{"id":192,"count":0,"description":"","link":"https:\/\/tenjin.com\/zh\/glossary\/impression-level-revenue-data-ilrd\/","name":"\u5370\u8c61\u7ea7\u6536\u5165\u6570\u636e (ILRD)","slug":"impression-level-revenue-data-ilrd","taxonomy":"glossaries","parent":0,"meta":{"status":["1","1"],"order":["0","0"],"glossary_term_description":["<!-- wp:paragraph -->\r\n\r\nImpression level revenue data (ILRD) refers to the revenue data mapped at the individual impression level for an ad campaign. This data is sent to your <a href=\"https:\/\/docs.tenjin.com\/docs\/en\/mmp\">MMP<\/a> by your Ad Mediation Provider.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What are impressions?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nAn impression is defined as a single instance of an ad being displayed to a user. An ad impression is counted every time an ad is shown. This can happen whenever an app is opened and an ad is displayed to the user.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What are tracked impressions vs reported impressions?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nTracked Impressions are the number of impressions tracked by Tenjin, where as Reported Impressions are the total number of impressions reported by the ad network. You can find both metrics in the Tenjin dashboard.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">How is ILRD data useful?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nILRD is calculated at an individual ad impression-level by mapping the revenue generated by an ad with the time and date the ad was displayed, and the device the ad was displayed on. This data can help mobile advertisers understand which ad impressions are generating the most revenue. This information enables them to optimize their campaigns at a granular level.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What are ILRD ad revenue callbacks and why are they useful?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nLearn how you can use impression-level ad revenue callbacks with Tenjin to boost your ROAS campaigns <a href=\"\/v1\/docs\/impression-level-ad-revenue-callbacks\">here<\/a>.\r\n\r\n<!-- \/wp:paragraph -->"]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impression-Level Revenue Data (ILRD) - Tenjin Glossary<\/title>\n<meta name=\"description\" content=\"Learn what Impression-Level Revenue Data (ILRD) is, how it ties ad revenue to individual users. Use it to calculate accurate LTV and optimize UA in Tenjin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/glossary\/impression-level-revenue-data-ilrd\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impression-Level Revenue Data (ILRD) - Tenjin Glossary\" \/>\n<meta property=\"og:description\" content=\"Learn what Impression-Level Revenue Data (ILRD) is, how it ties ad revenue to individual users. Use it to calculate accurate LTV and optimize UA in Tenjin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/glossary\/impression-level-revenue-data-ilrd\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/tenjin.com\/glossary\/impression-level-revenue-data-ilrd\/\",\"url\":\"https:\/\/tenjin.com\/glossary\/impression-level-revenue-data-ilrd\/\",\"name\":\"Impression-Level Revenue Data (ILRD) - Tenjin Glossary\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#website\"},\"description\":\"Learn what Impression-Level Revenue Data (ILRD) is, how it ties ad revenue to individual users. 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This data is sent to your <a href=\"https:\/\/docs.tenjin.com\/docs\/en\/mmp\">MMP<\/a> by your Ad Mediation Provider.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What are impressions?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nAn impression is defined as a single instance of an ad being displayed to a user. An ad impression is counted every time an ad is shown. This can happen whenever an app is opened and an ad is displayed to the user.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">What are tracked impressions vs reported impressions?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nTracked Impressions are the number of impressions tracked by Tenjin, where as Reported Impressions are the total number of impressions reported by the ad network. You can find both metrics in the Tenjin dashboard.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\">How is ILRD data useful?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nILRD is calculated at an individual ad impression-level by mapping the revenue generated by an ad with the time and date the ad was displayed, and the device the ad was displayed on. This data can help mobile advertisers understand which ad impressions are generating the most revenue. 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