907\u7684User Agent\u3002<\/td>Mozilla\/5.0 …<\/td><\/tr>
uuid<\/td>string<\/td>\u8be5\u884c\u7684\u552f\u4e00ID\u3002<\/td>a3e3e535-a32c-4887-9c91-3160c91b3876<\/td><\/tr>
value<\/td>bigint<\/td>\u968f\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u4e00\u8d77\u53d1\u9001\u7684\u6570\u503c\u3002<\/td>42<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u8ba2\u9605\u4e8b\u4ef6\u53d6\u503c<\/h2>\n\n\n\n
\u53d6\u503c<\/th>\u542b\u4e49<\/th><\/tr><\/thead>
trial_new<\/td>\u514d\u8d39\u8bd5\u7528\u5f00\u59cb\u3002<\/td><\/tr>
trial<\/td>\u514d\u8d39\u8bd5\u7528\u4ecd\u5728\u8fdb\u884c\u4e2d\u3002<\/td><\/tr>
active_new<\/td>\u4ed8\u8d39\u8ba2\u9605\u5f00\u59cb\u3002<\/td><\/tr>
active<\/td>\u4ed8\u8d39\u8ba2\u9605\u5df2\u7eed\u8ba2\u6216\u4ecd\u6709\u6548\u3002<\/td><\/tr>
\u6d41\u5931<\/td>\u7528\u6237\u5173\u95ed\u4e86\u81ea\u52a8\u7eed\u8ba2\uff0c\u8ba2\u9605\u5728\u5f53\u524d\u5468\u671f\u7ed3\u675f\u524d\u4ecd\u6709\u6548\u3002<\/td><\/tr>
trial_churn<\/td>\u7528\u6237\u5728\u514d\u8d39\u8bd5\u7528\u671f\u95f4\u5173\u95ed\u4e86\u81ea\u52a8\u7eed\u8ba2\u3002<\/td><\/tr>
cancelled<\/td>\u8ba2\u9605\u5df2\u8fc7\u671f\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

purchase_state\u53d6\u503c<\/h2>\n\n\n\n
\u53d6\u503c<\/th>\u542b\u4e49<\/th><\/tr><\/thead>
0<\/td>Unknowable\uff1a\u672a\u53d1\u9001\u6536\u636e\u3002<\/td><\/tr>
1<\/td>Unverified\uff1a\u65e0\u6cd5\u901a\u8fc7\u5546\u5e97\u6821\u9a8c\u6536\u636e\u3002<\/td><\/tr>
2<\/td>Fraudulent\uff1a\u6536\u636e\u6821\u9a8c\u672a\u901a\u8fc7\u3002<\/td><\/tr>
3<\/td>Verified\uff1a\u6536\u636e\u5df2\u901a\u8fc7\u5546\u5e97\u6821\u9a8c\u3002<\/td><\/tr>
4<\/td>Sandbox\uff1a\u6d4b\u8bd5\u8d2d\u4e70\u3002<\/td><\/tr>
5<\/td>Duplicate\uff1a\u8be5\u8d2d\u4e70\u6b64\u524d\u5df2\u88ab\u8bb0\u5f55\u3002<\/td><\/tr>
6<\/td>Stale\uff1a\u8be5\u8d2d\u4e70\u5ef6\u8fdf\u8d85\u8fc7\u4e09\u5929\u624d\u4e0a\u62a5\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

tracking_status\u53d6\u503c<\/h2>\n\n\n\n
\u53d6\u503c<\/th>\u542b\u4e49<\/th><\/tr><\/thead>
0<\/td>\u672a\u51b3\u5b9a\uff08Not determined\uff09<\/td><\/tr>
1<\/td>\u53d7\u9650\uff08Restricted\uff09<\/td><\/tr>
2<\/td>\u5df2\u62d2\u7edd\uff08Denied\uff09<\/td><\/tr>
3<\/td>\u5df2\u6388\u6743\uff08Authorized\uff09<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"

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