{"id":281,"count":0,"description":"","link":"https:\/\/tenjin.com\/zh\/glossary\/reattribution\/","name":"Reattribution","slug":"reattribution","taxonomy":"glossaries","parent":0,"meta":{"status":["1"],"order":["0"],"glossary_term_description":["<div style=\"border: 1px solid #e5e5e5;padding: 16px;border-radius: 8px;background: #fafafa\"><b>Definition:<\/b>\r\n<span style=\"font-weight: 400\">\r\nIn mobile attribution, <b>reattribution<\/b> means assigning credit for a returning user to the retargeting campaign or originating source that caused the comeback. Because mobile measurement platforms (MMPs) define it differently, the rules may apply to people who relaunch an already installed app, people who uninstall and later reinstall it, or both.\r\n<\/span><\/div>\r\n<div><\/div>\r\n<div>\r\n<h2><\/h2>\r\n<h2><b>What is Reattribution?<\/b><\/h2>\r\n<span style=\"font-weight: 400\">Reattribution is concerned with campaign credit, not merely with a user\u2019s return.<\/span>\r\n\r\n<span style=\"font-weight: 400\">The basic flow is simple. At some earlier point, a user installed your app. After that, they respond to a retargeting campaign and come back. If the platform\u2019s eligibility criteria are satisfied, the retargeting source is credited for that return.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Those criteria are what make reattribution useful. If they did not exist, every returning user would appear identical in reports, regardless of whether a campaign drove the comeback or the user returned independently.<\/span>\r\n<h2><b>How Does Reattribution Work?<\/b><\/h2>\r\n<span style=\"font-weight: 400\">Reattribution usually follows this pattern:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A user installs and uses an app.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The user becomes inactive or removes the app.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They interact with a paid retargeting campaign.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They return by reopening or reinstalling the app.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">When the platform\u2019s conditions are met, the retargeting campaign gets credit for the return.<\/span>\r\n\r\n<span style=\"font-weight: 400\">A few factors determine whether a return qualifies:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><b>Inactivity period:<\/b><span style=\"font-weight: 400\"> how long the user must be inactive before the return can count<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/attribution-window\/\"><b>Attribution window<\/b><\/a><b>: <\/b><span style=\"font-weight: 400\">the click-through or view-through period between the ad interaction and the return<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Eligible channel or campaign link:<\/b><span style=\"font-weight: 400\"> whether the interaction came from a qualifying source<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Install status: <\/b><span style=\"font-weight: 400\">whether the app remained installed or had to be reinstalled<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">In Tenjin, these settings are handled through Re-engagement Attribution.<\/span>\r\n<h2><b>Reattribution vs. Re-engagement<\/b><\/h2>\r\n<span style=\"font-weight: 400\">These two terms are closely related, but they answer different questions. Re-engagement refers to what occurred. Reattribution refers to who receives credit.<\/span>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><\/td>\r\n<td><b>Reattribution<\/b><\/td>\r\n<td><b>Re-engagement<\/b><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>What It Describes<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A platform\u2019s attribution treatment<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Measured return<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Definition<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A term some MMPs use for assigning a qualifying returning user to a retargeting source\u00a0<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">A returning-user outcome after a qualifying retargeting interaction<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Scope<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A reactivation, a reinstall, or both, depending on the platform<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Often a user reopening an app that stayed installed\u00a0<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<span style=\"font-weight: 400\">Tenjin uses the term <\/span><b>Re-engagement Attribution<\/b><span style=\"font-weight: 400\">. Under that term, two eligible return types can be credited to a paid retargeting campaign: reactivation, where the app was never removed, and <\/span><b>reinstall<\/b><span style=\"font-weight: 400\">, where the user deleted the app and installed it again later.<\/span>\r\n<h2><b>Reattribution vs. Retargeting Attribution<\/b><\/h2>\r\n<span style=\"font-weight: 400\">These expressions operate at different layers of the same framework:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><b>Retargeting attribution<\/b><span style=\"font-weight: 400\"> is the broader measurement category for giving credit to campaigns that bring back past users.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Reattribution <\/b><span style=\"font-weight: 400\">is one label an MMP may use inside that category.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Platform names vary, and the underlying rules vary too. When comparing tools or reports, focus on the qualification logic rather than the label.<\/span>\r\n<h2><b>Does Reattribution Require a Reinstall?<\/b><\/h2>\r\n<span style=\"font-weight: 400\">No, not always. Some platforms use reattribution for inactive users who return to an app that is still installed. Others limit it to reinstalls driven by retargeting. Before comparing results, verify each platform\u2019s definition and configuration.<\/span>\r\n\r\n<span style=\"font-weight: 400\">In Tenjin, both a reactivation and a reinstall can qualify for Re-engagement Attribution when the relevant eligibility requirements are met.<\/span>\r\n<h2><b>How Does Reattribution Affect Reporting?<\/b><\/h2>\r\n<span style=\"font-weight: 400\">Reattribution splits a user\u2019s history into two parts, each assigned to the campaign that earned it:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The original acquisition campaign retains credit for the initial install and everything that happened before the return.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The retargeting campaign receives credit for the eligible return.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retention, revenue, and ROAS after the return can be measured starting from that date.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">This division makes it possible to evaluate retargeting on its own, instead of folding its results into acquisition. It also improves <\/span><a href=\"https:\/\/tenjin.com\/glossary\/cohort-analysis\/\"><span style=\"font-weight: 400\">cohort analysis<\/span><\/a><span style=\"font-weight: 400\"> for returning users, making <\/span><a href=\"https:\/\/tenjin.com\/glossary\/retention-rate-rr\/\"><span style=\"font-weight: 400\">retention <\/span><\/a><span style=\"font-weight: 400\">comparisons more reliable. For the basics, see <\/span><a href=\"https:\/\/tenjin.com\/glossary\/attribution\/\"><span style=\"font-weight: 400\">Attribution<\/span><\/a><span style=\"font-weight: 400\">.<\/span>\r\n<h2><b>How Tenjin Measures Returning Users<\/b><\/h2>\r\n<span style=\"font-weight: 400\">Tenjin tracks qualifying returning users with Re-engagement Attribution. If an inactive user engages with an eligible paid retargeting campaign and comes back to the app, Tenjin can assign credit for that return to the campaign.<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Eligible reactivations appear as Tracked Re-engagements.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Eligible reinstalls appear as both Tracked Re-engagements and Tracked Reinstalls.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Learn more:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/docs\/re-engagement-attribution\/\"><span style=\"font-weight: 400\">Re-engagement Attribution<\/span><\/a><span style=\"font-weight: 400\"> (documentation)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/docs\/how-to-setup-re-engagement-measurement\/\"><span style=\"font-weight: 400\">How to Set Up Re-engagement Measurement<\/span><\/a><span style=\"font-weight: 400\"> (documentation)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/docs\/how-to-setup-re-engagement-measurement\/\"><span style=\"font-weight: 400\">Re-engagement<\/span><\/a><span style=\"font-weight: 400\"> (glossary)<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<hr \/>\r\n\r\n<h2><b>Related Terms<\/b><\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/re-engagement\/\"><span style=\"font-weight: 400\">Re-engagement<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/attribution\/\"><span style=\"font-weight: 400\">Attribution<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/attribution-window\/\"><span style=\"font-weight: 400\">Attribution Window<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/install\/\"><span style=\"font-weight: 400\">Install<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/session\/\"><span style=\"font-weight: 400\">Session<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/cohort-analysis\/\"><span style=\"font-weight: 400\">Cohort Analysis<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/retention-rate-rr\/\"><span style=\"font-weight: 400\">Retention Rate<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/churn-rate\/\"><span style=\"font-weight: 400\">Churn Rate<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/callbacks\/\"><span style=\"font-weight: 400\">Callbacks<\/span><\/a><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<\/div>\r\n<div>\r\n\r\n<hr \/>\r\n\r\n<h2><b>Frequently Asked Questions\u00a0<\/b><\/h2>\r\n<h4><b>What is reattribution in mobile attribution?<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Reattribution is the assignment of a qualifying returning user to the retargeting campaign or source that brought them back.<\/span>\r\n<h4><b>What is the difference between reattribution and re-engagement?<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Re-engagement refers to an eligible return after a retargeting interaction. Reattribution refers to how some MMPs allocate credit for that return. Platform definitions are not identical.<\/span>\r\n<h4><b>Does reattribution require a reinstall?<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Not necessarily. Some platforms apply reattribution to users who reopen an installed app, while others restrict it to retargeting-based reinstalls. Review the specific platform\u2019s attribution rules.<\/span>\r\n<h4><b>Does Tenjin support reattribution?<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Tenjin measures eligible returning users through Re-engagement Attribution. That includes qualifying reactivations and reinstalls credited to a paid retargeting campaign.<\/span>\r\n<h4><b>What is retargeting attribution?<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Retargeting attribution measures campaigns intended to bring existing or former users back to an app. Reattribution is one term some platforms use for crediting qualifying returning users.<\/span>\r\n\r\n<\/div>"]},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reattribution: What It Means in Mobile Attribution | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn what reattribution means in mobile attribution, how it differs from re-engagement, and how Tenjin measures qualifying retargeting returns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenjin.com\/glossary\/reattribution\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reattribution: What It Means in Mobile Attribution | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn what reattribution means in mobile attribution, how it differs from re-engagement, and how Tenjin measures qualifying retargeting returns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenjin.com\/glossary\/reattribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/glossary\\\/reattribution\\\/\",\"url\":\"https:\\\/\\\/www.tenjin.com\\\/glossary\\\/reattribution\\\/\",\"name\":\"Reattribution: What It Means in Mobile Attribution | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"description\":\"Learn what reattribution means in mobile attribution, how it differs from re-engagement, and how Tenjin measures qualifying retargeting returns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tenjin.com\\\/glossary\\\/reattribution\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tenjin.com\\\/glossary\\\/reattribution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reattribution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - 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Because mobile measurement platforms (MMPs) define it differently, the rules may apply to people who relaunch an already installed app, people who uninstall and later reinstall it, or both.\r\n<\/span><\/div>\r\n<div><\/div>\r\n<div>\r\n<h2><\/h2>\r\n<h2><b>What is Reattribution?<\/b><\/h2>\r\n<span style=\"font-weight: 400\">Reattribution is concerned with campaign credit, not merely with a user\u2019s return.<\/span>\r\n\r\n<span style=\"font-weight: 400\">The basic flow is simple. At some earlier point, a user installed your app. After that, they respond to a retargeting campaign and come back. If the platform\u2019s eligibility criteria are satisfied, the retargeting source is credited for that return.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Those criteria are what make reattribution useful. If they did not exist, every returning user would appear identical in reports, regardless of whether a campaign drove the comeback or the user returned independently.<\/span>\r\n<h2><b>How Does Reattribution Work?<\/b><\/h2>\r\n<span style=\"font-weight: 400\">Reattribution usually follows this pattern:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A user installs and uses an app.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The user becomes inactive or removes the app.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They interact with a paid retargeting campaign.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They return by reopening or reinstalling the app.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">When the platform\u2019s conditions are met, the retargeting campaign gets credit for the return.<\/span>\r\n\r\n<span style=\"font-weight: 400\">A few factors determine whether a return qualifies:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><b>Inactivity period:<\/b><span style=\"font-weight: 400\"> how long the user must be inactive before the return can count<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/attribution-window\/\"><b>Attribution window<\/b><\/a><b>: <\/b><span style=\"font-weight: 400\">the click-through or view-through period between the ad interaction and the return<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Eligible channel or campaign link:<\/b><span style=\"font-weight: 400\"> whether the interaction came from a qualifying source<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Install status: <\/b><span style=\"font-weight: 400\">whether the app remained installed or had to be reinstalled<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">In Tenjin, these settings are handled through Re-engagement Attribution.<\/span>\r\n<h2><b>Reattribution vs. Re-engagement<\/b><\/h2>\r\n<span style=\"font-weight: 400\">These two terms are closely related, but they answer different questions. Re-engagement refers to what occurred. Reattribution refers to who receives credit.<\/span>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><\/td>\r\n<td><b>Reattribution<\/b><\/td>\r\n<td><b>Re-engagement<\/b><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>What It Describes<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A platform\u2019s attribution treatment<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Measured return<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Definition<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A term some MMPs use for assigning a qualifying returning user to a retargeting source\u00a0<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">A returning-user outcome after a qualifying retargeting interaction<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><b>Scope<\/b><\/td>\r\n<td><span style=\"font-weight: 400\">A reactivation, a reinstall, or both, depending on the platform<\/span><\/td>\r\n<td><span style=\"font-weight: 400\">Often a user reopening an app that stayed installed\u00a0<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<span style=\"font-weight: 400\">Tenjin uses the term <\/span><b>Re-engagement Attribution<\/b><span style=\"font-weight: 400\">. Under that term, two eligible return types can be credited to a paid retargeting campaign: reactivation, where the app was never removed, and <\/span><b>reinstall<\/b><span style=\"font-weight: 400\">, where the user deleted the app and installed it again later.<\/span>\r\n<h2><b>Reattribution vs. Retargeting Attribution<\/b><\/h2>\r\n<span style=\"font-weight: 400\">These expressions operate at different layers of the same framework:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><b>Retargeting attribution<\/b><span style=\"font-weight: 400\"> is the broader measurement category for giving credit to campaigns that bring back past users.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Reattribution <\/b><span style=\"font-weight: 400\">is one label an MMP may use inside that category.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Platform names vary, and the underlying rules vary too. When comparing tools or reports, focus on the qualification logic rather than the label.<\/span>\r\n<h2><b>Does Reattribution Require a Reinstall?<\/b><\/h2>\r\n<span style=\"font-weight: 400\">No, not always. Some platforms use reattribution for inactive users who return to an app that is still installed. Others limit it to reinstalls driven by retargeting. Before comparing results, verify each platform\u2019s definition and configuration.<\/span>\r\n\r\n<span style=\"font-weight: 400\">In Tenjin, both a reactivation and a reinstall can qualify for Re-engagement Attribution when the relevant eligibility requirements are met.<\/span>\r\n<h2><b>How Does Reattribution Affect Reporting?<\/b><\/h2>\r\n<span style=\"font-weight: 400\">Reattribution splits a user\u2019s history into two parts, each assigned to the campaign that earned it:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The original acquisition campaign retains credit for the initial install and everything that happened before the return.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The retargeting campaign receives credit for the eligible return.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retention, revenue, and ROAS after the return can be measured starting from that date.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">This division makes it possible to evaluate retargeting on its own, instead of folding its results into acquisition. It also improves <\/span><a href=\"https:\/\/tenjin.com\/glossary\/cohort-analysis\/\"><span style=\"font-weight: 400\">cohort analysis<\/span><\/a><span style=\"font-weight: 400\"> for returning users, making <\/span><a href=\"https:\/\/tenjin.com\/glossary\/retention-rate-rr\/\"><span style=\"font-weight: 400\">retention <\/span><\/a><span style=\"font-weight: 400\">comparisons more reliable. For the basics, see <\/span><a href=\"https:\/\/tenjin.com\/glossary\/attribution\/\"><span style=\"font-weight: 400\">Attribution<\/span><\/a><span style=\"font-weight: 400\">.<\/span>\r\n<h2><b>How Tenjin Measures Returning Users<\/b><\/h2>\r\n<span style=\"font-weight: 400\">Tenjin tracks qualifying returning users with Re-engagement Attribution. If an inactive user engages with an eligible paid retargeting campaign and comes back to the app, Tenjin can assign credit for that return to the campaign.<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Eligible reactivations appear as Tracked Re-engagements.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Eligible reinstalls appear as both Tracked Re-engagements and Tracked Reinstalls.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Learn more:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/docs\/re-engagement-attribution\/\"><span style=\"font-weight: 400\">Re-engagement Attribution<\/span><\/a><span style=\"font-weight: 400\"> (documentation)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/docs\/how-to-setup-re-engagement-measurement\/\"><span style=\"font-weight: 400\">How to Set Up Re-engagement Measurement<\/span><\/a><span style=\"font-weight: 400\"> (documentation)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/docs\/how-to-setup-re-engagement-measurement\/\"><span style=\"font-weight: 400\">Re-engagement<\/span><\/a><span style=\"font-weight: 400\"> (glossary)<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<hr \/>\r\n\r\n<h2><b>Related Terms<\/b><\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/re-engagement\/\"><span style=\"font-weight: 400\">Re-engagement<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/attribution\/\"><span style=\"font-weight: 400\">Attribution<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/attribution-window\/\"><span style=\"font-weight: 400\">Attribution Window<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/install\/\"><span style=\"font-weight: 400\">Install<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/session\/\"><span style=\"font-weight: 400\">Session<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/cohort-analysis\/\"><span style=\"font-weight: 400\">Cohort Analysis<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/retention-rate-rr\/\"><span style=\"font-weight: 400\">Retention Rate<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/churn-rate\/\"><span style=\"font-weight: 400\">Churn Rate<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400\"><a href=\"https:\/\/tenjin.com\/glossary\/callbacks\/\"><span style=\"font-weight: 400\">Callbacks<\/span><\/a><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<\/div>\r\n<div>\r\n\r\n<hr \/>\r\n\r\n<h2><b>Frequently Asked Questions\u00a0<\/b><\/h2>\r\n<h4><b>What is reattribution in mobile attribution?<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Reattribution is the assignment of a qualifying returning user to the retargeting campaign or source that brought them back.<\/span>\r\n<h4><b>What is the difference between reattribution and re-engagement?<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Re-engagement refers to an eligible return after a retargeting interaction. Reattribution refers to how some MMPs allocate credit for that return. Platform definitions are not identical.<\/span>\r\n<h4><b>Does reattribution require a reinstall?<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Not necessarily. Some platforms apply reattribution to users who reopen an installed app, while others restrict it to retargeting-based reinstalls. Review the specific platform\u2019s attribution rules.<\/span>\r\n<h4><b>Does Tenjin support reattribution?<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Tenjin measures eligible returning users through Re-engagement Attribution. That includes qualifying reactivations and reinstalls credited to a paid retargeting campaign.<\/span>\r\n<h4><b>What is retargeting attribution?<\/b><\/h4>\r\n<span style=\"font-weight: 400\">Retargeting attribution measures campaigns intended to bring existing or former users back to an app. Reattribution is one term some platforms use for crediting qualifying returning users.<\/span>\r\n\r\n<\/div>","_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/glossaries\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/glossaries"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/taxonomies\/glossaries"}],"wp:post_type":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/docs?glossaries=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}