{"id":230,"count":0,"description":"","link":"https:\/\/tenjin.com\/zh\/glossary\/in-app-purchases-iap\/","name":"\u5e94\u7528\u5185\u8d2d\u4e70 (IAP)\uff1a","slug":"in-app-purchases-iap","taxonomy":"glossaries","parent":0,"meta":{"status":["1"],"order":["0"],"glossary_term_description":["In-App Purchases (IAP) are a method of app monetization where something can be bought within a mobile app. This is any fee paid to the app developer in addition to the cost of downloading an app.\r\n

How can IAPs can be implemented within my app?<\/h2>\r\nThere are different types of IAPs that mobile developers can implement within the mobile app:\r\n
    \r\n \t
  1. Consumable:<\/strong> This is the most common type of IAP, and is often used in gaming apps. The user pays for a specific item and uses it, after which this item is depleted from the user's account and a new purchase is made.<\/li>\r\n \t
  2. Non-Consumable:<\/strong> With this kind of IAP, certain mobile app features and products can be purchased once, but can be used repeatedly without depleting. An example for this is access to premium features or a new photo filter available for the user account.<\/li>\r\n \t
  3. Subscriptions:<\/strong> This type of IAP provides users with continued access to app features, products or services. The user is charged at regular intervals (weekly \/ monthy \/ annually) until they choose to cancel their subscription. There are, however, some non-renewing subscriptions as well, which are typically for a specific season or a limited period of time.<\/li>\r\n<\/ol>\r\n

    What are the most important IAP metrics?<\/h2>\r\nSome IAP metrics can give you valuable insights into how your app is performing are:\r\n
      \r\n \t
    1. Customer Lifetime Value (LTV<\/a>) for e.g. X-day IAP LTV\/user<\/li>\r\n \t
    2. Average Revenue per Paying User (ARPU) <\/a><\/li>\r\n \t
    3. Daily Active Users (DAU) <\/a><\/li>\r\n<\/ol>\r\n

      How to track IAP<\/h2>\r\nAt Tenjin, you can measure your IAP revenue by sending the receipt data through the SDK (or S2S). It's very simple to integrate this event, and you can find the documentation with instructions for this here<\/a>. With Tenjin, you can also track fraudulent purchases separately in your app, and this data is available on the Tenjin dashboard.\r\n

      What is IAP revenue per DAU?<\/h2>\r\nIAP revenue per DAU is the average amount of in-app purchase revenue per daily active user<\/a>.\r\n

      How is IAP revenue per DAU calculated?<\/h2>\r\nAt Tenjin, we calculate this using the following formula:\r\n\r\nIAP Revenue \/ Number of users<\/em>"]},"acf":[],"yoast_head":"\nIn-App Purchases (IAP) | Tenjin Glossary<\/title>\n<meta name=\"description\" content=\"Learn what In-App Purchases (IAP) are, how they drive revenue from users. Use them to measure monetization performance & inform your LTV calculations in Tenjin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/glossary\/in-app-purchases-iap\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-App Purchases (IAP) | Tenjin Glossary\" \/>\n<meta property=\"og:description\" content=\"Learn what In-App Purchases (IAP) are, how they drive revenue from users. 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The user pays for a specific item and uses it, after which this item is depleted from the user's account and a new purchase is made.<\/li>\r\n \t<li><strong>Non-Consumable:<\/strong> With this kind of IAP, certain mobile app features and products can be purchased once, but can be used repeatedly without depleting. An example for this is access to premium features or a new photo filter available for the user account.<\/li>\r\n \t<li><strong>Subscriptions:<\/strong> This type of IAP provides users with continued access to app features, products or services. The user is charged at regular intervals (weekly \/ monthy \/ annually) until they choose to cancel their subscription. There are, however, some non-renewing subscriptions as well, which are typically for a specific season or a limited period of time.<\/li>\r\n<\/ol>\r\n<h2>What are the most important IAP metrics?<\/h2>\r\nSome IAP metrics can give you valuable insights into how your app is performing are:\r\n<ol>\r\n \t<li>Customer Lifetime Value (<a href=\"http:\/\/tenjin.com\/docs\/lifetime-value-ltv\" target=\"_self\">LTV<\/a>) for e.g. X-day IAP LTV\/user<\/li>\r\n \t<li><a href=\"\/v1\/docs\/average-revenue-per-user-arpu\" target=\"_self\">Average Revenue per Paying User (ARPU) <\/a><\/li>\r\n \t<li><a href=\"\/v1\/docs\/daily-active-users-dau\" target=\"_self\">Daily Active Users (DAU) <\/a><\/li>\r\n<\/ol>\r\n<h2>How to track IAP<\/h2>\r\nAt Tenjin, you can measure your IAP revenue by sending the receipt data through the SDK (or S2S). It's very simple to integrate this event, and you can find the documentation with instructions for this <a href=\"https:\/\/docs.tenjin.com\/docs\/for-developers\" target=\"_self\">here<\/a>. With Tenjin, you can also track fraudulent purchases separately in your app, and this data is available on the Tenjin dashboard.\r\n<h2>What is IAP revenue per DAU?<\/h2>\r\nIAP revenue per DAU is the average amount of in-app purchase revenue per <a href=\"https:\/\/tenjin.com\/docs\/daily-active-users-dau\" target=\"_self\">daily active user<\/a>.\r\n<h2>How is IAP revenue per DAU calculated?<\/h2>\r\nAt Tenjin, we calculate this using the following formula:\r\n\r\n<em>IAP Revenue \/ Number of users<\/em>","_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/glossaries\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/taxonomies\/glossaries"}],"wp:post_type":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/docs?glossaries=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}