{"id":11825,"date":"2024-09-03T18:50:38","date_gmt":"2024-09-03T18:50:38","guid":{"rendered":"https:\/\/tenjin.com\/?p=11825"},"modified":"2026-04-14T10:48:00","modified_gmt":"2026-04-14T10:48:00","slug":"liveops-campaigns","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/liveops-campaigns\/","title":{"rendered":"\u654f\u6377\u589e\u957f\uff0c\u5b9e\u65f6\u4f18\u5316\uff1a LiveOps\u52a8\u6001\u8fd0\u8425\u529f\u80fd\u5b9e\u6218\u6307\u5357"},"content":{"rendered":"<p>\u672c\u6587\u5c06\u6df1\u5165\u5256\u6790Tenjin\u7684 <a href=\"https:\/\/docs.tenjin.com\/docs\/liveops-campaigns\">\u52a8\u6001\u8fd0\u8425LiveOps<\/a> \u52a8\u6001\u8fd0\u8425\u529f\u80fd\u5728\u5b9e\u9645\u5e94\u7528\u4e2d\u7684\u6210\u529f\u6848\u4f8b\u3002\u901a\u8fc7\u5bf9\u4e09\u5bb6\u516c\u53f8\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u6211\u4eec\u5c06\u5c55\u793aLiveOps\u52a8\u6001\u8fd0\u8425\u529f\u80fd\uff0c\u89e3\u51b3\u5b9e\u9645\u8fd0\u8425\u96be\u9898\u548c\u83b7\u53d6\u663e\u8457\u7684\u4e1a\u52a1\u589e\u957f\u7684\u80fd\u529b\u548c\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5c06\u8be6\u7ec6\u5206\u6790\u8fd9\u4e9b\u516c\u53f8\u5728\u7528\u6237\u4f53\u9a8c\u4f18\u5316\u548c\u53d8\u73b0\u6548\u7387\u63d0\u5347\u65b9\u9762\u7684\u5177\u4f53\u5b9e\u8df5\uff0c\u5e76\u91cf\u5316\u5176\u6240\u53d6\u5f97\u7684\u6210\u679c\u3002\u65e0\u8bba\u662f\u5e0c\u671b\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u8fd8\u662f\u4f18\u5316\u5e7f\u544a\u6295\u653e\uff0c\u672c\u6587\u90fd\u5c06\u4e3a\u60a8\u63d0\u4f9b\u5b9d\u8d35\u7684\u7ecf\u9a8c\u548c\u542f\u793a\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u501f\u52a9\u5e7f\u544a\u521b\u610f\u6570\u636e\u63d0\u5347\u7528\u6237\u7559\u5b58\u7387\u548c\u53c2\u4e0e\u5ea6\uff1b<\/li>\n\n\n\n<li>\u9009\u62e9\u9002\u914d\u7684\u5e7f\u544a\u805a\u5408\u5e73\u53f0\uff0c\u4f18\u5316\u5e7f\u544a\u53d8\u73b0\uff1b<\/li>\n\n\n\n<li>\u9488\u5bf9\u81ea\u7136\u7528\u6237\u548c\u4ed8\u8d39\u7528\u6237\u5236\u5b9a\u5dee\u5f02\u5316\u53d8\u73b0\u7b56\u7565\uff0c\u589e\u52a0\u5e7f\u544a\u6536\u76ca\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ec0\u4e48\u662fLiveOps\u52a8\u6001\u8fd0\u8425\u529f\u80fd\uff1f<\/h3>\n\n\n\n<p><strong>LiveOps<\/strong> \u52a8\u6001\u8fd0\u8425\u529f\u80fd\u539f\u672c\u662f\u6211\u4eec\u7684\u4e00\u9879\u9ad8\u7ea7\u529f\u80fd\uff0c\u4f46\u73b0\u5728\u5df2\u7ecf\u6574\u5408\u5230\u4e86\u6240\u6709\u5957\u9910\u4e2d\uff0c\u5411\u66f4\u591a\u5ba2\u6237\u5f00\u653e\u4f7f\u7528\u3002\u901a\u8fc7LiveOps\u52a8\u6001\u8fd0\u8425\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u5c06\u5f52\u56e0\u6570\u636e\u76f4\u63a5\u4f20\u9001\u5230\u60a8\u7684App\uff0c\u7531\u60a8\u7684App\u8fdb\u884c\u5904\u7406\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6570\u636e\u80fd\u591f\u5e2e\u52a9\u60a8\u6df1\u5165\u4e86\u89e3\u7528\u6237\u884c\u4e3a\u548c\u5e7f\u544a\u6548\u679c\uff0c\u4ece\u800c\u66f4\u9ad8\u6548\u5730\u4f18\u5316\u5e7f\u544a\u7b56\u7565\uff0c\u5b9e\u73b0\u5e94\u7528\u53d8\u73b0\u7684\u6700\u5927\u5316\u3002\u8fd9\u4e00\u529f\u80fd\u7684\u666e\u53ca\u4f7f\u5f97\u5e7f\u544a\u4e3b\u80fd\u591f\u66f4\u7075\u6d3b\u5730\u8c03\u6574\u8fd0\u8425\u7b56\u7565\uff0c\u63d0\u5347\u6574\u4f53\u6536\u76ca\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6848\u4f8b1: \u501f\u52a9\u5e7f\u544a\u521b\u610f\u6570\u636e\u63d0\u5347\u7528\u6237\u7559\u5b58\u7387\u548c\u53c2\u4e0e\u5ea6<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6311\u6218\uff1a<\/strong><\/h3>\n\n\n\n<p class=\"translation-block\">\u4e00\u5bb6\u9886\u5148\u7684\u4f11\u95f2\u6e38\u620f\u5f00\u53d1\u5546\u4f9d\u9760 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ja\/in-app-advertising-iaa?_gl=1*yrq3ah*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ.\" target=\"_self\">\u5e94\u7528\u5185\u5e7f\u544a (IAA)<\/a>\uff0c\u5e0c\u671b\u5728\u5176\u5e94\u7528\u5185\u63d0\u9ad8\u7528\u6237<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/lifetime-value-ltv?highlight=ltv&amp;_gl=1*yrq3ah*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ...\" target=\"_self\">\u7ec8\u8eab\u4ef7\u503c (LTV)<\/a>\u3002\u7531\u4e8e\u5c0f\u6e38\u620f\u79cd\u7c7b\u7e41\u591a\uff0c\u8be5\u516c\u53f8\u96be\u4ee5\u51c6\u786e\u5b9a\u4f4d\u7528\u6237\u7684\u504f\u597d\u5e76\u5f15\u5bfc\u4ed6\u4eec\u73a9\u81ea\u5df1\u559c\u6b22\u7684\u6e38\u620f\u3002\u8fd9\u5bfc\u81f4\u7528\u6237\u6d41\u5931\u7387\u9ad8\uff0c<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/average-revenue-per-user-arpu?_gl=1*yrq3ah*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ...\" target=\"_self\">\u5e7f\u544a\u8d27\u5e01\u5316\u6548\u679c\u4e0d\u4f73<\/a>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=1024%2C564&#038;ssl=1\" alt=\"Liveops \u6d3b\u52a8\uff1a\u501f\u52a9\u5e7f\u544a\u521b\u610f\u6570\u636e\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u548c\u53c2\u4e0e\u5ea6\" class=\"wp-image-11836\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=1024%2C564&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=2048%2C1129&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-improving-user-retention.png?resize=1200%2C661&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u89e3\u51b3\u65b9\u6848\uff1a<\/strong><\/h3>\n\n\n\n<p>\u4e3a\u4e86\u5e94\u5bf9\u8fd9\u4e00\u6311\u6218\uff0c\u8fd9\u5bb6\u516c\u53f8\u51b3\u5b9a\u91c7\u7528Tenjin\u7684LiveOps\u52a8\u6001\u8fd0\u8425\u529f\u80fd\u3002\u8fd9\u4e00\u529f\u80fd\u80fd\u591f\u5e2e\u52a9\u4ed6\u4eec\u6536\u96c6\u548c\u5206\u6790\u5e7f\u544a\u521b\u610f\u6570\u636e\uff0c\u4ece\u800c\u6df1\u5165\u4e86\u89e3\u7528\u6237\u7684\u884c\u4e3a\u548c\u504f\u597d\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u901a\u8fc7\u5206\u6790\u7528\u6237\u70b9\u51fb\u7684\u5e7f\u544a\u521b\u610f\uff0c\u56e2\u961f\u53ef\u4ee5\u6d1e\u5bdf\u5230\u7528\u6237\u5bf9\u54ea\u4e9b\u7c7b\u578b\u7684\u6e38\u620f\u6216\u5185\u5bb9\u66f4\u611f\u5174\u8da3\u3002\u57fa\u4e8e\u8fd9\u4e9b\u6570\u636e\uff0c\u56e2\u961f\u53ef\u4ee5\u4e3a\u6bcf\u4f4d\u7528\u6237\u5b9a\u5236\u4e2a\u6027\u5316\u7684\u6e38\u620f\u63a8\u8350\uff0c\u4ece\u800c\u5f15\u5bfc\u73a9\u5bb6\u8fdb\u5165\u4ed6\u4eec\u6700\u6709\u53ef\u80fd\u611f\u5174\u8da3\u7684\u5c0f\u6e38\u620f\u3002\u8fd9\u79cd\u4e2a\u6027\u5316\u63a8\u8350\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u7528\u6237\u4f53\u9a8c\uff0c\u8fd8\u5927\u5927\u964d\u4f4e\u4e86\u7528\u6237\u6d41\u5931\u7684\u98ce\u9669\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\"><strong>\u6311\u6218\uff1a<\/strong><\/h3>\n\n\n\n<p>\u4e00\u5bb6\u4ee5\u5e94\u7528\u5185\u5e7f\u544a\uff08IAA\uff09\u4e3a\u4e3b\u8981\u76c8\u5229\u6a21\u5f0f\u7684\u6a21\u62df\u6e38\u620f\u5f00\u53d1\u8005\uff0c\u5728\u63a5\u5165\u5e7f\u544a\u805a\u5408\u5e73\u53f0\u65f6\uff0c\u53d1\u73b0\u5e02\u573a\u4e0a\u5e73\u53f0\u4f17\u591a\uff0c\u53d8\u73b0\u80fd\u529b\u5404\u5f02\u3002\u56e0\u6b64\u5e0c\u671b\u80fd\u627e\u5230\u4e00\u79cd\u65b9\u6cd5\uff0c\u6839\u636e\u4e0d\u540c\u5e73\u53f0\u7684\u7279\u70b9\uff0c\u4f18\u5316\u5e7f\u544a\u53d8\u73b0\u7b56\u7565\uff0c\u4ece\u800c\u6700\u5927\u5316\u6e38\u620f\u6536\u76ca\u3002\n\n\u5f00\u53d1\u8005\u5047\u8bbe\uff0c\u5982\u679c\u4ed6\u4eec\u5728\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u548c\u5e7f\u544a\u53d8\u73b0\u4e24\u4e2a\u73af\u8282\u4e2d\u4f7f\u7528\u540c\u4e00\u4f9b\u5e94\u5546\u7684\u4ea7\u54c1\uff08\u4f8b\u5982\uff0c\u5f53UA\u4f7f\u7528Applovin\u65f6\uff0c\u5e7f\u544a\u53d8\u73b0\u4f7f\u7528Applovin 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class=\"wp-image-11837\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=1024%2C564&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=2048%2C1129&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps-Campaigns-boosting-ecpm.png?resize=1200%2C661&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u89e3\u51b3\u65b9\u6848\uff1a<\/strong><\/h3>\n\n\n\n<p>\u4e3a\u4e86\u9a8c\u8bc1\u8fd9\u4e00\u5047\u8bbe\uff0c\u8be5\u5f00\u53d1\u8005\u51b3\u5b9a\u4f7f\u7528Tenjin\u7684LiveOps\u52a8\u6001\u8fd0\u8425\u529f\u80fd\uff0c\u901a\u8fc7\u56de\u4f20\u7684\u5f52\u56e0\u6570\u636e\u6765\u652f\u6301\u4ed6\u4eec\u7684\u51b3\u7b56\u3002\u4ed6\u4eec\u9996\u5148\u901a\u8fc7Tenjin\u7684\u8fd9\u4e2a\u529f\u80fd\u5728\u5e94\u7528\u7aef\u8fdb\u884c\u8bbe\u7f6e\uff0c\u786e\u4fdd\u80fd\u83b7\u53d6\u5230\u7528\u6237\u83b7\u53d6\u548c\u5e7f\u544a\u53d8\u73b0\u7684\u6e20\u9053\u6570\u636e\u3002\u63a5\u7740\uff0c\u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u4f9b\u5e94\u5546\u4e4b\u95f4\u5bf9\u6bd4\u6d4b\u8bd5\uff0c\uff08\u4f8b\u5982\uff0cGoogle 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class=\"wp-block-heading\"><strong>\u7ed3\u679c\uff1a<\/strong><\/h3>\n\n\n\n<p>\u5728\u5f15\u5165Tenjin\u7684LiveOps\u52a8\u6001\u8fd0\u8425\u529f\u80fd\u540e\uff0c\u8be5\u5ba2\u6237\u7684\u5e7f\u544a\u6536\u5165\u548c\u7528\u6237\u4f53\u9a8c\u90fd\u6709\u663e\u8457\u63d0\u5347\u3002\u901a\u8fc7\u4e3a\u81ea\u7136\u7528\u6237\u548c\u4ed8\u8d39\u7528\u6237\u5b9a\u5236\u4e0d\u540c\u7684\u5e7f\u544a\u9891\u7387\u548c\u5c55\u793a\u5f62\u5f0f\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u589e\u52a0\u4e86\u5e7f\u544a\u6536\u5165\uff0c\u8fd8\u663e\u8457\u63d0\u9ad8\u4e86\u7528\u6237\u7559\u5b58\u7387\u3002\u603b\u4e4b\uff0c\u8fd9\u79cd\u9488\u5bf9\u6027\u7684\u65b9\u6cd5\u6210\u529f\u5730\u5e73\u8861\u4e86\u5e7f\u544a\u53d8\u73b0\u4e0e\u7528\u6237\u4f53\u9a8c\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4e3a\u5ba2\u6237\u5e26\u6765\u4e86\u5168\u9762\u7684\u5546\u4e1a\u6210\u529f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>In this post, we explore how Tenjin\u2019s LiveOps Campaigns have helped boost the performance of 3 different clients\u2019 apps. We\u2019ll dive into each case, detailing the challenge they faced, the solution provided, and the results achieved. We\u2019ll elaborate on how adding Tenjin\u2019s LiveOps Campaigns enabled these companies to: What are LiveOps Campaigns? LiveOps Campaigns used&#8230;<\/p>","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-11825","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LiveOps Campaigns: Driving App Growth with Actionable Attribution Insights | Tenjin<\/title>\n<meta name=\"description\" content=\"In this post, we explore how Tenjin\u2019s LiveOps Campaigns have helped boost the performance of 3 different clients\u2019 apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lily Zhu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lily Zhu\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/liveops-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/liveops-campaigns\/\"},\"author\":{\"name\":\"Lily 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