{"id":185,"count":0,"description":"","link":"https:\/\/tenjin.com\/zh\/glossary\/average-revenue-per-daily-active-user-arpdau\/","name":"\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6536\u5165 (ARPDAU)","slug":"average-revenue-per-daily-active-user-arpdau","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["<!-- wp:paragraph -->\r\n<h2>What Is Average Revenue Per Daily Active User (ARPDAU)?<\/h2>\r\nAverage Revenue Per Daily Active User (ARPDAU) measures the average revenue generated by each active user on a daily basis. It's a common metric in app and game monetization, reflecting user engagement and revenue potential per day.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">How Is ARPDAU Calculated?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nARPDAU measures the average revenue earned by a user over a single day and is calculated by dividing the total revenue with the total Daily Active Users (DAU). The total revenue will be the total of all revenue (i.e. ads, <a href=\"\/v1\/docs\/in-app-purchases-iap\">in-app purchases (IAP)<\/a> and\/or subscriptions).\r\n\r\nAt Tenjin, this metric is calculated using the following formula:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nAd Revenue \/ Number of users.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":13100,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img class=\"wp-image-13100\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image502.png\" alt=\"image.png\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">Why Is ARPDAU Important?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nAdvertisers use ARPDAU to understand the effectiveness of their <a href=\"\/v1\/docs\/app-monetization\">app monetization<\/a> efforts. It also helps in understanding if the revenue generated is coming from <a href=\"\/v1\/docs\/in-app-advertising-iaa\">in-app advertisements (IAA)<\/a> or<a href=\"\/v1\/docs\/in-app-purchases-iap\"> in-app purchases (IAP)<\/a>, or both. On the Tenjin dashboard this can be distinguished by the following metrics: Ad revenue\/DAU, IAP revenue\/DAU, Total revenue (i.e. IAP + Ad revenue)\/DAU). ARPDAU is a very common and strong KPI for many advertisers as it allows them to monitor which changes made in the app are affecting the monetization and revenue growth.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">How To Increase ARPDAU?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nMonetization strategies can work most effectively when advertisers are able to iterate on the various approaches for generating revenue. Some of these approaches include:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n \t<li><strong>Segmentation:<\/strong> Since all users who use your app are different, it is important to conduct a segmentation analysis of your users depending on their demographics, app usage pattern, etc, and group them accordingly. This way you will be able to iterate your monetization strategy per segment.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li><strong>Game design and narrative:<\/strong> This approach is used to understand and identify at which points in the user flow users should be monetized, all the while keeping the user experience a priority. Most often this can be done via A\/B testing.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li><strong>Optimal ad placement and format:<\/strong> Most mobile games monetize through <a href=\"\/v1\/docs\/in-app-advertising-iaa\">in-app advertisements (IAA)<\/a>, which means, every time a user interacts with an ad in your app, you make money. But this also means that you must find the optimal number of ads, and also the right ad formats (such as <a href=\"\/v1\/docs\/rewarded-ads\">rewarded ads<\/a>, banner ads, <a href=\"\/v1\/docs\/interstitial-ads\">interstitial ads<\/a>, etc) that can be shown to increase revenue.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What Is a Good ARPDAU for Games?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nThis depends on the type of game you have, but on average hypercasual have $0.03, Casual games are $0.1 and mid-core games can go up to $0.3-$0.4. (<a href=\"https:\/\/www.gameskinny.com\/jvwmp\/how-do-i-know-i-have-a-healthy-game#:~:text=Games-with-excellent-monetization-will-have-ARPDAUs-between-%240.15-and-%240.25.&amp;text=Average-Revenue-Per-User-(ARPU,monetization-of-an-average-user\">Source<\/a>)\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":13100,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><\/figure>\r\n<!-- \/wp:image -->"]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Average Revenue Per Daily Active User (ARPDAU) | Tenjin<\/title>\n<meta name=\"description\" content=\"Average revenue per user (ARPU) explained. Learn about ARPU, why it matters for mobile growth &amp; how Tenjin helps you measure across campaigns &amp; ad networks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/glossary\/average-revenue-per-daily-active-user-arpdau\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Average Revenue Per Daily Active User (ARPDAU) | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Average revenue per user (ARPU) explained. Learn about ARPU, why it matters for mobile growth &amp; how Tenjin helps you measure across campaigns &amp; ad networks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/glossary\/average-revenue-per-daily-active-user-arpdau\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/tenjin.com\/glossary\/average-revenue-per-daily-active-user-arpdau\/\",\"url\":\"https:\/\/tenjin.com\/glossary\/average-revenue-per-daily-active-user-arpdau\/\",\"name\":\"Average Revenue Per Daily Active User (ARPDAU) | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"description\":\"Average revenue per user (ARPU) explained. Learn about ARPU, why it matters for mobile growth & how Tenjin helps you measure across campaigns & ad networks.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/glossary\/average-revenue-per-daily-active-user-arpdau\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/glossary\/average-revenue-per-daily-active-user-arpdau\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Average Revenue Per Daily Active User (ARPDAU)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenjin.com\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\/\/tenjin.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/TenjinMMP\",\"https:\/\/www.youtube.com\/@TenjinMMP\",\"https:\/\/www.linkedin.com\/company\/tenjin\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Average Revenue Per Daily Active User (ARPDAU) | Tenjin","description":"Average revenue per user (ARPU) explained. Learn about ARPU, why it matters for mobile growth & how Tenjin helps you measure across campaigns & ad networks.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/glossary\/average-revenue-per-daily-active-user-arpdau\/","og_locale":"zh_CN","og_type":"article","og_title":"Average Revenue Per Daily Active User (ARPDAU) | Tenjin","og_description":"Average revenue per user (ARPU) explained. Learn about ARPU, why it matters for mobile growth & how Tenjin helps you measure across campaigns & ad networks.","og_url":"https:\/\/tenjin.com\/zh\/glossary\/average-revenue-per-daily-active-user-arpdau\/","og_site_name":"Tenjin","twitter_card":"summary_large_image","twitter_site":"@TenjinMMP","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/tenjin.com\/glossary\/average-revenue-per-daily-active-user-arpdau\/","url":"https:\/\/tenjin.com\/glossary\/average-revenue-per-daily-active-user-arpdau\/","name":"Average Revenue Per Daily Active User (ARPDAU) | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"description":"Average revenue per user (ARPU) explained. Learn about ARPU, why it matters for mobile growth & how Tenjin helps you measure across campaigns & ad networks.","breadcrumb":{"@id":"https:\/\/tenjin.com\/glossary\/average-revenue-per-daily-active-user-arpdau\/#breadcrumb"},"inLanguage":"zh-Hans"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/glossary\/average-revenue-per-daily-active-user-arpdau\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Average Revenue Per Daily Active User (ARPDAU)"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]}]}},"glossary_term_description":"<!-- wp:paragraph -->\r\n<h2>What Is Average Revenue Per Daily Active User (ARPDAU)?<\/h2>\r\nAverage Revenue Per Daily Active User (ARPDAU) measures the average revenue generated by each active user on a daily basis. It's a common metric in app and game monetization, reflecting user engagement and revenue potential per day.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">How Is ARPDAU Calculated?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nARPDAU measures the average revenue earned by a user over a single day and is calculated by dividing the total revenue with the total Daily Active Users (DAU). The total revenue will be the total of all revenue (i.e. ads, <a href=\"\/v1\/docs\/in-app-purchases-iap\">in-app purchases (IAP)<\/a> and\/or subscriptions).\r\n\r\nAt Tenjin, this metric is calculated using the following formula:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nAd Revenue \/ Number of users.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":13100,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img class=\"wp-image-13100\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/image502.png\" alt=\"image.png\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">Why Is ARPDAU Important?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nAdvertisers use ARPDAU to understand the effectiveness of their <a href=\"\/v1\/docs\/app-monetization\">app monetization<\/a> efforts. It also helps in understanding if the revenue generated is coming from <a href=\"\/v1\/docs\/in-app-advertising-iaa\">in-app advertisements (IAA)<\/a> or<a href=\"\/v1\/docs\/in-app-purchases-iap\"> in-app purchases (IAP)<\/a>, or both. On the Tenjin dashboard this can be distinguished by the following metrics: Ad revenue\/DAU, IAP revenue\/DAU, Total revenue (i.e. IAP + Ad revenue)\/DAU). ARPDAU is a very common and strong KPI for many advertisers as it allows them to monitor which changes made in the app are affecting the monetization and revenue growth.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">How To Increase ARPDAU?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nMonetization strategies can work most effectively when advertisers are able to iterate on the various approaches for generating revenue. Some of these approaches include:\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\r\n \t<li><strong>Segmentation:<\/strong> Since all users who use your app are different, it is important to conduct a segmentation analysis of your users depending on their demographics, app usage pattern, etc, and group them accordingly. This way you will be able to iterate your monetization strategy per segment.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li><strong>Game design and narrative:<\/strong> This approach is used to understand and identify at which points in the user flow users should be monetized, all the while keeping the user experience a priority. Most often this can be done via A\/B testing.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none\">\r\n<ul class=\"wp-block-list\">\r\n \t<li><strong>Optimal ad placement and format:<\/strong> Most mobile games monetize through <a href=\"\/v1\/docs\/in-app-advertising-iaa\">in-app advertisements (IAA)<\/a>, which means, every time a user interacts with an ad in your app, you make money. But this also means that you must find the optimal number of ads, and also the right ad formats (such as <a href=\"\/v1\/docs\/rewarded-ads\">rewarded ads<\/a>, banner ads, <a href=\"\/v1\/docs\/interstitial-ads\">interstitial ads<\/a>, etc) that can be shown to increase revenue.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What Is a Good ARPDAU for Games?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nThis depends on the type of game you have, but on average hypercasual have $0.03, Casual games are $0.1 and mid-core games can go up to $0.3-$0.4. (<a href=\"https:\/\/www.gameskinny.com\/jvwmp\/how-do-i-know-i-have-a-healthy-game#:~:text=Games-with-excellent-monetization-will-have-ARPDAUs-between-%240.15-and-%240.25.&amp;text=Average-Revenue-Per-User-(ARPU,monetization-of-an-average-user\">Source<\/a>)\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"id\":13100,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><\/figure>\r\n<!-- \/wp:image -->","_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/glossaries\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/taxonomies\/glossaries"}],"wp:post_type":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/docs?glossaries=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}