{"id":13002,"date":"2025-12-08T08:55:47","date_gmt":"2025-12-08T08:55:47","guid":{"rendered":"https:\/\/tenjin.com\/?p=13002"},"modified":"2026-04-14T11:09:16","modified_gmt":"2026-04-14T11:09:16","slug":"iaa-iap-differences-in-ad-revenue-attribution","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/iaa-iap-differences-in-ad-revenue-attribution\/","title":{"rendered":"IAA\u4e0eIAP\uff1a\u5e7f\u544a\u6536\u5165\u5f52\u56e0\u5dee\u5f02"},"content":{"rendered":"<p>\u624b\u6e38\u5df2\u4ece\u4f11\u95f2\u5a31\u4e50\u53d1\u5c55\u6210\u4e3a\u4ef7\u503c\u6570\u5341\u4ebf\u7f8e\u5143\u7684\u4ea7\u4e1a\uff0c\u4f46\u8bb8\u591a\u5f00\u53d1\u8005\u4ecd\u5728\u601d\u8003\u4e00\u4e2a\u6838\u5fc3\u95ee\u9898\uff1a\u624b\u6e38\u5982\u4f55\u76c8\u5229?\u7b54\u6848\u7684\u5173\u952e\u5728\u4e8e\u7406\u89e3\u548c\u8fd0\u7528\u4e24\u5927 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/ad-monetization-ad-revenue\" target=\"_blank\" rel=\"noreferrer noopener\">\u53d8\u73b0\u6a21\u5f0f<\/a>\uff1a\u5e94\u7528\u5185\u5e7f\u544a\u548c\u5e94\u7528\u5185\u8d2d\u2014\u2014 <a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-advertising-iaa\" target=\"_blank\" rel=\"noreferrer noopener\">IAA<\/a> \u548c <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/in-app-purchases-iap\" target=\"_blank\" rel=\"noreferrer noopener\">IAP<\/a>\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u79fb\u52a8\u6e38\u620f\u7684\u5e7f\u544a\u6536\u5165\uff1a\u91cd\u8981\u89c1\u89e3\u4e0e\u8d8b\u52bf\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3eVe-57O1Kw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u4e3a\u6df1\u5165\u6d1e\u5bdf\u884c\u4e1a\u8d8b\u52bf\uff0c\u6211\u4eec\u7279\u9080\u8c37\u6b4c\u4e13\u5bb6Mariusz G\u0105siewski\u4e00\u8d77\u89e3\u6790\u624b\u6e38 <a href=\"https:\/\/docs.tenjin.com\/docs\/revenue\" target=\"_blank\" rel=\"noreferrer noopener\">revenue<\/a>\u7684\u6700\u65b0\u6570\u636e\u3002\u9664\u4e86\u63a2\u8ba8 <a href=\"https:\/\/tenjin.com\/zh\/blog\/mobile-game-monetization-how-genre-impacts-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6e38\u620f\u54c1\u7c7b\u5bf9\u589e\u957f\u7684\u5f71\u54cd<\/a> \u5916\uff0c\u6211\u4eec\u8fd8\u5c06\u7814\u7a76\u53d8\u73b0\u6a21\u5f0f\u7684\u6f14\u53d8\u3002\u201c\u5c3d\u7ba1\u96be\u4ee5\u7f6e\u4fe1\uff0c\u4f46IAA\u7684\u6f5c\u529b\u786e\u5b9e\u53ef\u89c2\u3002\u201d\u4e0d\u4ec5\u662f\u4e0d\u540c\u6a21\u5f0f\u4e0b\u6536\u5165\u7684\u9ad8\u4f4e\u4e4b\u4e89\uff0c\u5b83\u8fd8\u5173\u4e4e\u7406\u89e3IAA\u548cIAP\u4e8c\u8005\u80cc\u540e\u622a\u7136\u4e0d\u540c\u7684\u73a9\u5bb6\u4f53\u9a8c\u3001\u8bbe\u8ba1\u54f2\u5b66\u4e0e\u5546\u4e1a\u903b\u8f91\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f IAA \u548c IAP\uff1f&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">IAP \u7684\u542b\u4e49\uff1a\u5e94\u7528\u5185\u8d2d\u4e70\u662f\u4ec0\u4e48\u610f\u601d\uff1f&nbsp;<\/h3>\n\n\n\n<p>IAP\uff08\u5e94\u7528\u5185\u8d2d\uff09\u662f\u6307\u7528\u6237\u5728\u6e38\u620f\u4e2d\u76f4\u63a5\u4ed8\u8d39\u8d2d\u4e70\u7684\u865a\u62df\u5546\u54c1\u3001\u529f\u80fd\u6216\u670d\u52a1\u3002\u4e3b\u8981\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u865a\u62df\u8d27\u5e01\uff08\u5b9d\u77f3\u3001\u91d1\u5e01\u3001\u9ec4\u91d1\uff09<\/li>\n\n\n\n<li>\u9ad8\u7ea7\u7269\u54c1\uff08\u4f20\u8bf4\u6b66\u5668\u3001\u7a00\u6709\u89d2\u8272\uff09<\/li>\n\n\n\n<li>\u4fbf\u5229\u529f\u80fd(\u65f6\u95f4\u8df3\u8fc7\u3001\u989d\u5916\u751f\u547d\u3001\u4f53\u529b\u8865\u5145)<\/li>\n\n\n\n<li>\u5916\u89c2\u88c5\u626e(\u76ae\u80a4\u3001\u8868\u60c5\u3001\u81ea\u5b9a\u4e49\u9009\u9879)<\/li>\n\n\n\n<li>\u8ba2\u9605\u670d\u52a1\u548c\u6218\u6597\u901a\u884c\u8bc1\uff08\u6301\u7eed\u4ef7\u503c\uff09<\/li>\n<\/ul>\n\n\n\n<p>IAP\u6e38\u620f\u57fa\u4e8e\u4e00\u4e2a\u7b80\u5355\u6709\u529b\u7684\u524d\u63d0\uff1a\u5c11\u6570\u73a9\u5bb6\u8d21\u732e\u4e3b\u8981\u6536\u5165\u3002 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/conversion-rate-cvr\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ed8\u8d39\u7528\u6237\u8f6c\u5316<\/a>\u7387\u901a\u5e38\u4e3a2%\uff08\u666e\u901a\u6c34\u5e73\uff09\u81f35%\uff08\u4f18\u79c0\u6c34\u5e73\uff09\u3002\u4f46\u6709\u8da3\u4e4b\u5904\u5728\u4e8e\uff1a\u90a3\u4e9b\u771f\u6b63\u8f6c\u5316\u7684\u5c11\u6570\u7528\u6237\uff0c\u6bcf\u4f4d\u7528\u6237\u4ea7\u751f\u7684\u6536\u76ca\u8fdc\u8d85\u5e7f\u544a\u53d8\u73b0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IAA \u542b\u4e49\uff1a\u4ec0\u4e48\u662f\u5e94\u7528\u5185\u5e7f\u544a\uff1f&nbsp;<\/h3>\n\n\n\n<p>\u5e94\u7528\u5185\u5e7f\u544a(IAA)\u662f\u6307\u5f00\u53d1\u8005\u901a\u8fc7\u5728\u624b\u6e38\u4e2d\u5c55\u793a\u5e7f\u544a\u6765\u8d5a\u53d6\u6536\u5165\u7684\u53d8\u73b0\u7b56\u7565\u3002\u4f7f\u7528IAA\u6a21\u5f0f\u7684\u6e38\u620f\u4e0d\u662f\u76f4\u63a5\u5411\u7528\u6237\u6216\u73a9\u5bb6\u6536\u8d39\uff0c\u800c\u662f\u4ece\u5e7f\u544a\u4e3b\u90a3\u91cc\u83b7\u5f97\u6536\u5165\uff08\u5e7f\u544a\u4e3b\u4ed8\u8d39\u8d2d\u4e70\u6570\u5b57\u5e7f\u544a\u4f4d\u89e6\u8fbe\u6e38\u620f\u53d7\u4f17\uff09\uff0c\u5e38\u89c1\u5f62\u5f0f\u5305\u62ec\uff1a<a href=\"https:\/\/docs.tenjin.com\/docs\/rewarded-ads\">:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.tenjin.com\/docs\/rewarded-ads\">\u6fc0\u52b1\u89c6\u9891\u5e7f\u544a<\/a> (\u89c2\u770b\u5e7f\u544a\u53ef\u83b7\u5f97\u5956\u52b1\uff09<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.tenjin.com\/docs\/interstitial-ads\">Interstitial ads \u63d2\u64ad\u5e7f\u544a<\/a> (\u5173\u5361\u4e4b\u95f4\u5168\u5c4f\u5c55\u793a\uff09<\/li>\n\n\n\n<li>\u6a2a\u5e45\u5e7f\u544a<\/li>\n\n\n\n<li>\u8bd5\u73a9\u5e7f\u544a<\/li>\n\n\n\n<li>\u539f\u751f\u5e7f\u544a<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/image%28467%29.png?ssl=1\" alt=\"\u5e94\u7528\u5185\u5e7f\u544a\u7684\u7c7b\u578b\"\/><\/figure>\n\n\n\n<p class=\"translation-block\">\u4fdd\u6301\u8f83\u9ad8\u7684<strong>\u5e94\u7528\u5185\u5e7f\u544a\u8d28\u91cf<\/strong>\u5bf9\u4e8e\u73a9\u5bb6\u7559\u5b58\u548c\u957f\u671f\u6536\u5165\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u5728\u9009\u62e9\u5e7f\u544a\u4f4d\u7f6e\u548c\u521b\u610f\u7c7b\u578b\u65f6\u9700\u8981\u8003\u8651\u7684\u4e00\u4e9b\u5173\u952e\u7b56\u7565\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5e7f\u544a\u4f4d\u5e03\u5c40\u7b56\u7565<\/li>\n\n\n\n<li>\u5185\u5bb9\u4e0e\u7528\u6237\u5339\u914d\u5ea6<\/li>\n\n\n\n<li>\u5c55\u793a\u9891\u6b21\u63a7\u5236<\/li>\n\n\n\n<li>\u6fc0\u52b1\u89c6\u9891\u878d\u5408<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e94\u7528\u5185\u8d2d\u4e70vs\u5e7f\u544a\u6536\u5165\uff1a\u7406\u89e3\u6838\u5fc3\u5dee\u5f02<\/h2>\n\n\n\n<p>\u5728\u5e94\u7528\u5185\u8d2d\u4e70\u4e0e\u5e7f\u544a\u4e4b\u95f4\u505a\u9009\u62e9\u4e0d\u4ec5\u5173\u4e4e\u6536\u5165\u2014\u2014\u5b83\u8fd8\u4ece\u6839\u672c\u4e0a\u5851\u9020\u4e86\u4f60\u7684\u6574\u4e2a\u6e38\u620f\u8bbe\u8ba1\u3001\u73a9\u5bb6\u4f53\u9a8c\u548c\u5546\u4e1a\u903b\u8f91\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"653\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP.png?resize=1024%2C653&#038;ssl=1\" alt=\"\" class=\"wp-image-13031\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=1024%2C653&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=768%2C490&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=1536%2C979&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=2048%2C1306&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/IAA-and-IAP-scaled.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u7ef4\u5ea6<\/strong><\/td><td><strong>IAP \u6a21\u5f0f<\/strong><\/td><td><strong>IAA\u6a21\u5f0f(\u5e7f\u544a\u6536\u5165)<\/strong><\/td><\/tr><tr><td>\u6536\u5165\u6765\u6e90<\/td><td>\u73a9\u5bb6\u76f4\u63a5\u4ed8\u8d39<\/td><td>\u5e7f\u544a\u4e3b\u4ed8\u8d39<\/td><\/tr><tr><td>\u7528\u6237\u89c4\u6a21<\/td><td>\u4ed8\u8d39\u7528\u6237\uff0c\u5c0f\u57fa\u6570<\/td><td>\u514d\u8d39\u7528\u6237\uff0c\u57fa\u6570\u5927<\/td><\/tr><tr><td>\u6e38\u620f\u8bbe\u8ba1<\/td><td>\u4f18\u5316\u8f6c\u5316\u7387<\/td><td>\u4f18\u5316\u53c2\u4e0e\u5ea6\u548c\u7559\u5b58<\/td><\/tr><tr><td>\u7528\u6237\u4f53\u9a8c<\/td><td>\u4ed8\u8d39\u8fdb\u9636\/\u88c5\u9970<\/td><td>\u770b\u5e7f\u544a\u540e\u89e3\u9501\u514d\u8d39\u73a9\u6e38\u620f<\/td><\/tr><tr><td>\u6536\u5165\u9884\u6d4b<\/td><td>\u6ce2\u52a8\u5927\uff0c\u4f9d\u8d56\u5927R\u73a9\u5bb6<\/td><td>\u968f\u89c4\u6a21\u589e\u957f\u8d8b\u5411\u7a33\u5b9a<\/td><\/tr><tr><td>\u4ef7\u503c\u4e3b\u5f20<\/td><td>\u201c\u4ed8\u8d39\u5185\u5bb9\u7269\u6709\u6240\u503c\u201d<\/td><td>\u201c\u514d\u8d39\u5a31\u4e50\uff0c\u7531\u76f8\u5173\u5e7f\u544a\u52a9\u529b\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;\u6df7\u5408\u53d8\u73b0\u7684\u5d1b\u8d77&nbsp;<\/h2>\n\n\n\n<p>2025\u5e74\u9876\u5c16\u624b\u6e38\u5df2\u4e0d\u518d\u4e8c\u9009\u4e00\uff0c\u800c\u662f <a href=\"https:\/\/www.mintegral.com\/en\/blog\/driving-subscription-app-growth-with-hybrid-monetization\" target=\"_blank\" rel=\"noreferrer noopener\">\u6218\u7565\u7ed3\u5408IAP\u4e0eIAA\uff0c\u9009\u62e9\u6df7\u5408\u53d8\u73b0\u6a21\u5f0f <\/a>\uff0c\u56e0\u4e3a\u5b83\u5141\u8bb8\u5e94\u7528\u5f00\u53d1\u8005\u548c\u8425\u9500\u4eba\u5458\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8986\u76d6\u591a\u5143\u73a9\u5bb6\uff0c\u6536\u5165\u5b9e\u73b0\u6700\u5927\u5316<\/li>\n\n\n\n<li>\u517c\u987e\u514d\u8d39\u4f53\u9a8c\u4e0e\u4ed8\u8d39\u6df1\u5ea6<\/li>\n\n\n\n<li>\u964d\u4f4e\u5bf9\u5927R(\u9ad8\u6d88\u8d39\u73a9\u5bb6)\u7684\u4f9d\u8d56<\/li>\n\n\n\n<li>\u521b\u9020\u66f4\u53ef\u6301\u7eed\u7684\u957f\u671f\u6536\u5165\u6d41<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">IAA\u548cIAP\u6e38\u620f\u7684\u4e70\u91cf<\/h2>\n\n\n\n<p>\u8c37\u6b4c\u4e13\u5bb6Mariusz\u6307\u51fa\uff0c\u4e70\u91cf\u7b56\u7565\u53d8\u5316\u4f1a\u76f4\u63a5\u5f71\u54cd\u5e7f\u544a\u6536\u5165\u52a8\u6001\u3002 <strong>\u4ed6\u5f3a\u8c03\u4e86\u83b7\u53d6\u9ad8\u4ef7\u503c\u7528\u6237\u7684\u91cd\u8981\u6027\uff0c\u5f00\u53d1\u56e2\u961f\u9700\u8981\u628a\u91cd\u5fc3\u653e\u5728\u5438\u5f15\u90a3\u4e9b\u66f4\u6709\u53ef\u80fd\u6210\u4e3a\u9ad8\u4ef7\u503c\u6d88\u8d39\u8005\u6216\u8005\u79ef\u6781\u53c2\u4e0e\u5e7f\u544a\u4e92\u52a8\u7684\u7528\u6237\u7fa4\u4f53\u4e0a\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=1024%2C575&#038;ssl=1\" alt=\"\" class=\"wp-image-13003\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=1536%2C862&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/iaa-iap-highvalue-users.png?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u4eceCPI\u8f6c\u5411\u4ef7\u503c\u5bfc\u5411<\/h3>\n\n\n\n<p>\u4ece\u7eaf <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/cost-per-install-cpi\" target=\"_blank\" rel=\"noreferrer noopener\">CPI(\u5355\u6b21\u5b89\u88c5\u6210\u672c)<\/a> 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