{"id":11611,"date":"2024-06-05T11:54:16","date_gmt":"2024-06-05T11:54:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=11611"},"modified":"2025-05-27T15:15:21","modified_gmt":"2025-05-27T15:15:21","slug":"ad-monetization-benchmark-report-2025-ecpm-ad-revenue","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/","title":{"rendered":"2025 \u5e74\u5e7f\u544a\u8d27\u5e01\u5316\u57fa\u51c6\u62a5\u544a\u300b--\u6309\u5e73\u53f0\u3001\u56fd\u5bb6\u548c\u5e7f\u544a\u7f51\u7edc\u5212\u5206\u7684\u5e7f\u544a\u6536\u5165\u4efd\u989d\uff1b\u6309\u5e7f\u544a\u5f62\u5f0f\u5212\u5206\u7684 eCPM"},"content":{"rendered":"<p>Tenjin\u516c\u53f8\u643a\u624bClever Ads Solutions(CAS)\uff0c\u4e3a\u60a8\u5e26\u6765\u72ec\u5bb6\u7684 <a href=\"https:\/\/tenjin.com\/zh\/blog\/ad-mon-gaming-2024\/\">\u79fb\u52a8\u6e38\u620f\u5e7f\u544a\u53d8\u73b0\u57fa\u51c6\u62a5\u544a<\/a>.<\/p>\n\n\n\n<p class=\"translation-block\">\u8fd1\u5e74\u6765\uff0c\u79fb\u52a8\u6e38\u620f\u901a\u8fc7\u5c55\u793a\u5e94\u7528\u5185\u5e7f\u544a\u6240\u5b9e\u73b0\u7684\u6536\u76ca\u5f97\u5230\u4e86\u5927\u5e45\u63d0\u5347\uff0c\u5c3d\u7ba1\u9762\u5bf9\u8bf8\u591a\u6311\u6218\uff0c\u5e7f\u544a\u6536\u5165\u4f9d\u7136\u6709\u5de8\u5927\u7684\u6f5c\u529b\u3002\u4f17\u591a\u6e38\u620f\u53d1\u884c\u5546\u5f00\u59cb\u91c7\u7528\u201c\u6df7\u5408\u53d8\u73b0\u201d\u6a21\u5f0f\uff0c<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-advertising-iaa?_gl=1*1uup73z*_gcl_au*NDQ1MTkwMjExLjE3MTgwNjM4OTM.\" target=\"_self\">\u5e94\u7528\u5185\u5e7f\u544a\uff08IAA\uff09<\/a> \u548c <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-purchases-iap\" target=\"_self\">\u5e94\u7528\u5185\u8d2d\uff08IAP\uff09<\/a>\u76f8\u7ed3\u5408\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1IAA\u4e0eIAP\u7684\u6bd4\u4f8b\u4ecd\u5b58\u5728\u4e89\u8bae\uff0c\u598250\/50\u300170\/30\u621680\/20\u7684\u5206\u914d\u6a21\u5f0f\uff0c\u4f46\u6709\u4e00\u4e2a\u4e8b\u5b9e\u4e0d\u5bb9\u5ffd\u89c6\uff0c\u90a3\u4fbf\u662f <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/ad-monetization-ad-revenue\">\u5e7f\u544a\u6536\u5165<\/a> \u5728\u7edd\u5927\u591a\u6570\u79fb\u52a8\u53d1\u884c\u5546\u7684\u603b\u6536\u5165\u4e2d\u6240\u5360\u7684\u6bd4\u91cd\u76f8\u5f53\u5927\u3002<\/p>\n\n\n\n<p>\u62a5\u544a\u7684\u4e00\u4e9b\u91cd\u8981\u542f\u793a\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/06\/\u5fae\u4fe1\u56fe\u7247_20240617174230.png\" alt=\"\" class=\"wp-image-11616\" srcset=\"\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-srcset=\"\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"297\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/06\/httpstenjin.comzhblogad-mon-gaming-111-02.png\" alt=\"\" class=\"wp-image-11625\" srcset=\"\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-srcset=\"\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/tenjin.com\/zh\/ad-mon-gaming-2024\/\" style=\"background-color:#6bb4e1\">\u83b7\u53d6\u62a5\u544a<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting &#8220;hybrid monetization&#8221; \u2013 a mix of in-app advertising&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,1],"tags":[],"class_list":["post-11611","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, &amp; Ad Network; eCPM by Ad Format - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, &amp; Ad Network; eCPM by Ad Format - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. 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