{"id":10521,"date":"2023-11-27T11:31:58","date_gmt":"2023-11-27T11:31:58","guid":{"rendered":"https:\/\/tenjin.com\/?p=10521"},"modified":"2026-04-14T10:12:52","modified_gmt":"2026-04-14T10:12:52","slug":"mintegral-roas-bidding-heres-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/mintegral-roas-bidding-heres-everything-you-need-to-know\/","title":{"rendered":"Mintegral ROAS \u7ade\u4ef7\uff1a\u8fd9\u91cc\u6709\u4f60\u60f3\u8981\u4e86\u89e3\u7684\u6240\u6709\u5185\u5bb9"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mintegral ROAS \u7ade\u6807 101\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CdVwTp6rrnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"translation-block\">\u5728\u672c\u6587\u4e2d\uff0cTenjin \u7684\u5e02\u573a\u603b\u76d1 Roman Garbar \u5c31 Mintegral \u7684  <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/impression-level-ad-revenue-callbacks\" target=\"_self\">ROAS \u5e7f\u544a\u6d3b\u52a8<\/a>\u548c Mintegral \u7684 EMEA \u533a\u57df\u603b\u7ecf\u7406 Hector Almeida \u505a\u51fa\u4e86\u6df1\u5165\u7684\u6c9f\u901a\u548c\u7b54\u7591\u3002<\/p>\n\n\n\n<p>\u9605\u8bfb\u672c\u6587\u53ef\u4ee5\u4e86\u89e3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ec0\u4e48\u662f ROAS \u7ade\u4ef7<\/li>\n\n\n\n<li>\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5728 Mintegral \u4e0a\u5f00\u5c55\u54ea\u4e9b\u5e7f\u544a\u8ba1\u5212\uff1f<\/li>\n\n\n\n<li>\u5728 Mintegral \u4e0a\u8fdb\u884c ROAS \u5e7f\u544a\u8ba1\u5212\u7684\u597d\u5904<\/li>\n<\/ul>\n\n\n\n<p>\u7b49\u7b49...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/zh\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1024%2C235&#038;ssl=1\" alt=\"\u4e86\u89e3 YOMI Studio \u5982\u4f55\u901a\u8fc7 ROAS \u6d3b\u52a8\u5c06\u5b89\u88c5\u91cf\u7ffb\u756a\" class=\"wp-image-12217\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"translation-block\">\u5982\u679c\u60a8\u60f3\u8981\u901a\u8fc7 Tenjin \u5b9e\u65bd Mintegral ROAS \u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u656c\u8bf7<a href=\"https:\/\/docs.tenjin.com\/docs\/mintegral?highlight=mintegral\" target=\"_self\">\u767b\u5f55<\/a>. \u5b98\u7f51\u67e5\u9605\u76f8\u5173\u8bbe\u7f6e\u6307\u5357\u3002\u53e6\u5916\uff0cTenjin \u8fd8\u4e3a\u4e0b\u5217 ROAS <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/average-revenue-per-user-arpu\" target=\"_self\">\u5a92\u4f53\u6e20\u9053<\/a>\u4e88\u4ee5\u652f\u6301\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ironSource<\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/zh\/blog\/how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns\/\">Unity<\/a><\/li>\n\n\n\n<li>Meta<\/li>\n\n\n\n<li>Liftoff<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>Aura from Unity<\/li>\n\n\n\n<li>Adjoe<\/li>\n\n\n\n<li>Smadex<\/li>\n\n\n\n<li>Moloco Ads<\/li>\n\n\n\n<li>Adkomo<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/impression-level-ad-revenue-callbacks\">\u4e86\u89e3\u66f4\u591a<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mintegral \u652f\u6301\u54ea\u4e9b\u7c7b\u578b\u7684\u5e7f\u544a\u8ba1\u5212\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=1024%2C414&#038;ssl=1\" alt=\"Mintegral \u652f\u6301\u54ea\u4e9b\u7c7b\u578b\u7684\u5e7f\u544a\u8ba1\u5212\uff1f\" class=\"wp-image-10531\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=1024%2C414&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=300%2C121&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=768%2C310&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?w=1252&amp;ssl=1 1252w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\"Mitigine \u56e2\u961f\u4e3a\u5408\u4f5c\u7684\u5e7f\u544a\u4e3b\u5728\u81ea\u52a9\u5e73\u53f0\u4e0a\u63d0\u4f9b\u591a\u6837\u7684\u7ade\u4ef7\u9009\u62e9\uff0c\u5176\u4e2d\u6700\u5e38\u91c7\u7528\u7684\u662f <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/cost-per-install-cpi?highlight=cpi\" target=\"_self\">CPI<\/a> \u6a21\u5f0f\uff0c\u4f5c\u4e3a\u4e00\u79cd\u624b\u52a8\u7ade\u4ef7\u65b9\u5f0f\uff0c\u53d1\u884c\u5546\u4ee5\u5b89\u88c5\u91cf\u8ba1\u8d39\uff0c\u6839\u636e\u6bcf\u4e2a\u5e7f\u544a\u6e90\u7684\u7279\u70b9\uff0c\u53ef\u8fdb\u884c\u4e2a\u6027\u5316\u4f18\u5316\u5e76\u624b\u52a8\u8c03\u6574\u51fa\u4ef7\uff0c\u4ece\u800c\u589e\u52a0\u5b89\u88c5\u5e7f\u544a\u4e3b App \u7684\u7528\u6237\u6570\u91cf\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6211\u4eec\u4e5f\u63d0\u4f9b <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/cost-per-1000-impressions-cpm\" target=\"_self\">CPM<\/a>  \u6a21\u578b\uff0c\u5e7f\u544a\u4e3b\u53ef\u8d2d\u4e70 1000 \u6b21\u5c55\u793a\uff0c\u8fd9\u4e00\u670d\u52a1\u662f\u624b\u52a8\u64cd\u4f5c\u7684\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u8bf4\u5230\u6211\u4eec\u65b0\u7684\u7ade\u4ef7\u7b56\u7565--ROAS \u7ade\u4ef7\u7b56\u7565\u3002\u5b83\u662f\u4e00\u79cd\u5168\u65b0\u7684\u7ade\u4ef7\u9009\u62e9\uff0c\u5177\u6709\u975e\u5e38\u5927\u7684\u5438\u5f15\u529b\u3001\u975e\u5e38\u65b0\u9896\uff0c<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/return-on-ad-spend-roas\" target=\"_self\">ROAS<\/a> \u662f\u8861\u91cf\u5e7f\u544a\u8ba1\u5212\u6548\u679c\u7684\u91cd\u8981\u6307\u6807\uff0c\u6709\u52a9\u4e8e\u8ba1\u7b97\u6bcf\u6295\u5165\u4e00\u7f8e\u5143\u6240\u5e26\u6765\u7684\u603b\u6536\u5165\uff0c\u8fd9\u79cd\u7ade\u4ef7\u673a\u5236\u7684\u6700\u5927\u4f18\u70b9\u4e4b\u4e00\u5728\u4e8e\uff0c\u5b83\u7531\u673a\u5668\u5b66\u4e60\u9a71\u52a8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528 Mintegral \u8fdb\u884c ROAS \u7ade\u4ef7\u7684\u4f18\u52bf\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=1024%2C575&#038;ssl=1\" alt=\"\u4f7f\u7528 Mintegral \u8fdb\u884c ROAS \u7ade\u4ef7\u7684\u4f18\u52bf\u662f\u4ec0\u4e48\uff1f\" class=\"wp-image-10533\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?w=1502&amp;ssl=1 1502w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\"\u8fd9\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u800c\u8a00\u662f\u6781\u597d\u7684\uff0c\u56e0 ROAS \u7ade\u4ef7\u80fd\u591f\u5b9e\u65f6\u5206\u6790\u5e76\u9884\u4f30\u7528\u6237 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/lifetime-value-ltv\" target=\"_self\">LTV<\/a>\uff0c\u7b97\u6cd5\u80fd\u4f9d\u636e ROAS \u76ee\u6807\u81ea\u52a8\u8c03\u6574\u51fa\u4ef7\uff0c\u5bf9\u6211\u4eec\u800c\u8a00\u4e5f\u662f\u6781\u5927\u7684\u4fbf\u5229\uff0c\u80fd\u6709\u6548\u51cf\u8f7b\u5e7f\u544a\u4e3b\u7684\u5de5\u4f5c\u538b\u529b\uff0c\u6240\u6709\u5de5\u4f5c\u7686\u7531\u673a\u5668\u5b66\u4e60\u81ea\u52a8\u6267\u884c\uff0c\u8fd8\u80fd\u5b9a\u4f4d\u66f4\u591a\u7684\u4f18\u8d28\u7528\u6237\uff0c\u6bd4\u5982\u67d0\u4e00\u79cd\u6e20\u9053\u6216\u5b50\u6e20\u9053\uff0c\u4e5f\u6709\u53ef\u80fd\u9519\u5931\u8fd9\u4e9b\u7528\u6237\u3002\u4f8b\u5982\uff0c\u67d0\u4e9b\u6e38\u620f App \u53ef\u80fd\u4f1a\u9009\u62e9\u5173\u6ce8\u7ade\u4e89\u5bf9\u624b\uff0c\u4f46\u501f\u52a9 ROAS \u7ade\u4ef7\uff0c\u6211\u4eec\u6216\u8bb8\u80fd\u627e\u5230\u4e0d\u540c\u54c1\u7c7b\u50cf\u5de5\u5177\u7c7b App \u7684\u6f5c\u5728\u7528\u6237\u3002\u6700\u540e\uff0cROAS \u7ade\u4ef7\u8d4b\u4e88\u6211\u4eec\u8db3\u591f\u7684\u7075\u6d3b\u6027\uff0c\u80fd\u4e3a\u6211\u4eec\u9884\u6d4b\u80fd\u7ed9\u5e7f\u544a\u4e3b\u5e26\u6765\u66f4\u591a\u6536\u76ca\u7528\u6237\u63d0\u9ad8\u4ed6\u4eec\u7684\u51fa\u4ef7\uff0c\u8fd9\u6837\u4e00\u6765\uff0c\u5e7f\u544a\u4e3b\u7684\u8986\u76d6\u8303\u56f4\u5c31\u53ef\u4ee5\u5f97\u5230\u660e\u663e\u63d0\u5347\"\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=1024%2C528&#038;ssl=1\" alt=\"\u9501\u5b9a ROAS \u5ba2\u6237\" class=\"wp-image-10535\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=1024%2C528&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=768%2C396&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?w=1496&amp;ssl=1 1496w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\u201c\u5bf9\u4e8e\u6211\u4eec\u7684\u4e00\u4e9b\u5e7f\u544a\u5546\u800c\u8a00\uff0c\u6211\u4eec\u770b\u5230 ROAS \u7ade\u4ef7\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u6bcf\u4e2a\u5e7f\u544a\u6d3b\u52a8\u7684 ROAS \u56de\u62a5\u7387\uff0c\u6b63\u5982\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u7684\uff08\u4e0a\u56fe\uff09<a href=\"https:\/\/www.homagames.com\/\" target=\"_self\">HOMA<\/a>\u3002\u5f53\u6211\u4eec\u6bd4\u8f83 CPI \u5e7f\u544a\u7cfb\u5217\u548c ROAS \u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u6211\u4eec\u9996\u5148\u770b\u5230\u7684\u662f\uff0c\u6211\u4eec\u7684 ROAS \u66f4\u9ad8\uff0c\u800c HOMA \u6e38\u620f\u5728\u83b7\u53d6\u65b0\u7528\u6237\u65b9\u9762\u7684\u82b1\u8d39\u8981\u9ad8\u5f97\u591a\u3002\u8fd9\u6070\u6070\u8bc1\u660e\u4e86 ROAS \u5982\u4f55\u80fd\u591f\u771f\u6b63\u63d0\u9ad8\u6211\u4eec\u5e7f\u544a\u5546\u7684\u8425\u9500\u6d3b\u52a8\u89c4\u6a21\u3002\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u72ec\u7acb\u5f00\u53d1\u8005\u662f\u5426\u4e5f\u53ef\u4ee5\u5e94\u7528 ROAS \u6d3b\u52a8\uff1f<\/h2>\n\n\n\n<p>\"\u662f\u7684\uff0c\u4f7f\u7528 Mintegral \u81ea\u52a9\u5e73\u53f0\u8d2d\u4e70\u6d41\u91cf\u7684\u5e7f\u544a\u4e3b\u4eec\u5747\u53ef\u4f53\u9a8c ROAS \u5e7f\u544a\u8ba1\u5212\u3002\u7136\u800c\uff0c\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u4e2d\u9ad8\u9884\u7b97\u7684\u5e7f\u544a\u4e3b\u6548\u679c\u66f4\u4f73\uff0c\u4f46\u8be5\u6d3b\u52a8\u4ecd\u9002\u5408\u6240\u6709\u4eba\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=1024%2C564&#038;ssl=1\" alt=\"\u5982\u4f55\u91ca\u653e ROAS \u7ade\u4ef7\uff1f\" class=\"wp-image-10539\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=1024%2C564&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?w=1496&amp;ssl=1 1496w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\"\u6211\u8fd8\u60f3\u63d0\u4e00\u4e0b\u6211\u4eec\u4e3a ROAS \u5e7f\u544a\u8ba1\u5212\u8bbe\u5b9a\u7684\u6700\u4f4e\u7ade\u4ef7\u9884\u7b97\uff0c\u6211\u4eec\u4e00\u822c\u5efa\u8bae\u4ece\u6bcf\u4e2a\u56fd\u5bb6\u6bcf\u5929\u6700\u4f4e 500 \u7f8e\u5143\u5f00\u59cb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\">Mintegral ROAS \u6d3b\u52a8\u662f\u5426\u9002\u7528\u4e8e\u6240\u6709\u53d8\u73b0\u6a21\u5f0f\uff08<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/in-app-purchases-iap?highlight=in-app\" target=\"_self\">IAP<\/a>\u3001 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/in-app-advertising-iaa?highlight=in-app&amp;_gl=1*q73gio*_gcl_au*MTE3OTAxMzkwNi4xNjk0NDE0MzIy\" target=\"_self\">IAA<\/a>\u3001\u6df7\u5408\u3001\u57fa\u4e8e\u8ba2\u9605\uff09\uff0c\u8fd8\u662f\u53ea\u9002\u7528\u4e8e\u67d0\u4e00\u79cd\uff1f<\/h2>\n\n\n\n<p>\"\u901a\u5e38\u6765\u8bb2\uff0cROAS \u5e7f\u544a\u8ba1\u5212\u9002\u5e94\u5404\u7c7b\u53d8\u73b0\u6a21\u5f0f\uff0c\u53ea\u8981\u5e7f\u544a\u652f\u51fa\u4e0e\u6536\u5165\u4e4b\u95f4\u5b58\u5728\u660e\u786e\u5173\u8054\uff0c\u4ee5\u53ca\u5177\u5907\u76f4\u63a5\u5173\u8054\u5e7f\u544a\u8ba1\u5212\u6536\u5165\u7684 App \uff0c\u5305\u62ec IAA\u3001IAP\u53ca\u8ba2\u9605\u3002\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u679c\u6211\u60f3\u83b7\u5f97\u5e7f\u544a\u6536\u5165\uff0c\u90a3\u4e48\u5728\u7b2c 0 \u5929\u7ade\u4ef7\u5bf9\u6211\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002\u90a3\u4e48\uff0c\u6211\u80fd\u5728\u7b2c 0 \u5929\u7ade\u4ef7\u5417\uff0c\u662f\u5426\u8fd8\u6709\u5176\u4ed6\u9009\u62e9\uff1f<\/h2>\n\n\n\n<p class=\"translation-block\">\"\u6211\u4eec\u9700\u8981\u56de\u8c03\u6570\u636e\uff0c\u9996\u5148\uff0c\u6211\u4eec\u5e0c\u671b\u80fd\u83b7\u5f97\u5404\u6e20\u9053\u4e24\u5468\u5185\u7684\u5168\u90e8\u56de\u8c03\u4fe1\u606f\uff0c\u4ee5\u5e2e\u52a9\u6211\u4eec\u8bbe\u5b9a ROAS \u76ee\u6807\uff0c\u8fd9\u4e00\u76ee\u6807\u5c06\u57fa\u4e8e\u5bf9\u7528\u6237 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/lifetime-value-ltv?highlight=ltv&amp;_gl=1*ooun1i*_gcl_au*MTY1MjM1ODE1MC4xNjk5OTQ3MjU1\" target=\"_self\">LTV<\/a> \u7efc\u5408\u8003\u8651\u3002\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=1024%2C563&#038;ssl=1\" alt=\"Mintegral ROAS \u7ade\u4ef7\u6700\u4f73\u5b9e\u8df5\" class=\"wp-image-10542\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=1024%2C563&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=768%2C422&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?w=1448&amp;ssl=1 1448w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\u82e5\u60a8\u7684\u5e7f\u544a\u5ba2\u6237\u5728\u5176\u4ed6\u5e7f\u544a\u6e20\u9053\u4e0a\u8fdb\u884c <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/return-on-ad-spend-roas?highlight=roas\" target=\"_self\">ROAS <\/a> \u63a8\u5e7f\uff0c\u5efa\u8bae\u5728 Mintegral \u8bbe\u5b9a\u76f8\u4f3c\u7684\u76ee\u6807\uff0c\u51e0\u4e2a\u661f\u671f\u540e\u518d\u89c2\u5bdf\u5176\u6210\u6548\u3002\u786e\u7acb\u76ee\u6807\u540e\uff0c\u6211\u4eec\u4f1a\u5efa\u8bae\u4ece\u7c7b\u4f3c\u4e8e <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/cost-per-install-cpi?highlight=cpi\" target=\"_self\">CPI<\/a> X 1.2 \u6216 1.5 \u7684\u51fa\u4ef7\u8d77\u6b65\uff0c\u7136\u540e\u6839\u636e\u60c5\u51b5\u8fdb\u884c\u8c03\u6574\u5e76\u63d0\u4f9b\u4fee\u8ba2\u5efa\u8bae\uff0c\u4e00\u822c\u800c\u8a00\uff0c\u6211\u4eec\u63d0\u5021\u91c7\u7528\u4e0d\u540c\u7684\u5e7f\u544a\u521b\u610f\uff0c\u5efa\u8bae\u60a8\u81f3\u5c11\u4e0a\u4f20 4 \u7ec4\u5e7f\u544a\u521b\u610f\uff0c\u4ee5\u53ca\u81f3\u5c11 1 \u4e2a\u53ef\u64ad\u653e\u7684\u5e7f\u544a\u3002\u540c\u6837\u5730\uff0c\u4e00\u65e6\u6211\u4eec\u7684\u5e7f\u544a\u5ba2\u6237\u542f\u52a8 ROAS \u5e7f\u544a\u65b9\u6848\uff0c\u6211\u4eec\u5f3a\u70c8\u63a8\u8350\u642d\u914d\u8fdb\u884c CPI \u8ba1\u5212\uff0c\u6709\u52a9\u4e8e\u6211\u4eec\u66f4\u5168\u9762\u7684\u6536\u96c6\u6570\u636e\u3002ROAS \u5e7f\u544a\u65e8\u5728\u7784\u51c6\u7b97\u6cd5\u9884\u671f\u7684\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u800c CPI \u5e7f\u544a\u7cfb\u5217\u4ea6\u53ef\u624b\u52a8\u5f71\u54cd\u5404\u79cd\u5e7f\u544a\u6765\u6e90\u3002\u6211\u4eec\u80fd\u901a\u8fc7\u624b\u52a8\u4f18\u5316\u4ee5\u5bfb\u627e\u6211\u4eec\u7406\u60f3\u7684\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9664\u4e86\u901a\u8fc7 MMP \u4e4b\u5916\uff0c\u8fd8\u6709\u5176\u4ed6\u65b9\u5f0f\u5411 Mintegral \u53d1\u9001\u5e7f\u544a\u6536\u5165\u6216 MMP \u6570\u636e\u5417\uff1f<\/h2>\n\n\n\n<p>\u201c\u662f\u7684\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7 3 \u79cd\u4e0d\u540c\u7684\u65b9\u5f0f\u83b7\u5f97\u56de\u5e16\u3002\u901a\u8fc7 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/mmp\">MMP<\/a>, \u76f4\u63a5\u901a\u8fc7\u5e7f\u544a\u8c03\u89e3\u5e73\u53f0\uff08\u5982\u679c\u6709 IAA \u6570\u636e\uff09\uff0c\u4ee5\u53ca\u76f4\u63a5\u901a\u8fc7 Mintegral SDK\u201d\u3002\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u60a8\u5efa\u8bae\u5e7f\u544a\u4e3b\u591a\u4e45\u66f4\u65b0\u4e00\u6b21 ROAS \u5e7f\u544a\u8ba1\u5212\u4e2d\u7684\u521b\u610f\uff1f<\/h2>\n\n\n\n<p>\"\u6211\u4eec\u5efa\u8bae\u6bcf\u5468\u66f4\u65b0\u4e00\u6b21\u5e7f\u544a\u521b\u610f\uff0c\u8003\u8651\u5230\u8fc7\u53bb\u7684\u7ecf\u9a8c\uff0c\u6211\u4eec\u8ba4\u4e3a\u53ef\u73a9\u5e7f\u544a\u5f88\u91cd\u8981\uff0c\u975e\u5e38\u63a8\u8350\u6211\u4eec\u7684\u5ba2\u6237\u5c1d\u8bd5\u3002\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CPI \u548c ROAS \u6d3b\u52a8\u6709\u4efb\u4f55\u8054\u7cfb\u5417\uff1f<\/h2>\n\n\n\n<p>\"\u4e24\u8005\u65e0\u76f4\u63a5\u5173\u8054\uff0c\u4f46\u6211\u4eec\u4ecd\u5021\u5bfc\u5ba2\u6237\u540c\u65f6\u8fdb\u884c\u8fd9\u4e24\u79cd\u8425\u9500\u6d3b\u52a8\u3002\u501f\u52a9 CPI \u7b56\u7565\uff0c\u6211\u4eec\u80fd\u66f4\u51c6\u786e\u5730\u7b5b\u9009\u76f8\u5e94\u7684 App\uff0c\u5e76\u4e14\u66f4\u52a0\u5173\u6ce8\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\uff0c\u56e0\u4e3a\u6211\u4eec\u76f8\u4fe1\u90a3\u91cc\u53ef\u80fd\u5b58\u5728\u7740\u76f8\u4f3c\u7c7b\u578b\u7684\u7528\u6237\u3002ROAS \u5219\u5b8c\u5168\u662f\u4e00\u79cd\u81ea\u52a8\u5316\u6d41\u7a0b\uff0c\u4f9d\u9760\u7cbe\u786e\u7684\u7b97\u6cd5\u6765\u8bc6\u522b\u5177\u6709\u9ad8\u4ef7\u503c\u7684\u7528\u6237\uff0c\u8fd9\u662f\u5b83\u6700\u663e\u8457\u7684\u7279\u70b9\u4e4b\u4e00\u3002\u6211\u4eec\u80fd\u591f\u6269\u5927\u76ee\u6807\u5b9a\u4f4d\u548c\u8986\u76d6\u8303\u56f4\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u8fbe\u6210\u76ee\u6807 ROAS\uff0c\u800c\u4e00\u65e6\u6210\u529f\u8fbe\u5230\u8bbe\u5b9a\u76ee\u6807\uff0c\u4fbf\u53ef\u9002\u65f6\u589e\u52a0\u6295\u5165\u3002\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u521a\u5f00\u59cb ROAS \u63a8\u5e7f\u6d3b\u52a8\u7684\u5e7f\u544a\u4e3b\u53ef\u4ee5\u505a\u4e9b\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u5173\u4e8e\u8bbe\u5b9a\u671f\u671b\u503c\u7684\u95ee\u9898\uff0c\u6211\u5efa\u8bae\u60a8\u76f4\u63a5\u4e0e\u60a8\u7684 Mintegral \u5ba2\u6237\u7ecf\u7406\u6c9f\u901a\uff0c\u5171\u540c\u62df\u5b9a\u76ee\u6807\u671f\u5f85\u503c\u3002\u8bbe\u5b9a ROAS \u6307\u6807\u81f3\u5173\u91cd\u8981\uff0c\u5b83\u5c06\u6210\u4e3a\u4fdd\u6301\u597d\u7684\u6548\u679c\u4ee5\u53ca\u5438\u5f15\u66f4\u591a\u7528\u6237\u7684\u5173\u952e\u6240\u5728\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations-1024x548.png?resize=1024%2C548&#038;ssl=1\" alt=\"\u5bf9 Mintegral \u7684 ROAS \u7ade\u6807\u6709\u4ec0\u4e48\u671f\u671b\uff1f\" class=\"wp-image-10547\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=1024%2C548&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=768%2C411&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?w=1476&amp;ssl=1 1476w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\"\u5982\u524d\u6240\u8ff0\uff0c\u5728 ROAS \u5e7f\u544a\u8ba1\u5212\u7684\u65e9\u671f\u9636\u6bb5\uff0c\u6211\u4eec\u7684\u91cd\u70b9\u662f\u6536\u96c6\u6570\u636e\u5e76\u5229\u7528\u673a\u5668\u5b66\u4e60\u4f18\u5316\u51fa\u4ef7\uff0c\u7136\u540e\uff0c\u5e7f\u544a\u4e3b\u4e0d\u65ad\u4f18\u5316 ROAS \u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u4e4b\u540e\uff0c\u63a8\u5e7f\u4e2d\u671f\u51cf\u5c11\u4e5f\u610f\u5473\u67d0\u4e9b\u65f6\u523b\uff0cROAS \u8ba1\u5212\u8868\u73b0\u6216\u8bb8\u4f4e\u4e8e\u9884\u671f\u3002\u82e5\u51fa\u73b0\u6b64\u79cd\u73b0\u8c61\uff0c\u6211\u4eec\u4f1a\u4e3b\u8981\u5ba1\u89c6\u5404\u7c7b\u6e20\u9053\u7684 App \u8868\u73b0\u3002\u540c\u65f6\uff0c\u68c0\u67e5 CPI \u8ba1\u5212\uff0c\u501f\u52a9\u6240\u5f97\u6570\u636e\u8fdb\u884c\u4f18\u5316\u3002\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u60a8\u8bf4\u7684 \"\u6211\u4eec \"\u662f\u6307\u5ba2\u6237\u7ecf\u7406\u5417\uff1f<\/h2>\n\n\n\n<p>\"Mintegral \u4f5c\u4e3a\u4e00\u5bb6\u5e9e\u5927\u7684\u4f01\u4e1a\uff0c\u62e5\u6709\u4f17\u591a\u5e7f\u544a\u5ba2\u6237\uff0c\u65e0\u6cd5\u4e3a\u6bcf\u4e00\u4f4d\u987e\u5ba2\u63d0\u4f9b\u4e13\u4eba\u5ba2\u6237\u7ecf\u7406\u3002\u4e0d\u8fc7\uff0c\u6211\u4eec\u63d0\u4f9b\u4e24\u79cd\u670d\u52a1\u6a21\u5f0f\u4f9b\u60a8\u9009\u62e9\u3002\u82e5\u60a8\u7684\u9884\u7b97\u548c\u4e1a\u52a1\u89c4\u6a21\u76f8\u5bf9\u8f83\u5927\uff0c\u6211\u4eec\u5c06\u4f1a\u4e3a\u60a8\u914d\u5907\u4e13\u5c5e\u5ba2\u6237\u7ecf\u7406\uff1b\u82e5\u60a8\u7684\u9884\u7b97\u8f83\u4e3a\u6709\u9650\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u4f7f\u7528\u4e00\u4e2a\u5171\u4eab\u7684\u652f\u6301\u90ae\u7bb1\uff0c\u76f8\u5173\u95ee\u9898\u5c06\u7531\u6211\u4eec\u6240\u6709\u7684\u5ba2\u6237\u7ecf\u7406\u5171\u540c\u534f\u52a9\u89e3\u7b54\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mintegral \u7684\u4e0b\u4e00\u6b65\u8ba1\u5212\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=1024%2C561&#038;ssl=1\" alt=\"Mintegral ROAS\u7ade\u4ef7\u7684\u4e0b\u4e00\u6b65\u8ba1\u5212\u662f\u4ec0\u4e48\uff1f\" class=\"wp-image-10550\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=1024%2C561&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=768%2C421&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?w=1478&amp;ssl=1 1478w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u201c\u73b0\u9636\u6bb5\uff0c\u6211\u4eec\u5df2\u4e3a\u7b2c 0 \u5929 ROAS \u505a\u597d\u5145\u5206\u51c6\u5907\uff0c\u5e76\u79ef\u6781\u4e0e IAA \u5e7f\u544a\u4e3b\u5408\u4f5c\u8bd5\u9a8c\u7b2c 3 \u5929 ROAS\uff0c\u76ee\u524d\u6b63\u5728\u8fdb\u884c\u76f8\u5173\u6d4b\u8bd5\u5de5\u4f5c\u3002\u540c\u65f6\uff0c\u6211\u4eec\u4e5f\u5728\u63a2\u7d22IAA+IAP ROAS \u89e3\u51b3\u65b9\u6848\u3002\u672a\u6765\uff0c\u6211\u4eec\u5e0c\u671b\u4e13\u6ce8\u4e8e\u6269\u5c55 ROAS \u529f\u80fd\uff0c\u82e5\u6709\u5e7f\u544a\u4e3b\u5bf9\u6211\u4eec\u7684 IAA \u548c IAP \u89e3\u51b3\u65b9\u6848\u611f\u5174\u8da3\uff0c\u6b22\u8fce\u968f\u65f6\u8054\u7cfb\u6211\u4eec\u3002\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u8054\u7cfb\u4f60\u4eec\uff1f<\/h2>\n\n\n\n<p>\u5c0a\u656c\u7684\u7528\u6237\uff0c\u60a8\u53ef\u4ee5\u514d\u8d39\u521b\u5efa\u65b0\u5e10\u53f7\uff0c\u968f\u65f6\u901a\u8fc7\u6211\u4eec\u7684\u5b98\u65b9\u7f51\u7ad9\u4e0e\u6211\u4eec\u6c9f\u901a\uff0c\u6216\u8005\u5728\u7ebf\u4f7f\u7528\u8868\u683c\u63d0\u4ea4\uff0c\u4e5f\u53ef\u4ee5\u76f4\u63a5\u901a\u8fc7 hector@mintegral.com \u4e0e\u6211\u4eec\u53d6\u5f97\u8054\u7cfb\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>In this blog post, we dive into the main talking points presented in the above video. Roman Garbar of Tenjin raises questions regarding Mintegral&#8217;s ROAS campaigns, and Hector Almeida General Manager EMEA at Mintegral provides insightful responses. Read the full blog post to learn about: \u2026and much more. If you&#8217;re looking to establish Mintegral ROAS&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-10521","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mintegral ROAS Bidding: Here&#039;s everything you need to know | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover best practices for Mintegral ROAS bidding. 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