{"id":10986,"date":"2024-01-25T13:12:17","date_gmt":"2024-01-25T13:12:17","guid":{"rendered":"https:\/\/tenjin.com\/?p=10986"},"modified":"2024-06-27T12:16:26","modified_gmt":"2024-06-27T12:16:26","slug":"from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/","title":{"rendered":"\u5c55\u671b2024\uff0c\u4ece\u5e7f\u544a\u53d8\u73b0\u5230\u6df7\u5408\u53d8\u73b0\uff1a\u542b\u5e7f\u544a\u652f\u51fa\u4e0eCPI\u6392\u540d\uff0c\u56ca\u62ec\u5404\u56fd\u5bb6\u4e0e\u5e7f\u544a\u6e20\u9053"},"content":{"rendered":"<p>\u6211\u4eec\u671f\u5f85\u5df2\u4e45\u7684\u884c\u4e1a\u62a5\u544a\u6765\u4e86\uff01\u300a\u5c55\u671b2024\uff0c\u4ece\u5e7f\u544a\u53d8\u73b0\u5230\u6df7\u5408\u53d8\u73b0\u300b\u6df1\u5165\u5206\u6790\u4e86\u79fb\u52a8\u6e38\u620f\u884c\u4e1a\u7684\u53d1\u5c55\u8d8b\u52bf\u3002\u672c\u4efd\u62a5\u544a\u4ee5\u5e7f\u544a\u53d8\u73b0\u53ca\u6df7\u5408\u53d8\u73b0\u4e24\u5927\u9886\u57df\u4e3a\u5207\u5165\u70b9\uff0c\u8be6\u5c3d\u63cf\u7ed8\u4e86\u8fd9\u4e24\u7c7b\u6e38\u620f\/\u8fd0\u8425\u6a21\u5f0f\u7684\u7528\u6237\u83b7\u53d6\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u7531\u8d85\u4f11\u95f2\u578b\u5411\u6df7\u5408\u4f11\u95f2\u7684\u8f6c\u53d8\uff0c\u662f\u79fb\u52a8\u6e38\u620f\u884c\u4e1a\u91cc\u7684\u4e00\u6b21\u5927\u7a81\u7834\uff0c\u56e0\u4e3a\u5f00\u53d1\u8005\u4eec\u5c06\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u7b80\u6d01\u6613\u61c2\u548c\u4f11\u95f2\u6e38\u620f\u5178\u578b\u6709\u8da3\u7684\u6e38\u620f\u73a9\u6cd5\u5de7\u5999\u5730\u7ed3\u5408\u5728\u4e00\u8d77\u3002\u8fd9\u79cd\u53d8\u5316\u7684\u4e00\u4e2a\u5173\u952e\u65b9\u9762\u5c31\u662f\u53d8\u73b0\u7b56\u7565\u3002\u8fc7\u53bb\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6536\u5165\u4e3b\u8981\u4f9d\u9760 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/in-app-advertising-iaa\">IAA\uff08\u5e94\u7528\u5185\u5e7f\u544a\uff09<\/a> \u3002\u7136\u800c\uff0c\u6df7\u5408\u53d8\u73b0\u6210\u529f\u5730\u5c06 <a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap?highlight=iap\">IAP\uff08\u5185\u8d2d\u4ed8\u8d39\uff09<\/a> \u548c\u5e94\u7528\u5185\u5e7f\u544a\u76f8\u7ed3\u5408\uff0c\u5f62\u6210\u4e86\u4e00\u4e2a\u66f4\u4e30\u5bcc\u591a\u6837\uff0c\u751a\u81f3\u53ef\u80fd\u5e26\u6765\u4e30\u539a\u56de\u62a5\u7684\u8d44\u91d1\u6d41\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<cite>2023 \u5e74\u4f0a\u59cb\uff0c\u6211\u4eec\u5c31\u542c\u5230\u4e86\u8fd9\u6837\u4e00\u53e5\u672b\u65e5\u9884\u8a00\uff1a\u201c\u8d85\u4f11\u95f2\u5df2\u6b7b\u201d\u3002\u4f46\u8fd9\u53ea\u662f\u6545\u4e8b\u7684\u4e00\u90e8\u5206\u3002\u8d85\u4f11\u95f2\u5e76\u6ca1\u6709\u6b7b\u3002\u5b83\u7ecf\u5386\u4e86\u4e24\u4e2a\u91cd\u5927\u53d8\u5316\u3002\u9996\u5148\uff0c\u5728\u8d8a\u5357\u7b49\u65b0\u5174\u56fd\u5bb6\uff0c\u5b83\u4ee5\u539f\u6709\u7684\u5f62\u5f0f\u7ee7\u7eed\u5b58\u5728\u3002\u5176\u6b21\uff0c\u5b83\u6b63\u5728\u8c03\u6574\u81ea\u5df1\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u4ee5\u5229\u7528 IAP \u6536\u5165\uff0c\u4ece\u800c\u5f62\u6210\u4e86\u4e00\u79cd\u88ab\u79f0\u4e3a \"\u6df7\u5408\u4f11\u95f2\"\uff08Hybrid-Casual\uff09\u7684\u65b0\u8d8b\u52bf\u3002Hybrid-Casual \u662f Hyper-Casual \u7684\u6f14\u53d8\u3002\u800c\u975e\u65ad\u88c2\u3002.<br><br>\u5728\u79fb\u52a8\u6e38\u620f\u8fd9\u6837\u4e00\u4e2a\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u521b\u9020\u65b0\u7684\u6536\u5165\u5f62\u5f0f\u51e0\u4e4e\u662f\u4e00\u4e2a\u5947\u8ff9\u30022024 \u5e74\uff0c\u6211\u4eec\u5c06\u770b\u5230\u975e\u8d85\u4f11\u95f2\u5de5\u4f5c\u5ba4\u5c1d\u8bd5\u5f00\u53d1\u6df7\u5408\u4f11\u95f2\u6e38\u620f\uff0c\u5982 Peak \u7684\u300a\u706b\u67f4\u4eba\u5de5\u5382\uff01\u300b\uff0c\u800c\u8d85\u4f11\u95f2\u5de5\u4f5c\u5ba4\u5219\u5de9\u56fa\u5176\u6df7\u5408\u4f11\u95f2\u5546\u4e1a\u6218\u7565\uff0c\u53d1\u73b0\u6700\u4f73\u7684\u5b50\u7c7b\u578b\uff0c\u5982 SayGames \u548c Supercent \u7684\u300a\u95f2\u7f6e\u8857\u673a\u300b\u548c Voodoo \u7684\u300a\u76ca\u667a\u300b\u3002\u4eca\u5e74\u5c06\u662f\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u5e74\u3002.<\/cite><\/blockquote>\n\n\n\n<p><strong>\u2013 Carlos Pereira \u2013\u79fb\u52a8\u6e38\u620f\u7814\u7a76\u5458\u517c\u4e1a\u52a1\u5206\u6790\u5e08<\/strong><\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u62a5\u544a\u4e2d\u7684\u4e00\u4e9b\u89c2\u70b9\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\">\u5b89\u5353\u7cfb\u7edf\u7684\u5e7f\u544a\u82b1\u8d39\u4fdd\u6301\u7a33\u6b65\u589e\u957f\uff0c\u800ciOS\u7cfb\u7edf\u7684\u5e73\u5747<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/cost-per-install-cpi?_gl=1*1z0meis*_gcl_au*MTc0MTE4OTM0OC4xNzAyMjcyMTA2Ljc1ODQ0OTEzOS4xNzA1OTgxNzgwLjE3MDU5ODE3OTA.\" target=\"_self\">CPI<\/a>\u5219\u521b\u4e0b\u4e86\u5386\u53f2\u65b0\u9ad8\u3002<\/li>\n\n\n\n<li>\u5c3d\u7ba1\u65e5\u672c\u7684CPI\u5904\u4e8e\u8f83\u9ad8\u6c34\u5e73\uff0c\u4f46\u662f\u5b83\u59cb\u7ec8\u662f\u8bb8\u591aiOS\u5e7f\u544a\u4e3b\u7684\u4e3b\u8981\u76ee\u6807\u5e02\u573a\u3002<\/li>\n\n\n\n<li>\u7f8e\u56fd\u5728\u5b89\u5353\u548ciOS\u5e73\u53f0\u7684 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/glossary-spend\">\u5e7f\u544a\u82b1\u8d39<\/a> \u7684\u4efd\u989d\u59cb\u7ec8\u5c45\u4e8e\u9886\u5148\u5730\u4f4d\u3002<\/li>\n\n\n\n<li class=\"translation-block\">\u5728\u5404\u7c7b<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/average-revenue-per-user-arpu\" target=\"_self\">\u5e7f\u544a\u6e20\u9053<\/a> \u6392\u540d\u4e2d\uff0cApplovin\u3001Mintegral \u548cGoogle Ads\u6b63\u5728\u4e89\u593a\u7b2c\u4e00\u7684\u4f4d\u7f6e<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/hubs.ly\/Q02hxKcj0\" style=\"background-color:#6bb4e1\">\u83b7\u53d6\u62a5\u544a<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Our much-awaited industry report is here! &#8220;From Hyper to Hybrid in 2024,&#8221; provides an in-depth analysis of the evolving trends in the mobile gaming industry. The report primarily focuses on the hyper-casual and hybrid-casual genres, and the user acquisition trends for both genres \/ business models. The shift from hyper to hybrid represents a significant&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10986","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Hyper to Hybrid in 2024 - Ad Spend &amp; CPI by Platform, Ad Network &amp; Country Rankings | Tenjin<\/title>\n<meta name=\"description\" content=\"Find the best ad networks and countries for hyper and hybrid casual games by ad spend &amp; CPI by platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2024 - Ad Spend &amp; CPI by Platform, Ad Network &amp; Country Rankings | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find the best ad networks and countries for hyper and hybrid casual games by ad spend &amp; CPI by platform\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T13:12:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-27T12:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-Hyper-to-Hybrid-2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/ru\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"From Hyper to Hybrid in 2024 &#8211; 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