{"id":10660,"date":"2023-12-21T07:39:23","date_gmt":"2023-12-21T07:39:23","guid":{"rendered":"https:\/\/tenjin.com\/?p=10660"},"modified":"2026-04-14T10:13:19","modified_gmt":"2026-04-14T10:13:19","slug":"top-5-reasons-to-get-started-with-apple-search-ads-in-2024","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/top-5-reasons-to-get-started-with-apple-search-ads-in-2024\/","title":{"rendered":"2024\u5e74\u542f\u7528Apple\u641c\u7d22\u5e7f\u544a\u7684\u4e94\u5927\u7406\u7531"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/5-reasons-to-get-started-on-apple-search-ads-2.png?resize=1024%2C535&#038;ssl=1\" alt=\"\" class=\"wp-image-10705\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/5-reasons-to-get-started-on-apple-search-ads-2.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/5-reasons-to-get-started-on-apple-search-ads-2.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/5-reasons-to-get-started-on-apple-search-ads-2.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/5-reasons-to-get-started-on-apple-search-ads-2.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/5-reasons-to-get-started-on-apple-search-ads-2.png?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"923\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Author-photo-2.jpg?resize=1024%2C923&#038;ssl=1\" alt=\"\" class=\"wp-image-10706\" style=\"width:196px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Author-photo-2.jpg?resize=1024%2C923&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Author-photo-2.jpg?resize=300%2C270&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Author-photo-2.jpg?resize=768%2C692&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Author-photo-2.jpg?resize=1536%2C1384&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Author-photo-2.jpg?resize=13%2C12&amp;ssl=1 13w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/Author-photo-2.jpg?w=1943&amp;ssl=1 1943w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">\u672c\u6587\u7279\u9080\u64b0\u5199\u4ebaKarnika Roy\uff0c\u5979\u662f <a href=\"https:\/\/newtonco.ai\/\" target=\"_self\">Newton<\/a>\uff08\u4e13\u6ce8\u6027\u80fd\u7684 iOS App \u589e\u957f\u5e73\u53f0\uff09\u5185\u5bb9\u8ba1\u5212\u7684\u4e3b\u5bfc\u4eba\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8fd8\u8bb0\u5f97\u4e0a\u4e00\u6b21\u60a8\u6ca1\u6709\u7528 App \u6765\u8ba1\u5212\u67d0\u4ef6\u4e8b\u60c5\u662f\u4ec0\u4e48\u65f6\u5019\u5417\uff1f\u8fd9\u79cd\u60c5\u51b5\u662f\u4e0d\u662f\u5f88\u96be\u60f3\u8c61\uff1f\u5343\u79a7\u4e00\u4ee3\u548c Z \u4e16\u4ee3\u5341\u5206\u70ed\u7231\u4f7f\u7528 App \u3002\u4ed6\u4eec\u751f\u6d3b\u4e2d\u7684\u6bcf\u65f6\u6bcf\u523b--\u4ece\u6668\u81f3\u660f\uff0c\u65b9\u65b9\u9762\u9762\u7686\u7531\u5176\u4e3b\u5bfc\u3002\u9700\u8981\u77e5\u9053\u5982\u4f55\u5ea6\u8fc7\u672a\u6765\u7684\u4e00\u5929\uff1f\u751f\u4ea7\u529b \u5de5\u5177 App \u6765\u5e2e\u5fd9\u3002\u6ca1\u65f6\u95f4\u6392\u961f\u7b49\u5496\u5561\uff1f\u4e0d\u7528\u62c5\u5fc3\uff01\u53ea\u9700\u5728 \"\u98df\u54c1\u996e\u6599 \" App \u4e0a\u9884\u5148\u4e0b\u5355\uff0c\u7136\u540e\u901a\u8fc7 \"\u652f\u4ed8 \" App \u4ed8\u6b3e\uff0c\u699b\u679c\u6469\u5361\u5496\u5561\u4fbf\u4f1a\u5728\u684c\u4e0a\u7b49\u4f60\uff1b\u9700\u8981\u5feb\u901f\u5230\u8fbe\u67d0\u4e2a\u5730\u65b9\uff1f\u53ea\u9700\u5728\u65c5\u884c App \u4e0a\u9884\u8ba2\u4e00\u8f86\u51fa\u79df\u8f66\uff1b\u5982\u679c\u5bf9\u6295\u8d44\u3001\u4fdd\u9669\u548c\u8d37\u6b3e\u4e5f\u6709\u56f0\u60d1\uff0c\u73b0\u5728\u4e5f\u6709\u8bf8\u591a App \u53ef\u4f9b\u9009\u62e9\u3002\u968f\u7740\u5bf9 App \u7684\u4f9d\u8d56\uff0c\u4e2a\u4eba\u4fe1\u606f\u4e5f\u4e0e\u8bbe\u5907\u5171\u4eab\uff0c <a href=\"https:\/\/newtonco.ai\/en\/blog\/privacy-first-ios-app-growth-strategies\">\u9690\u79c1\u95ee\u9898\u6210\u4e3a\u667a\u80fd\u624b\u673a\u4f7f\u7528\u7684\u6838\u5fc3\u8bdd\u9898\u3002<\/a>\u9884\u8ba1\u57282024\u5e74\uff0cApp \u8425\u9500\u4eba\u5458\u5c06\u5bfb\u6c42\u66f4\u591a\u4ee5\u7528\u6237\u4e3a\u5bfc\u5411\u7684\u5e7f\u544a\u7b56\u7565\uff0c\u4f8b\u5982\u5f00\u59cb\u4f7f\u7528 Apple \u641c\u7d22\u5e7f\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"922\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-iOS-demography.png?resize=1024%2C922&#038;ssl=1\" alt=\"\u5f00\u59cb\u4f7f\u7528 Apple Search Ads iOS \u4eba\u53e3\u7edf\u8ba1\" class=\"wp-image-10670\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-iOS-demography.png?resize=1024%2C922&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-iOS-demography.png?resize=300%2C270&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-iOS-demography.png?resize=768%2C691&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-iOS-demography.png?resize=13%2C12&amp;ssl=1 13w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-iOS-demography.png?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Apple \u641c\u7d22\u5e7f\u544a\u662f\u600e\u4e48\u56de\u4e8b\uff1f<\/h2>\n\n\n\n<p class=\"translation-block\">Apple \u641c\u7d22\u5e7f\u544a\u662f\u4e00\u4e2a\u4f18\u8d28\u7684\u7528\u6237\u83b7\u53d6\u5e73\u53f0\uff0c\u4e13\u95e8\u7528\u4e8e\u83b7\u53d6 iOS \u7528\u6237\u3002 App \u8425\u9500\u4eba\u5458\u53ef\u901a\u8fc7 Apple \u641c\u7d22\u5e7f\u544a\u63a5\u89e6 iOS \u7528\u6237\uff0c\u501f\u52a9\u6b64\u5e73\u53f0\uff0c\u8fd9\u4e9b\u8425\u9500\u8005\u80fd\u66f4\u5bb9\u6613\u63a5\u89e6\u5230\u9ad8\u610f\u613f\u5ea6\u548c\u9ad8\u54c1\u8d28\u7684\u7528\u6237\u7fa4\u4f53\u3002\u968f\u7740 2021 \u5e74<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/app-tracking-transparency-att\" target=\"_self\">\u5e94\u7528\u8ffd\u8e2a\u900f\u660e\u5ea6\uff08 ATT \uff09 <\/a>\u7684\u53d1\u5e03\uff0ciOS 14.5 \u53ca\u4ee5\u4e0a\u7248\u672c\u7684\u7528\u6237\u53ef\u4ee5\u81ea\u4e3b\u9009\u62e9\u624b\u673a\u4e0a\u7684 App \u53ef\u4ee5\u8ddf\u8e2a\u54ea\u4e9b\u6570\u636e\u3002<\/p>\n\n\n\n<p class=\"translation-block\">ATT \u63d0\u793a\u4e00\u7ecf\u5f00\u542f\uff0c\u7b2c\u4e09\u65b9 App \u5c31\u65e0\u6cd5\u8bbf\u95ee\u4e2a\u4eba\u8bbe\u5907\u7ea7\u4fe1\u606f\uff0c\u8fd9\u5728\u5e94\u7528\u8425\u9500\u884c\u4e1a\u5f15\u8d77\u4e86\u4e0d\u5c0f\u7684\u53cd\u54cd\uff0c\u5728\u6700\u521d\u7684\u65e5\u5b50\u91cc\uff0c\u79fb\u52a8\u8425\u9500\u4eba\u5458\u62c5\u5fc3\u4f1a\u4e22\u5931\u4f18\u8d28 iOS \u7528\u6237\u7684\u5173\u952e\u7528\u6237\u7ea7\u6570\u636e\u3002\u4e0d\u8fc7\uff0c\u7ecf\u8fc7\u4e24\u5e74\u7684\u5b9e\u8df5\uff0cApple \u641c\u7d22\u5e7f\u544a\u548c <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/introduction-to-skadnetwork\" target=\"_self\">SKAdNetwork (SKAN)<\/a> \u7b49\u5e73\u53f0\u5df2\u5411\u8425\u9500\u4eba\u5458\u4fdd\u8bc1\uff0ciOS \u5e94\u7528\u8425\u9500\u4ecd\u5177\u5907\u5f88\u5f3a\u7684\u53d1\u5c55\u6f5c\u529b\u3002<\/p>\n\n\n\n<p><strong>\u6211\u8be5\u5982\u4f55\u5f00\u59cb\u4f7f\u7528 Apple \u641c\u7d22\u5e7f\u544a\uff1f<\/strong><br>\u5176\u5b9e\u5f88\u7b80\u5355\uff0c\u60a8\u9700\u8981\u7262\u7262\u8bb0\u4f4f\u51e0\u70b9\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\">\u5728  <a href=\"https:\/\/appstoreconnect.apple.com\/\" target=\"_self\">App Store Connect<\/a> \u4e2d\u62e5\u6709\u6d3b\u8dc3\u8d26\u6237<\/li>\n\n\n\n<li>\u5728 App Store \u4e2d\u5217\u51fa\u7ecf\u6388\u6743\u7684 App \u56fe\u6807\u3001\u6807\u9898\u3001\u526f\u6807\u9898\u548c App \u63cf\u8ff0\uff0c\u786e\u4fdd\u6839\u636e App \u7684\u91cd\u70b9\u5173\u952e\u8bcd\u8fdb\u884c\u4f18\u5316<\/li>\n\n\n\n<li>\u5411 App Store \u4e0a\u4f20 App \u9884\u89c8\u548c\u622a\u56fe<\/li>\n\n\n\n<li>\u5f00\u8bbe Apple \u641c\u7d22\u5e7f\u544a\u8d26\u6237\uff0c\u5e76\u5c06\u5176\u8fde\u63a5\u5230\u60a8\u7684 App Store Connect \u8d26\u6237<\/li>\n\n\n\n<li>\u94fe\u63a5\u5230\u53ef\u6b63\u5e38\u4f7f\u7528\u7684\u4fe1\u7528\u5361\uff0c\u4ee5\u786e\u4fdd\u5e7f\u544a\u8d39\u7528\u53ef\u4ee5\u987a\u5229\u652f\u4ed8<\/li>\n<\/ol>\n\n\n\n<p class=\"translation-block\">\u5f00\u59cb\u4f7f\u7528 Apple \u641c\u7d22\u5e7f\u544a\uff0c\u4e86\u89e3\u641c\u7d22\u610f\u5411\u8425\u9500\u7684\u539f\u7406\u81f3\u5173\u91cd\u8981\uff0cApp \u8425\u9500\u4eba\u5458\u5217\u51fa\u9009\u5b9a\u7684 <a href=\"https:\/\/newtonco.ai\/en\/blog\/apple-search-ads-keywords\" target=\"_self\">iOS \u5173\u952e\u5b57<\/a> \uff0c\u5bf9\u76ee\u6807\u5173\u952e\u5b57\u8fdb\u884c\u7ade\u4ef7\uff0c\u5982\u679c\u7ade\u4ef7\u83b7\u80dc\uff0c\u5e7f\u544a\u5c31\u4f1a\u5728\u7528\u6237\u641c\u7d22\u67e5\u8be2\u76f8\u5173\u5185\u5bb9\u7684\u60c5\u51b5\u4e0b\u89e6\u53d1\u663e\u793a\u3002\u7531\u4e8e\u662f\u57fa\u4e8e\u7528\u6237\u7684\u641c\u7d22\u67e5\u8be2\u5185\u5bb9\u663e\u793a\u7684\u5e7f\u544a\uff0c\u56e0\u6b64\u8f6c\u5316\u7387\u76f8\u5f53\u9ad8\uff0c\u7ecf\u5e38\u8d85\u8fc7 <a href=\"https:\/\/searchads.apple.com\/advanced\" target=\"_self\">60%<\/a> \u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48 App \u8425\u9500\u4eba\u5458\u8981\u5f00\u59cb\u4f7f\u7528 Apple \u641c\u7d22\u5e7f\u544a\uff1f<\/h2>\n\n\n\n<p class=\"translation-block\">2024 \u5e74\uff0c\u9690\u79c1\u8bae\u9898\u5c06\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c<a href=\"https:\/\/developer.android.com\/design-for-safety\/privacy-sandbox\" target=\"_self\">\u8c37\u6b4c\u7684\u5b89\u5353\u9690\u79c1\u6c99\u76d2\uff08Google\u2019s Privacy Sandbox for Android\uff09<\/a>\u5c06\u627f\u88adATT\u7684\u7406\u5ff5\uff0c\u5c06\u8425\u9500\u6d3b\u52a8\u7684\u6838\u5fc3\u805a\u7126\u4e8e\u9690\u79c1\u4fdd\u62a4\uff0c\u6709\u9274\u4e8e\u6b64\uff0c\u6211\u4eec\u5e94\u8be5\u7740\u624b\u5f00\u59cb\u63a2\u7d22\u548c\u6d4b\u8bd5\u8fd9\u7c7b\u6ce8\u91cd\u9690\u79c1\u7684\u5e7f\u544a\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5728 2024 \u5e74\u542f\u52a8\u82f9\u679c\u641c\u7d22\u5e7f\u544a\u8ba1\u5212\u7684\u4e94\u5927\u7406\u7531\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u501f\u52a9 Apple \u641c\u7d22\u5e7f\u544a\u7b80\u5316 iOS \u4f18\u8d28\u7528\u6237\u7684\u83b7\u53d6\u8fc7\u7a0b<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"translation-block\">Apple \u641c\u7d22\u5e7f\u544a\u4e00\u65e6\u542f\u52a8\uff0c\u64cd\u4f5c\u8d77\u6765\u975e\u5e38\u7b80\u5355\u3002\u5728\u5e73\u53f0\u5c42\u9762\uff0cApp \u8425\u9500\u4eba\u5458\u53ef\u4ee5\u521b\u5efa\u5404\u79cd\u5e7f\u544a\u6d3b\u52a8\uff0c\u5728\u6bcf\u79cd\u5e7f\u544a\u6d3b\u52a8\u4e0b\u8bbe\u7f6e\u591a\u4e2a\u5e7f\u544a\u7ec4\uff0c\u4e3a\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u8bbe\u7f6e\u76ee\u6807\u5173\u952e\u8bcd\uff0c\u540c\u65f6\u8fd8\u80fd\u8bbe\u7f6e\u6bcf\u65e5\u51fa\u4ef7\u9884\u7b97\u4ee5\u63a7\u5236\u652f\u51fa\uff0c\u8fd8\u53ef\u4ee5\u6839\u636e\u9700\u8981\u6fc0\u6d3b\u3001\u6682\u505c\u548c\u5220\u9664\u5e7f\u544a\u6d3b\u52a8\uff0c\u5e76\u5b9e\u73b0\u5206\u65e5\u7ba1\u7406\uff0c\u6700\u5927\u5316\u5e7f\u544a\u5c55\u793a\u7684\u6548\u679c\u3002\u8be5\u5e73\u53f0\u5e2e\u52a9\u8ddf\u8e2a\u5c55\u73b0\u3001\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\u3001\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\u548c\u603b\u5b89\u88c5\u91cf\u7b49\u7b49\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u66f4\u6e05\u695a\u4e00\u70b9\uff0c\u8981\u5f00\u59cb\u4f7f\u7528 Apple \u641c\u7d22\u5e7f\u544a\uff0cApp \u8425\u9500\u4eba\u5458\u53ef\u4ee5\u8fd0\u884c\u4ee5\u4e0b\u7c7b\u578b\u7684\u5e7f\u544a\u7cfb\u5217\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u54c1\u724c\u5e7f\u544a\u6d3b\u52a8\uff1a <\/strong>\u8fd9\u4e9b\u8425\u9500\u6d3b\u52a8\u6709\u52a9\u4e8e\u5728 App Store \u4e2d\u5efa\u7acb\u54c1\u724c\u4e3b\u5bfc\u5730\u4f4d\uff0c\u4f7f\u7528 \"\u7cbe\u786e\u5339\u914d \"\u9ad8\u4ef7\u503c\u54c1\u724c\u5173\u952e\u5b57\u548c\u7c7b\u522b\u5173\u952e\u5b57\u7684\u6548\u679c\u975e\u5e38\u597d\uff0c\u5982\u679c\u60a8\u60f3\u5728 iOS \u5e94\u7528\u5546\u5e97\u4e2d\u4e3a\u60a8\u7684\u54c1\u724c\u5efa\u7acb\u66f4\u9ad8\u7684\u8bdd\u8bed\u6743\u4efd\u989d (SOV)\uff0c\u5efa\u8bae\u4f7f\u7528\u6b64\u7c7b\u8425\u9500\u6d3b\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u7c7b\u522b\u5e7f\u544a\u6d3b\u52a8\uff1a <\/strong>\u5f53 App \u8425\u9500\u4eba\u5458\u5f00\u59cb\u4f7f\u7528 Apple \u641c\u7d22\u5e7f\u544a\u65f6\uff0c\u8fd9\u4e9b\u5e7f\u544a\u6d3b\u52a8\u6709\u52a9\u4e8e\u5efa\u7acb\u7c7b\u522b\u9886\u5bfc\u5730\u4f4d\uff0c\u5b83\u4eec\u4e0e\u9ad8\u4ef7\u503c\u7c7b\u522b\u5173\u952e\u5b57\u7684 \"\u5e7f\u6cdb\u5339\u914d \"\u4e00\u8d77\u642d\u914d\u65f6\u6548\u679c\u60ca\u4eba\uff0c\u5982\u679c\u60a8\u5e0c\u671b\u5c06\u81ea\u5df1\u5b9a\u4f4d\u4e3a App Store \u7c7b\u522b\u4e2d\u7684\u4e3b\u5bfc\u8005\uff0c\u5efa\u8bae\u4f7f\u7528\u8fd9\u4e9b\u5e7f\u544a\u6d3b\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u5bf9\u624b\u5e7f\u544a\u6d3b\u52a8\uff1a<\/strong> \u8fd9\u4e9b\u6d3b\u52a8\u6709\u52a9\u4e8e\u5efa\u7acb App Store \u91cc\u62a2\u593a\u7ade\u4e89\u5bf9\u624b\u7684\u4e3b\u5bfc\u5730\u4f4d\uff0c\u5b83\u4eec\u5341\u5206\u9002\u7528\u7ade\u4e89\u5bf9\u624b\u5173\u952e\u8bcd\u7684\u7cbe\u786e\u5339\u914d\u548c\u5e7f\u6cdb\u5339\u914d\uff0c\u5efa\u8bae\u90a3\u4e9b\u6709\u4fe1\u5fc3\u5728 App Store \u4e0a\u4e0e\u7ade\u4e89\u5bf9\u624b\u6b63\u9762\u4ea4\u950b\u7684\u6210\u719f\u4f01\u4e1a\u4f7f\u7528\u3002<\/li>\n\n\n\n<li><strong>\u53d1\u73b0\u5e7f\u544a\u6d3b\u52a8\uff1a<\/strong> \u8fd9\u4e9b\u5e7f\u544a\u6d3b\u52a8\u65e8\u5728\u53d1\u73b0\u6301\u7eed\u66f4\u65b0\u8fed\u4ee3\u7684\u5173\u952e\u8bcd\u548c\u76ee\u6807\u53d7\u4f17\uff0c\u5728\u5f00\u542f\u81ea\u52a8\u641c\u7d22\u5339\u914d\u7684\u60c5\u51b5\u4e0b\uff0c\u5b83\u4eec\u7684\u6548\u679c\u975e\u5e38\u597d\u3002\u5efa\u8bae\u90a3\u4e9b\u5df2\u7ecf\u5236\u5b9a\u4e86\u5173\u952e\u5b57\u7b56\u7565\uff0c\u4f46\u73b0\u5728\u6b63\u5bfb\u6c42\u591a\u6837\u5316\u4ee5\u6269\u5927\u89c4\u6a21\u7684\u53c2\u4e0e\u8005\u4f7f\u7528\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"775\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaign-types.png?resize=1024%2C775&#038;ssl=1\" alt=\"\u82f9\u679c\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u8bf4\u660e\" class=\"wp-image-10677\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaign-types.png?resize=1024%2C775&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaign-types.png?resize=300%2C227&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaign-types.png?resize=768%2C581&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaign-types.png?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaign-types.png?w=1132&amp;ssl=1 1132w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u8bbe\u7f6e Apple \u641c\u7d22\u5e7f\u544a\u6d3b\u52a8\u65f6\u9700\u8981\u7262\u8bb0\u952e\u5b57\u4efb\u52a1\uff0c \u5e73\u53f0\u4ee5\u641c\u7d22\u610f\u56fe\u4e3a\u5bfc\u5411\uff0c\u62e5\u6709\u4e0e App \u7684\u529f\u80fd\u3001\u4ea7\u54c1\u3001\u670d\u52a1\u3001USP \u548c\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u5dee\u5f02\u56e0\u7d20\u76f8\u5173\u7684\u5f3a\u5927 iOS \u5173\u952e\u5b57\u5217\u8868\uff0c\u5bf9\u4e8e\u5b9e\u73b0 Apple \u641c\u7d22\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u548c\u76f8\u5173\u7684\u591a\u4e2a\u5e7f\u544a\u6295\u653e\u6548\u679c\u6700\u5927\u5316\u81f3\u5173\u91cd\u8981\u3002 \u6211\u4eec\u5c06\u5728\u4e0b\u4e00\u70b9\u8ba8\u8bba\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b\u3001\u591a\u4e2a\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u548c Apple \u641c\u7d22\u5e7f\u544a\u8425\u9500\u7684\u534f\u540c\u4f5c\u7528\u3002<\/p>\n\n\n\n<p><strong>2\u3001\u6700\u5927\u9650\u5ea6\u5730\u6269\u5927\u4f18\u8d28\u53d7\u4f17\u7fa4\u4f53\u7684\u53ef\u89c1\u5ea6\u548c\u8986\u76d6\u8303\u56f4<\/strong><\/p>\n\n\n\n<p>\u82f9\u679c\u641c\u7d22\u5e7f\u544a\u5e73\u53f0\u53ef\u4ee5\u901a\u8fc7\u4e24\u79cd\u65b9\u5f0f\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u6839\u636e\u7528\u6237\u53d1\u73b0\u65b0APP\u65f6\u7684\u8425\u9500\u6f0f\u6597\uff0c\u6765\u6295\u653e<a href=\"https:\/\/newtonco.ai\/en\/blog\/apple-search-ads-multiple-ad-placements\" target=\"_self\">\u591a\u4e2a\u5e7f\u544a\u4f4d\n<\/a><\/li>\n\n\n\n<li class=\"translation-block\">\u9488\u5bf9\u5728\u8425\u9500\u4e2d\u4e0d\u540c\u9636\u6bb5\u7684\u53d7\u4f17\uff0c\u5339\u914d\u591a\u79cd <a href=\"https:\/\/newtonco.ai\/en\/blog\/apple-search-ads-keyword-match-types\" target=\"_self\"> Apple \u641c\u7d22\u5e7f\u544a\u7684\u5173\u952e\u8bcd\u7b56\u7565<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u5177\u4f53\u64cd\u4f5c\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u591a\u4e2a\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u7684\u60c5\u51b5\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eca\u65e5\u6807\u7b7e\uff1a <\/strong>\u6b64\u5e7f\u544a\u4f4d\u7f6e\u4f4d\u4e8e App Store App \u7684\u4e3b\u5c4f\u5e55\uff0c\u6bcf\u5468\u6709\u8d85\u8fc7 6.5 \u4ebf iOS \u7528\u6237\u4ece\u8fd9\u4e2a\u9875\u9762\u5f00\u59cb\u4ed6\u4eec\u7684 App \u53d1\u73b0\u4e4b\u65c5\uff0c\u56e0\u6b64\u8fd9\u4e2a\u5e7f\u544a\u4f4d\u7f6e\u662f\u5f88\u91cd\u8981\u7684\uff0c\u54c1\u724c\u516c\u544a\u548c\u4ea7\u54c1\/\u670d\u52a1\/\u529f\u80fd\u53d1\u5e03\u65f6\u4f1a\u9891\u7e41\u4f7f\u7528\u8fd9\u4e00\u4f4d\u7f6e\u3002<\/li>\n\n\n\n<li><strong>\u641c\u7d22\u6807\u7b7e\uff1a<\/strong> \u8fd9\u79cd\u5e7f\u544a\u4f4d\u7f6e\u51fa\u73b0\u5728\u641c\u7d22\u680f\u7684\u6b63\u4e0b\u65b9\uff0c\u5c31\u5728\u7528\u6237\u51c6\u5907\u8f93\u5165App \u540d\u79f0\u65f6\u7684\u4e0b\u65b9\uff0c\u8fd9\u79cd\u5e7f\u544a\u4f4d\u7f6e\u901a\u5e38\u7528\u4e8e\u5728 App Store \u4e2d\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u641c\u7d22\u7ed3\u679c\u9875\u9762\uff1a<\/strong> \u8be5\u5e7f\u544a\u4f4d\u7f6e\u4e5f\u51fa\u73b0\u5728\u641c\u7d22\u680f\u4e0b\u65b9\uff0c\u4f46\u5b83\u4f1a\u5728\u7528\u6237\u8f93\u5165\u641c\u7d22\u5185\u5bb9\u540e\u51fa\u73b0\uff0c\u5bf9\u4e8e\u54c1\u724c\u8425\u9500\u6d3b\u52a8\u3001\u7c7b\u522b\u8425\u9500\u6d3b\u52a8\uff0c\u751a\u81f3\u7ade\u4e89\u5bf9\u624b\u8425\u9500\u6d3b\u52a8\u6765\u8bf4\uff0c\u8fd9\u79cd\u5e7f\u544a\u6295\u653e\u65b9\u5f0f\u66f4\u52a0\u53d7\u6b22\u8fce\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u5b9a\u4e49\u4ea7\u54c1\u9875\u9762\uff1a <\/strong>\u5176\u4e2d\u7ea6 35 \u4e2a\u9875\u9762\u662f\u6839\u636e App Store Connect \u9884\u89c8\u548c\u622a\u56fe\u81ea\u52a8\u751f\u6210\u7684\uff0c\u5b83\u4eec\u53ef\u4ee5\u5b8c\u6574\u7684\u81ea\u5b9a\u4e49\u548c\u672c\u5730\u5316\u3002\u8fd9\u5c31\u50cf\u662f App \u5728 App Store \u4e2d\u7684\u8fdb\u5165\u9875\u9762\uff0c\u8fd9\u4e9b\u9875\u9762\u901a\u5e38\u4f1a\u5728\u70b9\u51fb \"Today Tab \"\u5e7f\u544a\u6216 \"\u641c\u7d22\u7ed3\u679c\u9875\u9762 \"\u5e7f\u544a\u540e\u51fa\u73b0\uff0c\u5b83\u4eec\u53ef\u4ee5\u5728 App Store \u4e2d\u542f\u7528\u4e0a\u4e0b\u6587\u5e7f\u544a\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-multiple-placements.png?resize=1024%2C555&#038;ssl=1\" alt=\"\u82f9\u679c\u641c\u7d22\u5e7f\u544a\u7684\u591a\u4e2a\u5e7f\u544a\u4f4d\u7f6e\" class=\"wp-image-10680\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-multiple-placements.png?resize=1024%2C555&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-multiple-placements.png?resize=300%2C163&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-multiple-placements.png?resize=768%2C416&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-multiple-placements.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-multiple-placements.png?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>\u5728\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b\u65b9\u9762\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7cbe\u51c6\u5339\u914d\uff1a <\/strong>\u5e7f\u544a\u51fa\u73b0\u5728\u4e0e\u76ee\u6807\u5173\u952e\u8bcd\u7cbe\u51c6\u5339\u914d\u7684\u641c\u7d22\u67e5\u8be2\u4e2d\uff0c\u4f8b\u5982\uff0c\u5982\u679c\u76ee\u6807\u5173\u952e\u8bcd\u662f \"\u5728\u7ebf\u767e\u8d27 App \"\uff0c\u5e7f\u544a\u5c06\u51fa\u73b0\u5728\u6240\u6709\u5173\u4e8e \"\u5728\u7ebf\u767e\u8d27 App \"\u7684\u641c\u7d22\u67e5\u8be2\u4e2d\u3002\u4f46\u662f\uff0c\u5e7f\u544a\u4e0d\u4f1a\u51fa\u73b0\u5728 \"\u5728\u7ebf\u767e\u8d27\u914d\u9001 App  \"\u7b49\u5173\u952e\u8bcd\u7684\u53d8\u4f53\u4e0a\uff0c\u8fd9\u79cd\u5339\u914d\u7c7b\u578b\u53ef\u4ee5\u5f88\u597d\u5730\u8f6c\u5316\u90a3\u4e9b\u975e\u5e38\u6e05\u695a\u81ea\u5df1\u5728\u5bfb\u627e\u4ec0\u4e48\u7684\u7528\u6237\uff0c\u5bf9\u4e8e\u5723\u8bde\u8282\u6e38\u620f\u7b14\u8bb0\u672c\u7535\u8111\u4f18\u60e0\u7b49\u66f4\u5177\u4f53\u7684\u5173\u952e\u5b57\uff0c\u5b83\u4e5f\u80fd\u8d77\u5230\u5f88\u597d\u7684\u6548\u679c\u3002<\/li>\n\n\n\n<li><strong>\u5e7f\u6cdb\u5339\u914d\uff1a <\/strong>\u5e7f\u544a\u4f1a\u51fa\u73b0\u5728\u76ee\u6807\u5173\u952e\u8bcd\u7684\u8fd1\u4f3c\u53d8\u4f53\u53ca\u5176\u5b8c\u5168\u5339\u914d\u7684\u5173\u952e\u8bcd\u4e0a\uff0c\u4f8b\u5982\uff0c\u5982\u679c\u76ee\u6807\u5173\u952e\u8bcd\u662f \"\u5728\u7ebf\u767e\u8d27 App \"\uff0c\u90a3\u4e48\u5728\u5e7f\u6cdb\u5339\u914d\u7684\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u5c06\u51fa\u73b0\u5728 \"\u5728\u7ebf\u767e\u8d27 App \"\u3001\"\u5728\u7ebf\u767e\u8d27\u914d\u9001 App \"\u6216 \"\u5728\u7ebf\u767e\u8d27\u9001\u8d27\u4e0a\u95e8 App  \"\u7b49\u5173\u952e\u8bcd\u4e0a\uff0c\u8fd9\u79cd\u5339\u914d\u7c7b\u578b\u53ef\u4ee5\u5f88\u597d\u5730\u8f6c\u5316\u90a3\u4e9b\u5bf9\u60a8\u7684\u7c7b\u522b\u611f\u5174\u8da3\uff0c\u4f46\u6ca1\u6709\u4efb\u4f55\u7279\u5b9a\u5e94\u7528\uff0c\u53ea\u662f\u5728\u5bfb\u627e\u6700\u5408\u9002\u7684\u5e94\u7528\u7684\u7528\u6237\u3002<\/li>\n\n\n\n<li><strong>\u641c\u7d22\u5339\u914d\uff1a <\/strong>\u5e7f\u544a\u81ea\u52a8\u51fa\u73b0\u5728\u672a\u5f00\u53d1\u3001\u65e0\u76ee\u7684\u7684\u5173\u952e\u5b57\u4e0a\uff0c\u5e73\u53f0\u7684\u7b97\u6cd5\u4f1a\u81ea\u52a8\u5c06\u5e7f\u544a\u5339\u914d\u5230\u7c7b\u4f3c\u7684\u76ee\u6807\u641c\u7d22\uff0c\u8fd9\u6837\u505a\u7684\u552f\u4e00\u7f3a\u70b9\u662f\u53ef\u80fd\u5bfc\u81f4\u5e7f\u544a\u4e5f\u51fa\u73b0\u5728\u76f8\u5f53\u4e0d\u76f8\u5173\u7684\u5173\u952e\u8bcd\u4e0a\uff0c\u6211\u4eec\u8ba4\u4e3a\uff0c\u8fd9\u4e0d\u662f\u4e00\u4e2a\u9002\u5408\u65b0\u624b\u7684\u9009\u62e9\u3002\u4e0d\u8fc7\uff0c\u5982\u679c\u60a8\u60f3\u5728\u73b0\u6709\u5e7f\u544a\u8425\u9500\u8fbe\u5230\u9971\u548c\u70b9\u65f6\u53d1\u73b0\u65b0\u7684\u5173\u952e\u5b57\u548c\u65b0\u7684\u53d7\u4f17\uff0c\u8fd9\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-keywords-match-types.png?resize=1024%2C669&#038;ssl=1\" alt=\"\u82f9\u679c\u641c\u7d22\u5e7f\u544a\u5173\u952e\u5b57\u5339\u914d\u7c7b\u578b\" class=\"wp-image-10683\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-keywords-match-types.png?resize=1024%2C669&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-keywords-match-types.png?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-keywords-match-types.png?resize=768%2C502&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-keywords-match-types.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-keywords-match-types.png?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>3.<strong> \u5229\u7528\u5f3a\u529b\u7684\u5b9a\u4f4d\u9009\u9879\u6765\u63a5\u89e6\u9ad8\u610f\u5411\u53d7\u4f17<\/strong><\/p>\n\n\n\n<p>\u8981\u5f00\u59cb\u4f7f\u7528 Apple \u641c\u7d22\u5e7f\u544a\uff0c\u9664\u4e86\u8981\u4e86\u89e3\u5e7f\u544a\u6295\u653e\u548c\u5173\u952e\u5b57\u5916\uff0cApp \u8425\u9500\u4eba\u5458\u8fd8\u5fc5\u987b\u5173\u6ce8\u76ee\u6807\u7684\u5236\u5b9a\uff0c\u8be5\u5e73\u53f0\u5141\u8bb8\u7528\u6237\u8bbe\u7f6e\u5e7f\u544a\u6d3b\u52a8\u548c\u5e7f\u544a\u7ec4\uff0c\u4ee5\u786e\u4fdd\u76ee\u6807\u5b9a\u4f4d\u5c3d\u53ef\u80fd\u7cbe\u786e\uff0c\u4ece\u800c\u4f7f\u5e7f\u544a\u80fd\u591f\u89e6\u53ca\u9ad8\u8d28\u91cf\u548c\u9ad8\u610f\u5411\u53d7\u4f17\uff0c\u76ee\u524d\u63d0\u4f9b\u7684\u51e0\u4e2a\u5b9a\u5411\u9009\u9879\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9488\u5bf9 iPhone \u548c iPad \u7684\u8bbe\u5907\u7ea7\u5b9a\u4f4d<\/li>\n\n\n\n<li>\u9488\u5bf9\u7279\u5b9a\u56fd\u5bb6\u548c\u5730\u533a\u7684\u5b9a\u4f4d\uff0c\u8981\u5145\u5206\u5229\u7528\u8fd9\u4e00\u5b9a\u4f4d\u9009\u9879\uff0c\u5efa\u8bae\u9075\u5faa <a href=\"https:\/\/newtonco.ai\/en\/blog\/apple-search-ads-keyword-strategy-local-language\">\u591a\u8bed\u8a00\u5173\u952e\u5b57\u7b56\u7565<\/a>\u3002\u6709\u4e86\u4eba\u5de5\u667a\u80fd\u5de5\u5177\uff0c\u786e\u4fdd\u672c\u5730\u8bed\u8a00\u7684 iOS \u5173\u952e\u5b57\u7684\u6bcd\u8bed\u8425\u9500\u6d3b\u52a8\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002<\/li>\n\n\n\n<li>\u5730\u70b9\u7ec6\u5316\uff0c\u4ee5\u9632 App \u4ec5\u5728\u5c11\u6570\u51e0\u4e2a\u7279\u5b9a\u5730\u70b9\u8fd0\u884c<\/li>\n\n\n\n<li>\u6309\u5e74\u9f84\u548c\u6027\u522b\u5b9a\u4f4d<\/li>\n\n\n\n<li>\u5ba2\u6237\u7c7b\u578b--\u6240\u6709\u7528\u6237\u3001\u65b0\u7528\u6237\u3001\u56de\u5f52\u7528\u6237\u3001\u540c\u4e00\u5f00\u53d1\u5546\u5176\u4ed6 App \u7684\u7528\u6237<\/li>\n<\/ul>\n\n\n\n<p><strong>4. \u5229\u7528\u9ad8 LTV \u4f18\u8d28\u7528\u6237\u7fa4\u5b9e\u73b0\u53ef\u6301\u7eed\u7684 ROAS<\/strong><\/p>\n\n\n\n<p>\u5f53\u7528\u6237\u8003\u8651\u5f00\u59cb\u4f7f\u7528 Apple \u641c\u7d22\u5e7f\u544a\u65f6\uff0c\u7ecf\u5e38\u4f1a\u51fa\u73b0\u4e00\u4e2a\u91cd\u8981\u7684\u4e89\u8bae\u70b9\uff0c\u5373\u5927\u5bb6\u90fd\u77e5\u9053\u8be5\u5e73\u53f0\u83b7\u53d6 iOS \u7528\u6237\u7684\u5ba2\u6237\u6210\u672c\uff08CAC\uff09\u975e\u5e38\u9ad8\uff0c\u4e00\u4e9b\u884c\u4e1a\u62a5\u544a\u5c06\u8fd9\u4e00\u6570\u5b57\u8bbe\u5b9a\u4e3a\u9ad8\u8fbe 1.99 \u7f8e\u5143\u3002Apple \u641c\u7d22\u5e7f\u544a\u7684 CAC \u53d6\u51b3\u4e8e App \u5e7f\u544a\u5546\u5f00\u5c55\u5e7f\u544a\u6d3b\u52a8\u7684\u5730\u70b9\u3001\u76ee\u6807\u5173\u952e\u5b57\u4ee5\u53ca\u8be5\u7c7b\u522b\u5173\u952e\u5b57\u51fa\u4ef7\u7684\u6807\u51c6\u6210\u672c\u7b49\u56e0\u7d20\u3002\u8981\u4f18\u5316 iOS \u4ed8\u8d39\u5e7f\u544a\u6d3b\u52a8\uff0c\u4ece\u800c\u6700\u5927\u5316\u6210\u672c\u6548\u76ca\uff0c\u5168\u6e20\u9053\u6570\u636e\u6574\u5408\u662f\u4e00\u9879\u5173\u952e\u8981\u6c42\u3002\u5982\u679c\u4e0d\u5bf9 Apple \u641c\u7d22\u5e7f\u544a\u8fdb\u884c\u76d1\u63a7\uff0c\u4e5f\u4e0d\u4e0e\u5168\u6e20\u9053\u8425\u9500\u6d3b\u52a8\u5206\u6790\u7ed3\u679c\u4fdd\u6301\u540c\u6b65\uff0c\u90a3\u4e48\u6210\u672c\u5f88\u53ef\u80fd\u5c31\u4f1a\u5728\u5927\u7b14\u6d6a\u8d39\u8425\u9500\u8d39\u7528\uff0c\u800c\u7ba1\u7406 CAC \u7684\u7b80\u5355\u65b9\u6cd5\u662f\u7ef4\u62a4\u5426\u5b9a\u5173\u952e\u5b57\u5217\u8868\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-negative-keywords.png?resize=1024%2C576&#038;ssl=1\" alt=\"\u82f9\u679c\u641c\u7d22\u5e7f\u544a\u5426\u5b9a\u5173\u952e\u5b57\" class=\"wp-image-10687\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-negative-keywords.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-negative-keywords.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-negative-keywords.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-negative-keywords.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-negative-keywords.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-negative-keywords.png?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u5426\u5b9a\u5173\u952e\u5b57\u662f\u4e00\u7ec4\u4e0e App \u65e0\u5173\u7684\u5173\u952e\u5b57\uff0c\u5e7f\u544a\u51fa\u73b0\u5728\u8fd9\u4e9b\u5173\u952e\u5b57\u4e0a\u4f1a\u53d7\u5230\u9650\u5236\uff0c\u5728\u8bbe\u7f6e Apple \u641c\u7d22\u5e7f\u544a\u6d3b\u52a8\u65f6\uff0c\u4fdd\u7559\u4e00\u4efd\u5b8c\u5584\u7684\u5426\u5b9a\u5173\u952e\u5b57\u5217\u8868\u53ef\u786e\u4fdd\u9884\u7b97\u4e0d\u4f1a\u56e0\u5e7f\u544a\u6295\u653e\u4e0d\u5f53\u800c\u6d41\u5931\u3002<\/p>\n\n\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0c\u6240\u6709\u4ee5\u5e7f\u6cdb\u5339\u914d\u5173\u952e\u5b57\u4e3a\u4e3b\u5bfc\u7684\u8425\u9500\u6d3b\u52a8\u90fd\u5e94\u9075\u5faa\u5e38\u89c4\u7684 A\/B \u6d4b\u8bd5\u6d41\u7a0b\uff0c\u4ee5\u5254\u9664\u76ee\u6807\u5217\u8868\u4e2d\u8868\u73b0\u4e0d\u4f73\u7684\u5173\u952e\u5b57\u53d8\u4f53\uff0c\u4e3a\u7cbe\u786e\u5339\u914d\u548c\u5e7f\u6cdb\u5339\u914d\u7c7b\u578b\u7684\u8425\u9500\u6d3b\u52a8\u786e\u5b9a\u5173\u952e\u5b57\u5217\u8868\uff0c\u5176\u4e2d App \u7684 \"\u8bdd\u8bed\u6743\u4efd\u989d\"\uff08SoV\uff09\u662f\u8f6c\u5316\u9ad8\u8d28\u91cf\u7528\u6237\u7684\u91cd\u4e2d\u4e4b\u91cd\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e App \u8425\u9500\u4eba\u5458\u5c31\u9884\u7b97\u5206\u914d\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\uff0c\u5982\u679c\u6ca1\u6709\u4f18\u5148\u7ea7\u5217\u8868\uff0c\u5c31\u6709\u53ef\u80fd\u5c06\u9884\u7b97\u8fc7\u4e8e\u5206\u6563\u5730\u6295\u653e\u5230\u5927\u91cf\u5173\u952e\u5b57\u4e0a\uff0c\u8fd9\u81ea\u7136\u4f1a\u964d\u4f4e\u5e7f\u544a\u652f\u51fa\u7684 ROAS\uff0cNewton \u56e2\u961f\u91c7\u7528\u4e86\u7c7b\u4f3c\u7684\u7b56\u7565\uff0c\u5373\u7b5b\u9009\u9ad8\u8d28\u91cf\u5173\u952e\u5b57\u3001\u4ee5\u6570\u636e\u4e3a\u5bfc\u5411\u5206\u914d\u5173\u952e\u5b57\u51fa\u4ef7\u4ee5\u53ca\u5b9e\u65f6\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\uff0c\u4ece\u800c\u5c06 CAC \u964d\u4f4e\u4e86 <a href=\"https:\/\/newtonco.ai\/rmg-case-study\">60%<\/a>.<\/p>\n\n\n\n<p class=\"translation-block\">\u8be5\u5e73\u53f0\u4e4b\u6240\u4ee5\u80fd\u83b7\u5f97\u66f4\u9ad8\u7684 ROAS\uff0c\u53e6\u4e00\u4e2a\u539f\u56e0\u662f iOS \u7528\u6237\u5728\u5e94\u7528\u5185\u8d2d\u4e70\u4e0a\u7684\u82b1\u8d39\u901a\u5e38\u6bd4 Android \u7528\u6237<a href=\"https:\/\/newtonco.ai\/en\/blog\/app-store-vs.-play-store-app-marketing\" target=\"_self\">\u9ad8\u51fa 50%<\/a>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaigns.png?resize=1024%2C597&#038;ssl=1\" alt=\"\u82f9\u679c\u641c\u7d22\u5e7f\u544a\u6d3b\u52a8\u57fa\u51c6\" class=\"wp-image-10689\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaigns.png?resize=1024%2C597&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaigns.png?resize=300%2C175&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaigns.png?resize=768%2C448&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/12\/get-started-on-apple-search-ads-campaigns.png?w=1421&amp;ssl=1 1421w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>5. \u63d0\u5347 App \u5546\u5e97\u8868\u73b0\u6027\u80fd\uff0c\u83b7\u5f97\u66f4\u591a\u4e0b\u8f7d\u91cf<\/strong><\/p>\n\n\n\n<p>Apple \u641c\u7d22\u5e7f\u544a\u662f\u57fa\u4e8e\u7528\u6237\u7684\u641c\u7d22\u5386\u53f2\u548c\u5e94\u7528\u4e0b\u8f7d\u5386\u53f2\u6765\u5411\u7528\u6237\u5c55\u793a\u5e7f\u544a\uff0c\u8fd9\u610f\u5473\u7740 App \u8425\u9500\u4eba\u5458\u5df2\u7ecf\u5728\u5904\u7406 App Store \u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u9ad8\u610f\u5411\u7ba1\u9053\uff0c\u8be5\u5e73\u53f0\u7684\u6700\u5927\u4f18\u70b9\u662f\u53ef\u4ee5\u7075\u6d3b\u6574\u5408 MMP \u6570\u636e\uff0c\u5728\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\u8fdb\u884c\u900f\u660e\u7684\u7ee9\u6548\u8861\u91cf\u3002<\/p>\n\n\n\n<p>\u8981\u5f00\u59cb\u4f7f\u7528 Apple \u641c\u7d22\u5e7f\u544a\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u96c6\u6210 <a href=\"https:\/\/newtonco.ai\/en\/blog\/apple-search-ads-campaign-performance\">\u5168\u6f0f\u6597\u5206\u6790\u529f\u80fd<\/a>\uff0c\u6709\u4e86\u8fd9\u79cd\u96c6\u6210\uff0c\u8425\u9500\u4eba\u5458\u73b0\u5728\u53ef\u4ee5\u901a\u8fc7\u8ddf\u8e2a\u4e86\u89e3\u5e7f\u544a\u8d39\u7528\u7684\u53bb\u5411\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54ea\u4e9b\u5173\u952e\u8bcd\u5e26\u6765\u4e86\u6700\u5927\u4e0b\u8f7d\u91cf\uff0c\u660e\u786e iOS \u6210\u529f\u8425\u9500\u6d3b\u52a8\u7684\u771f\u6b63\u6765\u6e90<\/li>\n\n\n\n<li class=\"translation-block\">\u54ea\u4e9b\u5173\u952e\u8bcd\u63a8\u52a8\u4e86\u4e0b\u8f7d\uff0c\u5e26\u6765\u9ad8\u6ce8\u518c\u91cf\u3001\u5e94\u7528\u5185\u4f1a\u8bdd\u3001 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/in-app-purchases-iap?_gl=1*14bfxwp*_gcl_au*MTc0MTE4OTM0OC4xNzAyMjcyMTA2\" target=\"_self\"> \u5e94\u7528\u5185\u4ed8\u8d39 ( IAPs )<\/a>\u6e38\u620f\u64ad\u653e\u91cf\u751a\u81f3\u89c2\u770b\u6b21\u6570<\/li>\n\n\n\n<li>\u54ea\u4e9b\u5173\u952e\u8bcd\u63a8\u52a8\u4e86\u8f83\u65b0\u7684\u53d7\u4f17\u7fa4\u4f53\u4e0b\u8f7d App \u5e76\u5728 App \u4e0a\u8fdb\u884c\u4ea4\u6613<\/li>\n\n\n\n<li class=\"translation-block\">\u5b9e\u65f6\u7ade\u4ef7\u4f18\u5316\u5982\u4f55\u5f71\u54cdCACs \u548c<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/return-on-ad-spend-roas?_gl=1*1davwqx*_gcl_au*MTc0MTE4OTM0OC4xNzAyMjcyMTA2\" target=\"_self\">ROAS<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u6765\u81ea Apple \u641c\u7d22\u5e7f\u544a\u7684\u6027\u80fd\u5206\u6790\u4e5f\u6709\u52a9\u4e8e\u63d0\u5347\u60a8\u7684 <a href=\"https:\/\/newtonco.ai\/apple-search-ads-keywords-types\">App Store \u81ea\u7136\u5173\u952e\u5b57<\/a> \u4f18\u5316\uff0c\u8fd9\u5c06\u8fdb\u4e00\u6b65\u5e2e\u52a9\u63d0\u5347\u60a8 App \u7684\u81ea\u7136\u6392\u540d\uff0c\u4ece\u800c\u63d0\u9ad8\u4e0b\u8f7d\u8d28\u91cf\u548c ROAS\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u603b\u7ed3<\/h2>\n\n\n\n<p>2024 \u5e74\uff0c\u6211\u4eec\u5c06\u6b65\u5165\u4e00\u4e2a\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u79fb\u52a8\u5e7f\u544a\u65b0\u65f6\u4ee3\uff0c\u76ee\u524d\uff0cApple \u641c\u7d22\u5e7f\u544a\u6b63\u5728\u5f15\u9886\u4ee5\u6d88\u8d39\u8005\u4e3a\u5bfc\u5411\u3001\u4ee5\u9690\u79c1\u4e3a\u5148\u7684 App \u8425\u9500\u3002\u5728\u6b64\uff0c\u6211\u4eec\u63a2\u8ba8\u4e86 App \u8425\u9500\u4eba\u5458\u5e94\u5c06 Apple \u641c\u7d22\u5e7f\u544a\u5e73\u53f0\u4f5c\u4e3a\u83b7\u53d6\u4f18\u8d28\u7528\u6237\u7684\u5f3a\u5927\u6e20\u9053\u7684\u4e94\u5927\u7406\u7531\u3002\u8be5\u5e73\u53f0\u5c06\u6709\u52a9\u4e8e\u63d0\u9ad8 App \u7684\u77e5\u540d\u5ea6\u548c\u9ad8\u8d28\u91cf\u8986\u76d6\uff0c\u63d0\u4f9b\u53ef\u81ea\u5b9a\u4e49\u7684\u76ee\u6807\u5b9a\u4f4d\uff0c\u5e2e\u52a9\u83b7\u53d6\u6700\u4f18\u8d28\u7528\u6237\uff08\u4ed6\u4eec\u6709\u52a9\u4e8e\u63a8\u52a8\u9ad8 ROAS\uff09\uff0c\u63d0\u9ad8 App Store \u7684\u6574\u4f53\u6027\u80fd\uff0c\u5e76\u4e14\u975e\u5e38\u6613\u4e8e\u6784\u5efa\u548c\u542f\u52a8\u8425\u9500\u6d3b\u52a8\u3002\u901a\u8fc7\u5728\u5e73\u53f0\u4e0a\u6dfb\u52a0\u591a\u8bed\u8a00\u5173\u952e\u5b57\u7b56\u7565\u548c\u5168\u6f0f\u6597\u5206\u6790\uff0c App \u8425\u9500\u4eba\u5458\u53ef\u4ee5\u771f\u6b63\u5b9e\u73b0\u5176\u5728\u4f18\u8d28 iOS \u7528\u6237\u7684\u83b7\u53d6\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Guest post by Karnika Roy, who leads the content initiatives at Newton, a performance-focused iOS app growth platform. Do you remember the last time you were planning something and an app was not involved? Is that difficult to imagine? Millennials and GenZ love their apps. Every moment of their lives &#8211; from the time they&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-10660","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 reasons to get started with Apple Search Ads in 2024 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/top-5-reasons-to-get-started-with-apple-search-ads-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 reasons to get started with Apple Search Ads in 2024 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Guest post by Karnika Roy, who leads the content initiatives at Newton, a performance-focused iOS app growth platform. 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