{"id":11848,"date":"2024-09-09T19:44:54","date_gmt":"2024-09-09T19:44:54","guid":{"rendered":"https:\/\/tenjin.com\/?p=11848"},"modified":"2026-04-14T10:48:30","modified_gmt":"2026-04-14T10:48:30","slug":"mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","title":{"rendered":"Indie Hacker\u7cfb\u5217\uff1a\u5982\u4f55\u4e3a\u4e70\u91cf\u8ba1\u5212\u9009\u62e9\u6307\u6807"},"content":{"rendered":"<p>\u4ec0\u4e48\u65f6\u5019\u8be5\u66f4\u5e94\u8be5\u5173\u6ce8\u6bcf\u4f4d\u7528\u6237\u7684LTV\u800c\u4e0d\u662fROAS\uff1f<\/p>\n\n\n\n<p>\u4e3a\u4f55\u5b9e\u73b0\u76c8\u5229\u7684\u65f6\u95f4\u5468\u671f\uff08TTP\uff09\u88ab\u89c6\u4e3a\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u7684\u6307\u6807\u4e4b\u4e00\uff1f<\/p>\n\n\n\n<p>\u6211\u4eec\u7684CEO\u517c\u8054\u5408\u521b\u59cb\u4ebaChristopher Farm\u8fd1\u671f\u53d7\u9080\u53c2\u52a0\u4e86App Masters\u7684\u64ad\u5ba2\u8282\u76ee\u3002\u5728\u8fd9\u671f\u535a\u5ba2\u4e2d\uff0cChristopher\u548cApp Masters\u7684\u521b\u59cb\u4ebaSteve P.Young\u5728\u8282\u76ee\u4e2d\u89e3\u7b54\u4e86\u4ee5\u4e0a\u95ee\u9898\u5e76\u8ba8\u8bba\u4e86\u4ed6\u4eec\u5728\u4f18\u5316\u5e7f\u544a\u8ba1\u5212\u65b9\u9762\u7684\u7ecf\u9a8c\u548c\u7b56\u7565\u3002\nApp Masters\u662f\u4e00\u5bb6\u79fb\u52a8\u5e94\u7528\u8425\u9500\u673a\u6784\uff0c\u81f4\u529b\u4e8e\u5e2e\u52a9\u5404\u7c7b\u5e94\u7528\u5b9e\u73b0\u66f4\u5feb\u3001\u66f4\u5177\u6210\u672c\u6548\u76ca\u7684\u589e\u957f\u3002App Masters\u7684\u521b\u59cb\u4ebaSteve\u5728\u4e1a\u5185\u6df1\u8015\u591a\u5e74\uff0c\u9664\u4e86\u670d\u52a1\u8fc7\u5404\u7c7b\u5e94\u7528\u5f00\u53d1\u8005\u5916\uff0c\u4ed6\u521b\u529e\u7684\u535a\u5ba2\u548cYouTube\u9891\u9053\u8fd8\u91c7\u8bbf\u8fc7\u884c\u4e1a\u5185\u7684\u9876\u7ea7\u4eba\u7269\uff0c\u5305\u62ecShazam\u3001Crossy Road\u3001Mafia Wars\u548cColor Switch\u7684\u8054\u5408\u521b\u59cb\u4eba\u7b49\uff0c\u4e3a\u5904\u4e8e\u5404\u4e2a\u9636\u6bb5\u7684\u5e94\u7528\u5f00\u53d1\u8005\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u884c\u4e1a\u89c1\u89e3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u9ad8\u7ea7 UA \u5206\u6790\u4fc3\u8fdb\u5e94\u7528\u7a0b\u5e8f\u7684\u6307\u6570\u5f0f\u589e\u957f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Oi5yevmbOVk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u4e00\u5bb6\u65b0\u7684\u5f00\u53d1\u8005\u5728\u5e94\u7528\u5546\u5e97\u4e0a\u6210\u529f\u53d1\u5e03\u5e94\u7528\u540e\uff0c\u5f80\u5f80\u4f1a\u5c06\u4e0b\u8f7d\u91cf\u4f5c\u4e3a\u4e3b\u8981\u6307\u6807\u3002\u867d\u7136\u4e0b\u8f7d\u91cf\u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u8ddf\u8e2a\u6307\u6807\uff0c\u4f46\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u5982\u679c\u60a8\u60f3\u8981\u6253\u9020\u4e00\u6b3e\u771f\u6b63\u80fd\u591f\u6301\u7eed\u53d1\u5c55\u7684App\uff0c\u90a3\u4e48\u60a8\u9700\u8981\u5728\u65e9\u671f\u5c31\u628a\u91cd\u5fc3\u653e\u5728\u5438\u5f15\u613f\u610f\u4ed8\u8d39\u7684\u7528\u6237\u8eab\u4e0a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u63d0\u9ad8\u4e0b\u8f7d\u91cf\u662f\u597d\u4e8b\uff0c\u56e0\u4e3a\u5e94\u7528\u786e\u5b9e\u9700\u8981\u62e5\u6709\u5f88\u591a\u7528\u6237\u624d\u80fd\u5b9e\u73b0\u6548\u76ca\u3002\u4f46\u662f\u6211\u4eec\u5e94\u8be5\u66f4\u52a0\u5173\u6ce8\u54ea\u4e9b\u7528\u6237\u613f\u610f\u4ed8\u8d39\uff0c\u521b\u9020\u66f4\u591a\u7684\u7ecf\u6d4e\u6548\u76ca\u3002\u6211\u503e\u5411\u4e8e\u9f13\u52b1\u6211\u4eec\u7684\u5ba2\u6237\u5c3d\u65e9\u627e\u51fa\u90a3\u4e9b\u6700\u80fd\u6709\u4ed8\u8d39\u610f\u613f\u7684\u7528\u6237\u7fa4\u4f53\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf3u5hXDB-KwoTRgPRfz0KbD76LCApf5SAlNBAWuYdXlT-ksbiV7V9HtQoS4mOdLDdqt-m9OhdYZIMSj5AUYtYr2jVbNVr5obWNEcCeznSS212_JG-2I8DR-g5j04lPhxKFUAZyMbvduuuB397R2csurNU?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5bf9\u4e8e\u7528\u6237\u83b7\u5ba2\u7ecf\u7406\u6765\u8bf4\uff0c\u4ed6\u4eec\u9762\u4e34\u7684\u9996\u8981\u95ee\u9898\u5c31\u662f\u5982\u4f55\u5438\u5f15\u5230\u90a3\u4e9b\u613f\u610f\u4ed8\u8d39\u7684\u7528\u6237\uff0c\u5176\u6b21\u5219\u662f\u8bc4\u4f30\u5e76\u91cf\u5316\u8fd9\u4e9b\u7528\u6237\u7684 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/lifetime-value-ltv\">\u7ec8\u8eab\u4ef7\u503cLTV<\/a> \u3002LTV\u7528\u6237\u7ec8\u8eab\u4ef7\u503c\u662f\u6307\u7528\u6237\u5728\u5176\u6574\u4e2a\u751f\u547d\u5468\u671f\u5185\u6216\u5728\u6307\u5b9a\u7684\u65f6\u95f4\u6bb5\u5185\u4e3a\u5e94\u7528\u5f00\u53d1\u8005\u5e26\u6765\u7684\u6536\u5165\u3002\u4f8b\u5982\uff0c\u7c7b\u4f3c\u4e03\u65e5LTV\u8fd9\u79cd\u6307\u6807\u5c31\u6574\u5408\u4e86\u4e0b\u8f7d\u5e94\u7528\u540e7\u5929\u5185\u7528\u6237\u5e26\u6765\u7684\u6536\u5165\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdr7QlA4OzgvKwuqZsDpOyivh3r4AZ3fxr2XemntB06LU2tLiofktN9cQkjFXKBeVwM4Dk8Vr-5-xpsfJnWAOU9Ilp8G5SLRSZSRK21-fwxBg5jwCKiyFyLncjM_rA66fegVmCA0kHEIis6Dgrd9prDIOpT?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5982\u4e0a\u56fe\u6240\u793a\uff0c\u6240\u6709\u4e8b\u4ef6\u90fd\u662f\u6309\u7167\u5b89\u88c5\u65f6\u95f4\u8fdb\u884c\u5206\u7ec4\u7684\u3002\u5047\u5982\u57281\u67081\u65e5\u5f53\u5929\uff0c\u4f60\u83b7\u53d6\u5230\u4e8650\u540d\u7528\u6237\uff0c\u90a3\u4e48\u8fd950\u540d\u7528\u6237\u5c06\u4f1a\u88ab\u5f52\u51651\u67081\u65e5\u8fd9\u4e2a\u7528\u6237\u7fa4\u7ec4\u4e2d\uff0c\u800c1\u67082\u65e5\u83b7\u53d6\u768450\u540d\u7528\u6237\u5c06\u88ab\u5206\u52301\u67082\u65e5\u8fd9\u4e2a\u7fa4\u7ec4\u4e2d\u3002\u56e0\u6b64\uff0cLTV\u5bf9\u5e94\u7740\u6bcf\u4e2a\u7fa4\u7ec4\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\u6240\u521b\u9020\u7684\u6536\u76ca\u603b\u989d\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdnVMw1yPC71CfWM8UVHdbznC0sMC3X5QLIVcGzs1_wgAovX5r2TJQu4gaV1rc1lVnWpXQTkJ0F_h02a3erlpLeERu4Mh9piiFa-ZOkUmdggn8GyebpXDq2VmHGdByyyTijG8-5B2OuI3z-prZ5YJSt-bf3?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4f60\u4f1a\u6ce8\u610f\u5230\u4e00\u4ef6\u4e8b\uff0cLTV\u66f2\u7ebf\u6c38\u8fdc\u662f\u4e0a\u5347\u7684\uff0c\u56e0\u4e3a\u5b83\u662f\u4e00\u5b9a\u65f6\u95f4\u6bb5\u5185\u7d2f\u8ba1\u7684\u4ef7\u503c\u3002\u4f46\u66f2\u7ebf\u7684\u4e0a\u5347\u9010\u6e10\u53d8\u5f97\u5e73\u7f13\uff0c\u8fd9\u662f\u56e0\u4e3a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u7528\u6237\u8981\u4e48\u6d41\u5931\u4e86\uff0c\u8981\u4e48\u5728\u51cf\u5c11\u4ed8\u8d39\u3002\u56e0\u6b64\uff0c\u6bcf\u8fc7\u53bb\u4e00\u5929\uff0c\u4f7f\u7528\u4f60\u7684App\u7684\u4eba\u6570\u5c31\u4f1a\u51cf\u5c11\u4e00\u4e9b\u3002\u5f53\u7136\uff0c\u6211\u4eec\u4e5f\u5e38\u5e38\u4f1a\u770b\u5230\u76f8\u53cd\u7684\u60c5\u51b5\uff0c\u90a3\u5c31\u662f\u51fa\u73b0\u7ebf\u6027\u6216\u8005\u6307\u6570\u66f2\u7ebf\uff0c\u8fd9\u8bf4\u660e\u7528\u6237\u5728\u4ed6\u4eec\u7684\u751f\u547d\u5468\u671f\u5185\u7684\u6d88\u8d39\u6c34\u5e73\u6709\u6240\u4e0a\u5347\u3002\u4e0d\u8fc7\uff0c\u5bf9\u4e8e\u6e38\u620f\u5e94\u7528\u6765\u8bf4\uff0c\u5b83\u4eec\u7684\u7279\u70b9\u901a\u5e38\u662f\u50cf\u4e0a\u56fe\u4e00\u6837\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6e38\u620f\u7684\u5438\u5f15\u529b\u4f1a\u9010\u6e10\u964d\u4f4e\u3002\u6211\u4eec\u7684\u7814\u7a76\u91cd\u70b9\u5728\u4e8e\u63a2\u8ba8\u5982\u4f55\u901a\u8fc7\u6539\u8fdb\u4ea7\u54c1\u6216\u52a0\u5f3a\u5e02\u573a\u8425\u9500\u529b\u5ea6\u8ba9\u66f2\u7ebf\u4e0a\u5347\u66f4\u591a\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcZ8Z_W5Se1Lm5ncAg7vGTjeEGOV1qQuXNu39N11SrD83a25EUZjfKtHFGfqXcqfDdijrfUw6iKotyfna29_G3MhVi1WUoaKDzEfWDj0pWbz175aNsr1bcvhsUZEF5R7-7w86wQMO2VJQHvSVp2EtishVLq?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5047\u8bbe\u60a8\u5728Meta\u5e73\u53f0\u4e0a\u540c\u65f6\u5f00\u5c55\u4e86\u5e7f\u544a\u8ba1\u5212A\u548c\u5e7f\u544a\u8ba1\u5212B\uff0c\u4f46\u662f\u5e7f\u544a\u8ba1\u5212B\u7684 <a href=\"https:\/\/docs.tenjin.com\/v1\/zh\/docs\/zh\/return-on-ad-spend-roas\">\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09<\/a>\u76f8\u5bf9\u8f83\u4f4e\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u4ece\u5e7f\u544a\u8ba1\u5212A\u4e2d\u83b7\u5f97\u7684\u7528\u6237\u53ef\u80fd\u66f4\u9002\u5408\u4f60\u7684App\u3002\u8fd9\u53ef\u80fd\u4f1a\u8ba9\u4f60\u4ea7\u751f\u7591\u95ee\uff0c\u96be\u9053\u8fd9\u4e24\u4e2a\u5e7f\u544a\u8ba1\u5212\u89e6\u8fbe\u4e86\u4e0d\u540c\u7684\u7528\u6237\u7fa4\u4f53\u6240\u4ee5\u4ea7\u751f\u4e86\u4e0d\u540c\u7684\u6548\u679c\u5417\uff1f\u6bd4\u5982Campaign A\u89e6\u8fbe\u4e86\u66f4\u591a\u7537\u6027\u7528\u6237\u800cCampaign B\u89e6\u8fbe\u4e86\u66f4\u591a\u5973\u6027\u7528\u6237\u3002\u4e3a\u4e86\u5b8c\u5584\u60a8\u7684\u7b56\u7565\uff0c\u60a8\u53ef\u4ee5\u5bf9\u4e0a\u8ff0\u5047\u8bbe\u8fdb\u884cA\/B\u6d4b\u8bd5\u3002\u901a\u8fc7\u8bbe\u8ba1\u4e0d\u540c\u7c7b\u578b\u7684\u8425\u9500\u6d3b\u52a8\u6765\u4e86\u89e3\u54ea\u4e9b\u56e0\u7d20\u80fd\u591f\u5438\u5f15\u4f60\u7684\u76ee\u6807\u7528\u6237\uff0c\u5e76\u8ba9\u4ed6\u4eec\u6301\u7eed\u4f7f\u7528\u4f60\u7684App\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcEihu6dBBe6sFTbKtRBKYEwGFnpw7eHbZwJd7YobxkvTsJIHwKOBSpP2nWgt9ec6e_cOVigaqlluNC7bwVcD21xbTugjWK6mrYxixyz4EGRPIaDjlLfSpQoLRb9AaKfqJRm6NsIaVMnZf8e0DI1f91gG8?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>ROAS\u662fLTV\u4e0e\u82b1\u8d39\u6210\u672c\u4e4b\u95f4\u7684\u6bd4\u4f8b\uff0c\u7528\u6765\u8861\u91cf\u83b7\u53d6\u7528\u6237\u4ed8\u51fa\u7684\u6210\u672c\uff0c\u60a8\u4ece\u4e2d\u83b7\u5f97\u4e86\u591a\u5c11\u6536\u76ca\u3002\u5c31\u50cf\u4e0a\u56fe\u5c55\u793a\u7684\u90a3\u6837\uff0cLTV\u53ef\u901a\u8fc7\u591a\u79cd\u9014\u5f84\u83b7\u5f97\uff0c\u4f8b\u5982\u5e94\u7528\u5185\u8d2d\u4e70\u3001\u8ba2\u9605\u4ee5\u53ca\u5e94\u7528\u5185\u5e7f\u544a\u6536\u5165\u7b49\uff1b\u800c\u6295\u5165\u6210\u672c\u5219\u4e3b\u8981\u662f\u82b1\u8d39\u5728\u5e7f\u544a\u6e20\u9053\u4e0a\u3002\u4e3a\u4e86\u63d0\u9ad8\u7ee9\u6548\u8868\u73b0\uff0c\u60a8\u9700\u8981\u5728\u5404\u4e2a\u5e7f\u544a\u6e20\u9053\u4e2d\u5bf9\u6bd4LTV\u6570\u636e\uff0c\u6765\u5408\u7406\u5206\u914d\u9884\u7b97\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfPI2gA0wDh-Q5qCyrmouCYbIHhRS_rerOM_stBvBMYyAgU4pomm_EnKuvXfLF781eD6Xar8Fhi6uxqj5zXp22EHywCm3k5pMcmZHqz5B7pa52iKm0mIeJcRx4ciYXJohciO-tYLvs707JbgSBD3GRf1Ic?key=SayYLivhbvdZgcknx_D3gQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u524d\u9762\u7684\u51e0\u5f20\u56fe\u5df2\u7ecf\u7ed9\u5927\u5bb6\u5c55\u793a\u4e86\u6574\u4f53\u6570\u636e\u3002\u4f46\u662f\uff0c\u6bcf\u4e2a\u7528\u6237\u7684\u6307\u6807\u4e5f\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u90fd\u662f\u503c\u5f97\u6df1\u5165\u7814\u7a76\u7684\u5173\u952e\u56e0\u7d20\u3002\u4f8b\u5982\uff0c\u5728\u4e0a\u8ff0\u5e7f\u544a\u8ba1\u5212B\u4e2d\uff0c <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/cost-per-install-cpi\">\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff08CPI\uff09 <\/a>\u7b49\u4e8e\u6bcf\u4e2a\u7528\u6237\u524d30\u5929\u7684LTV\uff0c\u8bf4\u660e\u60a8\u5c06\u5728\u7b2c30\u5929\u5b9e\u73b0\u6536\u652f\u5e73\u8861\u3002\u540c\u65f6\uff0c\u53e6\u4e00\u4e2a\u5e7f\u544a\u8ba1\u5212A\u5219\u5728\u7b2c7\u5929\u548c\u7b2c30\u5929\u4e4b\u95f4\u8fbe\u5230\u6536\u652f\u5e73\u8861\uff0c\u53ef\u4ee5\u4f7f\u60a8\u80fd\u591f\u66f4\u5feb\u5730\u6536\u56de\u6295\u8d44\u3002\u8fd9\u4e00\u70b9\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u53ea\u8981\u4f60\u6210\u529f\u5730\u5b9e\u73b0\u4e86\u6536\u652f\u5e73\u8861\u3001\u6536\u56de\u4e86\u6210\u672c\uff0c\u4f60\u5c31\u53ef\u4ee5\u628a\u8fd9\u4e9b\u94b1\u518d\u62ff\u53bb\u505a\u66f4\u591a\u7684\u5e02\u573a\u63a8\u5e7f\u6d3b\u52a8\uff0c\u8fd9\u6837\u5c31\u80fd\u8ba9\u4e1a\u52a1\u53d1\u5c55\u5f97\u66f4\u5feb\u3002<\/p>\n\n\n\n<p><strong>\u89c2\u770b\u4e0a\u9762\u7684\u89c6\u9891\uff0c\u4e86\u89e3\u5b8c\u6574\u5185\u5bb9\u3002<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u65f6\u5019\u5173\u6ce8\u6bcf\u7528\u6237 LTV \u6bd4 ROAS \u66f4\u6709\u610f\u4e49\uff1f\u4e3a\u4ec0\u4e48\u76c8\u5229\u65f6\u95f4\uff08TTP\uff09\u662f\u4f01\u4e1a\u6700\u5173\u952e\u7684\u6307\u6807\u4e4b\u4e00\uff1f\u6211\u4eec\u7684\u9996\u5e2d\u6267\u884c\u5b98\u517c\u8054\u5408\u521b\u59cb\u4eba\u514b\u91cc\u65af\u6258\u5f17-\u6cd5\u59c6\uff08Christopher Farm\uff09\u5c06\u5728 \"\u5e94\u7528\u5927\u5e08 \"\u64ad\u5ba2\u4e2d\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff0c\u5e76\u5206\u4eab\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u7684\u6709\u6548\u7b56\u7565\u3002<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-11848","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Marketing Analytics 101: How to choose the right metrics for UA | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Marketing Analytics 101: How to choose the right metrics for UA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"When does it make sense to focus on LTV per user rather than ROAS? Why is time to profitability (TTP) one of the most crucial metrics for your business? Our CEO and Co-founder, Christopher Farm, addresses these questions and shares effective strategies for optimizing your advertising campaigns as a guest on the App Masters podcast,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-09T19:44:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:48:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/09\/Mobile-Marketing-Analytics-101_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"Mobile Marketing Analytics 101: How to choose the right metrics for UA\",\"datePublished\":\"2024-09-09T19:44:54+00:00\",\"dateModified\":\"2026-04-14T10:48:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/\"},\"wordCount\":713,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\",\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/\",\"url\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/\",\"name\":\"Mobile Marketing Analytics 101: How to choose the right metrics for UA | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\",\"datePublished\":\"2024-09-09T19:44:54+00:00\",\"dateModified\":\"2026-04-14T10:48:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage\",\"url\":\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\",\"contentUrl\":\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Marketing Analytics 101: How to choose the right metrics for UA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenjin.com\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\/\/tenjin.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/TenjinMMP\",\"https:\/\/www.youtube.com\/@TenjinMMP\",\"https:\/\/www.linkedin.com\/company\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\",\"name\":\"Tabarak Paracha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"caption\":\"Tabarak Paracha\"},\"url\":\"https:\/\/tenjin.com\/zh\/blog\/author\/tabarak-paracha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile Marketing Analytics 101: How to choose the right metrics for UA | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","og_locale":"zh_CN","og_type":"article","og_title":"Mobile Marketing Analytics 101: How to choose the right metrics for UA | Tenjin","og_description":"When does it make sense to focus on LTV per user rather than ROAS? Why is time to profitability (TTP) one of the most crucial metrics for your business? Our CEO and Co-founder, Christopher Farm, addresses these questions and shares effective strategies for optimizing your advertising campaigns as a guest on the App Masters podcast,...","og_url":"https:\/\/tenjin.com\/zh\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","og_site_name":"Tenjin","article_published_time":"2024-09-09T19:44:54+00:00","article_modified_time":"2026-04-14T10:48:30+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/09\/Mobile-Marketing-Analytics-101_social.png","type":"image\/png"}],"author":"Tabarak Paracha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u4f5c\u8005":"Tabarak Paracha","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"5 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/"},"author":{"name":"Tabarak Paracha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"headline":"Mobile Marketing Analytics 101: How to choose the right metrics for UA","datePublished":"2024-09-09T19:44:54+00:00","dateModified":"2026-04-14T10:48:30+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/"},"wordCount":713,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage"},"thumbnailUrl":"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ","articleSection":["Best practices","Mobile Marketing Trends"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","url":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/","name":"Mobile Marketing Analytics 101: How to choose the right metrics for UA | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage"},"thumbnailUrl":"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ","datePublished":"2024-09-09T19:44:54+00:00","dateModified":"2026-04-14T10:48:30+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#primaryimage","url":"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ","contentUrl":"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOqll_yz4a-rbly-TSeiL9xZKDfgYhtHO2aC9OrtiAywK8PMxI550RjEWOJdDVPE69W0Jvy4mbjwYW5rgBtAgFpWNMh2YCam9Pr3Hs52_ShlNJScUADrQg6uOhqwCUAX_rx3CucerIjffVoq5PkO6ZG46Y?key=SayYLivhbvdZgcknx_D3gQ"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/mobile-marketing-analytics-101-how-to-choose-the-right-metrics-for-ua\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Mobile Marketing Analytics 101: How to choose the right metrics for UA"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2","name":"\u5854\u5df4\u62c9\u514b-\u5e15\u62c9\u67e5","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","caption":"Tabarak Paracha"},"url":"https:\/\/tenjin.com\/zh\/blog\/author\/tabarak-paracha\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/11848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=11848"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/11848\/revisions"}],"predecessor-version":[{"id":17398,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/11848\/revisions\/17398"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=11848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=11848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=11848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}