{"id":11702,"date":"2024-07-01T16:50:25","date_gmt":"2024-07-01T16:50:25","guid":{"rendered":"https:\/\/tenjin.com\/?p=11702"},"modified":"2026-04-14T10:46:08","modified_gmt":"2026-04-14T10:46:08","slug":"adattributionkit-vs-skadnetwork-whats-the-difference","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/adattributionkit-vs-skadnetwork-whats-the-difference\/","title":{"rendered":"AdAttributionKit vs SKAdNetwork: \u4e24\u8005\u6709\u4f55\u4e0d\u540c\uff1f"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"AdAttributionKit \u4e0e SKAdNetwork\uff1a\u6709\u4ec0\u4e48\u533a\u522b\uff1f\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/3oCNzVrvltk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ec0\u4e48\u662fAdAttributionKit\uff1f<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdQval7_yRHjXAUBYVI-j-r_gn1jM4BLjCyyAYYlsiyl3ileT_346KnCE6mCtswZ1fqU0GMunZaJH0h94c5F5JcLSvw92ji_zU7RCmjoDIoYIhB7lFzqwuACR_tjx4E3s4B1TQGiJwTurLZhBZD--1ak9g?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>AdAttributionKit\u662f\u82f9\u679c\u5728 <a href=\"https:\/\/developer.apple.com\/wwdc24\/\">WWDC 2024<\/a>\u4e0a\u63a8\u51fa\u7684\u5168\u65b0\u5f52\u56e0\u6846\u67b6\u3002\u5b83\u672c\u8d28\u4e0a\u5c31\u662f\u5347\u7ea7\u7248\u7684SKAdNetwork\uff0c\u529f\u80fd\u66f4\u52a0\u4e30\u5bcc\u3001\u5b8c\u5584\u3002&nbsp;<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770bAdAttributionKit\u6709\u54ea\u4e9b\u4eae\u70b9\u5427\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5728iOS\u4e0a\u5b9e\u73b0\u518d\u4e92\u52a8\uff08Re-engagement\uff09<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd5aeunRFjeWu9p7rrTVthb0Yok0dJO1oFsj7HXooUcdkGcrGrPCOC0toZJ9srdvtIL9JWarZXx7OvRk6Pc5eykmOhVbtxKIHzIFuJ6C7GIcxqytIGEUp9A7r-jFGB7vbbTEEp1VGheFkxmgtg6x_GTffE?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8fd9\u662f\u82f9\u679c\u5728WWDC 2023\u5927\u4f1a\u4e0a\u5173\u4e8e <a href=\"https:\/\/tenjin.com\/zh\/blog\/two-biggest-changes-for-ios-advertisers-in-2023-skadnetwork-5-and-privacy-manifest\/\">SKAdNetwork 5<\/a> \u7684\u4ecb\u7ecd\uff1a<\/p>\n\n\n\n<p>\"SKAdNetwork5\u5c06\u652f\u6301\u8ffd\u8e2a\u518d\u4e92\u52a8\u884c\u4e3a\u3002\u9664\u4e86\u8ffd\u8e2a\u7528\u6237\u4e0b\u8f7d\u5e94\u7528\u540e\u7684\u8f6c\u5316\u7387\uff0c\u60a8\u8fd8\u53ef\u4ee5\u6d4b\u91cf\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u6253\u5f00\u5e94\u7528\u540e\u7684\u8f6c\u5316\u7387\"\u3002\uff08<a href=\"https:\/\/developer.apple.com\/videos\/play\/wwdc2023\/102\/?time=3114\">\u6765\u6e90<\/a>)<\/p>\n\n\n\n<p>\u5c3d\u7ba1SKAdNetwork 5\u5c1a\u672a\u53d1\u5e03\uff0c\u4f46\u518d\u4e92\u52a8\u5df2\u7ecf\u53ef\u4ee5\u5728AdAttributionKit\u4e0a\u5b9e\u73b0\u4e86\u3002\u6b64\u5916\uff0c\u82f9\u679c\u4e5f\u5c06\u5728AdAttributionKit\u4e0a\u652f\u6301 <a href=\"https:\/\/developer.apple.com\/ios\/universal-links\/\">\u901a\u7528\u94fe\u63a5\uff08Universal Links\uff09<\/a>\u5373iOS\u7248\u672c\u7684 <a href=\"https:\/\/docs.tenjin.com\/docs\/deep-linking\">\u6df1\u5ea6\u94fe\u63a5<\/a>\u3002\u5f53\u7528\u6237\u70b9\u51fb\u67d0\u4e2a\u4ea7\u54c1\u7684\u5e7f\u544a\u65f6\uff0c\u901a\u7528\u94fe\u63a5\u5c31\u4f1a\u8df3\u8f6c\u5230\u5e94\u7528\u5185\u8be5\u4ea7\u54c1\u7684\u9875\u9762\uff0c\u63d0\u4f9b\u66f4\u52a0\u6d41\u7545\u7684\u7528\u6237\u4f53\u9a8c\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u652f\u6301App Store\u4ee5\u5916\u7684\u5546\u5e97<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdzuLzxqae6uxf1QU1GIbZFK47psnjsLimL1_GWSwTWlM2EryOqpDPxmazhrvPU6F3K10ANiCpMx_qsxRGnNMaIq08EpPag6WuekBhTo4zOg2uocUYe5lvQJ_3honfzHMZZMDMHwcT4whPLEjd6QPVBV2E?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u82f9\u679c\u53d1\u5e03\u4e86AdAttributionKit\u800c\u4e0d\u662fSkKAdNetwork 5\u7684\u539f\u56e0\u4e4b\u4e00\u53ef\u80fd\u662f\u6b27\u76df\u5728iOS\u4e0a\u5f15\u5165\u4e86\u591a\u4e2a<a href=\"https:\/\/developer.apple.com\/support\/dma-and-apps-in-the-eu\/#ios-app-euprimary\"> \u5e94\u7528\u5546\u5e97\uff08\u6216\u5e02\u573a\uff09<\/a>\u3002SKAdNetwork\u53ea\u652f\u6301\u82f9\u679c\u539f\u751f\u5e94\u7528\u5546\u5e97\uff0c\u800cAdAttributionKit\u5374\u80fd\u517c\u5bb9\u7b2c\u4e09\u65b9\u5e94\u7528\u5546\u5e97\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u66f4\u4e25\u683c\u7684\u5e7f\u544a\u9a8c\u8bc1<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcbXc_2altvaD1klAfCAp1W_MBg8fJNeAPTQBS29dGVdP2weKch7yYOH75Y0pC2uyWXAeq8WSjOdq7jOSJ-1VMXExAPSODGwfdCwqYDh6qPrj8YxTdyNwfxA4cqdCArMkyg7NgIvtPNEbTchGd4vo-xVPU?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u53e6\u5916\uff0cAdAttributionKit\u5bf9\u5e7f\u544a\u9a8c\u8bc1\u7684\u8981\u6c42\u4e5f\u975e\u5e38\u4e25\u683c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6240\u6709\u5e7f\u544a\u70b9\u51fb\u90fd\u5fc5\u987b\u4f7fJSON Web Signature (JWS) \u8fdb\u884c\u7b7e\u540d\u8ba4\u8bc1\uff0c\u4ee5\u786e\u4fdd\u6570\u636e\u4ea4\u6613\u7684\u5b89\u5168\u6027<\/li>\n\n\n\n<li>\u53ea\u6709\u5f53\u5e7f\u544a\u6d4f\u89c8\u65f6\u95f4\u8d85\u8fc7\u4e24\u79d2\u949f\u65f6\uff0c\u624d\u4f1a\u8ba1\u5165\u5e7f\u544a\u70b9\u51fb\u6b21\u6570<\/li>\n\n\n\n<li>\u4e00\u6b21\u53ea\u80fd\u663e\u793a\u4e00\u4e2a\u5e7f\u544a\u70b9\u51fb<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u63aa\u65bd\u90fd\u662f\u4e3a\u4e86\u786e\u4fdd\u5f52\u56e0\u6570\u636e\u7684\u771f\u5b9e\u6027\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u66f4\u4e3a\u7cbe\u51c6\u7684\u5206\u6790\u7ed3\u679c\uff0c\u5e76\u6709\u6548\u9632\u6b62\u6b3a\u8bc8\u884c\u4e3a\u7684\u53d1\u751f\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e94\u7528\u5f00\u53d1\u8005\u6a21\u5f0f\u66f4\u8f7b\u677e\u5730\u8fdb\u884c\u6d4b\u8bd5<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd1xRLbOcE8TcVktc52IEhZQuHxoKQMKN1A8lzgMKzDpKvfAuPlYbVN9zswp2VxZqGo9Pwz7GFxwV4RZ_b5Ps4LDtbaCGdiBxLnlGsJoyspX7c_LQHoa1Ss7UHpsXmKxnQ85-MirbSUgex0f6tfbJKZU-Uk?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>AdAttributionKit\u8fd8\u65b0\u589e\u4e86\u4e00\u4e2a\u201c\u5f00\u53d1\u8005\u6a21\u5f0f\u201d\u3002\u8fd9\u4e2a\u6a21\u5f0f\u53ef\u4ee5\u7b80\u5316\u4e0eAdAttributionKit\u7684\u96c6\u6210\u6d4b\u8bd5\u3002\u5f00\u53d1\u8005\u6a21\u5f0f\u5c06\u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n\n\n\n<p>- \u6ca1\u6709\u968f\u673a\u5ef6\u8fdf\u7684\u6570\u636e\u56de\u4f20<\/p>\n\n\n\n<p>- \u66f4\u77ed\u6682\u7684\u8f6c\u5316\u7a97\u53e3<\/p>\n\n\n\n<p>- \u66f4\u5feb\u7684\u56de\u4f20\u901f\u5ea6<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AdAttributionKit\u4f55\u65f6\u4e0a\u7ebf\uff1f<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXejTebmQOTvHaf4XLiKJpk66prNHIczm-XEWwGAP7r6Aoc2toq4PFW9kAq1KBHV1A1ibgNzryAjhglZ1p0te9KOp2K299UlMuM78JsgAsxuADOB4LqssF2pulmxBfpb_GS-JTTlnUrZzJtsq05g_SjMWxGD?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p>iOS 17.4\u7248\u672c\u4e2d\u5df2\u7ecf\u5f00\u653e\u4e86AdAttributionKit\u7684\u6838\u5fc3\u529f\u80fd\u3002\u518d\u4e92\u52a8\u548c\u5f00\u53d1\u8005\u6a21\u5f0f\u5c06\u57282024\u5e749\u6708\u4efd\u53d1\u5e03\u7684iOS 18\u7248\u672c\u4e2d\u5f00\u653e\u3002&nbsp;<\/p>\n\n\n\n<p>\u867d\u7136AdAttributionKit\u7684\u51fa\u73b0\u5bf9\u5e7f\u544a\u4e3b\u6765\u8bf4\u662f\u4e2a\u5229\u597d\u6d88\u606f\uff0c\u4f46 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ad-network\">\u5e7f\u544a\u6e20\u9053<\/a> \u8fd8\u9700\u8981\u4e00\u5b9a\u65f6\u95f4\u9002\u5e94\u8fd9\u4e2a\u65b0\u7684\u6846\u67b6\uff0c\u5c31\u50cf\u4e4b\u524d\u7684SKAdNetwork 4\u90a3\u6837\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5bf9AdAttributionKit\u8fd8\u6709\u66f4\u591a\u7591\u95ee\uff1f<\/h3>\n\n\n\n<p>\u60f3\u8981\u4e86\u89e3\u6709\u5173AdAttributionKit\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u6b22\u8fce\u968f\u65f6\u67e5\u9605 <a href=\"https:\/\/developer.apple.com\/documentation\/AdAttributionKit\">\u82f9\u679c\u516c\u53f8\u7684\u5b98\u65b9\u6587\u6863<\/a> \u548c <a href=\"https:\/\/developer.apple.com\/documentation\/AdAttributionKit\">\u89c6\u9891\u6559\u7a0b<\/a> \u6216\u76f4\u63a5\u901a\u8fc7 support@tenjin.com \u8054\u7cfb\u6211\u4eec\u3002.<\/p>\n\n\n\n<p>Tenjin\u5c06\u4f1a\u4e3a\u4f60\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684AdAttributionKit\u96c6\u6210\u670d\u52a1\uff0c\u52a9\u4f60\u8f7b\u677e\u5e94\u5bf9\u5404\u79cd\u6311\u6218\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What is AdAttributionKit? AdAttributionKit is a new attribution framework introduced by Apple at WWDC 2024. It is essentially a more advanced version of the existing SKAdNetwork, offering several enhancements and additional capabilities.&nbsp; Let&#8217;s take a closer look at what AdAttributionKit brings to the table: Re-engagement on iOS This is what Apple said about SKAdNetwork 5&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-11702","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdAttributionKit vs. SKAdNetwork: What&#039;s the Difference? | Tenjin<\/title>\n<meta name=\"description\" content=\"In this 3-minute video, we cover everything you need to know about AdAttributionKit, and how it&#039;s different from SKAdNetwork.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/adattributionkit-vs-skadnetwork-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdAttributionKit vs. SKAdNetwork: What&#039;s the Difference? | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this 3-minute video, we cover everything you need to know about AdAttributionKit, and how it&#039;s different from SKAdNetwork.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/adattributionkit-vs-skadnetwork-whats-the-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-01T16:50:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:46:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/07\/SKAD-difference_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" 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