{"id":10589,"date":"2023-12-14T16:11:16","date_gmt":"2023-12-14T16:11:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=10589"},"modified":"2026-04-14T10:12:39","modified_gmt":"2026-04-14T10:12:39","slug":"how-to-self-publish-a-mobile-game","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-to-self-publish-a-mobile-game\/","title":{"rendered":"\u63a2\u7d22 IzyPlay \u6e38\u620f\u5de5\u4f5c\u5ba4\u5982\u4f55\u72ec\u7acb\u53d1\u884c\u624b\u6e38\u2002"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/1663101264542-2.jpeg?resize=400%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-10617\" style=\"width:132px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/1663101264542-2.jpeg?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/1663101264542-2.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/1663101264542-2.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/1663101264542-2.jpeg?resize=12%2C12&amp;ssl=1 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p><em>\u672c\u6587\u4f5c\u8005 Everton Baumgarten Vieira\uff0c\u4e3a IzyPlay \u6e38\u620f\u5de5\u4f5c\u5ba4\u8054\u5408\u521b\u59cb\u4ebaCEO\uff0c\u4ed6\u4ea6\u662f ROI 101 \u793e\u533a\u7684\u4e00\u5458\u3002 <\/em> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5728\u5929\u795e\uff0c\u6211\u4eec\u770b\u5230\u5f00\u53d1\u8005\u5728\u81ea\u52a9\u51fa\u7248\u7684\u8fc7\u7a0b\u4e2d\u9700\u8981\u4ea4\u6d41\u548c\u5206\u4eab\u7ecf\u9a8c\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a\u4e13\u5c5e\u7684discord\u793e\u533a\uff0c\u76ee\u524d\u5df2\u6709150\u591a\u540d\u6210\u5458\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cIzyPlay \u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u5f3a\u8c03\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u60f3\u8981\u5f00\u59cb\u81ea\u52a9\u51fa\u7248\u7684\u4eba\u6765\u8bf4\uff0c\u6700\u4f73\u5b9e\u8df5\u7684\u5173\u952e\u70b9\u4e4b\u4e00\u5c31\u662f \u201c\u4fdd\u6301\u5f00\u653e\u7684\u6001\u5ea6\uff0c\u63a5\u53d7\u793e\u533a\u7684\u53cd\u9988\u548c\u5b66\u4e60\u201d\u3002\u6211\u4eec\u4e3a\u80fd\u4e3a\u7528\u6237\u63d0\u4f9b\u8fd9\u6837\u4e00\u4e2a\u5e73\u53f0\u800c\u611f\u5230\u81ea\u8c6a\u3002.<\/p>\n\n\n\n<p>\u586b\u5199\u4ee5\u4e0b\u4fe1\u606f\uff0c\u52a0\u5165\u6211\u4eec\u7684\u4e13\u5c5e\u81ea\u52a9\u51fa\u7248\u793e\u533a <a href=\"https:\/\/share.hsforms.com\/1pshTYSkHScmXC33j4xv1Og2ffw7\">\u672c\u8868\u683c<\/a>. .\u6211\u4eec\u4f1a\u5c3d\u5feb\u5ba1\u6838\u5e76\u56de\u590d\u60a8\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/zh\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Umami.png?resize=1024%2C235&#038;ssl=1\" alt=\"\u4e86\u89e3 Umami Games \u5982\u4f55\u5f00\u59cb\u81ea\u52a9\u51fa\u7248\uff0c\u5e76\u5728 IDFA \u540e\u6269\u5927\u89c4\u6a21\" class=\"wp-image-12223\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Umami.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Umami.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Umami.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Umami.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Umami.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Umami.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Umami.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">IzyPlay \u6e38\u620f\u5de5\u4f5c\u5ba4\u72ec\u7acb\u53d1\u884c\u7406\u5ff5<\/h2>\n\n\n\n<p>\u6bcf\u5f53\u63d0\u53ca\u72ec\u7acb\u6e38\u620f\u5f00\u53d1\u5546\uff0c\u6211\u4eec\u901a\u5e38\u5173\u6ce8\u5176\u521b\u65b0\u7cbe\u795e\uff0c\u4ee5\u53ca\u5982\u4f55\u6253\u9020\u51fa\u4ee4\u4eba\u96be\u4ee5\u5fd8\u6000\u7684\u6e38\u620f\u4f53\u9a8c\u3002\u7136\u800c\uff0c\u6709\u4e9b\u5de5\u4f5c\u5ba4\u9009\u62e9\u66f4\u8fd1\u4e00\u6b65\uff0c\u4ed6\u4eec\u901a\u8fc7\u638c\u63e1\u5f00\u53d1\u4e0e\u53d1\u884c\u7684\u5168\u6d41\u7a0b\u4ee5\u5b9e\u73b0\u771f\u6b63\u7684\u72ec\u7acb\uff0c\u6240\u4ee5\u8fd9\u4e9b\u5de5\u4f5c\u5ba4\u901a\u5e38\u4f1a\u5c06\u5176\u5b83\u5de5\u4f5c\u4ea4\u7ed9\u5916\u90e8\u53d1\u884c\u5546\u3002<\/p>\n\n\n\n<p class=\"translation-block\">2023 \u5e74\u5373\u5c06\u7ed3\u675f\uff0c<a href=\"https:\/\/www.izyplay.com\/\" target=\"_self\">IzyPlay<\/a> \u7684\u5386\u53f2\u4e5f\u5c06\u8fce\u6765 13 \u5e74\u7684\u91cc\u7a0b\u7891\u3002\u5728\u8fd9\u671f\u95f4\uff0c\u6211\u4eec\u7ecf\u5386\u4e86\u8bb8\u591a\u7279\u6b8a\u77ac\u95f4\uff0c\u5176\u4e2d\u4e00\u4e2a\u5173\u952e\u8282\u70b9\u8ba9\u6211\u4eec\u610f\u8bc6\u5230\u8fd1\u4e00\u6b65\u53d1\u5c55\u7684\u9700\u8981\u53ca\u91cd\u8981\u6027\uff0c\u56e0\u6b64\uff0c\u6211\u4eec\u51b3\u5b9a\u6311\u6218\u81ea\u6211\uff0c\u6210\u7acb IzyPlay \u6e38\u620f\u5de5\u4f5c\u5ba4\u7684\u53d1\u884c\u90e8\u95e8\u2014\u2014Izy Hits Publishing\u3002<\/p>\n\n\n\n<p>\u5f97\u76ca\u4e8e\u4e00\u652f\u4e13\u6ce8\u4e8e\u53d1\u884c\u548c\u51fa\u7248\u7684\u56e2\u961f\uff0c\u6211\u4eec\u5728\u72ec\u7acb\u53d1\u884c\u7684\u9053\u8def\u4e0a\u5df2\u8fbe\u5230\u76f8\u5bf9\u6210\u719f\u7684\u6c34\u5e73\uff0c\u4f5c\u54c1\u8986\u76d6\u79fb\u52a8\u3001PC \u548c\u6e38\u620f\u673a\u7b49\u591a\u4e2a\u5e73\u53f0\uff0c\u662f\u6211\u4eec\u6210\u957f\u9014\u4e2d\u7684\u91cd\u8981\u91cc\u7a0b\u7891\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-intro-1.png?resize=1024%2C466&#038;ssl=1\" alt=\"\u5982\u4f55\u81ea\u884c\u51fa\u7248\u624b\u673a\u6e38\u620f\" class=\"wp-image-10645\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-intro-1.png?resize=1024%2C466&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-intro-1.png?resize=300%2C137&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-intro-1.png?resize=768%2C350&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-intro-1.png?resize=18%2C8&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-intro-1.png?w=1230&amp;ssl=1 1230w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u6e38\u620f\u72ec\u7acb\u53d1\u884c\u98ce\u6f6e<\/h2>\n\n\n\n<p>\u4e00\u573a\u6e38\u620f\u9769\u547d\u6b63\u5728\u6084\u7136\u6765\u4e34\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5f00\u53d1\u8005\u9009\u62e9\u72ec\u7acb\u53d1\u884c\u9879\u76ee\u3002\u7a76\u7adf\u662f\u4ec0\u4e48\u5f15\u7206\u4e86\u8fd9\u573a\u53d8\u9769\uff1f\u6211\u4eec\u8ba4\u4e3a\uff0c\u8fd9\u662f\u884c\u4e1a\u53d1\u5c55\u7684\u5fc5\u7136\u8d8b\u52bf\uff0c\u5f00\u53d1\u4e0e\u53d1\u884c\u5c06\u5171\u540c\u6210\u957f\u3002\u7406\u60f3\u72b6\u51b5\u4e0b\uff0c\u5e02\u573a\u8425\u9500\u5e94\u4ece\u6e38\u620f\u9879\u76ee\u5f00\u59cb\u5c31\u7eb3\u5165\u89c4\u5212\u4e4b\u4e2d\uff0c\u6e38\u620f\u8bbe\u8ba1\u4e0e\u5e02\u573a\u5438\u5f15\u529b\u5e76\u975e\u6cfe\u6e2d\u5206\u660e\u3002<\/p>\n\n\n\n<p>\u4f46\u6beb\u65e0\u7591\u95ee\uff0c\u5bf9\u4e8e\u81ea\u4e3b\u51fa\u7248\u7684\u5f00\u53d1\u8005\u6765\u8bf4\uff0c\u53d1\u884c\u7b56\u7565\u548c\u5546\u4e1a\u6a21\u5f0f\u8ba4\u77e5\u7684\u6210\u719f\u5ea6\uff0c\u662f\u81f3\u5173\u91cd\u8981\u7684\u4e00\u73af\u3002\u514d\u8d39\u6e38\u620f\u3001\u4ed8\u8d39\u6a21\u5f0f\u6216\u8ba2\u9605\u6a21\u5f0f\u7684\u9009\u62e9\uff0c\u90fd\u662f\u9700\u8981\u6df1\u5165\u7814\u7a76\u7684\u8bfe\u9898\u3002<br>\u6211\u4eec\u8ba4\u4e3a\uff0c\"\u72ec\u7acb\u53d1\u884c\"\u4e0d\u4ec5\u4ec5\u662f\u5bf9\u4ea7\u54c1\u6d41\u7a0b\u7684\u638c\u63a7\uff0c\u66f4\u662f\u7528\u4e00\u79cd\u66f4\u7cbe\u51c6\u7684\u65b9\u5f0f\u53bb\u4f20\u8fbe\u6211\u4eec\u7684\u7406\u5ff5\uff0c\u4f7f\u6211\u4eec\u80fd\u6293\u4f4f\u666e\u901a\u51fa\u7248\u5546\u53ef\u80fd\u65e0\u6cd5\u4e86\u89e3\u7684\u673a\u9047\uff0c\u628a\u63e1\u4f4f\u8fd9\u79cd\u53ef\u80fd\u6027\uff0c\u53bb\u5b9e\u73b0\u5927\u80c6\u5c1d\u8bd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lza's Supermarket\uff1aIzyplay \u72ec\u7acb\u53d1\u884c\u5b9e\u8df5\u6848\u4f8b<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-example-2-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"\u5982\u4f55\u81ea\u884c\u51fa\u7248\u624b\u673a\u6e38\u620f\u793a\u4f8b\" class=\"wp-image-10649\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-example-2-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-example-2-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-example-2-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-example-2-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-mobile-game-example-2-1.png?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u6b63\u5982\u524d\u8ff0\uff0c\u72ec\u7acb\u53d1\u884c\u8d4b\u4e88\u6e38\u620f\u5236\u4f5c\u5168\u6743\u638c\u63a7\uff0c\u6db5\u76d6\u521b\u4f5c\u3001\u7ba1\u7406\u53ca\u63a8\u5e7f\u591a\u4e2a\u73af\u8282\u3002\u6211\u4eec\u4e0e\" Iza's Supermarket \"\u7684\u5408\u4f5c\uff0c\u5c55\u73b0\u4e86\u8fd9\u4e00\u5145\u6ee1\u6311\u6218\u6027\u7684\u8fc7\u7a0b\u3002\u300aIza's\u300b\u63a2\u7d22\u4e86\u65b0\u5174\u7684\u653e\u7f6e\u7c7b\u6e38\u620f(\u5373\u8857\u673a\u4f11\u95f2)\u548c\u6df7\u5408\u4f11\u95f2\u6a21\u5f0f\u3002\u6211\u4eec\u901a\u8fc7AA \u5904\u7406\u89c6\u89c9\u98ce\u683c\u3001\u89d2\u8272\u3001\u5185\u5bb9\u548c\u53d9\u4e8b\u7b49\u65b9\u9762\uff0c\u5b9e\u73b0\u4e86\u5e38\u89c4\u7a81\u7834\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-hybrid-casual-mobile-game-3-1.png?resize=1024%2C564&#038;ssl=1\" alt=\"\u5982\u4f55\u81ea\u4e3b\u53d1\u884c\u6df7\u5408\u578b\u4f11\u95f2\u624b\u673a\u6e38\u620f\" class=\"wp-image-10650\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-hybrid-casual-mobile-game-3-1.png?resize=1024%2C564&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-hybrid-casual-mobile-game-3-1.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-hybrid-casual-mobile-game-3-1.png?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-hybrid-casual-mobile-game-3-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/How-to-self-publish-a-hybrid-casual-mobile-game-3-1.png?w=1272&amp;ssl=1 1272w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u8fd9\u6b3e\u6e38\u620f\u662f Izyplay\u4e13\u6ce8\u4e8e MVP (\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1)\u548c\u5feb\u901f\u6a21\u578b\u8bbe\u8ba1\u7684\u6210\u679c\u3002\u8fd9\u4e00\u9ad8\u6548\u6d41\u7a0b\u6700\u5927\u7a0b\u5ea6\u5730\u964d\u4f4e\u4e86\u5f00\u53d1\u98ce\u9669\uff0c\u786e\u4fdd\u6d1e\u6089\u73a9\u5bb6\u559c\u597d\u3002\u6e38\u620f\u63a8\u51fa\u524d\u4e00\u5e74\uff0c\u5df2\u8fdb\u884c\u4e86\u5e02\u573a\u6d4b\u8bd5\uff0c\u5960\u5b9a\u6f5c\u529b\u57fa\u7840\u3002\u5e02\u573a\u6d4b\u8bd5\u540e\uff0c\u6e90\u4e8e\u7528\u6237\u53cd\u9988\u548c\u957f\u671f\u6d4b\u8bd5\uff0c\u6e38\u620f\u673a\u5236\u3001\u5185\u5bb9\u548c\u89c6\u89c9\u6548\u679c\u6301\u7eed\u4f18\u5316\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6df7\u5408\u4f11\u95f2\u5e76\u4e0d\u53ea\u662f\u4e00\u4e2a\u5355\u4e00\u54c1\u7c7b\uff0c\u800c\u662f\u878d\u5408\u4e86\u591a\u79cd\u5546\u4e1a\u5316\u4e0e\u4e0e\u9ad8\u6e38\u620f\u4f11\u95f2\u54c1\u8d28\u7684\u7684\u6e38\u620f\u3002Iza's \u7684 KPI 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Vieira, Co-founder &amp; CEO &#8211; IzyPlay Game Studio. Everton is a member of our ROI 101 community. At Tenjin, we saw the need for developers on their self-publishing journeys to connect and share experiences. That&#8217;s why we created an exclusive discord community, now with 150+ members. Notably, one of the&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-10589","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to self-publish a mobile game - IzyPlay Game Studio journey | Tenjin<\/title>\n<meta name=\"description\" content=\"Tips and best practices to get started with self-publishing your mobile game. 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