{"id":11161,"date":"2024-03-04T09:59:17","date_gmt":"2024-03-04T09:59:17","guid":{"rendered":"https:\/\/tenjin.com\/?p=11161"},"modified":"2026-04-14T10:17:10","modified_gmt":"2026-04-14T10:17:10","slug":"google-dma","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/google-dma\/","title":{"rendered":"DMA \u4e0e Google\uff1aTenjin\u7528\u6237\u9700\u5173\u6ce8\u7684\u5173\u952e\u4e8b\u9879"},"content":{"rendered":"<p>\u6b27\u76df\u7684\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u6848\u300b\uff08Digital Market Act\uff0c\u7b80\u79f0DMA\uff09\u5bf9\u5728\u6b27\u6d32\u7ecf\u6d4e\u533a\uff08EEA\uff09\u4ee5\u53ca\u82f1\u56fd\uff0c\u5728\u8c37\u6b4c\u8fdb\u884c\u53d8\u73b0\u6216\u63a8\u5e7f\u7684\u79fb\u52a8\u53d1\u884c\u5546\u800c\u8a00\u662f\u4e00\u4e2a\u91cd\u5927\u7684\u8f6c\u53d8\u3002\u4f5c\u4e3a\u4e1a\u5185\u4e13\u5bb6\uff0cTenjin\u5c06\u5168\u529b\u4ee5\u8d74\uff0c\u534f\u52a9\u5927\u5bb6\u6e21\u8fc7\u8fd9\u6b21\u6311\u6218\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u6848\u300b\uff08DMA\uff09\uff1f<\/h2>\n\n\n\n<p>\u6b27\u76df\u59d4\u5458\u4f1a\u8fd1\u65e5\u63d0\u51fa\u4e86\u4e00\u4efd\u540d\u4e3a\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u6848\u300b\u7684\u6cd5\u89c4\u5021\u8bae\u3002\u8be5\u6cd5\u6848\u65e8\u5728\u5728\u6b27\u76df\u6784\u5efa\u4e00\u4e2a\u516c\u5e73\u7ade\u4e89\u7684\u6570\u5b57\u5e02\u573a\u673a\u5236\uff0c\u81f4\u529b\u4e8e\u5236\u5b9a\u5e76\u6267\u884c\u4e00\u7cfb\u5217\u7ba1\u7406\u89c4\u5b9a\u3002\u88ab\u79f0\u4e3a\u201c\u5b88\u95e8\u4eba\u201d\u7684\u5927\u578b\u5728\u7ebf\u5e73\u53f0\uff0c\u9700\u8981\u9075\u5b88\u8fd9\u4e00\u6cd5\u89c4\uff0c\u907f\u514d\u4e0d\u6b63\u5f53\u7ade\u4e89\u884c\u4e3a\uff0c\u4ece\u800c\u4fdd\u969c\u5c0f\u578b\u4f01\u4e1a\u548c\u521b\u65b0\u521b\u4e1a\u7684\u516c\u5e73\u7ade\u4e89\u73af\u5883\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u524d\u5f80\u6b27\u76df\u59d4\u5458\u4f1a\u5b98\u65b9\u7f51\u7ad9\u67e5\u770b\u66f4\u4e3a\u8be6\u7ec6\u7684\u4fe1\u606f\uff1a <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\">\u6570\u5b57\u5e02\u573a\u6cd5\u6848 - \u6b27\u76df\u59d4\u5458\u4f1a<\/a>.<\/p>\n\n\n\n<p>Google\u5df2\u88ab\u660e\u786e\u9009\u4e3a\u5176\u4e2d\u7684\u4e00\u4f4d \u201c\u5b88\u95e8\u4eba\u201d\u3002\u56e0\u6b64\uff0c\u4e3a\u4e86\u4e25\u683c\u6267\u884c\u65b0\u7684\u6cd5\u89c4\uff0cGoogle\u8981\u6c42\u53d1\u884c\u5546\u6536\u96c6\u7528\u6237\u540c\u610f\u8bb8\u53ef\u540e\uff0c\u5e76\u5c06\u76f8\u5e94\u7684\u53cd\u9988\u63d0\u4f9b\u7ed9Google\u3002\u82e5\u672a\u9075\u5faa\u6b64\u6761\u6b3e\uff0c\u5c06\u65e0\u6cd5\u4f7f\u7528\u5b9a\u5411\u3001\u4e2a\u6027\u5316\u5e7f\u544a\u548c\u6570\u636e\u5f52\u56e0\u7b49\u529f\u80fd\uff0c\u8fd9\u5c06\u4f1a\u5f71\u54cd\u5e7f\u544a\u53d8\u73b0\u5316\u548c\u5e7f\u544a\u6548\u679c\u3002&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6700\u5927\u7a0b\u5ea6\u5730\u51cf\u5c11AdMob\u7684\u5e7f\u544a\u6536\u5165\u4e0b\u6ed1\u98ce\u9669&nbsp;<\/h2>\n\n\n\n<p>\u4f5c\u4e3a\u4eca\u5e74\u7684\u9996\u4e2a\u4efb\u52a1\uff0cGoogle\u8981\u6c42\u6b27\u76df\u7ecf\u6d4e\u533a\u7684\u5404\u4e2a\u53d1\u884c\u5546\u901a\u8fc7Google\u8ba4\u8bc1\u7684\u8bb8\u53ef\u7ba1\u7406\u5e73\u53f0\u6765\u6536\u96c6\u7528\u6237\u7684\u8bb8\u53ef\u3002 <a href=\"https:\/\/tenjin.com\/zh\/blog\/new-consent-rules-from-google-cmp-tcf\/\">\u4e0b\u9762\u662f\u4e00\u6bb5\u7b80\u77ed\u89c6\u9891\uff0c\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u7406\u89e3 CMP \u53ca\u65b0\u7684\u8bb8\u53ef\u89c4\u5219<\/a>\u3002\u82e5\u53d1\u884c\u5546\u8fdd\u53cd\u76f8\u5173\u89c4\u5b9a\uff0c\u5c06\u53ef\u80fd\u5bfc\u81f4Google 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class=\"wp-block-heading\">\u8d4b\u80fd\u53d1\u884c\u5546\u4ee5\u5e94\u5bf9DMA\u53d8\u66f4\u7684\u6311\u6218&nbsp;<\/h2>\n\n\n\n<p>\u603b\u7684\u6765\u8bf4\uff0cDMA\u7ed9\u5728\u6b27\u76df\u7ecf\u6d4e\u533a\u548c\u82f1\u56fd\u8fd0\u8425\u7684\u79fb\u52a8\u53d1\u884c\u5546\u5e26\u6765\u4e86\u91cd\u5927\u53d8\u5316\u3002\u4e3a\u4e86\u5408\u89c4\uff0c\u4ed6\u4eec\u9700\u8981\u6210\u529f\u5730\u6536\u96c6\u7528\u6237\u8bb8\u53ef\u5e76\u5c06\u5176\u4f20\u9001\u56de\u8c37\u6b4c\uff0c\u8fd9\u5bf9\u4e8e\u7ef4\u62a4\u5e7f\u544a\u6536\u76ca\u548c\u5e7f\u544a\u6548\u679c\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>Tenjin\u5df2\u7ecf\u505a\u597d\u5145\u5206\u51c6\u5907\uff0c\u901a\u8fc7\u6700\u65b0\u5347\u7ea7\u7684Tenjin SDK\uff0c\u5168\u9762\u652f\u6301\u4e3b\u6d41CMP\uff0c\u786e\u4fdd\u7528\u6237\u8bb8\u53ef\u4fe1\u606f\u6536\u96c6\u7684\u4fbf\u6377\u6027\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>The EU&#8217;s Digital Markets Act (DMA) marks a significant development for mobile publishers who monetize or advertise through Google in the European Economic Area (EEA) and the UK. Tenjin has been fully equipped and ready to help publishers with this transition.&nbsp; What is the Digital Markets Act (DMA)? The DMA is a legislative proposal by&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11161","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DMA and Google: Key Essentials for Tenjin Users | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/new-consent-rules-from-google-cmp-tcf\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMA and Google: Key Essentials for Tenjin Users | Tenjin\" \/>\n<meta property=\"og:description\" content=\"The EU&#8217;s Digital Markets Act (DMA) marks a significant development for mobile publishers who monetize or advertise through Google in the European Economic Area (EEA) and the UK. 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