{"id":282,"count":0,"description":"","link":"https:\/\/tenjin.com\/zh\/glossary\/deep-link\/","name":"\u6df1\u5ea6\u94fe\u63a5","slug":"deep-link","taxonomy":"glossaries","parent":0,"meta":{"status":["1"],"order":["0"],"glossary_term_description":["
\r\n\r\nDefinition:<\/b>\r\n\r\nA deep link is a URL that opens a specific screen inside a mobile app, instead of the app\u2019s home screen.<\/span>\r\n\r\nFor example, a deep link can take a player straight to a tournament, a subscriber to an annual plan offer, or a shopper to the exact product they saw in an advertisement.<\/span>\r\n\r\n \r\n\r\n<\/div>\r\n \r\n

What Is Deep Linking?<\/b><\/h2>\r\nDeep linking is the practice of using these links to send users to specific in-app content that matches what they clicked. In contrast, a standard app link only opens an app. A deep link goes one step further and directs the user somewhere inside the app itself. In short, a deep link sends you to a direct landing destination within an app.\u00a0<\/span>\r\n\r\nThis is important because a user who taps an ad for a certain discount expects to see the same offer, not the home screen of the app. Having to navigate would ruin the user experience. Every extra step or click between the advertisement and content is an extra opportunity for the user to drop.<\/span>\u00a0<\/span>\r\n

How Do Deep Links Work?<\/b><\/h2>\r\nA deep link contains a destination your app knows how to handle. For example:<\/span>\r\n\r\nmyapp:\/\/shop\/item\/1<\/strong>\r\n\r\nWhen a user who already has the app installed taps this link, the operating system opens the app and the app routes them to the screen with the item.<\/span>\r\n\r\nThe app team also decides what each deep link does. It can be programmed to open a screen, apply an offer, show a product, or start a flow such as onboarding or checkout.<\/span>\r\n

Deep Links vs Deferred Deep Links<\/b><\/h2>\r\nDeep link<\/b>: The user already has the app. The link opens it directly at the destination.<\/span>\r\n\r\nDeferred deep link<\/b><\/a>: The user doesn\u2019t have the app yet. The link sends them to the app store, and after they install and open the app for the first time, the app receives the original destination and routes them there.<\/span>\r\n\r\nDeferred deep links keep the context of the click through the install. In a user acquisition campaign, this is how a new player who tapped an ad for a limited event lands in that event on first open. In a retargeting campaign, it\u2019s how a lapsed user who reinstalls lands back on the offer that brought them back.<\/span>\r\n

Types of Deep Links<\/b><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
<\/td>\r\nCustom URL Scheme<\/b><\/td>\r\nUniversal Links (iOS) \/ App Links (Android)<\/b><\/td>\r\n<\/tr>\r\n
Example<\/b><\/td>\r\nmyapp:\/\/shop\/item\/1<\/strong><\/td>\r\nhttps:\/\/yourdomain.com\/shop\/item\/1<\/strong><\/td>\r\n<\/tr>\r\n
If the app isn\u2019t installed<\/b><\/td>\r\nThe link fails. There is no built-in fallback.\u00a0<\/span><\/td>\r\nThe link opens the matching web page. Fallbacks are handled by the OS.\u00a0<\/span><\/td>\r\n<\/tr>\r\n
Setup<\/b><\/td>\r\nRegister the scheme in your app. Nothing is needed for a domain.\u00a0<\/span><\/td>\r\nVerify the domain for the app: host a verification file <\/span>(apple-app-site-association <\/span>on iOS, <\/span>assetlinks.json<\/span> on Android) and add the matching entry in the app.\u00a0<\/span><\/td>\r\n<\/tr>\r\n
Browser support<\/b><\/td>\r\nSupported by all browsers.<\/span><\/td>\r\nSome browsers and in-app browsers don\u2019t honor them, so the link may open a web page even when the app is installed.\u00a0<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n \r\n

Custom URL Schemes<\/b><\/h3>\r\nA custom URL scheme uses a format created for your app, such as myapp:\/\/<\/strong>. Custom schemes are the simplest to set up and work across channels. However, if the app isn\u2019t installed, the user has nowhere to go.<\/span>\r\n

Universal Links and App Links<\/b><\/h3>\r\nUniversal Links (iOS) and App Links (Android) use standard web URLs on a domain you own. If the app is installed, the link opens it. If not, the user lands on your website instead. Because the domain is verified, other apps can\u2019t claim your links, which makes them the more reliable option for most campaigns.<\/span>\r\n

Why Deep Links Matter for UA and ROI<\/b><\/h3>\r\nHigher Conversion Rate<\/b><\/a>: Fewer steps between the ad and the action means more users complete it.<\/span>\r\n\r\nStronger <\/b>Retention<\/b><\/a>:<\/b> When the first session matches the ad\u2019s promise, users are more likely to come back on Day 1 and beyond.<\/span>\r\n\r\nEffective Re-engagement<\/b><\/a>:<\/b> Retargeting ads only work if they open the app where the offer lives.<\/span>\r\n\r\nClear Measurement:<\/b> When deep links run through your MMP\u2019s tracking links, the click and the resulting install or re-engagement are attributed to the right campaign, so you can compare ROAS by campaign.<\/span>\r\n\r\nExample:<\/b> A puzzle game runs a retargeting campaign for players who haven\u2019t opened the app in 14 days, offering a bonus booster pack for this weekend\u2019s tournament. The deep link opens the tournament screen with the booster ready to claim. Without it, the player lands on the home screen and has to find the event on their own, and many won\u2019t.<\/span>\r\n

Deep Linking With Tenjin<\/b><\/h2>\r\nDeferred deep links<\/b><\/a>: Add a <\/span>deeplink_url <\/span>parameter to your Tenjin tracking link, for example:<\/span>\r\n\r\nhttps:\/\/track.tenjin.io\/v0\/network\/campaignid?...&deeplink_url=myapp:\/\/event\/weekend<\/strong>\r\n\r\nWhen the user installs and opens the app, the Tenjin SDK returns this value as <\/span>deferred_deeplink_url<\/strong> in the deep link callback, along with the campaign details. Your app then routes the user to the right screen. This is supported in the Tenjin iOS, Android, Unity, and Flutter SDKs.<\/span>\r\n\r\nRetargeting campaigns<\/b><\/a>:<\/b> For channels that rely on the Tenjin tracking link to redirect, put your deep link in the <\/span>redirect_url<\/span> parameter. Tenjin records the click and sends the user to the deep link. If you use a custom URL scheme here, users without the app won\u2019t be redirected, so use Universal Links or App Links when you need a fallback.<\/span>\r\n\r\nSelf-attributing networks (SANs)<\/b><\/a>:<\/b> Channels such as Google, Meta, and TikTok, and OEM stores such as OPPO and Xiaomi, open the app from the deep link you set in the network\u2019s own campaign settings. Set your deep link there.<\/span>\r\n\r\nUsing another deep linking provider? Pass those deep links to the Tenjin SDK at initialization so attribution stays in one place.<\/span>\r\n\r\nLearn more in <\/span>Tenjin\u2019s Deferred Deep Linking documentation<\/b><\/a>.<\/span>\r\n\r\n
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Related Terms<\/h2>\r\n