{"id":11733,"date":"2024-07-29T08:43:28","date_gmt":"2024-07-29T08:43:28","guid":{"rendered":"https:\/\/tenjin.com\/?p=11733"},"modified":"2026-04-14T10:47:06","modified_gmt":"2026-04-14T10:47:06","slug":"retention-for-mobile-games-101","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/retention-for-mobile-games-101\/","title":{"rendered":"\u8fdb\u9636\u5e72\u8d27\u5206\u4eab\uff1a\u5982\u4f55\u6709\u6548\u63d0\u9ad8\u4e2d\u957f\u671f\u7559\u5b58"},"content":{"rendered":"<p><strong>\u60a8\u662f\u5426\u66fe\u9047\u5230\u624b\u6e38\u5728\u6700\u521d\u51e0\u5929\u7684\u7559\u5b58\u7387\u8868\u73b0\u826f\u597d\uff0c\u4f46\u957f\u671f\u7559\u5b58\u5374\u4e0d\u4f73\u7684\u60c5\u51b5\uff1f\u4e0d\u59a8\u542c\u542c\u6211\u4eec\u672c\u671f\u5609\u5bbeMichal Tomcany\u7684\u5b9e\u7528\u5efa\u8bae\u3002Michal 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allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u5728\u514d\u8d39\u6e38\u620f\u4e2d\uff0c\u7559\u4f4f\u73a9\u5bb6\u662f\u662f\u53d6\u5f97\u957f\u671f\u6210\u529f\u7684\u5173\u952e\u6240\u5728\u3002\u6211\u4eec\u9700\u8981\u5c3d\u53ef\u80fd\u7559\u5b58\u66f4\u591a\u7684\u6d3b\u8dc3\u7528\u6237\uff0c\u8fdb\u800c\u5f15\u5bfc\u4ed6\u4eec\u8fdb\u884c\u6d88\u8d39\u3002<\/p>\n\n\n\n<p>Michal\u6307\u51fa\uff0c\u8bb8\u591a\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u7ecf\u7406\u975e\u5e38\u91cd\u89c6\u7559\u5b58\u7387\uff0c\u4f46\u5f80\u5f80\u5ffd\u7565\u4e86\u6d41\u5931\u7387\u7684\u91cd\u8981\u6027\u3002\u7559\u5b58\u7387\u4ee3\u8868\u7740\u6301\u7eed\u6e38\u73a9\u7684\u73a9\u5bb6\u6570\u91cf\uff0c\u800c\u6d41\u5931\u7387\u5219\u53cd\u6620\u4e86\u79bb\u5f00\u6e38\u620f\u7684\u73a9\u5bb6\u6bd4\u4f8b\u3002\u867d\u7136\u82b1\u5927\u91cf\u65f6\u95f4\u5206\u6790\u7559\u5b58\u7387\u5e76\u5bfb\u627e\u63d0\u9ad8\u6216\u4fdd\u6301\u9ad8\u7559\u5b58\u7387\u7684\u65b9\u6cd5\u662f\u5f88\u6709\u5fc5\u8981\u7684\u3002 <strong>\u7136\u800c\uff0c\u8ba4\u8bc6\u548c\u89e3\u51b3\u6d41\u5931\u95ee\u9898\u4e5f\u4e00\u6837\u91cd\u8981\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc1iRId_TsXsRwGG350LM2xxBvX6D9t-B1uImU1STJMWBjx9Th3ztKAZjWaGDZFKYoJ3y9d8pcrAiz8ysBcabMrRIx8eKjBmMYbAn8OeWFDxW7Yg1bhV_uYfPzdyCiNWg9aCV9kDB2A4ZVvmETOcfrM2ZrQ?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"\u6d41\u5931\u7387\u548c\u7559\u5b58\u7387\u4e4b\u95f4\u6709\u4f55\u533a\u522b\"\/><\/figure>\n\n\n\n<p>Michal\u8ba4\u4e3a\uff0c\u8981\u7559\u4f4f\u73a9\u5bb6\uff0c\u5fc5\u987b\u8003\u8651\u73a9\u5bb6\u4f53\u9a8c\u7684\u4e24\u4e2a\u65b9\u9762\uff1a\u4e00\u662f\u63a2\u7a76\u73a9\u5bb6\u4e3a\u4f55\u9009\u62e9\u7559\u4e0b\uff08\u5373\u7559\u4f4f\u73a9\u5bb6\u7684\u56e0\u7d20\uff09\uff0c\u4e8c\u662f\u627e\u51fa\u4fc3\u4f7f\u4ed6\u4eec\u79bb\u53bb\u7684\u539f\u56e0\uff08\u5373\u6d41\u5931\u73a9\u5bb6\u7684\u56e0\u7d20\uff09\u3002\u5bf9\u4e8e\u524d\u8005\uff0c\u6211\u4eec\u9700\u8981\u5173\u6ce8\u6fc0\u52b1\u673a\u5236\u3001\u5956\u52b1\u8bbe\u7f6e\u3001\u6e38\u620f\u8da3\u5473\u6027\u4ee5\u53ca\u8fdb\u5ea6\u63a8\u8fdb\u7b49\u8981\u7d20\uff0c\u8fd9\u4e9b\u6709\u52a9\u4e8e\u4e86\u89e3\u73a9\u5bb6\u6301\u7eed\u6e38\u73a9\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u800c\u6d41\u5931\u7387\u5219\u9700\u8981\u5173\u6ce8\u6469\u64e6\u70b9\u3001\u8ba4\u77e5\u8d1f\u8377\u3001\u5b89\u88c5\u89c4\u6a21\u3001\u590d\u6742\u7a0b\u5ea6\u4ee5\u53caApp\u65e0\u54cd\u5e94\uff08ANR\uff09\u7b49\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u5728\u63d0\u5347\u7559\u5b58\u7387\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u65e2\u8981\u770b\u5230\u5438\u5f15\u73a9\u5bb6\u7684\u4f18\u70b9\uff0c\u4e5f\u8981\u6b63\u89c6\u53ef\u80fd\u5bfc\u81f4\u4ed6\u4eec\u79bb\u5f00\u7684\u7f3a\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcZrRLduJRx-fB2mHH9obY_5dxHDiKsD1yLDiYmdx_SgYia1jFRne4FeKSnFJ2AiT7kdD8j2JafQHweVw6jKEyzK1yAmk6c8mxmPx0aRn2TQ6ZscLf6JOMEoFaN1x0xxRVPISo3txJys5x_846ot8Yr-YBy?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"\u7559\u5b58\u7387\u4e0e\u6d41\u5931\u7387\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7559\u5b58\u7b56\u7565<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>\u4e0d\u77e5\u9053\u5927\u5bb6\u6709\u6ca1\u6709\u542c\u8fc7\u4e00\u4e2a\u5173\u4e8e\u201c\u5e78\u5b58\u8005\u504f\u5dee\u201d\u7684\u6545\u4e8b\u3002\u4e8c\u6218\u671f\u95f4\u82f1\u7f8e\u519b\u65b9\u4e3a\u4e86\u52a0\u5f3a\u6218\u6597\u673a\u7684\u9632\u5fa1\u80fd\u529b\uff0c\u53ec\u96c6\u4e86\u4e00\u6279\u4e13\u5bb6\u5206\u6790\u90a3\u4e9b\u5e78\u5b58\u6218\u673a\u7684\u53d7\u635f\u60c5\u51b5\u3002\u673a\u8eab\u4e0a\u7684\u7ea2\u70b9\u4ee3\u8868\u4e86\u6218\u673a\u88ab\u51fb\u4e2d\u7684\u90e8\u4f4d\u3002\u5927\u591a\u6570\u4e13\u5bb6\u8ba4\u4e3a\u5e94\u8be5\u52a0\u56fa\u8fd9\u4e9b\u53d7\u635f\u4e25\u91cd\u7684\u90e8\u5206\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u5730\u65b9\u88ab\u653b\u51fb\u5f97\u6700\u591a\u3002\n\n\u7136\u800c\uff0c\u7f8e\u56fd\u7edf\u8ba1\u5b66\u5bb6\u6c83\u5fb7\u6559\u6388\u63d0\u51fa\u4e86\u4e0d\u540c\u7684\u89c1\u89e3\uff0c\u4ed6\u8ba4\u4e3a\u5e94\u8be5\u52a0\u5f3a\u90a3\u4e9b\u6ca1\u6709\u5f39\u75d5\u7684\u90e8\u4f4d\uff0c\u5982\u673a\u8eab\u540e\u90e8\u548c\u4e24\u4e2a\u673a\u7ffc\u4e0a\u7684\u98ce\u6247\u3002\u6c83\u5fb7\u6559\u6388\u89e3\u91ca\u9053\uff0c\u90a3\u4e9b\u80fd\u591f\u98de\u56de\u6765\u7684\u6218\u673a\uff0c\u867d\u7136\u90e8\u5206\u5730\u65b9\u6ee1\u662f\u5f39\u75d5\uff0c\u4f46\u6b63\u56e0\u4e3a\u8fd9\u4e9b\u5730\u65b9\u8db3\u591f\u575a\u56fa\uff0c\u624d\u8ba9\u6218\u673a\u5f97\u4ee5\u5e78\u5b58\u3002\u800c\u90a3\u4e9b\u6ca1\u6709\u56de\u6765\u7684\u6218\u673a\uff0c\u53ef\u80fd\u6b63\u662f\u56e0\u4e3a\u90a3\u4e9b\u6ca1\u6709\u5f39\u75d5\u7684\u90e8\u4f4d\u88ab\u51fb\u4e2d\u5e76\u5bfc\u81f4\u5760\u6bc1\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u770b\u4e0d\u5230\u8fd9\u4e9b\u5760\u6bc1\u7684\u98de\u673a\u3002\n\n\u540c\u6837\u7684\u9053\u7406\uff0c\u5728\u624b\u6e38\u7528\u6237\u7559\u5b58\u6218\u4e2d\uff0c\u5e78\u5b58\u7684\u6218\u6597\u673a\u5728\u673a\u8eab\u4e0a\u4f1a\u6709\u7ea2\u70b9\uff0c\u7559\u5b58\u7528\u6237\u7559\u4e0b\u7684\u539f\u56e0\u4e5f\u6709\u8ff9\u53ef\u5faa\u3002&nbsp;<\/p>\n\n\n\n<p>\u800c\u6d41\u5931\u7528\u6237\u7684\u76f8\u5173\u884c\u4e3a\u6570\u636e\u7684\u7f3a\u5931\u5c31\u76f8\u5f53\u4e8e\u98de\u673a\u4e0a\u90a3\u4e9b\u6ca1\u6709\u7ea2\u70b9\u7684\u4f4d\u7f6e\u3002\u8fd9\u4e9b\u98de\u673a\u5df2\u7ecf\u5760\u6bc1\u6216\u4ece\u672a\u8fd4\u822a\uff0c\u5c31\u50cf\u6d41\u5931\u7684\u7528\u6237\uff0c\u6211\u4eec\u4e0d\u77e5\u9053\u5177\u4f53\u5230\u5e95\u53d1\u751f\u4e86\u4ec0\u4e48\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5206\u6790\u7559\u5b58\u7387&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXel7rhwnB7vILyn6LSc6yKhPVGBdUGv2DHv5gJUl31W-TnIuC20jFLh_D9C67VC515fmGgYh1GE7kPQhyeWyMm2Q2BPljwOhi0EhckroO43uhDUWO0F2qESr2biPbFAsInOob417Pj4SsI9YW0FGRF1Ymdh?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"\u5206\u6790 Retenion - \u6f0f\u6597\u5206\u6790\"\/><\/figure>\n\n\n\n<p>\u4e86\u89e3\u73a9\u5bb6\u7559\u5b58\u7684\u5173\u952e\u5de5\u5177\u4e4b\u4e00\u5c31\u662f\u6f0f\u6597\u5206\u6790\u3002\u7136\u800c\uff0cMichal\u63d0\u9192\u6211\u4eec\u4e0d\u8981\u8fc7\u5ea6\u4f9d\u8d56\u7b80\u5355\u7684\u6f0f\u6597\uff0c\u6bd4\u5982\u4e0a\u9762\u7684\u6f0f\u6597\uff0c\u56e0\u4e3a\u5b83\u53ea\u80fd\u53cd\u6620\u73a9\u5bb6\u4ece\u4e00\u4e2a\u5c42\u7ea7\u5230\u4e0b\u4e00\u4e2a\u5c42\u7ea7\u7684\u8fdb\u5c55\u60c5\u51b5\u3002 <strong>\u53cd\u4e4b\uff0cMichal\u5efa\u8bae\u8fdb\u884c\u66f4\u4e3a\u7ec6\u81f4\u5165\u5fae\u7684\u5206\u6790\uff0c\u4ee5\u4fbf\u6df1\u5ea6\u63a2\u7a76\u4ed6\u4eec\u4e3a\u4f55\u6d41\u5931\u6216\u8005\u6301\u7eed\u6e38\u73a9\u3002<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdZfUSO-NYwGhXR4F6XoRL0qsIi6HyQro-GljiJ8gYPNVTerPgveUHk14LX5rB3Akz0FtzNl9BrkhxLEqOw2Kq64Oz-TkhH7LYAEpdC9lwRTNviWzfkExUsJtwO4CNl6JCCwyslZ5PGjka7H6u4vrCsrJKd?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"\u5206\u6790 Retenion - \u9897\u7c92\u5206\u6790\"\/><\/figure>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u628a\u7528\u6237\u5728\u6e38\u620f\u5185\u7684\u884c\u4e3a\u7ec6\u5206\u6210\u4e00\u7cfb\u5217\u5177\u4f53\u4e8b\u4ef6\uff0c\u901a\u8fc7\u7edf\u8ba1\u7528\u6237\u5728\u6bcf\u4e2a\u4e8b\u4ef6\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\uff0c\u6211\u4eec\u53ef\u4ee5\u4e86\u89e3\u7528\u6237\u5728\u54ea\u91cc\u9047\u5230\u56f0\u96be\u6216\u5931\u53bb\u5174\u8da3\uff0c\u4ece\u800c\u627e\u5230\u6d41\u5931\u7528\u6237\u7684\u6839\u6e90\u3002 <strong>Michal\u8ba4\u4e3a\uff0c\u5927\u591a\u6570\u4eba\u5ffd\u89c6\u4e86\u4e00\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u5c42\u9762\u2014\u2014\u65f6\u957f\u3002\u4ed6\u66f4\u5173\u5fc3\u73a9\u5bb6\u6d88\u8017\u5185\u5bb9\u7684\u901f\u5ea6\u548c\u63a8\u8fdb\u6e38\u620f\u8fdb\u7a0b\u7684\u901f\u5ea6\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe0juPvcXB25iJDLoUcdqXZWt9kpHeEx-3J5R_ADkuE30D4bDrTMoWVU03I_PYovb1YzN3MFyEX9g2RBvN1afcfXmZp4tnfkQWNorbpVulD9i-NYZBeYYKX48G6ALaX_PJXUYp-Reme2_PjWybP7I5qlsL_?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"\u5206\u6790 Retenion 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdE2kM1uJPQJGDPaDihwGnGNQSGPsNTocTSZBoK9pkHbkgs85hWRTAFWQJIPV0joqMCAZhZ2Lmqm6ltj-IfEmOsG1WgIAX5Ofdm5nkjokoRIfOXVVkfiQjQpFdTV8WVZZHyLFpclI9I2Akw-FkLeGsjPG0?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u901a\u8fc7\u6d88\u9664\u8fd9\u4e9b\u9ed1\u6d1e\uff0c\u60a8\u53ef\u4ee5\u5927\u5e45\u63d0\u5347\u73a9\u5bb6\u4f53\u9a8c\u611f\u3002Michal\u5f62\u5bb9\u8fd9\u79cd\u65b9\u6cd5\u662f\u5b9a\u6027\u4e0e\u5b9a\u91cf\u5206\u6790\u7684\u5b8c\u7f8e\u878d\u5408\u3002<\/p>\n\n\n\n<p><strong>\u8bbe\u8ba1\u8fde\u8d2f\u7684\u6e38\u620f\u5faa\u73af<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdMN6Xlg0fAPdZzfYBBAFmNQ7H4uR-lSB1om2Q1p1v4nBBtCibmYqbWh4AjXpj1PjVks1pJgS8oILEri21uKtg-emMhZDLQG3l3JZdiVRYZr2COiQh3fXSP1Zc8jTqpazynrhiwETfAFD87sEIK4Glf-w?key=DE6GGO7ZcXHyXBsVXTpLyA\" alt=\"Retenion - 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With over a decade of experience in the mobile gaming industry, Michal Tomcany offers some simple, yet effective solutions you can start implementing immediately. In free-to-play games, retention is a key metric for long-term success. It&#8217;s important to&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-11733","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retention for Mobile Games 101 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/retention-for-mobile-games-101\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retention for Mobile Games 101 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Is your game performing well with day 1 to day 3 retention but struggling with long-term retention? 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