{"id":11918,"date":"2024-11-26T10:08:01","date_gmt":"2024-11-26T10:08:01","guid":{"rendered":"https:\/\/tenjin.com\/?p=11918"},"modified":"2026-04-14T10:51:58","modified_gmt":"2026-04-14T10:51:58","slug":"ad-revenue-in-mobile-games-iap-vs-iaa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/ad-revenue-in-mobile-games-iap-vs-iaa\/","title":{"rendered":"\u79fb\u52a8\u6e38\u620f\u7684\u5e7f\u544a\u6536\u5165--IAA \u4e0e IAP"},"content":{"rendered":"<p>\u5728\u5feb\u901f\u53d8\u9769\u7684\u624b\u6e38\u884c\u4e1a\uff0c\u5145\u5206\u4e86\u89e3\u5e7f\u544a\u6536\u5165\u7684\u673a\u5236\u5bf9\u4e8e\u6e38\u620f\u5f00\u53d1\u53ca\u53d1\u884c\u5546\u5236\u5b9a\u53d8\u73b0\u7b56\u7565\u975e\u5e38\u5173\u952e\u3002\u6211\u4eec\u9080\u8bf7\u5230Google\u7684\u79fb\u52a8\u6e38\u620f\u548c\u5e94\u7528\u8d1f\u8d23\u4ebaMariusz G\u0105siewski\u4e00\u540c\u63a2\u8ba8\u624b\u6e38\u6536\u5165\u7684\u6700\u65b0\u6570\u636e\u548c\u8d8b\u52bf\u3002&nbsp;<\/p>\n\n\n\n<p>\u89c2\u770b\u5b8c\u6574\u89c6\u9891\uff0c\u4e86\u89e3\u5e7f\u544a\u6536\u5165\u7684\u6f5c\u529b\u3002<\/p>\n\n\n\n<div style=\"height: 0px; overflow: hidden; padding-top: 56.25%; position: relative; width: 100%;\">\n        <iframe\n            style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\"\n            src=\"https:\/\/tube.rvere.com\/embed?v=3eVe-57O1Kw\"\n            title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668\"\n            frameborder=\"0\"\n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n            allowfullscreen>\n        <\/iframe>\n    <\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I<\/strong>\u6309\u6d41\u6d3e\u5212\u5206\u7684 AA \u4e0e IAP \u4efd\u989d<\/h2>\n\n\n\n<p>Mariusz\u5728\u89c6\u9891\u4e2d\u5206\u4eab\u7684\u4e00\u4e2a\u91cd\u8981\u6d1e\u5bdf\u662f\u5e7f\u544a\u6536\u5165\u5728\u4e0d\u540c\u6e38\u620f\u7c7b\u578b\u4e2d\u7684\u5206\u5e03\u4e0d\u540c\u3002\u4ee5\u4e0b\u56fe\u8868\u5206\u6790\u4e86\u5404\u4e2a\u884c\u4e1a\u7684\u6570\u636e\uff0c\u5c55\u73b0\u4e86 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/ad-monetization-ad-revenue\">\u5e7f\u544a\u6536\u5165<\/a> \u5728\u79fb\u52a8\u6e38\u620f\u751f\u6001\u4e2d\u7684\u5206\u5e03\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/3_\u753b\u677f-1.png\" alt=\"\u5404\u6d41\u6d3e\u5e7f\u544a\u6536\u5165\u5360\u603b\u6536\u5165\u7684\u6bd4\u4f8b - 1\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/2_\u753b\u677f-1.png\" alt=\"\u5404\u6d41\u6d3e\u5e7f\u544a\u6536\u5165\u5360\u603b\u6536\u5165\u7684\u6bd4\u4f8b - 2\"\/><\/figure>\n\n\n\n<p>Mariusz\u89e3\u91ca\u8bf4\uff0c\u68cb\u76d8\u6e38\u620f\u3001\u7eb8\u724c\u6e38\u620f\u548c\u6587\u5b57\u6e38\u620f\u8fd9\u79cd\u7c7b\u578b\u7684\u6e38\u620f\u7684\u5e94\u7528\u5185\u5e7f\u544a\u6536\u5165\u4efd\u989d\u6bd4\u4ed6\u4eec\u7684 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/in-app-purchases-iap\">IAP(\u5e94\u7528\u5185\u8d2d)<\/a> \u6536\u5165\u6bd4\u4f8b\u9ad8\u7684\u539f\u56e0\u662f\u8fd9\u79cd\u6e38\u620f\u901a\u5e38\u62e5\u6709\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002\u7531\u4e8e\u7528\u6237\u57fa\u6570\u5e9e\u5927\uff0c\u5373\u4fbf\u6bcf\u4e2a\u7528\u6237\u5e26\u6765\u7684\u6536\u5165\u8f83\u4f4e\uff0c\u603b\u6536\u5165\u4e5f\u5341\u5206\u53ef\u89c2\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u50cf\u89d2\u8272\u626e\u6f14\u6e38\u620f\u3001\u7b56\u7565\u6e38\u620f\u4ee5\u53ca\u4e09\u6d88\u6e38\u620f\u7b49\u7c7b\u578b\u7684\u6e38\u620f\u4e2d\u7684\u5e94\u7528\u5185\u5e7f\u544a\u6536\u5165\u6bd4\u4f8b\u5219\u76f8\u5bf9\u8f83\u4f4e\uff0c\u56e0\u4e3a\u5b83\u4eec\u66f4\u503e\u5411\u4e8e\u8ba9\u4ed6\u4eec\u6838\u5fc3\u9ad8\u4ef7\u503c\u7684\u7528\u6237\u901a\u8fc7\u5e94\u7528\u5185\u8d2d\u521b\u9020\u76c8\u5229\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5f00\u53d1\u8005\u5f80\u5f80\u4e0d\u4f1a\u5192\u9669\u901a\u8fc7\u589e\u52a0 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/in-app-advertising-iaa\">IAA\uff08\u5e94\u7528\u5185\u5e7f\u544a\uff09<\/a>\u7834\u574f\u7528\u6237\u7684\u6e38\u620f\u4f53\u9a8c\u6765\u63d0\u9ad8\u6536\u5165\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48  <strong>\u5e7f\u544a\u683c\u5f0f<\/strong> \u4f7f\u7528\uff1f<\/h2>\n\n\n\n<p>Mariusz\u8fd8\u6df1\u5165\u5256\u6790\u4e86\u4e0d\u540c\u5e7f\u544a\u6536\u5165\u5f62\u5f0f\u5bf9\u6574\u4f53\u53d8\u73b0\u7b56\u7565\u7684\u5f71\u54cd\u3002\u4ed6\u7279\u522b\u5f3a\u8c03\u4e86 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/rewarded-ads\">\u6fc0\u52b1\u5e7f\u544a<\/a>\u7684\u91cd\u8981\u6027\uff0c\u5c06\u5176\u6bd4\u4f5c\u201c\u4ef7\u503c\u8f83\u4f4e\u7684\u5e94\u7528\u5185\u8d2d\u201d\u3002\u56e0\u4e3a\u6fc0\u52b1\u5e7f\u544a\u7531\u7528\u6237\u81ea\u4e3b\u53d1\u8d77\uff0c\u4e0d\u4f1a\u7834\u574f\u7528\u6237\u7684\u6e38\u620f\u8fde\u8d2f\u6027\u3002<\/p>\n\n\n\n<p><strong>\u5728\u5185\u8d2d\u6536\u5165\u4e3b\u5bfc\u7684\u6e38\u620f\u7c7b\u578b\u4e2d\uff0c\u6fc0\u52b1\u5e7f\u544a\u5f80\u5f80\u5360\u636e\u5e7f\u544a\u6536\u5165\u7684\u5927\u90e8\u5206\u3002\u8fd9\u662f\u56e0\u4e3a\u6fc0\u52b1\u5e7f\u544a\u5bf9\u6838\u5fc3\u6e38\u620f\u73af\u8282\u7684\u5e72\u6270\u8f83\u5c0f\uff0c\u4e14\u53ef\u8fdb\u884c\u6218\u7565\u6027\u6574\u5408\uff0c\u4e3a\u73a9\u5bb6\u548c\u5f00\u53d1\u56e2\u961f\u5e26\u6765\u5171\u8d62\u3002<\/strong><\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5728\u4f11\u95f2\u6e38\u620f\u6216\u8d85\u4f11\u95f2\u6e38\u620f\u4e2d\uff0c\u7528\u6237\u505c\u7559\u65f6\u95f4\u901a\u5e38\u8f83\u77ed\uff0c\u5f00\u53d1\u56e2\u961f\u53ef\u80fd\u4f1a\u9009\u62e9\u66f4\u4e3a\u591a\u5143\u5316\u7684\u5e7f\u544a\u6536\u5165\u7ec4\u5408\uff0c\u5305\u62ec\u53ef\u4ee5\u66f4\u9891\u7e41\u5730\u5411\u66f4\u591a\u53d7\u4f17\u5c55\u793a\u7684 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/interstitial-ads\">\u63d2\u5c4f\u5e7f\u544a<\/a> \u3002\u5c3d\u7ba1\u6bcf\u4e2a\u7528\u6237\u7684\u5355\u6b21\u5e7f\u544a\u6536\u5165\u8f83\u4f4e\uff0c\u4f46\u8fd9\u79cd\u65b9\u5f0f\u5374\u80fd\u4f7f\u4ed6\u4eec\u8fc5\u901f\u4ece\u8f83\u5927\u6bd4\u4f8b\u7684\u7528\u6237\u7fa4\u4f53\u4e2d\u83b7\u5f97\u76c8\u5229\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7528\u6237\u83b7\u53d6<\/strong> \u9002\u7528\u4e8e IAA \u548c IAP \u6e38\u620f<\/h2>\n\n\n\n<p>Mariusz\u4e5f\u63d0\u5230\u76ee\u524d\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u6218\u7565\u7684\u53d8\u5316\u8d8b\u52bf\u5c06\u5f71\u54cd\u5e7f\u544a\u6536\u5165\u7684\u751f\u6001\u3002 <strong>\u4ed6\u5f3a\u8c03\u4e86\u83b7\u53d6\u9ad8\u4ef7\u503c\u7528\u6237\u7684\u91cd\u8981\u6027\uff0c\u5f00\u53d1\u56e2\u961f\u9700\u8981\u628a\u91cd\u5fc3\u653e\u5728\u5438\u5f15\u90a3\u4e9b\u66f4\u6709\u53ef\u80fd\u6210\u4e3a\u9ad8\u4ef7\u503c\u6d88\u8d39\u8005\u6216\u8005\u79ef\u6781\u53c2\u4e0e\u5e7f\u544a\u4e92\u52a8\u7684\u7528\u6237\u7fa4\u4f53\u4e0a\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2024\/12\/4_\u753b\u677f-1.png\" alt=\"\u79fb\u52a8\u6e38\u620f\u5e7f\u544a\u6536\u5165 - 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We sat down with Google\u2019s Mariusz G\u0105siewski to discuss some of the latest data points on gaming revenue. 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