{"id":12400,"date":"2025-04-02T08:28:07","date_gmt":"2025-04-02T08:28:07","guid":{"rendered":"https:\/\/tenjin.com\/?p=12400"},"modified":"2026-04-14T11:01:47","modified_gmt":"2026-04-14T11:01:47","slug":"zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/","title":{"rendered":"\u6210\u529f\u6848\u4f8b\uff1a\u4ece\u8d85\u4f11\u5230\u6df7\u53d8\u4f11\u95f2\uff0cZplay\u7684\u7834\u5c40\u4e4b\u9053"},"content":{"rendered":"<p class=\"translation-block\">\u5728\u672c\u6848\u4f8b\u7814\u7a76\u4e2d\uff0c\u6211\u4eec\u5c06\u5e26\u60a8\u4e86\u89e3\u4e2d\u56fd\u9876\u7ea7\u7684\u79fb\u52a8\u6e38\u620f\u53d1\u884c\u5546<a href=\"https:\/\/www.zplay.com\/en\" target=\"_self\">ZPLAY<\/a>\u5982\u4f55\u5229\u7528Tenjin\u5b9e\u73b0\u4ee5\u4e0b\u6210\u5c31\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f52\u56e0\u6210\u672c\u964d\u4f4e\u7ea650%<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROI\u5927\u5e45\u63d0\u5347<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/resources.tenjin.com\/hubfs\/ZPLAYxTenjinCNCaseStudy.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0b\u8f7d\u62a5\u544a<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8eZPLAY<\/h2>\n\n\n\n<p>ZPLAY\u6210\u7acb\u4e8e\u5317\u4eac\uff0c\u662f\u4e00\u5bb6\u77e5\u540d\u5168\u7403\u7684\u79fb\u52a8\u6e38\u620f\u53d1\u884c\u5546\uff0c\u65d7\u4e0b\u7684\u4ea7\u54c1\u5728\u5168\u7403\u8303\u56f4\u5185\u4e0b\u8f7d\u91cf\u8d85\u8fc7\u6570\u767e\u4e07\u6b21\u3002\u516c\u53f8\u4ea7\u54c1\u5df2\u51fa\u6d77\u81f3\u4e16\u754c\u5404\u5730\uff0c\u51ed\u501f\u4e00\u7cfb\u5217\u5e7f\u53d7\u6b22\u8fce\u7684\u6df7\u5408\u4f11\u95f2\u6e38\u620f\uff0c\u6bcf\u6708\u6301\u7eed\u5438\u5f15\u6570\u767e\u4e07\u65b0\u7528\u6237\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01_CN.png\" alt=\"\" class=\"wp-image-12402\" srcset=\"\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-srcset=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u679c<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02_CN.png\" alt=\"\" class=\"wp-image-12403\" srcset=\"\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-srcset=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tools\uff08Tenjin\u63d0\u4f9b\u7684\u5de5\u5177\uff09<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03_CN.png\" alt=\"\" class=\"wp-image-12414\" srcset=\"\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-srcset=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u952e\u6311\u6218<\/h2>\n\n\n\n<p>\u5728ZPLAY\u4e0eTenjin\u5408\u4f5c\u4e4b\u524d\uff0c\u4ed6\u4eec\u9762\u4e34\u7740\u8bf8\u591a\u6311\u6218\uff1a\u968f\u7740ZPLAY\u7684\u6d3b\u52a8\u89c4\u6a21\u8fc5\u901f\u6269\u5927\uff0c <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/mmp\">\u79fb\u52a8\u5f52\u56e0\u5e73\u53f0\uff08MMP\uff09<\/a> \u6210\u672c\u7684\u4e0d\u65ad\u6500\u5347\u6210\u4e3a\u4e86\u4e00\u4e2a\u91cd\u5927\u95ee\u9898\uff1b\u540c\u65f6\uff0c\u4ed6\u4eec\u8fd8\u96be\u4ee5\u7cbe\u786e\u8861\u91cf\u6df7\u5408\u53d8\u73b0\u5de5\u4f5c\u6548\u679c\uff1b\u6b64\u5916\uff0c\u5bf9\u67d0\u4e9b\u7cbe\u51c6\u533a\u57df\u7528\u6237\u83b7\u53d6\u5e73\u53f0\u7684\u6574\u5408\u652f\u6301\u6709\u9650\uff0c\u5c24\u5176\u662f\u5728\u4e2d\u56fd\u7b49\u7684\u5173\u952e\u5e02\u573a\uff0c\u9650\u5236\u4e86\u516c\u53f8\u7684\u53d1\u5c55\uff1b\u6700\u540e\uff0c\u83b7\u53d6\u5e7f\u544a\u6d3b\u52a8KPI\u6570\u636e\u65b9\u9762\u7684\u5ef6\u8fdf\u4e5f\u964d\u4f4e\u4e86\u4ed6\u4eec\u5728\u6709\u6548\u8fed\u4ee3\u548c\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u65b9\u9762\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/wp-content\/uploads\/2025\/04\/ZPLAY_04_CN.png\" alt=\"\" class=\"wp-image-12416\" srcset=\"\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-srcset=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n<p><strong>\u964d\u672c\u589e\u6548\uff0c\u63d0\u9ad8ROI\uff1a<\/strong> \u7528Tenjin\u4ee5\u540e\uff0cZPLAY\u7684\u5f52\u56e0\u6210\u672c\u964d\u4f4e\u4e86\u5927\u7ea650%\uff0c\u4ed6\u4eec\u5f97\u4ee5\u62d3\u5c55\u5168\u7403\u8425\u9500\u6d3b\u52a8\u89c4\u6a21\u3002Tenjin\u63d0\u4f9b\u7684\u6df1\u5ea6LTV\u6d1e\u5bdf\u5e2e\u52a9\u4ed6\u4eec\u5927\u5e45\u63d0\u5347\u4e86\u4ea7\u54c1\u7684ROI\uff0c\u5c24\u5176\u662f\u6df7\u53d8\u6e38\u620f\u3002<\/p>\n\n\n\n<p><strong>\u4f18\u5316\u6df7\u5408\u53d8\u73b0\uff1a<\/strong> Tenjin\u7684LTV\u5206\u6790\u5e2e\u52a9ZPLAY\u6709\u6548\u5730\u5e73\u8861\u4e86IAP\u4e0eIAA\u6536\u5165\u3002 <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.together.CrazyBus&amp;hl=en\">\u5df4\u58eb\u8e81\u72c2\u75c7 - \u6c7d\u8f66\u505c\u8f66\u5e72\u6270<\/a> \u7684\u51fa\u8272\u8868\u73b0\u5f97\u76ca\u4e8eTenjin\u5bf9\u6df7\u5408\u6e38\u620f\u6a21\u5f0f\u7684\u6709\u529b\u652f\u6301\u3002<\/p>\n\n\n\n<p><strong>\u5b9e\u65f6\u6570\u636e\u6d1e\u5bdf\uff1a<\/strong> Tenjin\u7684\u5b9e\u65f6\u6570\u636e\u9762\u677f\u51cf\u5c11\u4e86\u6570\u636e\u6307\u6807\u5ef6\u8fdf\u7684\u95ee\u9898\uff0c\u52a0\u901f\u8425\u9500\u6d3b\u52a8\u8fed\u4ee3\u4f18\u5316\uff0c\u63d0\u5347ROAS\u3002<br><strong>\u533a\u57df\u548c\u5168\u7403\u6574\u5408\uff1a <\/strong>Tenjin\u4e0e\u5168\u7403\u5e7f\u544a\u5e73\u53f0\u53ca\u4e2d\u56fd\u65b0\u5174\u6e20\u9053\u6df1\u5ea6\u6574\u5408\uff0c\u5e2e\u52a9ZPLAY\u5b9e\u73b0\u6bcf\u6708\u8d851000 \u4e07\u6b21\u7684\u5b89\u88c5\u91cf\u3002\u51ed\u501fTenjin\u548c\u5404\u5927\u5e73\u53f0\u7684\u96c6\u6210\uff0cZPLAY\u5728\u5404\u4e2a\u5e02\u573a\u5feb\u901f\u62d3\u5c55\u4e1a\u52a1\u7248\u56fe\uff0c\u663e\u8457\u63d0\u5347\u4e86\u5728\u5317\u7f8e\u3001\u6b27\u6d32\u53ca\u4e1c\u5357\u4e9a\u5730\u533a\u7684\u5e02\u573a\u5360\u6709\u7387\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/resources.tenjin.com\/hubfs\/ZPLAYxTenjinCNCaseStudy.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">\n      \u4e0b\u8f7d\u62a5\u544a\n    <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In this case study, we take you through how ZPLAY, a leading Chinese mobile game publisher, used Tenjin to achieve:&nbsp; About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. The company has expanded its presence across multiple regions, with a portfolio of globally recognized&#8230;<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-12400","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market - A ZPLAY Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market - A ZPLAY Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this case study, we take you through how ZPLAY, a leading Chinese mobile game publisher, used Tenjin to achieve:&nbsp; About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. The company has expanded its presence across multiple regions, with a portfolio of globally recognized...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T08:28:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T11:01:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Henry Li\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Li\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/\"},\"author\":{\"name\":\"Henry Li\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/8002dabdfdd03f39d691d68d749548a3\"},\"headline\":\"How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market &#8211; 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About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. 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