{"id":164,"count":0,"description":"","link":"https:\/\/tenjin.com\/zh\/glossary\/site-id\/","name":"\u7f51\u7ad9 ID","slug":"site-id","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["
\r\n\r\nDefinition:<\/b>\r\n\r\nA <\/span>site ID is the unique identifier assigned to a publisher serving an ad, the specific website or app where that ad is displayed. Ad networks allocate a unique site ID to each publisher, making it possible to trace exactly where your ad appeared and how that placement performed.<\/span>\r\n\r\n<\/div>\r\n

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What is a Site ID?<\/strong><\/h2>\r\nIn programmatic ad tech, every ad placement has an origin. A <\/span>site ID<\/b> is how that origin gets labeled. When an ad network serves an impression, the site ID tells you which publisher, which website or app, actually displayed it.<\/span>\r\n\r\nThis identifier is passed to Tenjin via the <\/span>site_id<\/strong> parameter in the attribution link. From there, it flows through Tenjin's dashboards, reporting tools, and postbacks, giving you a clear, granular view of exactly where your campaigns are running.<\/span>\r\n\r\nWithout site IDs, your spend becomes a black box. With them, every placement is accountable.<\/span>\r\n

Why Site IDs Matter for Mobile Marketers<\/strong><\/h2>\r\nSite IDs are the foundation of transparent, trustworthy campaign reporting. They matter for three core reasons:<\/span>\r\n

Publisher Clarity\u00a0<\/span><\/h4>\r\nSite IDs tell you precisely which publisher served your ad \u2014 not just the network, but the specific app or website. That level of granularity is essential for understanding where your budget is actually going.<\/span>\r\n

Performance Analysis\u00a0<\/span><\/h4>\r\nWhen you can see performance broken down by site ID, you can identify which placements are driving real results and which ones are draining budget without delivering value.<\/span>\r\n

Fraud Detection and Blocking\u00a0<\/span><\/h4>\r\nSite IDs are a critical tool in identifying and eliminating fraudulent traffic. When a placement behaves suspiciously such as high installs, low retention, unusual conversion patterns, then the site ID is what lets you pinpoint and act on it.<\/span>\r\n

Site ID Optimization: Block at the Placement Level<\/strong><\/h2>\r\nTenjin's <\/span>site ID optimization<\/b><\/a> feature gives you direct control over which publishers your budget reaches. If a site ID is underperforming or showing signs of fraudulent activity, you can block it at the placement level, this offers precision and doesn\u2019t affect the rest of your campaign.\u00a0<\/span>\r\n\r\nThis is particularly powerful for tackling <\/span>ID injection<\/b>, a form of mobile ad fraud where a fraudulent publisher injects a fake site ID into the attribution link to claim credit for an install they had nothing to do with. By monitoring site ID-level data closely, you can spot these patterns early and cut off bad actors before they do real damage.<\/span>\r\n\r\nSite ID optimization<\/span> puts that control in your hands, no dependency on your ad network to act, no waiting, no guesswork.<\/span>\r\n

Site IDs and Fraud Blocking<\/strong><\/h2>\r\nFraud blocking<\/b> at the site ID level is one of the most effective defenses available to mobile marketers. Rather than flagging fraud after the fact, site ID data allows you to:<\/span>\r\n