{"id":12565,"date":"2025-07-01T13:43:55","date_gmt":"2025-07-01T13:43:55","guid":{"rendered":"https:\/\/tenjin.com\/?p=12565"},"modified":"2025-07-01T13:43:58","modified_gmt":"2025-07-01T13:43:58","slug":"how-psv-game-studio-uses-tenjin-to-scale-mobile-games","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-psv-game-studio-uses-tenjin-to-scale-mobile-games\/","title":{"rendered":"\u6269\u5c55 100 \u591a\u6b3e\u79fb\u52a8\u6e38\u620f\uff1aPSV\u6e38\u620f\u5de5\u4f5c\u5ba4\u5982\u4f55\u5229\u7528\u5929\u795e\u4fc3\u8fdb\u5176\u53d1\u5c55"},"content":{"rendered":"<p class=\"translation-block\">\u6211\u4eec\u91c7\u8bbf\u4e86 <a href=\"https:\/\/psvgamestudio.com\/\" target=\"_self\">PSV Game Studio<\/a> \u7684\u9996\u5e2d\u8425\u9500\u5b98 (CMO) Zoriana Omelchuk\uff0c\u542c\u542c\u5979\u6700\u559c\u6b22\u5929\u795e\u7684\u54ea\u4e9b\u65b9\u9762\u3002\u5728\u4e0b\u9762\u7684\u8bbf\u8c08\u4e2d\uff0c\u5979\u5411\u6211\u4eec\u4ecb\u7ecd\u4e86\u5979\u7684\u56e2\u961f\u5982\u4f55\u4f7f\u7528<a href=\"https:\/\/rebrand.ly\/e7txs0i\" target=\"_self\">\u5929\u795e\u4eea\u8868\u76d8<\/a>\u6765\u6269\u5c55 100 \u591a\u4e2a\u5e94\u7528\u7a0b\u5e8f\u7684\u5e55\u540e\u6545\u4e8b\u3002.<\/p>\n\n\n\n<p>\u60a8\u5c06\u5b66\u5230<br>1.PSV \u5728\u5929\u795e\u7cfb\u7edf\u4e2d\u8ddf\u8e2a\u8861\u91cf\u7ee9\u6548\u7684\u5173\u952e\u6307\u6807\u548c KPI<br>2.\u4ed6\u4eec\u5982\u4f55\u4f7f\u7528\u5929\u795e\u7684 DataVault \u5efa\u7acb\u81ea\u5df1\u7684\u62a5\u544a<br>3.\u5929\u795e\u63d0\u4f9b\u7684\u6570\u636e\u7ec6\u5206\uff0c\u4ee5\u4fbf\u8fdb\u884c\u66f4\u6df1\u5165\u7684\u5206\u6790<br>4.PSV \u5982\u4f55\u5229\u7528\u5929\u795e\u5728\u591a\u4e2a\u56e2\u961f\u4e4b\u95f4\u5171\u4eab\u8bbf\u95ee\u6743\u9650<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u6269\u5c55 100 \u591a\u6b3e\u79fb\u52a8\u6e38\u620f\uff1aPSV \u6e38\u620f\u5de5\u4f5c\u5ba4\u5c55\u793a\u5982\u4f55\u4f7f\u7528\u5929\u795e\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_JdGcbdze44?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8c01\u662f PSV \u6e38\u620f\u5de5\u4f5c\u5ba4\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">PSV Game Studio \u4f4d\u4e8e\u585e\u6d66\u8def\u65af\uff0c\u81ea 2014 \u5e74\u4ee5\u6765\u4e00\u76f4\u662f\u79fb\u52a8\u6e38\u620f\u9886\u57df\u7684\u4e00\u652f\u91cd\u8981\u529b\u91cf\u3002\u4ed6\u4eec\u76ee\u524d\u4e0e<strong>20\u591a\u5bb6\u6e38\u620f\u5de5\u4f5c\u5ba4<\/strong>\u5408\u4f5c\uff0c\u62e5\u6709<strong>250\u591a\u6b3e\u6e38\u620f<\/strong>\u3002\u4ed6\u4eec\u4e8e 1.5 \u5e74\u524d\u5f00\u59cb\u81ea\u4e3b\u53d1\u884c\u6e38\u620f\uff0c\u81ea\u90a3\u65f6\u8d77\uff0c\u4ed6\u4eec\u4fbf\u5c06\u5929\u795e\u4f5c\u4e3a\u5176\u552f\u4e00\u7684<a href=\"https:\/\/tenjin.com\/zh\/mmp\/\" target=\"_self\">\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\uff08MMP\uff09<\/a>\u548c\u6240\u6709\u5185\u90e8\u5206\u6790\u7684\u4e3b\u8981\u6570\u636e\u6765\u6e90\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5229\u7528\u5929\u795e\u6269\u5927\u7528\u6237\u83b7\u53d6\u89c4\u6a21<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">PSV Game Studio \u53d1\u5c55\u8fc5\u901f\uff0c\u76ee\u524d\u6b63\u5728\u4e3a 100 \u591a\u6b3e\u5e94\u7528\u7a0b\u5e8f\u5f00\u5c55\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u6d3b\u52a8\u3002<strong>\u5929\u8fdb\u5728\u5e2e\u52a9 PSV Game Studio \u56e2\u961f\u786e\u5b9a\u6700\u6709\u6548\u7684\u6e20\u9053\u548c\u8425\u9500\u6d3b\u52a8\u4ee5\u63d0\u9ad8\u65b0\u5b89\u88c5\u91cf\u548c\u6295\u8d44\u56de\u62a5\u7387\u65b9\u9762\u53d1\u6325\u4e86\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u201cZoriana \u5206\u4eab\u9053\uff1a\u201d\u6211\u4eec\u4f7f\u7528\u5929\u795e\u7684\u62a5\u544a\u6765\u771f\u6b63\u4e86\u89e3\u7528\u6237\u83b7\u53d6\u5de5\u4f5c\u7684\u7ee9\u6548\u3002\u201c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u54ea\u4e9b\u8425\u9500\u6d3b\u52a8\u548c\u5730\u57df\u7684\u6548\u679c\u6700\u597d\uff0c\u54ea\u4e9b\u662f\u6211\u4eec\u6700\u5dee\u548c\u6700\u597d\u7684\u53d1\u5e03\u5546\uff0c\u54ea\u4e9b\u662f\u6211\u4eec\u9700\u8981\u52a0\u5f3a\u7684\uff0c\u54ea\u4e9b\u662f\u6211\u4eec\u9700\u8981\u6682\u505c\u7684\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcqxG6Oid1sukPuoVD_Z_tQ33FHIi7gbI6XhGvknyegVo3769I3kl7VgP3dHDKJVfixBzfQ7Kvo8sRb_r5Kp8qxXu15Azjn7nfACV8QrM8IOFmWUQqTDXSf6pf-IT7nQVLoJd_csQ?key=T-T4hBpCck9hr1JsdqXmQA\" alt=\"PSV Game Studio \u5982\u4f55\u5229\u7528\u5929\u795e\u4e86\u89e3\u54ea\u4e9b\u5730\u7406\u4f4d\u7f6e\u7684\u79fb\u52a8\u6e38\u620f\u8868\u73b0\u6700\u4f73\"\/><\/figure>\n\n\n\n<p>PSV Game Studio \u4f9d\u8d56\u7684\u4e3b\u8981 KPI \u4e4b\u4e00\u662f 56-57% Day 0 ROAS\u3002.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd-wIRkn4b9wpRRmNLDEtYTUbECyN4C-qu0RXRWb95ugKyFtW77FmgWj4AYeq2KvFl4lLXkkajPNm3eYWXjZSoBLQVTps2wfWjq4oVcQ1stjSi4DqmbpRCkjgTiVKjwbadej4bbwA?key=T-T4hBpCck9hr1JsdqXmQA\" alt=\"PSV \u6e38\u620f\u5de5\u4f5c\u5ba4\u5982\u4f55\u4f7f\u7528\u5929\u795e\u7684\u7528\u6237\u83b7\u53d6\u62a5\u544a\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6570\u636e\u5b58\u50a8\u5e93\u548c\u539f\u59cb\u6570\u636e\u8bbf\u95ee<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">\u636e Zoriana \u79f0\uff0c\u4f7f\u7528\u5929\u795e\u7684\u4e3b\u8981\u4f18\u52bf\u4e4b\u4e00\u662f\u80fd\u591f\u521b\u5efa\u7b26\u5408 PSV \u7279\u5b9a\u9700\u6c42\u7684\u5b9a\u5236\u62a5\u544a\u3002<strong>\u901a\u8fc7<\/strong><a href=\"https:\/\/tenjin.com\/zh\/marketing-data-warehouse\/\" target=\"_self\"><strong>\u5929\u795e\u7684 DataVault<\/strong><\/a><strong>\uff0c\u56e2\u961f\u53ef\u4ee5\u8bbf\u95ee\u7ec6\u7c92\u5ea6\u7684\u7528\u6237\u7ea7\u6570\u636e\uff0c\u5e76\u5efa\u7acb\u4eea\u8868\u677f\uff0c\u5168\u9762\u4e86\u89e3\u4ed6\u4eec\u7684\u4e1a\u7ee9\u3002<\/p>\n\n\n\n<p>\u201cZoriana \u89e3\u91ca\u8bf4\uff1a\u201d\u6211\u4eec\u4ece\u5929\u795e\u516c\u53f8\u83b7\u53d6\u6240\u6709\u5386\u53f2\u6570\u636e\uff0c\u5e76\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u67e5\u770b\u5b8c\u6574\u7684\u7528\u6237\u884c\u4e3a\u6216\u65c5\u7a0b--\u65e0\u8bba\u662f\u8fc7\u53bb 30 \u5929\u300190 \u5929\u8fd8\u662f 120 \u5929\u3002\u201c\u8fd9\u8ba9\u6211\u4eec\u80fd\u591f\u771f\u6b63\u4e86\u89e3\u7528\u6237\u662f\u5982\u4f55\u53c2\u4e0e\u6211\u4eec\u7684\u6e38\u620f\u7684\uff0c\u5e76\u627e\u51fa\u4f18\u5316\u7528\u6237\u83b7\u53d6\u548c\u8d27\u5e01\u5316\u7b56\u7565\u7684\u673a\u4f1a\u3002\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e0d\u540c\u56e2\u961f\u7684\u5e94\u7528\u7a0b\u5e8f\u7ea7\u8bbf\u95ee\u6743\u9650<\/strong><\/h2>\n\n\n\n<p>\u968f\u7740 PSV Game Studio \u53d1\u884c\u4e1a\u52a1\u7684\u6269\u5927\uff0cTenjin \u7075\u6d3b\u7684\u62a5\u544a\u529f\u80fd\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u3002\u9664\u4e86\u7ba1\u7406\u81ea\u5df1\u7684\u4f5c\u54c1\u5916\uff0c\u8be5\u56e2\u961f\u73b0\u5728\u8fd8\u4e0e 20 \u4e2a\u4e0d\u540c\u7684\u6e38\u620f\u5de5\u4f5c\u5ba4\u5408\u4f5c\uff0c\u6bcf\u4e2a\u5de5\u4f5c\u5ba4\u90fd\u9700\u8981\u8bbf\u95ee\u5404\u81ea\u7684\u5e94\u7528\u7a0b\u5e8f\u3002.<\/p>\n\n\n\n<p class=\"translation-block\"><strong>\u201c\u6211\u4eec\u53ef\u4ee5\u5728\u5929\u795e\u4e2d\u4e3a\u6211\u4eec\u7684\u53d1\u884c\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u4ed6\u4eec\u81ea\u5df1\u7684\u7ba1\u7406\u5458\u7ea7\u8d26\u6237\uff0c\u201d<\/strong> Zoriana \u8bf4\u3002<strong>\u201c\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c31\u53ef\u4ee5\u8bbf\u95ee\u6570\u636e\u5e76\u9488\u5bf9\u81ea\u5df1\u7684\u6e38\u620f\u6784\u5efa\u62a5\u544a\uff0c\u800c\u4e0d\u4f1a\u770b\u5230\u4e0e\u6211\u4eec\u5408\u4f5c\u7684\u5176\u4ed6\u5de5\u4f5c\u5ba4\u7684\u76f8\u5173\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfDk4dZXixzcA78jp28VrrF49hdwNeU3id2FVlwhsx0q0PxpVGaU4j0lp0pYpd5fN2Ft1sovkaxzq1rjD7OAx1lwvfiWvm78L0SPBvR1LCVja8APTHKTLw5gl-NOAoK4IxIqm9J2Q?key=T-T4hBpCck9hr1JsdqXmQA\" alt=\"PSV \u6e38\u620f\u5de5\u4f5c\u5ba4\u5982\u4f55\u5229\u7528\u5929\u795e\u4e3a\u4e0d\u540c\u56e2\u961f\u63d0\u4f9b\u5e94\u7528\u7a0b\u5e8f\u7ea7\u522b\u7684\u8bbf\u95ee\u6743\u9650\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5929\u795e\u4f5c\u4e3a\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\uff08MMP\uff09<\/strong><\/h2>\n\n\n\n<p>\u968f\u7740 PSV \u6e38\u620f\u5de5\u4f5c\u5ba4\u4e0d\u65ad\u6269\u5927\u5176\u79fb\u52a8\u6e38\u620f\u5e1d\u56fd\u7684\u89c4\u6a21\uff0cTenjin \u5df2\u6210\u4e3a\u5176\u53d1\u5c55\u5386\u7a0b\u4e2d\u7684\u91cd\u8981\u76df\u53cb\u3002\u4ece\u8ddf\u8e2a\u5173\u952e\u5173\u952e\u7ee9\u6548\u6307\u6807\u3001\u5efa\u7acb\u81ea\u5b9a\u4e49\u62a5\u544a\u5230\u6388\u6743\u51fa\u7248\u5408\u4f5c\u4f19\u4f34\uff0c\u8be5\u5e73\u53f0\u5df2\u6210\u4e3a\u56e2\u961f\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002.<\/p>\n\n\n\n<p>\u201c\u6211\u4f1a\u5411\u4efb\u4f55\u5e0c\u671b\u6269\u5927\u79fb\u52a8\u4e1a\u52a1\u89c4\u6a21\u3001\u5728\u6e38\u620f\u4e2d\u540c\u65f6\u8fd0\u8425\u5e7f\u544a\u548c\u5e94\u7528\u5185\u8d2d\u4e70\u7684\u53d1\u884c\u5546\u6216\u6e38\u620f\u5de5\u4f5c\u5ba4\u63a8\u8350\u5929\u795e\u3002Zoriana\u8bf4\u3002.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u8981\u8fdb\u4e00\u6b65\u4e86\u89e3\u5929\u795e\u5982\u4f55\u5e2e\u52a9\u60a8\u7684\u79fb\u52a8\u6e38\u620f\u4e1a\u52a1\u8fbe\u5230\u65b0\u7684\u9ad8\u5ea6\uff0c\u8bf7\u52a1\u5fc5<a href=\"https:\/\/tenjin.com\/zh\/\" target=\"_self\">\u9884\u8ba2\u514d\u8d39\u6f14\u793a<\/a>\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>We sat down with Zoriana Omelchuk, Chief Marketing Officer (CMO) at PSV Game Studio, to hear what she loves most about Tenjin. In the interview below, she gives us a behind-the-scenes look at how her team uses the Tenjin dashboard to scale over 100 apps. You&#8217;ll learn:1. The key metrics and KPIs PSV tracks in&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-12565","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scaling 100+ Mobile Games: How PSV Game Studio Uses Tenjin to Fuel Their Growth - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/how-psv-game-studio-uses-tenjin-to-scale-mobile-games\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scaling 100+ Mobile Games: How PSV Game Studio Uses Tenjin to Fuel Their Growth - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We sat down with Zoriana Omelchuk, Chief Marketing Officer (CMO) at PSV Game Studio, to hear what she loves most about Tenjin. In the interview below, she gives us a behind-the-scenes look at how her team uses the Tenjin dashboard to scale over 100 apps. You&#8217;ll learn:1. 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